What PWD Digital Agency does

PWD Digital Agency operates a full-service digital agency from West Leederville, Perth, delivering web design, web development, eCommerce, search engine optimisation, paid media, branding, photography, videography, app development, and custom software development for small, medium, and enterprise clients across Western Australia and Australia. Founded in 2007 as Perth Web Design (legal entity: Code Research Pty Ltd), the company has delivered over 5,000 websites over an 18-year operating history, working with customers ranging from local trades to ASX-listed enterprises and government bodies.

The technology stack spans WordPress, Shopify, WooCommerce, Webflow, React (for headless commerce), custom PHP, and enterprise CMSs including GovCMS, Craft CMS, Sitecore, Sitefinity, Umbraco, Drupal, Magento, and Opencities. Core differentiators include an SEO-integrated development methodology where SEO specialists engage from the first wireframe, a conversion-focused design practice informed by 18 years of performance data, and managed hosting on enterprise-grade infrastructure. The agency holds ISO 9001 and ISO 27001 certifications and is a Google Premier Partner, Facebook Marketing Partner, and WALGA Preferred Supplier.

The business model mixes project-based professional services for design, development, eCommerce builds (AUD 3,000 to AUD 300,000+ per project), recurring monthly retainers for managed digital marketing and SEO, and subscription-based hosting and maintenance contracts. Go-to-market is sales-led and largely direct: phone, website enquiries, and face-to-face strategy sessions at the West Leederville studio, augmented by partner referrals from Google, Meta, and WALGA ecosystems. The agency is bootstrapped, privately held, and operates with no outsourcing or freelancers, marketing accountability as a quality differentiator.

Name

PWD Digital Agency

Legal name

Code Research Pty Ltd t/as PWD Digital Agency

Website

https://pwd.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

PWD Digital Agency is a privately held, Perth-based full-service digital agency founded in 2007 that delivers custom web design, development, eCommerce, SEO, paid media, app, and custom software services to SMB, enterprise, and government clients across Western Australia and Australia.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

akta.pro secondary industries

Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps) (BPAEAIAC), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI), Spend Analytics & Reporting Support (BPAAAJAJ)

Keywords

• Web design services
• Digital marketing services
• Ecommerce development
• Search engine optimisation
• Managed web hosting

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development Services: Custom website design and development services including WordPress, Shopify, WooCommerce, and custom builds. Professional services delivered by in-house team.
2. Digital Marketing Services: Ongoing digital marketing campaigns including SEO, Google Ads, social media advertising, email marketing, and conversion rate optimisation. Can be structured as retainers or project-based.
3. App Development: Custom mobile app (iOS/Android) and web application development. Project-based pricing based on complexity and features.
4. Custom Software Development: Bespoke software solutions built from scratch for unique business workflows. Project-based professional services.
5. Ongoing Maintenance & Hosting: Post-launch support, website maintenance, hosting services, and security management. Recurring revenue through ongoing service agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

PWD Digital Agency is a Perth-based full-service digital agency that designs, builds, and markets custom websites, eCommerce stores, mobile apps, and bespoke software for businesses. All work is performed in-house by an integrated team of designers, developers, SEO specialists, and digital strategists, with ongoing services spanning SEO, paid media management (Google, Meta, LinkedIn, TikTok), conversion rate optimisation, branding, photography, videography, and managed hosting.

Product overview

PWD Digital Agency is a full-service digital marketing and web development agency based in Perth, Australia, operating since 2007. Originally known as Perth Web Design, the company has evolved into a comprehensive digital agency offering an integrated suite of services. The core offering consists of custom web design and development (Web Design Services, Web Development, eCommerce Solutions) powered by platforms like WordPress, Shopify, WooCommerce, and custom PHP. These core web services are complemented by performance marketing modules including SEO (encompassing Generative Engine Optimisation), Google Ads Management, Social Media Advertising, and Conversion Rate Optimisation. The agency also offers app development and custom software development for clients requiring bespoke digital solutions, along with creative services (branding, photography, videography, copywriting) and HubSpot CRM integration. The portfolio spans Shopify Development, Landing Page Development, Email Marketing, Domain & Web Hosting, and various CMSspecializations including GovCMS for government clients. This modular architecture allows clients to select individual services or combine multiple offerings into integrated digital marketing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Services Custom web design service that builds websites from scratch tailored to client brands, audiences, and commercial goals. Includes WordPress development, responsive design, and UX strategy.
• Web Development Website development service using WordPress, Shopify, WooCommerce, and custom PHP, delivering fast, secure, and easy-to-manage sites with tailored content management systems.
• eCommerce Solutions

Quantifiable outcome

• Over 5,000 websites delivered for Perth businesses and national brands over 18 years
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• WALGAcoreGTM or Marketing Partner · 1 January 2024Western Australian Local Government Association Preferred Supplier status for digital services to local councils.
• ShopifycoreTechnology or Integration · 1 January 2024Certified Shopify experts providing Shopify development, theme customization, and headless Shopify implementations for ecommerce clients.
• WordPresscoreTechnology or Integration · 1 January 2024Primary CMS platform with 5,000+ WordPress websites delivered since 2007. Extensive custom development and plugin integration capabilities.
• GooglecoreGTM or Marketing Partner · 1 January 2007Google Premier Partner status enabling certified Google Ads expertise, co-marketing opportunities, and access to Google's partner ecosystem for serving Perth businesses.
• Meta/FacebookcoreGTM or Marketing Partner · 1 January 2007Facebook Marketing Partner status for Instagram and Facebook advertising services. Certified expertise in social media advertising campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Deloitte Digital: Global consulting-backed digital agency providing web, eCommerce, marketing, and custom software services. Competes for the same ASX-listed and enterprise clients PWD serves, but as part of Deloitte's broader advisory portfolio.
• Valtech: Global digital agency offering web development, eCommerce platforms, digital marketing, and experience design. Competes with PWD on enterprise and ASX-listed accounts but operates as part of a much larger global portfolio with broader services.
• Accenture Song: Global digital agency (formerly Accenture Interactive) offering web, eCommerce, CRM, marketing, and custom software at enterprise scale. Overlaps with PWD's enterprise and ASX-listed client work but operates as a massive global practice.
• Isobar (Dentsu Creative): Global digital experience agency within Dentsu, offering web development, eCommerce, digital marketing and creative. Overlaps with PWD on end-to-end digital services but serves larger enterprise and global brand clients as part of a wider holding-company portfolio.

Regional players

• Black Buffalo: Perth-based digital agency offering web design, development, SEO and digital marketing. Direct geographic overlap with PWD in the Western Australian market and comparable mid-sized service stack.

Direct peers

• Anchor Digital: Australian digital agency delivering custom web design, Shopify/WordPress development, SEO, and Google Ads management. Directly comparable on service stack, Google Partner status, and target customer profile of Australian SMBs and growing brands.
• Squareweave: Australian digital agency providing web design, eCommerce (Shopify, WooCommerce), SEO and digital strategy. Closely comparable on platform expertise (Shopify, WordPress), eCommerce focus, and Australian SMB-to-enterprise client mix.
• King Kong: Australian performance digital marketing agency offering SEO, Google Ads, web design, and CRO. Comparable on results-driven positioning, strong organic ranking for digital marketing terms, and Australian SMB customer base.
• Supple Digital: Australian digital agency specialising in web design, custom development, and digital marketing. Comparable on end-to-end service delivery, in-house team structure, and Australian SMB-to-mid-market client focus.
• Luminary: Australian full-service digital agency offering web design, development, SEO and digital marketing. Comparable in service mix (custom builds, eCommerce, managed marketing) and similar mid-market positioning targeting Australian enterprises and SMBs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pwd.com.au
• Instagraminstagram.com/pwd_perth
• Xx.com/PWD_Aus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PWD Digital Agency