Menissez
- Company typePrivate
- Founded1965
- HeadquartersFeignies, France
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Menissez firmographics
Firmographics- Name
- Menissez
- Legal name
- Société Maison Menissez S.A.S.
- Website
- https://menissez.fr
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Menissez industry classification
Industry- Product category
- Industrial Bakery / Pre-baked Bread Manufacturing
- NAICS
- Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Bread & Rolls Manufacturing (AFAKAAAA)
- akta.pro secondary industries
- Frozen & Par-Baked Bakery Production (THAFAFAK), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Premium/Artisanal Bakery Wholesale (AFAIAFAG)
Keywords
Where Menissez is headquartered
LocationHeadquarters
- HQ city
- Feignies
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Menissez business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Private Label Bread Products: Over 95% of products are sold under distributor/store brand labels (MDD/Private Label). B2B model supplying major retailers with pre-baked bread products in Classic and Premium ranges.
- Foodservice and Retail Distribution: Direct distribution of branded and private label bread products to retail chains and foodservice operators, including frozen and part-baked formats
- International Export: Export of French bread products to numerous countries worldwide, serving international markets withBake at Home concept
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Range - Standard pre-baked breads |
| Unit Pricing | Pay-as-you-go | Premium Range - Stone-oven baked with sourdough |
| Unit Pricing | Pay-as-you-go | Frozen Part-Baked Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Menissez product offering
Product offeringCore offering
Menissez is an industrial French bakery that manufactures and supplies pre-baked breads (Bake at Home) and frozen part-baked breads under protective atmosphere packaging. Over 95% of production is sold under retailer/distributor private label brands, with products ranging from baguettes and ciabattas to specialty and sourdough breads, supplied to major retailers and foodservice operators worldwide from a single 160,000-tonne-capacity site in Feignies, France.
Product overview
Menissez is a French bakery company founded in 1965, specializing in part-baked breads (précuits) under protective atmosphere and frozen part-baked products. The company operates under the 'Bake at Home' concept, offering four main product lines: Bake at Home Classique, Bake at Home Premium (stone-baked with sourdough), Frozen Part-Baked Classique, and Frozen Part-Baked Premium. Product portfolio includes baguettes, ciabattas, paninis, rolls, mini loaves, and specialty breads with various formulations (whole wheat, multigrain, olive oil, seeds). Over 95% of products are commercialized under distributor brands (MDD/Private Label). In July 2024, Groupe Menissez acquired the UK-based Village Bakery, expanding its presence in the British market. The company exports to numerous countries and serves major retail brands, with annual production capacity of approximately 160,000 tonnes of bread from its single site in Feignies, France.
Differentiator
Problem solved
Functional benefit
Products and services
- Bake at Home - Classique Range
Quantifiable outcome
- 160,000 tonnes bread production capacity annually at single site
- +3 more outcomes
Companies that use Menissez
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Menissez technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Menissez partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Village BakerycoreGroupe Menissez acquired UK-based Village Bakery in July 2024 from Limerston Capital. Village Bakery is a private label bakery that opened a new super bakery in Wrexham and serves major UK brands. The acquisition doubled Village Bakery's sales and marks Menissez's entry into the UK market.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Menissez competitors and assessment
Company assessmentDirect peers
- Vandemoortele: Belgian industrial bakery producing frozen and pre-baked breads, pastries, and laminated doughs for retail and foodservice across Europe — comparable scale, product portfolio, and B2B distribution model to Menissez.
- La Lorraine Bakery Group: Belgian industrial bakery group producing frozen and pre-baked bread, viennoiserie, and patisserie for retail and foodservice across Europe — directly comparable product mix, private label focus, and international footprint.
- Bridor: French premium industrial bakery (subsidiary of Groupe Le Duff) producing frozen and pre-baked breads, viennoiserie, and pastries for retail and foodservice globally — directly comparable to Menissez in pre-baked bread category with similar B2B and export model.
- Europastry: Spanish frozen and pre-baked bakery manufacturer with global distribution to retail and foodservice — directly comparable in frozen/part-baked bread category with strong private label presence and international reach.
- Délifrance: French industrial bakery (part of Vivescia/Andrieux group) producing pre-baked breads, viennoiserie, and bakery snacks for foodservice and retail worldwide — directly competes with Menissez in pre-baked French bread and private label manufacturing.
- Brioche Pasquier: French family-owned industrial bakery producing brioche, pre-baked breads, and pastries for retail and foodservice — comparable French family ownership structure, B2B/private label model, and industrial scale.
Regional players
- Lantmännen Cerealia: Scandinavian grain and food group producing breads, breakfast cereals, and bakery products primarily across the Nordics and Northern Europe — regional incumbent with comparable industrial bakery operations but different geographic focus.
- Harry-Brot: Germany's largest industrial bakery producing fresh and pre-baked breads, rolls, and snacks primarily for the German and DACH market — comparable industrial bakery scale but geographically focused versus Menissez's broader export footprint.
- Maple Leaf Foods (Canada Bread): Canadian industrial bakery (subsidiary of Maple Leaf Foods) producing fresh and frozen breads for North American retail and foodservice — comparable industrial bakery scale and private label model, but North American regional focus.
Broad incumbents
- Aryzta: Swiss-listed global bakery group producing frozen and pre-baked breads, viennoiserie, and sweet baked goods for retail and foodservice worldwide — broader portfolio incumbent with overlapping capabilities in pre-baked and private label bread.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Menissez social profiles
Digital presenceMenissez compliance and trust
Trust signalCompliance8 records
Menissez financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menissez leadership team
Management profileNumber of profiles
Profiles5 records
Menissez funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menissez M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menissez
What does Menissez do?
Menissez is an industrial French bakery that manufactures and supplies pre-baked breads (Bake at Home) and frozen part-baked breads under protective atmosphere packaging. Over 95% of production is sold under retailer/distributor private label brands, with products ranging from baguettes and ciabattas to specialty and sourdough breads, supplied to major retailers and foodservice operators worldwide from a single 160,000-tonne-capacity site in Feignies, France.
Is Menissez a public or private company?
Menissez is a private company. It is classified as family owned and is currently operating.
When was Menissez founded?
Menissez was founded in 1965. It employs 501 to 1,000 people.
Where is Menissez based?
Menissez is headquartered in Feignies, France, in the Europe region.
How does Menissez make money?
Three revenue lines are on record. Private Label Bread Products are the primary driver. The others are foodservice and Retail Distribution and international Export.
Who are Menissez's main competitors?
Direct peers on record are Vandemoortele, La Lorraine Bakery Group, Bridor, Europastry, Délifrance and Brioche Pasquier. Regional players are Lantmännen Cerealia, Harry-Brot and Maple Leaf Foods (Canada Bread). Aryzta is listed as a broad incumbent.
Does Menissez have an API?
No public API is recorded for Menissez.
What industry is Menissez in?
Menissez's product category is Industrial Bakery / Pre-baked Bread Manufacturing. Its primary akta.pro industry code is AFAKAAAA, Bread & Rolls Manufacturing, with a secondary code of THAFAFAK, Frozen & Par-Baked Bakery Production. Its NAICS code is 31181 and its SIC code is 2050.