AnyPresence
AnyPresence is a US-based Backend-as-a-Service platform founded in 2011 that helps enterprises rapidly mobile-enable their business processes, products, and services, headquartered in Reston, Virginia.
- Company typePrivate
- Founded2021
- HeadquartersReston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AnyPresence does
AnyPresence is a US-based private software company founded in 2011 and headquartered in Reston, Virginia. The company built a Backend-as-a-Service (BaaS) platform whose stated purpose was to reduce the time and cost of mobile-enabling enterprise business processes, products, and services. The platform provided developers with abstractions and tooling to assemble mobile applications on top of enterprise backend systems, targeting enterprise customers seeking to accelerate their mobile transformation programs.
The company operated with a lean organization of 11–50 employees. Between 2011 and 2014, AnyPresence raised approximately $13.55 million across three venture rounds from Kinetic Ventures, Grotech Ventures, CNF Investments, and strategically Citrix, a major enterprise infrastructure vendor. Rakesh Rao served as CTO and Co-Founder, and the leadership team was augmented in 2014 by Chairman Betsy Atkins and Chief Business Development and Strategy Officer Susan Miller, formalizing governance and go-to-market functions. The Citrix participation in the 2014 round suggested a channel-aligned expansion into Citrix's enterprise customer base, though no public revenue, pricing, or named customer disclosures are available in the source material.
The underlying company description is constrained by limited post-2014 disclosure: no further funding rounds, product launches, customer wins, or revenue signals are documented in the available input, and the firm's original web domain currently hosts unrelated third-party Japanese-language content unrelated to the company's BaaS operations. As such, the company's current operating scope and revenue scale cannot be substantively characterized beyond its 2011–2014 vintage.
AnyPresence firmographics
Firmographics- Name
- AnyPresence
- Legal name
- AnyPresence
- Website
- https://anypresence.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AnyPresence is a US-based Backend-as-a-Service platform founded in 2011 that helps enterprises rapidly mobile-enable their business processes, products, and services, headquartered in Reston, Virginia.
- Ownership category
- akta.pro rank
AnyPresence industry classification
Industry- Product category
- Mobile Backend-as-a-Service (BaaS)
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- API-First Backend Platforms (BaaS/mBaaS & Serverless Backends) (HDAEAKAH)
Keywords
Where AnyPresence is headquartered
LocationHeadquarters
- HQ city
- Reston
- HQ country
- United States
- HQ region
- North America
Markets served
AnyPresence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
AnyPresence product offering
Product offeringCore offering
AnyPresence provides a Backend-as-a-Service (BaaS) platform that reduces the time and cost of mobile-enabling enterprise business processes, products, and services. The platform lets enterprise customers rapidly build, connect, and deploy mobile applications tied to existing enterprise backends.
Product overview
AnyPresence (domain: anypresence.com) is a Japanese-language blog website that publishes informational content about horse racing (賭場) for beginners. Its content covers topics such as how to purchase betting tickets, types of horse racing bets, odds, horse racing terminology, recommended apps, magazines, books, study methods, and related educational guides. The site does not offer a commercial product, software platform, or technology service — it functions solely as a content publishing blog.
Differentiator
Problem solved
Functional benefit
Products and services
- AnyPresence BaaS Platform
Companies that use AnyPresence
Customer profileSegments1 record
Ideal customer profiles1 record
AnyPresence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AnyPresence partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
AnyPresence competitors and assessment
Company assessmentDirect peers
- Kinvey: Progress-owned mBaaS platform that historically competed head-to-head with AnyPresence for enterprise mobile-enablement use cases, including backend services, data integration, and offline sync.
- StrongLoop: Enterprise Node.js API platform (acquired by IBM) that competed with AnyPresence on rapid API/backend development — comparable tooling and developer-experience positioning for mobile app backends.
- Backendless: Independent BaaS/mBaaS platform offering APIs for auth, database, push, geolocation and visual app development — directly competes with AnyPresence in mobile backend services.
- Firebase: Google's mobile and web application development platform providing backend services (auth, databases, functions, hosting) — the category AnyPresence competes in as a BaaS/mBaaS provider.
- FeedHenry: Mobile application platform (originally independent, now Red Hat) that provided enterprise mobile backend services — close peer to AnyPresence's BaaS positioning, especially in regulated industries.
- Parse (open source): Originally Facebook's BaaS platform, now open source under the Parse Platform — directly comparable BaaS/mBaaS architecture that AnyPresence overlapped with for mobile and IoT app backends.
Broad incumbents
- AWS Amplify: Amazon's mobile and web app development service within the AWS ecosystem; bundles BaaS capabilities (auth, data, storage, functions) as part of a broader cloud platform that overshadows independent players like AnyPresence.
- Microsoft Azure Mobile Apps: Hyperscaler-grade mobile backend service within Azure App Service; competes directly with AnyPresence's enterprise mobile enablement value proposition but as part of a much broader enterprise cloud portfolio.
- Appcelerator (Axway): Mobile application development and backend integration platform now under Axway; competitors with AnyPresence in mobile-enablement of enterprise apps via a hybrid platform approach.
Emerging players
- Kii Corporation: Mobile IoT and BaaS platform serving carriers, OEMs, and enterprises; overlaps with AnyPresence on mobile backend services, with a stronger tilt toward IoT and Asian markets.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
AnyPresence social profiles
Digital presenceAnyPresence financial estimates
Financial estimateRevenue estimate
Valuation estimate
AnyPresence leadership team
Management profileNumber of profiles
Profiles3 records
AnyPresence funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AnyPresence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AnyPresence
What does AnyPresence do?
AnyPresence provides a Backend-as-a-Service (BaaS) platform that reduces the time and cost of mobile-enabling enterprise business processes, products, and services. The platform lets enterprise customers rapidly build, connect, and deploy mobile applications tied to existing enterprise backends.
Is AnyPresence a public or private company?
AnyPresence is a private company. It is classified as venture growth investor backed and is currently operating.
When was AnyPresence founded?
AnyPresence was founded in 2021. It employs 11 to 50 people.
Where is AnyPresence based?
AnyPresence is headquartered in Reston, United States, in the North America region.
Who are AnyPresence's main competitors?
Direct peers on record are Kinvey, StrongLoop, Backendless, Firebase, FeedHenry and Parse (open source). Broad incumbents are AWS Amplify, Microsoft Azure Mobile Apps and Appcelerator (Axway). Kii Corporation is listed as an emerging player.
Does AnyPresence have an API?
No public API is recorded for AnyPresence.
What industry is AnyPresence in?
AnyPresence's product category is Mobile Backend-as-a-Service (BaaS). Its primary akta.pro industry code is HDAEAKAH, API-First Backend Platforms (BaaS/mBaaS & Serverless Backends). Its NAICS code is 513210 and its SIC code is 7372.