The Earth Group

What The Earth Group does

The Earth Group is a privately held, B Corp-certified consumer products company headquartered in Edmonton, Alberta, that sells mission-tied beverage SKUs and routes 100% of proceeds to the United Nations World Food Programme for school meal programs. The company was founded in 2005 by Kori Chilibeck and Matt Moreau, who met while working at Skier's Sportshop in Edmonton and were motivated by travel experiences that exposed them to global poverty and hunger.

The company's product portfolio centers on two lines: Earth Water and Earth Coffee. Earth Water is alkaline water (pH 8.4, with a pH 9.0 variant for Japan) purified via reverse osmosis, sourced from the Moose Mountains in Saskatchewan, and packaged in 17oz infinitely recyclable aluminum bottles sold in 24-pack cases for $60 CAD or $69 USD. Earth Coffee is a fair trade, certified organic line sourced from Eastern Africa, Indonesia, and Central & South America, available in Espresso, Medium Roast, and Dark Roast varieties at $15.99 per 12oz bag or $35 per 11oz package. Each case of water funds one week of school meals per child and each bag of coffee funds five school meals, accumulating to over 6 million meals delivered across seven countries.

The business model is primarily direct-to-consumer through earthgroup.org and Amazon.ca, supplemented by wholesale distribution through Sysco, Gordon Food Service, and Horizon for restaurant, event, and business customers, plus dedicated localized storefronts for Japan and South Korea. The company markets through Instagram, Facebook, X, LinkedIn, email, and event sponsorships (Folk Fest Edmonton, Taste of Calgary). Operations span 11–50 employees with one disclosed funding event in 2012 (VA Angels, undisclosed amount). No revenue figures are publicly disclosed, and the company maintains no subsidiaries, recent acquisitions, or leadership changes on record.

Name

The Earth Group

Legal name

The Earth Group

Website

https://earthgroup.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Earth Group is a B Corp-certified Edmonton-based company that sells infinitely recyclable aluminum-bottled alkaline water and fair trade organic coffee, donating proceeds to the UN World Food Programme to fund school meals for children worldwide.

Ownership category

akta.pro rank

Product category

Bottled Water & Coffee

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Bottled water products
• Fair trade coffee
• Aluminum beverage packaging
• Sustainable consumer goods
• Social enterprise beverages

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Earth Water Product Sales: Sale of aluminum bottled water in 24-pack cases. Each case sold funds one week of school meals for a child. Revenue generated through direct website sales, Amazon marketplace, and wholesale distribution.
2. Earth Coffee Product Sales: Sale of fair trade, organic coffee in multiple roast varieties (Espresso, Medium Roast, Dark Roast) and sizes. Each bag sold funds 5 school meals. Revenue through direct sales and wholesale.
3. Wholesale Distribution: Bulk sales to businesses, restaurants, and events through distributors (Sysco, GFS, Horizon) and direct wholesale inquiries.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The Earth Group is a certified B Corp that sells two physical consumer product lines — Earth Water (premium alkaline water in infinitely recyclable aluminum bottles, purified by reverse osmosis) and Earth Coffee (fair trade, certified organic coffee). Proceeds from product sales fund school meals for children globally through the United Nations World Food Programme.

Product overview

The Earth Group is a certified B Corp consumer products company offering two main product lines: Earth Water (premium alkaline water in infinitely recyclable aluminum bottles) and Earth Coffee (fair trade certified organic coffee roasted in Canada). Earth Water is sourced from the Moose Mountains in Saskatchewan, purified by reverse osmosis to pH 8.4, and packaged in 17oz aluminum bottles sold in 24-packs. Earth Coffee is sourced globally from Eastern Africa, Indonesia, and Central & South America, available in Espresso, Medium Roast, and Dark Roast varieties. Both product lines are designed to support the company's mission of providing school meals to children globally, with proceeds going to the United Nations World Food Programme. Each case of Earth Water funds one week of school meals, while each bag of Earth Coffee funds 5 meals.

Differentiator

Problem solved

Functional benefit

Products and services

• Earth Water Aluminum 24-Pack Premium alkaline water (pH 8.4) purified by reverse osmosis and packaged in 17oz infinitely recyclable aluminum bottles, sold as a 24-pack case. Sourced from Moose Mountains in Saskatchewan. Each case sold funds one week of school meals for a child through the UN World Food Programme.
• Earth Group Water 17oz 24pk (Canada) Canadian market offering of the 17oz aluminum bottled water 24-pack. Each case supports global school feeding programs through the UN World Food Programme. Available in Canada and to US wholesale customers.
• Medium Roast Coffee Signature medium roast coffee made from high-grown arabica beans, sourced from fair trade certified organic farms in Eastern Africa, Indonesia, and Central & South America. Each bag sold funds 5 school meals through the UN World Food Programme.
• Dark Roast Coffee Deep dark roast blend of coffees from South and Central America delivering a dark yet approachable character. Sourced from fair trade certified organic growers. Each bag sold funds 5 school meals through the UN World Food Programme.
• Espresso Coffee Espresso roast blend providing an everyday taste with bold flavor, sourced from fair trade certified organic growers and roasted in Canada. Each bag sold funds 5 school meals through the UN World Food Programme.
• Earth Group Coffee 11oz 11oz package of fair trade, certified organic coffee roasted in Canada. Proceeds support school meal programs globally through the UN World Food Programme.

Quantifiable outcome

• 6,190,562 school meals provided to children globally
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• United Nations World Food Programme (WFP)coreStrategic or Co-development PartnerExclusive partnership where proceeds from all product sales (Earth Water and Earth Coffee) are donated annually to WFP for school meal programs. WFP evaluates where the greatest need is and allocates funds accordingly. The partnership has provided over 6 million school meals to children in countries including Philippines, Sri Lanka, Tajikistan, Madagascar, Kenya, Haiti, and Bolivia. The impact includes increased school attendance for girls, reduced family income burden, and improved child nutrition.
• SyscocoreChannel Partner/ Reseller/ DistributorMajor foodservice distributor carrying Earth Water Aluminum products for restaurant and business customers.
• GFS (Gordon Food Service)coreChannel Partner/ Reseller/ DistributorMajor foodservice distributor carrying Earth Water Aluminum products for restaurant and business customers.
• HorizoncoreChannel Partner/ Reseller/ DistributorDistributor carrying Earth Water Aluminum products for restaurant and business customers.
• Folk Fest EdmontonminorChannel Partner/ Reseller/ DistributorEarth Water Aluminum used as official water of Folk Fest Edmonton to make the event more environmentally friendly.
• Taste of CalgaryminorChannel Partner/ Reseller/ DistributorEarth Water Aluminum used as official water of Taste of Calgary to make the event more environmentally friendly.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• JUST Water: Premium spring water packaged in plant-based/aluminum cartons with a sustainability mission. Closest direct competitor to Earth Water in the eco-friendly bottled water category, with overlapping DTC and retail distribution.
• Flow Water: Premium mineral water in aluminum packaging with a sustainability positioning. Competes head-to-head with Earth Water in the conscious-consumer and foodservice channel.
• Open Water: Aluminum-bottled water brand focused on replacing single-use plastic. Comparable product format and sustainability narrative targeting retail and foodservice buyers.
• Ethos Water: Premium bottled water brand (owned by Starbucks) that funds water-related humanitarian programs — analogous to Earth Group's mission-tied water model, though at vastly greater scale.
• Patagonia Provisions: Mission-driven food/beverage line from Patagonia, focused on sustainability and ethical sourcing. Comparable as a values-led consumer brand with fair-trade supply chain commitments.
• Newman's Own: Food and beverage company that donates 100% of profits to charity — a directly comparable social enterprise model, though at significantly larger scale and broader product portfolio.
• Higher Ground Roasters: Mission-driven coffee roaster funding humanitarian causes with each purchase, comparable to Earth Coffee's fair-trade + social-impact model.
• Thrive Farmers Coffee: Specialty coffee company working directly with growers for fair-trade and farmer-direct economics. Overlaps with Earth Coffee's fair-trade certified organic sourcing and mission-driven positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theearthgroup
• Facebookfacebook.com/TheEarthGroup
• LinkedInlinkedin.com/company/theearthgroup/?viewAsMember=true
• Instagraminstagram.com/theearthgroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Earth Group