All Y’alls Foods

What All Y’alls Foods does

All Y'alls Foods is a Texas-based food processing company founded in 2018 that produces plant-based, non-GMO meat alternative snacks, with a headcount of 1-10 and operations centered in Cross Road/Denton, TX. Its core offering, The Smarter Jerky, is built on a proprietary extrusion process that transforms whole non-GMO soybeans into a chewy, jerky-like product; the line is sold in multiple flavor variants (Prickly Pear Chipotle, Prickly Pear Teriyaki, Black Pepper & Sea Salt, and a limited Cinnamon Churro) and is certified Non-GMO Project Verified, Certified Vegan, Gluten-Free, and 100% Plant Based. The company has extended the platform into Big Crunchy Bacony Bits, Big Crunchy Cheezy Bits, a 40-recipe cookbook, and branded merchandise featuring its Luna the Longhorn mascot, with a stated donation program tied to Rowdy Girl Sanctuary.

The business model is a hybrid of direct-to-consumer e-commerce (Shopify storefront with 3-pack, 6-pack, and 12-pack bundles priced at $24, $48, and $92 respectively, a 12-pack monthly subscription, and the Compassion Corral rewards program) and selective omnichannel retail. Physical distribution is anchored by Texas grocer H-E-B, where All Y'alls was a Quest for Texas Best finalist, supplemented by Amazon for national reach, regional specialty stores (Besties Vegan Paradise, Wheatsville Co-op, Nature's Plate), the Farmers Market of Grapevine, and a dedicated wholesale program. The company is led by founder and CEO Brett Christoffel, with vascular surgeon Dr. Rizwan H. Bukhari serving as an investor and medical adviser since May 2023. Revenue is not publicly disclosed, and the company is privately held with no institutional venture funding identified in the source material.

Name

All Y’alls Foods

Legal name

All Y'alls Foods

Website

https://allyallsfoods.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

All Y'alls Foods is a Texas-based food company founded in 2018 that makes plant-based, non-GMO soy jerky and crunchy bits, selling direct-to-consumer via Shopify, through H-E-B and Amazon, and at specialty and farmers-market retailers.

Ownership category

akta.pro rank

Product category

Plant-based protein snacks

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADABAK

Jerky & Meat Snacks

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

SECONDARYAFAKAIAH

Jerky & Meat Snacks Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)

Keywords

• Plant-based jerky
• Vegan protein snacks
• Non-GMO snacks
• Meat alternative products
• Plant-based food processing

Headquarters

HQ city

Owens Cross Roads

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through company website with subscription/recurring purchase options. Products sold in 3-pack, 6-pack, and 12-pack bundles at $24, $48, and $92 respectively.
2. Retail Distribution: Sales through retail partners including H-E-B, Amazon, Besties Vegan Paradise, Wheatsville Co-op, Nature's Plate, and Farmers Market of Grapevine.
3. Wholesale: Bulk wholesale orders for retailers and resellers through dedicated wholesale collection.
4. Cookbook Sales: Sales of 'It's All Y'alls Cookbook' featuring 40 plant protein recipes, priced at $10 for digital download.
5. Merchandise: Branded merchandise including apparel, mugs, stickers, and tumblers sold through e-commerce.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

All Y'alls Foods manufactures and sells plant-based protein snacks, principally a soy-based jerky line ("The Smarter Jerky") and crunchy soy bits (Bacony Bits and Cheezy Bits), made from whole non-GMO soybeans using a proprietary extrusion and processing method. Products are sold direct-to-consumer via the company's Shopify e-commerce site, through retail partners (H-E-B, Amazon, specialty health food stores), and via a wholesale program, with a portion of sales supporting Rowdy Girl Sanctuary.

Product overview

All Y'alls Foods is a plant-based food company offering a portfolio of soy-based protein snacks centered around 'The Smarter Jerky' product line. The core offering includes four jerky flavors (Prickly Pear Chipotle, Prickly Pear Teriyaki, Black Pepper & Sea Salt, and limited seasonal Cinnamon Churro) and two crunchy bits varieties (Bacony Bits and Cheezy Bits), all made from whole non-GMO soybeans. The company also sells bundled sampler packs (3-pack, 6-pack, 12-pack) and complementary cookbook. Merchandise includes branded apparel and accessories featuring the Luna mascot. The products are certified vegan, gluten-free, and non-GMO verified, with a portion of sales supporting Rowdy Girl Sanctuary.

Differentiator

Problem solved

Functional benefit

Brands

• Luna the Longhorn: The company's mascot, a longhorn character representing the brand's Texas roots and compassion message.

Products and services

• Prickly Pear Chipotle Jerky (The Smarter Jerky) Plant-based protein jerky made from whole non-GMO soybeans, combining prickly pear sweetness with morita chipotle peppers for a sweet, spicy, and smoky profile. 16g protein per bag, certified gluten-free and non-GMO. Targeted at vegans, plant-based snackers, and flexitarian consumers seeking jerky texture.
• Prickly Pear Teriyaki Jerky (The Smarter Jerky) Plant-based protein jerky made from whole non-GMO soybeans, blending teriyaki flavors with subtle prickly pear sweetness and ginger. 16g protein and 8g fiber per bag. Targeted at plant-based snackers and consumers seeking sweet-savory jerky.
• Black Pepper & Sea Salt Jerky (The Smarter Jerky) Classic savory plant-based jerky made from whole non-GMO soybeans with bold cracked black pepper and subtle smokiness. 17g protein per bag, no added sugar. Identified as the best-selling flavor and targeted at snackers seeking a classic jerky profile.
• Cinnamon Churro Jerky (The Smarter Jerky) Limited holiday/seasonal plant-based jerky flavor made from whole non-GMO soybeans with real cinnamon flavor in a sweet churro-inspired profile. 14g protein per bag, gluten-free and vegan. Targeted at seasonal snackers and gift purchasers.
• Big Crunchy Bacony Bits (Crunchy Toppers) Plant-based bacon-style crunchy bits made from whole non-GMO soybeans with smoky bacon flavor and satisfying crunch. 22g protein per bag. Marketed as a topping for salads, baked potatoes, and other dishes, targeted at plant-based and flexitarian consumers seeking a bacon alternative.
• Big Crunchy Cheezy Bits (Crunchy Toppers) Plant-based cheesy crunchy bits with bold garlic-cheddar style flavor, made from organic textured soy and nutritional yeast. 33g protein per bag. Marketed as a crunchy topping for meals and snacks, targeted at plant-based and flexitarian consumers seeking a dairy-free cheesy topping.
• Jerky Sampler Packs (3-Pack, 6-Pack, 12-Pack) Build-your-own variety packs available in 3-pack ($24), 6-pack ($48), and 12-pack ($92) configurations, allowing customers to mix and match their favorite jerky and bits flavors. Targeted at first-time buyers, gift purchasers, and consumers wanting variety.
• Tasty Toppers 2-Pack (Cheezy Bits + Bacony Bits) Bundle pack combining Big Crunchy Cheezy Bits and Big Crunchy Bacony Bits together. Certified gluten-free, non-GMO, and vegan. Targeted at consumers wanting to sample both crunchy topper flavors.
• 12-Pack Monthly Subscription (Compassion Corral) Recurring monthly subscription of the 12-Pack build-your-own Smarter Jerky variety pack at $92 per shipment, combined with the Compassion Corral rewards program. Targeted at repeat customers seeking automated restocking of plant-based jerky.
• It's All Y'alls Cookbook Digital cookbook authored with Hannah Kaminsky featuring 40 crave-worthy plant protein recipes with full-color photos designed for The Smarter Jerky. Priced at $10 for digital download. Targeted at plant-based home cooks and existing customers seeking usage ideas for jerky and bits.
• All Y'alls Branded Merchandise (apparel, mugs, stickers, totes, tumblers) Branded merchandise including the LUNA Unisex Jersey Short Sleeve Tee ($17-$47), LUNA Ladies Quarter-Zip Pullover, LUNA Ceramic Mug ($9-$15), LUNA Stainless Steel Travel Mug ($30), LUNA Cotton Canvas Tote Bag, and die-cut/kiss-cut stickers ($2-$5). Features the Luna the Longhorn mascot and 'Eat More Plants!!' messaging. Targeted at brand fans and lifestyle buyers.

Quantifiable outcome

• Uses less than 1/13th of land, fuel, and water compared to meat production
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Rowdy Girl SanctuarycoreStrategic or Co-development PartnerA portion of all sales goes directly to Rowdy Girl Sanctuary, a former Texas beef cattle ranch now operating as a farm animal sanctuary. The sanctuary cares for about 135 animals, with approximately 70 bovines living out their natural lives. This partnership reflects the company's mission of supporting a more compassionate food system.
• Hannah KaminskyminorStrategic or Co-development PartnerFood writer and recipe developer who authored 'It's All Y'alls Cookbook' featuring 40 plant protein recipes. Cookbook created by Hannah Kaminsky shows how to snack it, top it, and cook it using All Y'alls jerky and bacony Bits.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Louisville Vegan Jerky: A dedicated plant-based jerky brand selling multiple flavors through DTC and grocery/Amazon channels, directly competing with All Y'alls for the same vegan jerky consumer and shelf space.
• Primal Strips: Plant-based, non-GMO jerky-style snack brand with multiple flavors and similar retail distribution (natural food stores, online). Closely comparable product format and target customer.

Emerging players

• No Evil Foods: Plant-based meats including jerky-like and shreds products; smaller mission-driven CPG with overlapping plant-protein positioning and retail placement in natural channels.
• Hodo Foods: Plant-based protein brand focused on tofu, yuba, and meat alternatives including jerky-style snacks; comparable whole-plant, minimally-processed positioning.
• Alpha Foods: Plant-based frozen and shelf-stable protein meals and snacks including burritos and bowls with overlapping plant-protein consumer base and natural-channel retail presence.

Broad incumbents

• Beyond Meat: Largest publicly-traded plant-based meat brand with broad retail and foodservice distribution; competes indirectly as the leading plant-based protein CPG and sets category pricing/expectations.
• Impossible Foods: Major plant-based meat brand with national grocery and foodservice penetration; a broad incumbent shaping consumer expectations for plant-based protein alternatives to meat snacks.
• Sweet Earth Foods: Nestlé-owned plant-based brand offering a range of meat alternatives and protein snacks in mainstream grocery; broad incumbent with overlapping end-consumer but wider portfolio.
• Lightlife: Established plant-based protein brand (owned by Maple Leaf Foods) with broad retail distribution; competes for plant-based protein share and sets grocery category benchmarks.
• Tofurky: Long-standing plant-based protein brand producing tofu-based and alternative meat products, including jerky-style items; broad incumbent with vegan-aligned consumer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_aw-CgxVOqzUa9Y9ENhQaA
• Facebookfacebook.com/allyallsfoods
• Instagraminstagram.com/allyallsfoods/?hl=en
• TikToktiktok.com/@allyallsfoods

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Y’alls Foods