The Justice Collective

What The Justice Collective does

The Justice Collective (TJC) is a private, Oakland-based social impact consulting firm founded in 2015 by Lena Carew and Ellie Tumbuan in response to the Movement for Black Lives. The firm provides racial equity-centered organizational development services to a mix of government agencies, healthcare organizations, nonprofits, and corporate clients. Its service portfolio spans five core offerings: Organizational Assessment (culture audits), Training and Capacity-Building, REDI Roadmapping and Strategic Planning, Equity Advising and Coaching, and Strategic Communications. The methodology centers racial justice as foundational rather than supplementary, combining somatic/embodied practices with strategic consulting, and is supported by proprietary frameworks including the REDI Roadmapping process, the Levels of Oppression framework, and a three-area Organizational Culture Audit survey.

TJC operates as a boutique professional services firm with a team of approximately 1-10 consultants (including named senior consultants Mel Saavedra, Crystal Sanders-Alvarado, Jenna Ortiz, Marjorie Stamper-Kurn, Daniela Porcelli, and Nicole Leopardo). The firm has served 200+ clients over its decade-long history. There is no proprietary technology platform; the firm operates on standard digital infrastructure (Squarespace website) and delivers value through human-led consulting engagements rather than software products. The business model is professional services-based: project-based or retainer consulting engagements with custom pricing determined through a consultative sales process that begins with a free initial consultation. Go-to-market is relationship-led, relying on direct outreach, referrals from existing client-partners, conference speaking (e.g., NCAN, Advancing Health Equity Fall Convening, CalWorks/CalFresh conferences), and thought leadership content (blog, newsletter). Notable clients include the California Department of Social Services (statewide REIB Initiative), San Francisco Mayor's Office of Housing and Community Development, San Jose Clean Energy, and Advancing Health Equity. The firm is founder-owned with no disclosed external funding or institutional investment.

Name

The Justice Collective

Legal name

The Justice Collective

Website

https://thejusticecollective.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Justice Collective is an Oakland-based racial equity consulting firm serving government, healthcare, nonprofit, and corporate clients with organizational assessments, REDI roadmapping, training, and executive coaching services.

Ownership category

akta.pro rank

Product category

Diversity and Inclusion Consulting

NAICS

Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Management Consulting Services (8742), Services-Social Services (8300)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Racial & Ethnic Justice Organizations (BPAGAFAC), Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)

Keywords

• Racial equity consulting
• DEI advisory services
• Organizational development
• Equity training programs
• Social impact consulting

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Organizational Consulting Services: Project-based consulting engagements including organizational assessments, equity audits, and strategic advising. Typically structured as scoped engagements with deliverables.
2. Training and Capacity Building Programs: Training programs integrating racial equity, diversity, and inclusion (REDI) frameworks. Includes workshops, facilitated sessions, and learning & development curricula delivered to client organizations.
3. Strategic Planning and Roadmapping: Strategic planning engagements and roadmap development to help organizations align team efforts with equity goals. Often delivered as multi-phase consulting projects.
4. Equity Advising and Coaching: One-on-one and team coaching services for organizational leaders on equity implementation, leadership development, and culture transformation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Justice Collective is a social impact consulting firm that provides racial equity, diversity, and inclusion (REDI) services to organizations. Its offerings include organizational assessments, training and capacity-building, REDI roadmapping and strategic planning, equity advising and coaching, and strategic communications—delivered as project-based engagements and retainers to government agencies, healthcare organizations, nonprofits, and corporations.

Product overview

The Justice Collective is a social impact consulting firm that offers a portfolio of racial equity and organizational development services. The core offerings include Organizational Assessments (culture audits), Learning & Development/Training programs, REDI Roadmapping and Strategic Planning, Equity Advising and Coaching, and Strategic Communications. These services are designed to work together holistically, with the Organizational Assessment providing diagnostic insights that inform the training and roadmapping services, while advising and coaching provide ongoing support throughout the transformation process. The company emphasizes a relationship-centered approach to help organizations build equitable environments where everyone is seen, heard, and supported.

Differentiator

Problem solved

Functional benefit

Products and services

• Organizational Assessment

Quantifiable outcome

• 200+ client partnerships over 10+ years

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• California Department of Social Services (CDSS) - REIB InitiativecoreStrategic or Co-development Partner · 1 January 2023Major statewide initiative partnership where TJC was brought on to develop trainings supporting both internal CDSS staff and CalFresh/CalWorks participants' overall experience. Also leading workshops at CalWorks and CalFresh conferences for leadership.
• Advancing Health EquitycoreStrategic or Co-development PartnerLong-time client-partner organization in the healthcare/health equity space. TJC consultants Jenna Ortiz, Marjorie Stamper-Kurn, Daniela Porcelli, and Ellie Tumbuan presented at Advancing Health Equity's Fall Convening.
• San Jose Clean EnergyminorImplementation/ SI/ Consulting PartnerTraining engagement where Senior Consultant Mel Saavedra and Research Director Crystal Sanders-Alvarado led a session exploring how the team could center equity in day-to-day operations and future initiatives.
• National College Attainment Network (NCAN)minorGTM or Marketing PartnerConference where former client Students Rising Above invited Lena to speak on a panel about moving beyond vanity metrics in student success initiatives, along with Angela Bugayong and Elizabeth Devaney.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PolicyLink: National research and action institute advancing racial and economic equity through policy advocacy. Comparable as a mission-aligned equity organization with overlapping government and nonprofit client base and overlapping service offerings in capacity-building and equity strategy.
• Coqual (formerly Center for Talent Innovation): Nonprofit research and consulting organization advancing inclusion and bias research in workplaces. Comparable as a DEI/racial-equity research and advisory peer serving large enterprises, though operating at much larger scale.
• Race Forward: National racial equity organization offering training, research, and consulting through programs like the Government Alliance on Race and Equity (GARE). Comparable to TJC as a mission-aligned provider of racial-equity training and capacity-building for public and nonprofit institutions.

Direct peers

• The Winters Group: DEI consulting firm providing strategic advising, training, and culture transformation services to corporations and nonprofits. Comparable as a direct DEI consulting peer with similar service offerings and mid-market positioning.
• Equity in the Center: Social impact organization focused on accelerating racial equity in the social sector through research, tools, and consulting. Directly comparable as a racial-equity consulting and capacity-building peer serving nonprofits and foundations.
• Third Plateau Social Impact Strategies: Social impact consulting firm offering strategy, fundraising, and equity-focused advisory services to nonprofits and foundations. Highly comparable as a boutique social-impact consultancy; Ellie Tumbuan (TJC co-founder) previously served as Director of Impact there.
• ProInspire: Nonprofit leadership development and consulting organization focused on equity and impact in the social sector. Comparable as a peer providing training, leadership development, and equity-centered capacity-building services.

Emerging players

• Perception Institute: Research and consulting organization focused on implicit bias, racial anxiety, and equitable outcomes. Comparable as a smaller, research-driven racial-equity peer providing training and advisory services, though with greater emphasis on communications research.
• Move to End Violence: Program of the NoVo Foundation supporting movement leaders working to end gender-based violence through leadership development and equity-focused training. Comparable as a peer in racial/gender-equity leadership development and organizational capacity-building for social-impact leaders.
• Justice System Partners: Consulting firm specializing in racial equity, criminal justice reform, and organizational change. Comparable as a mission-aligned peer providing equity advising and capacity-building services to government agencies and nonprofits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/7792111/admin/feed/posts
• Xx.com/justice_collect
• Facebookfacebook.com/thejusticecollectivedotorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Justice Collective