NIC Industries
NIC Industries is a privately held US coatings manufacturer operating three divisions — Cerakote thin-film ceramic polymer coatings, Prismatic Powders custom colors (6,500+ SKUs), and Performance Materials — serving automotive, firearms, aerospace, industrial, and DIY consumer markets in nearly 90 countries.
- Company typePrivate
- Founded1984
- HeadquartersWhite City, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What NIC Industries does
NIC Industries Inc. is a privately held US coatings manufacturer founded in 1984 and headquartered on an approximately 100,000-square-foot, 18-acre campus in White City, Oregon, with 250+ employees and distribution in nearly 90 countries. The company operates three divisions: Cerakote (thin-film ceramic polymer protective coatings described as the category leader), Prismatic Powders (over 6,500 unique custom powder coating colors), and Performance Materials (industrial/aerospace/sporting-goods coatings). Its core technology is a proprietary ceramic-polymer chemistry that combines flexibility with abrasion, corrosion, and chemical resistance at a coefficient of friction comparable to Teflon, chemically bonding to substrates for thin-film applications in tight-tolerance assemblies.
The company sells across at least seven verticals — automotive aftermarket, firearms, aerospace, industrial (oil & gas, valves, marine), sporting goods, consumer electronics/wearables, and DIY consumer auto detailing — through three branded e-commerce storefronts (Cerakote.com, PrismaticPowders.com, CerakoteCeramics.com), a global distributor/reseller network, and trade show channels including Fabtech, SEMA, Aircraft Interiors Expo, Ceramics Expo, and Space Tech Expo. Revenue is generated primarily from one-time unit sales of physical coating products (Cerakote coatings, Prismatic powder colors, and DIY auto ceramic kits such as headlight restoration, trim coat, paint sealant, and glass coat) at retail and distributor pricing; no subscription or recurring revenue model is disclosed. A 2025 partnership with 10X Engineered Materials extends NIC's reach into the surface-preparation ecosystem via approved superoxalloy blasting media.
NIC Industries firmographics
Firmographics- Name
- NIC Industries
- Legal name
- NIC Industries Inc.™
- Website
- https://nicindustries.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NIC Industries is a privately held US coatings manufacturer operating three divisions — Cerakote thin-film ceramic polymer coatings, Prismatic Powders custom colors (6,500+ SKUs), and Performance Materials — serving automotive, firearms, aerospace, industrial, and DIY consumer markets in nearly 90 countries.
- Ownership category
- akta.pro rank
NIC Industries industry classification
Industry- Product category
- Protective Coatings
- NAICS
- Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Industrial & Protective Coatings (IMAEAGAB)
- akta.pro secondary industry
- Powder Coatings (IMAEAHAE)
Keywords
Where NIC Industries is headquartered
LocationHeadquarters
- HQ city
- White City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NIC Industries business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Cerakote Coatings: Sales of thin-film ceramic polymer protective coatings for automotive, firearms, aerospace, knives, eyewear, consumer electronics, wearables, industrial valves, oil & gas, and salt water applications. Products include spray-on ceramic coatings sold through e-commerce and distributors.
- Prismatic Powders: Sales of custom powder coating colors with over 6,500 unique products. Includes satin, metallic, gloss, clear finishes and custom color matching services sold primarily through e-commerce to powder coating shops and individual consumers.
- Cerakote Ceramic Coatings for Auto: DIY automotive ceramic coatings sold directly to consumers for headlight restoration, trim coating, paint sealant, and tire coating applications through CerakoteCeramic s.com e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | E-commerce retail pricing for individual consumers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
NIC Industries product offering
Product offeringCore offering
NIC Industries manufactures and sells proprietary thin-film ceramic polymer protective coatings under the Cerakote brand and custom powder coating colors under the Prismatic Powders brand, with over 6,500 unique products. The company serves industrial customers in firearms, aerospace, automotive, oil & gas, and consumer electronics through e-commerce, a global distribution network, and trade shows, while also selling DIY automotive ceramic coating kits directly to consumers.
Product overview
NIC Industries is a leading manufacturer of performance proven coatings operating three distinct divisions: Cerakote (thin-film ceramic polymer protective coatings), Prismatic Powders (custom powder coating colors with over 6,500 unique products), and Performance Materials. The company serves diverse applications in technology, aerospace, sporting goods, and automotive industries, distributing products in nearly 90 countries worldwide. Cerakote serves as the flagship ceramic coating brand offering industrial-grade protective coatings, while Prismatic Powders provides the world's largest selection of custom powder coating colors. The Cerakote Ceramic Coatings for Auto sub-brand extends into consumer DIY automotive detailing products including headlight restoration kits, trim coat kits, paint sealants, and glass coatings.
Differentiator
Problem solved
Functional benefit
Brands
- Cerakote®: The unrivaled leader in thin-film ceramic polymer protective coatings. Products include Cerakote coatings for industrial, automotive, firearms, aerospace, and consumer applications.
- Prismatic Powders®
- Performance Materials®
Products and services
- Cerakote Ceramic Polymer Coatings World-leading thin-film ceramic polymer protective coatings providing unmatched abrasion, corrosion, and chemical resistance with flexibility for tight tolerance applications. Used by industrial customers across automotive, firearms, aerospace, knives, eyewear, consumer electronics, wearables, industrial valves, oil & gas, and salt water applications. Sold through Cerakote.com, global distributors, and trade shows.
- Prismatic Powders Custom Powder Coatings Custom powder coating colors with over 6,500 unique products, offering the world's largest selection of custom powder coating colors including satin, metallic, gloss, and clear finishes. Includes in-house custom color matching services for powder coating shops and individual consumers. Sold primarily through PrismaticPowders.com.
- Cerakote Ceramic Coatings for Auto DIY automotive ceramic coatings using true ceramic technology to restore and protect vehicle trim and headlights, repelling water, road grime, mud, and dirt. Sold directly to consumers through the dedicated CerakoteCeramics.com storefront.
- Cerakote Headlight Restoration Kit Complete DIY kit for ceramic headlight restoration, including everything needed for application without tools that could damage headlights. Sold as a standalone kit to individual vehicle owners through Cerakote.com.
- Cerakote Trim Coat Kit DIY ceramic coating kit for automotive trim restoration and protection. Sold as a standalone kit to individual vehicle owners through Cerakote.com.
- Rapid Ceramic Paint Sealant Ceramic paint sealant providing long-lasting protection with outstanding water shedding and slickness; chemically bonds to vehicle paint with UV protection. Sold as a standalone product to individual consumers through Cerakote.com.
- Rapid Ceramic Glass Coat Ceramic glass coating for windshield and window protection with water-shedding properties. Sold as a standalone product to individual consumers through Cerakote.com.
Quantifiable outcome
- Powder-coated metal can remain intact and rust-free for many years, significantly outperforming painted metal surfaces
- +1 more outcomes
Companies that use NIC Industries
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles5 records
NIC Industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NIC Industries partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 10X Engineered Materialscore10X Engineered Materials' EpiX MP superoxalloy blasting media received official approval from Cerakote for use in ceramic coating applications. The product is engineered from recycled materials and demonstrated excellent performance and a clean blast profile during testing. This partnership validates the product's suitability for high-standard coating adhesion and finish quality in Cerakote applications.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
NIC Industries competitors and assessment
Company assessmentDirect peers
- RPM International: RPM International is a specialty coatings holding company with operating companies in industrial, protective, and specialty coatings segments, making it a direct comparable to NIC's specialty protective coatings business model.
- Hentzen Coatings: Hentzen Coatings is a US-based specialty coatings manufacturer serving aerospace, defense, and industrial markets, directly comparable to NIC's aerospace and industrial protective coatings business.
- IFS Coatings: IFS Coatings is a powder coatings manufacturer offering custom color matching and a broad product portfolio, directly competing with Prismatic Powders in the custom powder coating segment.
- Tiger Coatings (Tiger Drylac): Tiger Coatings is one of the largest global powder coatings manufacturers, directly competing with NIC's Prismatic Powders division in industrial and architectural powder coating markets.
- Axalta Coating Systems: Axalta is a global coatings company with significant powder coatings and industrial coatings franchises, directly competing with NIC's Cerakote and Prismatic Powders divisions in automotive, industrial, and refinish end markets.
- TCI Powder Coatings: TCI Powder Coatings is a US-based powder coatings manufacturer with custom color capabilities serving automotive, architectural, and industrial finishing shops, directly comparable to NIC's Prismatic Powders.
Broad incumbents
- PPG Industries: PPG is one of the world's largest coatings companies with broad industrial, aerospace, automotive, and specialty coatings portfolios, providing overlapping but much broader competition to NIC across all divisions.
- Sherwin-Williams: Sherwin-Williams is the largest US paint and coatings manufacturer with industrial, automotive refinish, and protective coatings divisions, representing broad incumbent competition to NIC's specialty industrial coatings business.
- AkzoNobel: AkzoNobel is a global paints and coatings major with significant powder coatings and industrial coatings operations, providing broad incumbent competition in the same product categories as NIC.
Emerging players
- CarPro: CarPro is a consumer and professional automotive ceramic coating brand competing directly with NIC's Cerakote Ceramic Coatings for Auto sub-brand in the DIY ceramic coating segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
NIC Industries social profiles
Digital presenceNIC Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
NIC Industries leadership team
Management profileNumber of profiles
NIC Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NIC Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NIC Industries
What does NIC Industries do?
NIC Industries manufactures and sells proprietary thin-film ceramic polymer protective coatings under the Cerakote brand and custom powder coating colors under the Prismatic Powders brand, with over 6,500 unique products. The company serves industrial customers in firearms, aerospace, automotive, oil & gas, and consumer electronics through e-commerce, a global distribution network, and trade shows, while also selling DIY automotive ceramic coating kits directly to consumers.
Is NIC Industries a public or private company?
NIC Industries is a private company. It is classified as unknown and is currently operating.
When was NIC Industries founded?
NIC Industries was founded in 1984. It employs 101 to 250 people.
Where is NIC Industries based?
NIC Industries is headquartered in White City, United States, in the North America region.
How does NIC Industries make money?
Three revenue lines are on record. Cerakote Coatings are the primary driver. The others are prismatic Powders and cerakote Ceramic Coatings for Auto.
Who are NIC Industries's main competitors?
Direct peers on record are RPM International, Hentzen Coatings, IFS Coatings, Tiger Coatings (Tiger Drylac), Axalta Coating Systems and TCI Powder Coatings. Broad incumbents are PPG Industries, Sherwin-Williams and AkzoNobel. CarPro is listed as an emerging player.
Does NIC Industries have an API?
No public API is recorded for NIC Industries.
What industry is NIC Industries in?
NIC Industries's product category is Protective Coatings. Its primary akta.pro industry code is IMAEAGAB, Industrial & Protective Coatings, with a secondary code of IMAEAHAE, Powder Coatings. Its NAICS code is 32551 and its SIC code is 2851.