What The Cooper Foundation does

The Cooper Foundation is the 501(c)(3) philanthropic and community development arm of Cooper University Health Care, headquartered in Camden, New Jersey. The foundation raises charitable contributions from individuals, employees (via bi-weekly payroll deduction across Cooper's 14,000+ team members), corporate partners, and planned-giving donors, then directs those funds to support patient care, advanced medical equipment, cancer research and treatment (including through the MD Anderson Cancer Center at Cooper affiliation), pediatric services at Children's Regional Hospital at Cooper, nursing education, and community health programs serving Camden, Cape May County, and the broader South Jersey region.

The foundation operates a web-based donation and fundraising ecosystem that includes an online giving platform supporting credit card and Apple Pay, a "Find a Fund" portal listing 100+ designated causes, a community partner fundraising platform, a planned giving program (bequests, charitable gift annuities, remainder trusts), and signature events such as the Cooper Red Hot Gala, Pink Roses Teal Magnolias, Cooper Cup Golf Outing, Cooper Coastal Classic, and Designer House Tour. It does not develop proprietary technology; instead, donated capital is channeled into healthcare infrastructure and clinical capability acquisitions (including TIL therapy, histotripsy, and Varian PerfectPitch robotic systems) across Cooper's three-hospital, 130+ outpatient location network that serves 2.4 million patients annually.

Following the 2025 integration of Cape Regional Health System into Cooper University Health Care, the foundation absorbed the former Cape Regional Foundation and now supports the Jersey Shore footprint as well. In 2025 the foundation raised and pledged more than $10.5 million, contributing to a cumulative total exceeding $100 million raised across 2020-2025. It is governed by a board chaired by Philip A. Norcross, Esq., with Lisa Morina as Senior Vice President and Chief Philanthropy Officer, and currently anchors capital campaigns tied to the $3 billion Project Imagine Camden campus expansion and a $300 million Gloucester Township outpatient campus announced for 2026.

Name

The Cooper Foundation

Legal name

The Cooper Foundation

Website

https://foundation.cooperhealth.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Cooper Foundation is the 501(c)(3) philanthropic arm of Cooper University Health Care, raising charitable donations across South Jersey to fund patient care, cancer research, pediatrics, and community health programs serving Camden and the Jersey Shore.

Ownership category

akta.pro rank

Product category

Healthcare Philanthropy

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

akta.pro secondary industries

Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH), Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)

Keywords

• Healthcare philanthropy
• Charitable fundraising
• Community health funding
• Planned giving services
• Donor development

Headquarters

HQ city

Camden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Donations: Tax-deductible charitable donations from individuals supporting various funds including patient care, cancer care, pediatrics, research, and community programs. Donations can be made online, by mail, or through payroll deduction.
2. Corporate Sponsorships: Corporate partners sponsor signature events and make direct contributions. The foundation lists corporate partners including Torcon P.Agnes, GHR Healthcare, and Pure Project Management.
3. Signature Event Fundraising: Revenue from ticket sales, sponsorships, and donations generated at annual events including Red Hot Gala, Pink Roses Teal Magnolias, golf outings, and designer house tours.
4. Planned Giving: Bequests, charitable gift annuities, charitable remainder trusts, retained life estates, and other estate planning vehicles that provide future support to the foundation.
5. Matching Gifts Program: Corporate matching gift programs where employers match charitable contributions made by employees, multiplying the impact of individual donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Cooper Foundation is the 501(c)(3) philanthropic arm of Cooper University Health Care, raising charitable donations to fund patient care programs, advanced medical equipment, cancer research and treatment through MD Anderson Cancer Center at Cooper, pediatric services, nursing education, and community health initiatives across South Jersey. The Foundation operates an online donation platform supporting 100+ designated funds, a planned giving program, an employee giving campaign, and signature fundraising events to generate philanthropic revenue for the health system.

Product overview

The Cooper Foundation operates as a healthcare philanthropy organization serving as the charitable arm of Cooper University Health Care. The Foundation's core offerings center on a web-based donation and fundraising ecosystem that connects donors to 100+ designated funds supporting patient care, cancer research (via MD Anderson at Cooper), pediatrics, nursing, and community programs. The product portfolio includes an Online Donation Platform with credit card and payroll deduction options, a Find a Fund portal for cause-based giving, a Community Partner Fundraising Platform for grassroots campaigns, and a Planned Giving Program for estate planning. Key brand initiatives include Pink Roses Teal Magnolias (women's cancer), the Patient in Need Fund (cancer patient assistance), and the Employee Giving Campaign (workplace philanthropy). The Foundation also facilitates naming opportunities and memorial gifts. The organization does not offer a public API or technical integrations with third-party platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Donation Platform Web-based donation system enabling donors to contribute to The Cooper Foundation's various funds including patient care, cancer research, pediatrics, and community programs, supporting one-time and recurring donations via credit card, Apple Pay, and payroll deduction.
• Find a Fund Portal
• Community Partner Fundraising Program
• Planned Giving Program
• Employee Giving Campaign
• Pink Roses Teal Magnolias
• Children's Regional Hospital Fund
• Patient in Need Fund
• Thank a Healthcare Hero
• Matching Gift and Stock Giving Program

Quantifiable outcome

• Nearly 1,000 Camden residents received health-related assistance including 1,500+ equipment units and 1,100+ transportation rides
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Subaru of AmericaminorGTM or Marketing Partner · 4 August 2026Subaru of America donated $35,000 to The Cooper Foundation and mobilized over 70 employees to assemble 1,000 appreciation kits for Cooper nurses. Partnership supports durable medical equipment and transportation assistance for uninsured/underinsured Camden residents.
• Cape Regional AuxiliarycoreGTM or Marketing PartnerThe Cape Regional Auxiliary, a cornerstone volunteer organization since 1999, pledged $1.5 million to the Claire C. Brodesser Surgery Center Capital Campaign. Their tireless work has transformed care in Cape May County.
• Torcon P.AgnesminorGTM or Marketing PartnerCorporate partner for 2026 signature events
• GHR HealthcareminorGTM or Marketing PartnerCorporate partner for 2026 signature events
• Pure Project ManagementminorGTM or Marketing PartnerCorporate partner for 2026 signature events
• Camden County Police DepartmentcoreStrategic or Co-development PartnerCommunity engagement partnership supporting public safety and community wellness initiatives. Cooper Foundation and CCPD created partnership to foster safer, healthier outcomes for Camden communities.
• MD Anderson Cancer CentercoreStrategic or Co-development PartnerMD Anderson Cancer Center in Houston partnership brings one of the world's premier cancer centers to Camden. This affiliation provides South Jersey patients access to advanced treatments, clinical trials, and treatment protocols under MD Anderson's nationally recognized standards.
• Ron Jaworski GolfminorGTM or Marketing PartnerRon Jaworski Golf has hosted fundraising events supporting Pink Roses Teal Magnolias, demonstrating community commitment to women's cancer care.
• Cooper Medical School of Rowan UniversitycoreStrategic or Co-development PartnerCooper's physicians serve as faculty members, sharing knowledge with medical students. The medical school opened in 2012 as part of George E. Norcross Jr.'s advocacy for medical education in South Jersey.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Main Line Health Foundation: Philanthropic arm of Main Line Health in suburban Philadelphia. Comparable as a multi-hospital community health foundation in the Greater Philadelphia market with overlapping donor base and similar major-gift, planned-giving, and capital campaign operating model.
• Geisinger Health Foundation: Philanthropic arm of Geisinger, a Pennsylvania-based integrated health system. Comparable as a regional, multi-hospital foundation with major capital campaigns, cancer center naming opportunities, and community health worker programs similar in scope to Cooper's.
• Virtua Foundation: Philanthropic arm of Virtua, a South Jersey-based community health system. Directly comparable as a regional hospital foundation fundraising across Camden/Burlington county geographies for cancer, cardiac, and pediatric programs with signature galas and major-gift programs.
• ChristianaCare Foundation: Philanthropic arm of ChristianaCare, a Delaware-based health system serving the Mid-Atlantic region. Comparable in scale and structure as a regional hospital foundation with signature events, major-gift programs, and capital campaign infrastructure analogous to Cooper's.
• AtlantiCare Foundation: Philanthropic arm of AtlantiCare, serving Atlantic County and Southeastern New Jersey including Atlantic City. Comparable in operating as a hospital foundation in overlapping South Jersey territory with capital campaigns, signature events, and major-gift donor cultivation.
• Inspira Health Foundation: Philanthropic arm of Inspira Health, a South Jersey health system serving Cumberland, Salem, Gloucester, and Camden counties. Comparable as a community hospital foundation with similar patient-care, capital, and community health program funding models.

Broad incumbents

• Jefferson Health Foundation (Thomas Jefferson University & Hospitals): Philanthropic arm of Jefferson Health, a Philadelphia-area academic medical system. Comparable as an academic-affiliated hospital foundation with major-gift, planned-giving, and naming-opportunity programs supporting cancer, cardiac, and capital expansion projects in a region adjacent to Cooper.
• RWJBarnabas Health Foundation: Philanthropic arm of New Jersey's largest academic health system. Comparable as a hospital foundation but at significantly greater scale, with broader fund menus, multi-hospital major-gift programs, and statewide donor reach that dwarfs a single-region player like Cooper.
• Penn Medicine Development (University of Pennsylvania Health System): Philanthropic arm of Penn Medicine, a leading academic medical system in Philadelphia. Comparable as an academic hospital foundation with sophisticated planned-giving, major-gift, and capital campaign infrastructure serving a region overlapping Cooper's catchment.
• Hackensack Meridian Health Foundation: Philanthropic arm of one of New Jersey's largest health networks. Comparable as a healthcare foundation supporting cancer care (John Theurer Cancer Center), pediatrics, and major capital campaigns, but with substantially broader geographic and programmatic scope than The Cooper Foundation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CooperFdn
• YouTubeyoutube.com/channel/UC3dWXymdl0E9MgStwSS9hLg
• Facebookfacebook.com/CooperFdn
• LinkedInlinkedin.com/company/foundation-cooperhealth
• Instagraminstagram.com/cooperfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Cooper Foundation