HSM
- Company typePrivate
- Founded1970
- HeadquartersFrickingen, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
HSM firmographics
Firmographics- Name
- HSM
- Legal name
- HSM GmbH + Co. KG
- Website
- https://hsm.eu
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where HSM is headquartered
LocationHeadquarters
- HQ city
- Frickingen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
HSM business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Baling Press Sales: HSM generates revenue primarily from manufacturing and selling baling presses for volume reduction of recyclable materials. These include vertical balers, horizontal balers, automatic channel baling presses, and barrel presses.
- Document Shredder Sales: Revenue from secure destruction solutions including document shredders, heavy-duty document shredders, and digital data media shredders for GDPR compliance.
- PET Solutions Equipment: Sales of PET compactors, perforators, and related equipment for PET bottle recycling operations.
- Packaging Solutions: Eco-friendly packaging material production systems including HSM ProfiPack C400, P425, and ecoChip products for creating sustainable filling material.
- Service and Support: Customer service, academy training, and support services for product maintenance and operation.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
HSM product offering
Product offeringCore offering
HSM manufactures and sells baling presses (vertical, horizontal, automatic channel, and barrel presses) for volume reduction of recyclable materials, and document and digital data media shredders for secure destruction of sensitive data. Its product range also includes PET bottle processing equipment (compactors, perforators, FluidEx, crusher-press combinations) and ProfiPack packaging systems that convert cardboard into eco-friendly cushioning material. Approximately 90% of production occurs in-house at three German plants, and products are sold exclusively through specialist trade distributors and regional subsidiaries.
Product overview
HSM (Hermann Schwelling Maschinenbau) is a German manufacturer offering four integrated product lines: (1) Compressing/Baling Presses for volume reduction of recyclable materials including vertical balers, horizontal balers, automatic channel baling presses, and barrel presses; (2) Shredding/Document Shredders for secure destruction of sensitive data on paper and electronic media, with product lines including SECURIO, Pure, Classic, shredstar, and Powerline; (3) Packaging Solutions including the ProfiPack series (C400, P425, ecoChip) that convert cardboard into eco-friendly cushioning material; and (4) PET Solutions for invalidating, draining, compacting, and baling PET bottles including compactors, perforators, FluidEx, and crusher-press combinations. The company manufactures with approximately 90% in-house production depth at three German plants and serves customers worldwide through direct and dealer channels. Products process materials including paper, cardboard, plastics, PET bottles, barrels, foams, and tyres across industries such as recycling, retail, e-commerce, industry, warehousing, logistics, printing, packaging, and hospitality.
Differentiator
Problem solved
Functional benefit
Brands
- HSM ProfiPack: Packaging solutions for eco-friendly filling material production
- HSM SECURIO
- HSM Pure
- HSM shredstar
- HSM Classic
- HSM Powerline
- HSM FluidEx
- HSM Lifetime Warranty
Products and services
- Vertical Balers Baling presses for vertical compression of recyclable materials including paper, cardboard, plastics, and PET bottles, suitable for retail, warehousing, logistics, and recycling operations of various scales.
- Horizontal Balers High-capacity horizontal baling presses designed for industrial-scale volume reduction of recyclable materials for use in waste management and high-throughput recycling facilities.
- Automatic Channel Baling Presses Fully automatic baling presses for continuous processing of recyclable materials in high-volume operations, completing HSM's full range of compaction equipment.
- Barrel Press Specialized press for compacting and processing barrels and similar cylindrical containers, addressing hazardous-waste-handling and industrial-container-compaction use cases.
- Document Shredders Office and personal document shredders for secure destruction of sensitive paper documents for home offices, offices, open-plan offices, and department-level environments, addressing GDPR compliance requirements.
- Heavy Duty Document Shredders High-capacity shredders designed for department-level and heavy-use applications, processing large volumes of confidential documents for centralized and department-scale shredding operations.
- Digital Data Media Shredders Shredders designed for secure destruction of digital storage media including hard drives, CDs, and other electronic data carriers, addressing GDPR-compliant data sanitization beyond paper documents.
- HSM SECURIO Shredder Line Premium line of HSM document shredders featuring solid steel cutting shafts with HSM Lifetime Warranty for alternating current models, targeting offices and departments requiring heavy-use durability.
- HSM Pure Shredder Line HSM Pure document shredder line with solid steel cutting shafts and lifetime warranty on AC models, providing premium durability within the shredder portfolio.
- HSM shredstar Shredder Line Entry-level HSM document shredder line covered by a 2-year warranty (limited to free delivery of replacement equipment), positioned at the value-tier of the shredder portfolio.
- HSM Classic Shredder Line Document shredder line backed by a 3-year warranty period, positioned within HSM's mid-range shredder offerings.
- HSM Powerline Shredder Line Industrial-grade HSM document shredder line engineered for continuous-operation shredding with 2-year warranty in single-shift operation (6 months in multi-shift operation).
- HSM ProfiPack C400 Packaging system that transforms cardboard and paper materials into eco-friendly cushioning and filling material for shipping protection, supporting sustainable shipping operations.
- HSM ProfiPack P425 Packaging equipment that converts cardboard into protective packaging chips and cushioning material for sustainable shipping and order-fulfillment operations.
- HSM ProfiPack ecoChip Sustainable packaging solution that produces eco-friendly cushioning chips from cardboard materials to replace plastic void fill in shipping operations.
- PET Baling Presses Specialized balers designed for compacting and baling PET bottles for efficient recycling logistics at PET-recycling facilities and waste-management operators.
- PET Compactors Equipment for compacting PET bottles to reduce volume and improve handling efficiency within PET-recycling workflows.
- PET Perforators Equipment that perforates PET bottles to facilitate draining and preparation for recycling operations.
- HSM FluidEx PET solution equipment for draining and processing PET bottles in recycling workflows, part of HSM's FluidEx specialized draining technology.
- Crusher Press Combination (HSM CP 4988) Combined crusher and press system for single-step processing of PET bottles, integrating perforation/compaction and baling in one piece of equipment.
- Consumable Materials for HSM Machines Consumable supplies for HSM balers and shredders, including strapping bands, strapping wire, PE corner pockets, and cutting roller oil, supporting ongoing machine operation.
- eXtraWeb Customer Portal Online commercial customer portal requiring personal access credentials, providing product information, downloads, warranty submissions, service requests, and order-related documents for HSM commercial market participants.
Companies that use HSM
Customer profileSegments9 records
Ideal customer profiles4 records
HSM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
HSM partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
HSM competitors and assessment
Company assessmentDirect peers
- Fellowes: Fellowes is a US-based privately held office products company with a leading document shredder portfolio (including Powershred) serving home office, office, and heavy-duty enterprise segments. It directly competes with HSM SECURIO, shredstar, and Powerline across global office channels.
- Orwak: Orwak (part of the BIB Group/Sellars) is a Swedish baling press manufacturer with a long-standing presence in waste and recycling compaction. It directly competes with HSM in vertical balers and waste-handling equipment across European retail, recycling, and logistics segments.
- Harris Waste Management Group: Harris Waste Management Group is a US manufacturer of balers, compactors, and waste handling equipment serving municipal and industrial recycling customers. It overlaps directly with HSM's horizontal balers and automatic channel baling presses for high-volume material processing.
- Compactors Inc. Compactors Inc. is a US manufacturer of industrial and commercial compactors and balers for waste, recycling, and distribution-center applications. It is a comparable North American peer to HSM in stationary compaction equipment sold through dealer channels.
- Bramidan: Bramidan is a Danish manufacturer of vertical and horizontal baling presses for cardboard, plastic, and other recyclable materials. It is one of HSM's closest direct competitors in European balers, serving recycling, retail, and logistics customers with overlapping product specifications and trade-channel go-to-market.
- Marathon Equipment: Marathon Equipment is a US-based manufacturer of stationary and self-contained compactors and balers for waste and recycling. It competes directly with HSM's industrial compressing line, particularly for high-volume recycling and waste management customers in North America.
- Krug & Priester (Intimus / Ideal): Krug & Priester is a German manufacturer of office equipment, producing Intimus and Ideal brand document shredders alongside cutting machines and other office products. It is HSM's most direct German-headquartered competitor in the office and heavy-duty shredder market.
- Ranpak: Ranpak is a US-headquartered, publicly traded provider of paper-based protective packaging solutions including cushioning and void-fill systems. It competes directly with HSM's ProfiPack (C400, P425, ecoChip) packaging material production equipment in e-commerce, fulfillment, and shipping operations.
Emerging players
- Sesotec: Sesotec is a German manufacturer of metal detectors, sorting systems, and foreign-object inspection equipment for plastics, food, and recycling industries. Its sorting and recycling product lines overlap with HSM's PET and recycling customer base, particularly in material-quality workflows upstream of baling.
Broad incumbents
- TOMRA: TOMRA is a Norwegian, publicly traded leader in reverse vending, sorting, and recycling technology. It is not a direct baler competitor but operates in the broader recycling value chain where HSM's PET and baling solutions are deployed, and is increasingly relevant to the same PET deposit-scheme infrastructure projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HSM social profiles
Digital presenceHSM compliance and trust
Trust signalCompliance1 record
HSM financial estimates
Financial estimateRevenue estimate
Valuation estimate
HSM leadership team
Management profileNumber of profiles
Profiles9 records
HSM subsidiaries and ownership
Company hierarchySubsidiaries2 records
HSM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HSM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HSM
What does HSM do?
HSM manufactures and sells baling presses (vertical, horizontal, automatic channel, and barrel presses) for volume reduction of recyclable materials, and document and digital data media shredders for secure destruction of sensitive data. Its product range also includes PET bottle processing equipment (compactors, perforators, FluidEx, crusher-press combinations) and ProfiPack packaging systems that convert cardboard into eco-friendly cushioning material. Approximately 90% of production occurs in-house at three German plants, and products are sold exclusively through specialist trade distributors and regional subsidiaries.
Is HSM a public or private company?
HSM is a private company. It is classified as family owned and is currently operating.
When was HSM founded?
HSM was founded in 1970. It employs 501 to 1,000 people.
Where is HSM based?
HSM is headquartered in Frickingen, Germany, in the Europe region.
How does HSM make money?
Five revenue lines are on record. Baling Press Sales are the primary driver. The others are document Shredder Sales, PET Solutions Equipment, packaging Solutions and service and Support.
Who are HSM's main competitors?
Direct peers on record are Fellowes, Orwak, Harris Waste Management Group, Compactors Inc., Bramidan, Marathon Equipment, Krug & Priester (Intimus / Ideal) and Ranpak. Sesotec is listed as an emerging player. TOMRA is listed as a broad incumbent.
Does HSM have an API?
No public API is recorded for HSM.