HSM

Name

HSM

Legal name

HSM GmbH + Co. KG

Website

https://hsm.eu

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Frickingen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Baling Press Sales: HSM generates revenue primarily from manufacturing and selling baling presses for volume reduction of recyclable materials. These include vertical balers, horizontal balers, automatic channel baling presses, and barrel presses.
2. Document Shredder Sales: Revenue from secure destruction solutions including document shredders, heavy-duty document shredders, and digital data media shredders for GDPR compliance.
3. PET Solutions Equipment: Sales of PET compactors, perforators, and related equipment for PET bottle recycling operations.
4. Packaging Solutions: Eco-friendly packaging material production systems including HSM ProfiPack C400, P425, and ecoChip products for creating sustainable filling material.
5. Service and Support: Customer service, academy training, and support services for product maintenance and operation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

HSM manufactures and sells baling presses (vertical, horizontal, automatic channel, and barrel presses) for volume reduction of recyclable materials, and document and digital data media shredders for secure destruction of sensitive data. Its product range also includes PET bottle processing equipment (compactors, perforators, FluidEx, crusher-press combinations) and ProfiPack packaging systems that convert cardboard into eco-friendly cushioning material. Approximately 90% of production occurs in-house at three German plants, and products are sold exclusively through specialist trade distributors and regional subsidiaries.

Product overview

HSM (Hermann Schwelling Maschinenbau) is a German manufacturer offering four integrated product lines: (1) Compressing/Baling Presses for volume reduction of recyclable materials including vertical balers, horizontal balers, automatic channel baling presses, and barrel presses; (2) Shredding/Document Shredders for secure destruction of sensitive data on paper and electronic media, with product lines including SECURIO, Pure, Classic, shredstar, and Powerline; (3) Packaging Solutions including the ProfiPack series (C400, P425, ecoChip) that convert cardboard into eco-friendly cushioning material; and (4) PET Solutions for invalidating, draining, compacting, and baling PET bottles including compactors, perforators, FluidEx, and crusher-press combinations. The company manufactures with approximately 90% in-house production depth at three German plants and serves customers worldwide through direct and dealer channels. Products process materials including paper, cardboard, plastics, PET bottles, barrels, foams, and tyres across industries such as recycling, retail, e-commerce, industry, warehousing, logistics, printing, packaging, and hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• HSM ProfiPack: Packaging solutions for eco-friendly filling material production
• HSM SECURIO
• HSM Pure
• HSM shredstar
• HSM Classic
• HSM Powerline
• HSM FluidEx
• HSM Lifetime Warranty

Products and services

• Vertical Balers Baling presses for vertical compression of recyclable materials including paper, cardboard, plastics, and PET bottles, suitable for retail, warehousing, logistics, and recycling operations of various scales.
• Horizontal Balers High-capacity horizontal baling presses designed for industrial-scale volume reduction of recyclable materials for use in waste management and high-throughput recycling facilities.
• Automatic Channel Baling Presses Fully automatic baling presses for continuous processing of recyclable materials in high-volume operations, completing HSM's full range of compaction equipment.
• Barrel Press Specialized press for compacting and processing barrels and similar cylindrical containers, addressing hazardous-waste-handling and industrial-container-compaction use cases.
• Document Shredders Office and personal document shredders for secure destruction of sensitive paper documents for home offices, offices, open-plan offices, and department-level environments, addressing GDPR compliance requirements.
• Heavy Duty Document Shredders High-capacity shredders designed for department-level and heavy-use applications, processing large volumes of confidential documents for centralized and department-scale shredding operations.
• Digital Data Media Shredders Shredders designed for secure destruction of digital storage media including hard drives, CDs, and other electronic data carriers, addressing GDPR-compliant data sanitization beyond paper documents.
• HSM SECURIO Shredder Line Premium line of HSM document shredders featuring solid steel cutting shafts with HSM Lifetime Warranty for alternating current models, targeting offices and departments requiring heavy-use durability.
• HSM Pure Shredder Line HSM Pure document shredder line with solid steel cutting shafts and lifetime warranty on AC models, providing premium durability within the shredder portfolio.
• HSM shredstar Shredder Line Entry-level HSM document shredder line covered by a 2-year warranty (limited to free delivery of replacement equipment), positioned at the value-tier of the shredder portfolio.
• HSM Classic Shredder Line Document shredder line backed by a 3-year warranty period, positioned within HSM's mid-range shredder offerings.
• HSM Powerline Shredder Line Industrial-grade HSM document shredder line engineered for continuous-operation shredding with 2-year warranty in single-shift operation (6 months in multi-shift operation).
• HSM ProfiPack C400 Packaging system that transforms cardboard and paper materials into eco-friendly cushioning and filling material for shipping protection, supporting sustainable shipping operations.
• HSM ProfiPack P425 Packaging equipment that converts cardboard into protective packaging chips and cushioning material for sustainable shipping and order-fulfillment operations.
• HSM ProfiPack ecoChip Sustainable packaging solution that produces eco-friendly cushioning chips from cardboard materials to replace plastic void fill in shipping operations.
• PET Baling Presses Specialized balers designed for compacting and baling PET bottles for efficient recycling logistics at PET-recycling facilities and waste-management operators.
• PET Compactors Equipment for compacting PET bottles to reduce volume and improve handling efficiency within PET-recycling workflows.
• PET Perforators Equipment that perforates PET bottles to facilitate draining and preparation for recycling operations.
• HSM FluidEx PET solution equipment for draining and processing PET bottles in recycling workflows, part of HSM's FluidEx specialized draining technology.
• Crusher Press Combination (HSM CP 4988) Combined crusher and press system for single-step processing of PET bottles, integrating perforation/compaction and baling in one piece of equipment.
• Consumable Materials for HSM Machines Consumable supplies for HSM balers and shredders, including strapping bands, strapping wire, PE corner pockets, and cutting roller oil, supporting ongoing machine operation.
• eXtraWeb Customer Portal Online commercial customer portal requiring personal access credentials, providing product information, downloads, warranty submissions, service requests, and order-related documents for HSM commercial market participants.

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fellowes: Fellowes is a US-based privately held office products company with a leading document shredder portfolio (including Powershred) serving home office, office, and heavy-duty enterprise segments. It directly competes with HSM SECURIO, shredstar, and Powerline across global office channels.
• Orwak: Orwak (part of the BIB Group/Sellars) is a Swedish baling press manufacturer with a long-standing presence in waste and recycling compaction. It directly competes with HSM in vertical balers and waste-handling equipment across European retail, recycling, and logistics segments.
• Harris Waste Management Group: Harris Waste Management Group is a US manufacturer of balers, compactors, and waste handling equipment serving municipal and industrial recycling customers. It overlaps directly with HSM's horizontal balers and automatic channel baling presses for high-volume material processing.
• Compactors Inc. Compactors Inc. is a US manufacturer of industrial and commercial compactors and balers for waste, recycling, and distribution-center applications. It is a comparable North American peer to HSM in stationary compaction equipment sold through dealer channels.
• Bramidan: Bramidan is a Danish manufacturer of vertical and horizontal baling presses for cardboard, plastic, and other recyclable materials. It is one of HSM's closest direct competitors in European balers, serving recycling, retail, and logistics customers with overlapping product specifications and trade-channel go-to-market.
• Marathon Equipment: Marathon Equipment is a US-based manufacturer of stationary and self-contained compactors and balers for waste and recycling. It competes directly with HSM's industrial compressing line, particularly for high-volume recycling and waste management customers in North America.
• Krug & Priester (Intimus / Ideal): Krug & Priester is a German manufacturer of office equipment, producing Intimus and Ideal brand document shredders alongside cutting machines and other office products. It is HSM's most direct German-headquartered competitor in the office and heavy-duty shredder market.
• Ranpak: Ranpak is a US-headquartered, publicly traded provider of paper-based protective packaging solutions including cushioning and void-fill systems. It competes directly with HSM's ProfiPack (C400, P425, ecoChip) packaging material production equipment in e-commerce, fulfillment, and shipping operations.

Emerging players

• Sesotec: Sesotec is a German manufacturer of metal detectors, sorting systems, and foreign-object inspection equipment for plastics, food, and recycling industries. Its sorting and recycling product lines overlap with HSM's PET and recycling customer base, particularly in material-quality workflows upstream of baling.

Broad incumbents

• TOMRA: TOMRA is a Norwegian, publicly traded leader in reverse vending, sorting, and recycling technology. It is not a direct baler competitor but operates in the broader recycling value chain where HSM's PET and baling solutions are deployed, and is increasingly relevant to the same PET deposit-scheme infrastructure projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKXqHdaH5RqOIPxuTspD7YQ
• LinkedInlinkedin.com/company/hsm-gmbh-co-kg
• Instagraminstagram.com/hsm_ausbildung
• Xx.com/HSMUKLtd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HSM