Western Roofing Systems

What Western Roofing Systems does

Western Roofing Systems is a family-owned roofing contractor founded in 1992 and headquartered in Anaheim, California, serving residential and commercial customers across five Southern California counties (Orange, Los Angeles, San Bernardino, Riverside, Ventura). The company specializes in stone-coated steel roofing as its flagship recommendation, alongside standing seam metal, concrete tile, flat (modified bitumen) roofing, and asphalt shingle systems, and complements installation with repair, tune-up, and seamless gutter services. Technology centers on premium material specifications — galvanized steel cores with stone-chip coatings for Class A fire ratings and 50-year warranties, Kynar-coated standing seam panels, and a proprietary Solar Guard SCS silicone coating system for flat roofs — rather than software or digital platforms.

The company operates a direct-to-consumer field-sales model with company-employed crews (no dealers or franchisees), free inspections as the primary lead-generation tool, and Synchrony/Pure Finance Group consumer financing to support premium-tier purchases. A sister brand, Cira Energy Inc., delivers solar PV installations, and Western Roofing Systems embeds a free roof inspection into the solar sales flow to drive cross-sell. Customer segments span individual homeowners (primary), homeowner associations, commercial properties, and property managers, with a documented installed base of 28,000+ roofs through 2025 across 70+ cities. Revenue is generated primarily from one-time installation contracts, supplemented by professional-services revenue from repairs and preventive tune-ups; pricing is quote-based and not publicly disclosed. The business is privately held under family ownership with no institutional investment, public listing, or M&A activity identified.

Name

Western Roofing Systems

Legal name

Western Roofing Systems Inc.

Website

https://westernroofingsystems.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Western Roofing Systems is a family-owned Anaheim-based roofing contractor founded in 1992, installing stone-coated steel, standing seam metal, concrete tile, and flat roofs for residential and commercial customers across five Southern California counties.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Built-Up Roofing (BUR) (IMADAFAH)

Keywords

• Residential roofing installation
• Stone coated steel roofing
• Metal roofing systems
• Roof repair services
• Solar roof integration

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roof Installation Services: One-time installation of roofing systems including stone-coated steel, standing seam metal, concrete tile, asphalt shingle, and flat roofing. Revenue generated from material costs plus labor. Sales through direct customer engagement with free inspections and quotes.
2. Roof Repair Services: Professional repair services for all roof types including tile, shingle, and metal roofs. Addresses leaks, weather damage, and structural issues with fast, reliable solutions.
3. Steel Roof Tune-Up Services: Maintenance services for steel and stone-coated metal roofs including caulking checks, flashing repairs, gutter cleaning, and component replacements to extend roof life beyond 50 years.
4. Solar Installation Partnership: Through sister company Cira Energy, provides solar PV system installation. The roofing company includes free roof inspection as part of the solar estimation process, creating cross-sell opportunity.
5. Rain Gutter Installation: Installation of seamless gutters on sloped roof edges with proper downspout diversion systems to protect foundations from water damage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Western Roofing Systems is a family-owned roofing contractor that installs and services residential roofing systems, with a flagship specialty in stone-coated steel roofing and additional offerings in standing seam metal, concrete tile, flat, and asphalt shingle roofs. The company also delivers integrated solar roof systems through its sister brand Cira Energy, serving homeowners, HOAs, and commercial property owners across Southern California.

Product overview

Western Roofing Systems is a family-owned roofing contractor offering a portfolio of roofing products and installation/repair services across Southern California. The core product offerings include Stone Coated Steel Roofing (their flagship recommendation), Standing Seam Metal Roofing, Concrete Tile Roofing, Asphalt Shingle Roofing, and Flat/Low-Slope Roofing. The company also provides complementary services including Steel Roof Tune-Ups, Roof Repair, Roof Installation/Replacement, and Rain Gutter Installation. Through sister company Cira Energy Inc., the company offers Solar Roof Systems for residential and commercial properties. Financing options are available through Synchrony. The company operates across Orange County, Los Angeles County, San Bernardino County, Riverside County, and Ventura County in Southern California.

Differentiator

Problem solved

Functional benefit

Brands

• Cira Energy: Sister brand specializing in solar installations for homes and businesses in Southern California, partnered with Western Roofing Systems to provide solar roof solutions.

Products and services

• Stone Coated Steel Roofing Stone-coated steel roofing systems with Class A fire rating, 50-year transferable warranties, and cool-roof energy efficiency for residential properties in Southern California.
• Standing Seam Metal Roofing Standing seam metal roofing systems installed for residential properties, offering modern aesthetics and long-term durability.
• Concrete Tile Roofing Concrete tile roof installation and replacement for residential properties seeking a traditional tile aesthetic.
• Flat Roofing Flat roof installation and repair services for residential properties with flat or low-slope roof sections.
• Asphalt Shingle Roofing Asphalt shingle roof installation and replacement for residential properties.
• Solar Roof Systems (Cira Energy) Integrated solar roof systems delivered through sister brand Cira Energy for residential customers combining new roof installation with photovoltaic generation.
• Roof Installation and Replacement Full roof installation and replacement service using in-house crews (no subcontractors) for residential properties across Southern California.
• Roof Repair Services Roof repair and maintenance services for residential properties across the company's Southern California service area.
• Steel Roof Tune-Ups Specialized maintenance and tune-up service for existing steel roof systems to extend roof life and maintain warranty coverage.
• Rain Gutter Installation Rain gutter installation services provided alongside roofing projects to complete residential water-management systems.

Quantifiable outcome

• 28,000+ successful roof installations completed through 2025
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Cira Energy Inc.coreStrategic or Co-development PartnerCira Energy is the company's sister brand specializing in solar energy systems. Western Roofing Systems refers all solar installation customers to Cira Energy and includes a free roof inspection as part of the solar estimation process. The partnership creates an integrated roofing-solar offering, with the roofing company ensuring the roof is in top condition before solar installation.
• Westlake Royal Roofing SolutionscoreTechnology or IntegrationPreferred material supplier for stone-coated steel roofing. Western Roofing Systems recommends and installs Westlake's Unified Steel Stone Coated Steel roof panels as the premier option for California properties. The supplier relationship provides access to premium materials with 50-year warranties and Class A fire ratings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61572951236148
• Instagraminstagram.com/westernroofingsystems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Roofing Systems