TruWild

What TruWild does

TruWild is a direct-to-consumer dietary supplement brand that develops and sells plant-based, whole-food nutritional products targeted primarily at outdoor athletes and health-conscious consumers. The portfolio comprises seven core SKUs — Motion (pre-workout), Hydrate (electrolytes), Wild Greens (organic superfood), Protect+ (immune defense), Adaptogens (stress/mood), Turmeric Curcumin (recovery), and Kombucha Powder (gut health) — plus Sports, Detox, and Vitality bundles. Formulations lean on trademarked ingredients such as Peak02™ mushroom blend, COVICO™ coconut water, Bioperine™, Palatinose™, and Aquamin, and products carry USDA Organic, Non-GMO, Vegan, and Gluten-Free labels manufactured in a cGMP-certified facility in Southern California.

The business operates a product-led, Shopify-powered DTC storefront as the primary revenue engine, supported by an interactive Health Quiz for personalization, a Brand Ambassador program for influencer-driven acquisition, and email and social channels for retention. A subscription autoship option offers 15–20% savings plus free shipping to drive recurring revenue. Beyond DTC, TruWild distributes wholesale into more than 100 retail doors including 16 Bristol Farms stores in Southern California, with stated plans to expand across the United States and ship internationally.

TruWild was founded in 2017 by co-founders Zac (strategy) and Nate (product development), is headquartered in San Diego, and remains privately held and bootstrapped with a lean team of 1–10 employees, no disclosed funding rounds, and no public revenue figures. Ownership and operating control are concentrated with the founders.

Name

TruWild

Legal name

TruWild

Website

https://truwild.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

TruWild is a bootstrapped, direct-to-consumer supplement brand selling plant-based, USDA Organic pre-workout, hydration, greens, immune, adaptogen, recovery, and gut-health products to outdoor athletes and health-conscious consumers via Shopify e-commerce, subscriptions, and 100+ retail doors.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Trail Nutrition & Outdoor Consumables Retail (CRAMAMAL), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Natural dietary supplements
• Plant-based supplements
• Sports nutrition products
• Electrolyte hydration powders
• Organic wellness supplements

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct-to-consumer online sales via their Shopify e-commerce platform. Products sold individually or in bundles at varying price points from $20 to $74.99.
2. Subscription/Membership: Recurring subscription model offering 15-20% savings plus free shipping on all subscription orders. Customers can subscribe to monthly deliveries of any products with ability to skip, pause, or cancel anytime.
3. Wholesale/Retail Distribution: Products sold through over 100 retail locations including 16 Bristol Farms stores in Southern California, generating wholesale revenue through physical retail channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TruWild manufactures and sells all-natural, plant-based dietary supplements targeted at outdoor athletes and health-conscious consumers. The product line includes pre-workout powders, electrolyte hydration mixes, organic superfood greens, immune support capsules, adaptogenic stress relief formulas, anti-inflammatory recovery supplements, and gut-health kombucha powders, sold individually or in bundles through their direct-to-consumer Shopify e-commerce site and select retail stores.

Product overview

TruWild is a direct-to-consumer dietary supplement brand offering a portfolio of all-natural, plant-based health products. The core product line includes seven distinct supplements: Motion (plant-based pre-workout), Hydrate (electrolyte replenishment), Wild Greens (organic superfood greens), Protect+ (immune defense), Adaptogens (stress relief), Turmeric Curcumin (inflammation recovery), and Kombucha Powder (gut health). These products are sold individually and as bundled offerings (Sports Bundle, Detox Bundle, Vitality Bundle) targeting outdoor athletes and health-conscious consumers. All products are USDA Organic, non-GMO, vegan, gluten-free, and manufactured in cGMP-certified facilities in California.

Differentiator

Problem solved

Functional benefit

Products and services

• Motion - Natural Pre-Workout Powder Plant-based pre-workout powder delivering sustainable energy, complete hydration, and enhanced athletic performance. Contains natural caffeine (~160mg, equivalent to ~1.5 cups of coffee), adaptogens (Peak02 mushroom blend), coconut water, and amino acids (L-Citrulline, L-Taurine, L-Arginine). Doubles as a coffee replacer for daily energy, focus, and hydration.
• Hydrate - Zero Sugar Amino Acids & Electrolytes Powder Zero-sugar electrolyte drink mix with Aquamin ocean minerals, BCAAs, L-Glutamine, and L-Taurine for rapid hydration, muscle recovery, and replenishment before, during, and after physical activity. Includes COVICO coconut water for additional electrolyte content.
• Wild Greens - USDA Organic Superfood Greens Powder USDA Certified Organic superfood greens powder containing 22+ whole-food superfoods, adaptogens, raw fiber, micronutrients, and digestive enzymes for daily nutrition, detox, antioxidant support, and immune function.
• Protect+ Immune Defense and Wellness Immune support capsules (60 capsules, 30-day supply) containing antioxidants, polyphenols, Vitamin C, zinc, and berry extracts (blueberry, acai, cranberry) to shield against free radicals and support immune function.
• Adaptogens - Stress Relief & Mood Support Capsule supplement (60 capsules, 30-day supply) featuring seven adaptogenic herbs and mushrooms (ashwagandha, maca, cordyceps, holy basil, gotu kola, astragalus, eleutherococcus) for stress relief, hormone balance, and mental clarity.
• Turmeric Curcumin - Natural Recovery Anti-inflammatory recovery supplement with 1500mg organic turmeric, curcuminoids, ginger, cayenne pepper, and Bioperine black pepper extract for joint health, muscle recovery, and antioxidant support.
• Kombucha Powder - Gut Health Freeze-dried kombucha powder with probiotics, prebiotics, digestive enzymes, apple cider vinegar, and ginger for gut health, immune support, and digestive function. Available in watermelon, lemon, and raspberry all-natural flavors.
• Sports Bundle Bundle combining Motion pre-workout and Hydrate electrolytes ($69.99 per bundle) for energizing, hydrating, and enhancing athletic performance before, during, and after workouts.
• Detox Bundle Bundle combining Hydrate and Wild Greens ($74.99 per bundle, originally $81.99) for supercharging hydration while improving gut health, elevating mood, and supporting weight management.
• Vitality Bundle Bundle combining Motion, Wild Greens, and Kombucha for a comprehensive mix of nutrition, energy, and gut health support.

Quantifiable outcome

• Peak02™ mushroom blend clinically proven to boost VO2 max and power levels by 17%
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering TruWild's online store. Enables online sales, payment processing, subscription management, and customer accounts through Shopify's infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Four Sigmatic: Four Sigmatic builds a mushroom-and-adaptogen supplement line (including Think, Focus, and protein drinks) that closely parallels TruWild's Peak02™ adaptogen-forward formulation approach.
• Ancient Nutrition: Ancient Nutrition sells bone broth, collagen, adaptogens, and superfood supplements using whole-food ingredients — directly comparable to TruWild's adaptogen, greens, and turmeric recovery SKUs.
• Transparent Labs: Transparent Labs sells clinically-dosed, label-transparent sports and wellness supplements (pre-workout, electrolytes, BCAAs) DTC, directly overlapping TruWild's Motion, Hydrate, and sports-positioned SKUs.
• Athletic Greens (AG1): AG1 is a premium DTC greens-and-nutrition supplement brand positioned around daily foundational nutrition, directly competing with TruWild's Wild Greens and broader supplement stack on premium pricing and subscription.
• Klean Athlete: Klean Athlete produces NSF-certified clean-label sports nutrition supplements for competitive athletes, competing head-to-head with TruWild on certified, transparent formulations for performance use cases.
• Onnit: Onnit offers natural fitness supplements (including Alpha BRAIN, Total Strength + Recovery, and pre-workout) anchored to an active-lifestyle brand, overlapping with TruWild's natural pre-workout and recovery positioning.

Broad incumbents

• Optimum Nutrition: Optimum Nutrition is the dominant mass-market sports nutrition brand (Gold Standard Whey, pre-workout, BCAA) competing against TruWild's Motion pre-workout and Hydrate across gyms, specialty retail, and online.
• Garden of Life: Garden of Life is an established USDA Organic, Non-GMO, vegan-certified supplement brand spanning sport, probiotics, and multivitamins through mass retail — a wider-portfolio incumbent in the same clean-label positioning as TruWild.
• Orgain: Orgain is a plant-based nutritional shake and protein supplement brand sold through retail and DTC, broadly overlapping TruWild's plant-based, clean-label positioning with a larger footprint and broader SKU set.

Emerging players

• Primal Kitchen: Primal Kitchen is a clean-label, whole-food brand (condiments, bars, collagen) that has expanded into supplements, sharing TruWild's natural-ingredient ethos and lifestyle positioning while addressing adjacent categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tru_wild
• YouTubeyoutube.com/channel/UCVfY4CCFSbPQEys9m9WRiwA
• Facebookfacebook.com/truwild
• Instagraminstagram.com/tru_wild
• Pinterestpinterest.com/truwild

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruWild