Indigo Energy

What Indigo Energy does

Indigo Energy® Partners, LLC is a privately held, family-controlled wholesale distributor of petroleum products and renewable fuels headquartered in Gainesville, Georgia, and operating across 43 U.S. states plus Washington DC. The company sells and distributes conventional gasoline (including reformulated and ethanol blends E10, E15, E85), diesel variants (MGO, winterized, dyed), kerosene, jet fuel, biofuels such as renewable diesel and biodiesel, and diesel exhaust fluid to local fuel distributors, commercial fleet operators, trucking companies, convenience stores, municipalities, and government entities. Beyond commodity supply, Indigo operates emergency response fuel services (tanker staging, portable tanks, truck-with-driver, continuous generator monitoring), generator supply and refueling for critical infrastructure, ISO 8217-certified marine fuels delivered via coast guard licensed carriers and barging partners, and fuel reclamation using proprietary patented loading equipment. The company also owns and operates the Dayton, Ohio K-1 & ULSK terminal, providing 24/7 kerosene supply with two loading lanes at 450 gallons per minute.

Indigo Energy has extended into adjacent energy categories through Indigo Solar, which delivers turnkey commercial and industrial solar PV installation, engineering, procurement, construction, and operations and maintenance supported by its proprietary PowerEnfo energy monitoring software for renewable production and facility load tracking. The company has also built an EV charging business in partnership with Autel, distributing the MaxiCharger portfolio across residential Level 2 (40A/50A) and commercial tiers (AC Commercial, AC Floor Standing, DC Wall Mount, DC Fast up to 240kW, DC Fast ADV, and DC High Power up to 480kW across four liquid-cooled ports), plus a dedicated EV charging consulting practice covering location analytics, traffic data, site design, and ROI projections.

The business model is transaction-fee fuel distribution combined with one-time solar installation revenue, hardware sales for EV chargers, and professional services for emergency response, fuel reclamation, and consulting. Pricing is quote-based and negotiated by volume and market conditions across all three verticals. Sales-led go-to-market motion is executed by a leadership team of CEO, President, CFO, COO, and General Counsel supported by approximately 10-person sales organization (Director of Wholesale Fuels, Senior Account Executives, Account Managers, Bid Manager) plus a Director of Supply. The company is controlled by the founding Mansfield family, with CEO John E. Mansfield, Jr. (40+ years in oil and gas) and President David Mansfield, and serves enterprise customers including UPS, Southern Company, Pilot Travel Centers, Love's, Shell (DE), the United States Department of Defense, Florida Power & Light, and a South Carolina utility.

Name

Indigo Energy

Legal name

Indigo Energy

Website

https://indigoenergy.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Indigo Energy is a service-driven, wholesale distributor of petroleum products and renewable fuels.

Ownership category

akta.pro rank

Product category

Petroleum and Energy Distribution

NAICS

Fuel Dealers (45721), Fuel Dealers (457210), Solar Electric Power Generation (221114)

SIC

Oil & Gas Field Services, Nec (1389)

akta.pro primary industry

Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)

akta.pro secondary industry

Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging) (IMAFALAJ)

Keywords

• Petroleum products distribution
• Wholesale fuel supply
• Commercial solar installation
• EV charging infrastructure
• Emergency fuel services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fuel Supply and Distribution: Sale and distribution of petroleum products including conventional gasoline, reformulated gasoline, ethanol gasoline (E10, E15, E85), diesel (MGO, winterized, dyed), kerosene, jet fuel, biofuels (ethanol, renewable diesel, biodiesel), and diesel exhaust fluid (DEF). Serves local fuel distributors, commercial accounts with fleets, trucking companies, municipalities, government entities, and emergency services.
2. Solar Energy Systems: Turnkey solar installation services for commercial and industrial facilities including system design, engineering, procurement, construction, and operations & maintenance. Revenue from installation services and ongoing monitoring.
3. EV Charging Infrastructure: Sale and installation of residential and commercial EV charging stations including Level 2 and Level 3 DC Fast chargers. Services include site analysis, design, installation, and consulting.
4. Emergency Response Services: Emergency fuel supply and generator services during natural disasters and supply disruptions. Includes tanker staging, portable tanks, truck-with-driver services, and continuous monitoring of generator fuel tanks.
5. Fuel Reclamation Services: Removal of old fuel inventory, tank cleaning, and sale of reclaimed products. Includes project management for safe removal and sale of diesel fuel inventory with flexible market pricing options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Indigo Energy is a diversified wholesale distributor of petroleum products (gasoline, diesel, kerosene, jet fuel, biofuels, DEF) that also offers commercial/industrial solar PV installation and EV charging equipment plus related services. Operations span nationwide fuel supply across 43+ U.S. states, turnkey solar installations with proprietary monitoring software, and Autel MaxiCharger EV charging solutions for residential and commercial customers.

Product overview

Indigo Energy operates as a diversified energy products supplier offering three core product lines: Fuel Supply (petroleum products, biofuels, and specialty fuel services including emergency response, marine fuels, generator fuel, and fuel reclamation), Solar (commercial/industrial solar PV installation with proprietary PowerEnfo monitoring software), and EV Charging (residential and commercial EV charging equipment from Autel MaxiCharger plus consulting services). The company also operates the Dayton K-1 & ULSK terminal in Ohio for kerosene supply. The product portfolio spans traditional petroleum distribution to renewable energy solutions and electric vehicle infrastructure, positioning Indigo as an integrated energy partner across multiple fuel and energy categories.

Differentiator

Problem solved

Functional benefit

Brands

• Indigo Solar: Solar installation, engineering, and energy management services offered by Indigo Energy for commercial operations to reduce electricity costs.

Products and services

• Fuel Supply Wholesale distribution of petroleum products including conventional gasoline, reformulated gasoline, ethanol gasoline (E10, E15, E85), diesel (MGO, winterized, dyed), kerosene, jet fuel, biofuels (ethanol, renewable diesel, biodiesel), and diesel exhaust fluid (DEF). Serves local fuel distributors/jobbers, commercial accounts with fleets, trucking companies, municipalities, government entities, and emergency services.
• Solar Installation Services Turnkey commercial and industrial solar PV installation services including system design, engineering, procurement, construction, and operations and maintenance. Delivers energy cost reduction with ROI payback averaging 3-5 years and cost reductions exceeding 73%. Targets warehouses, distribution centers, HVAC/plumbing distributors, industrial facilities, and gas station rooftops and canopies.
• Residential EV Chargers (Autel MaxiCharger AC Home series) Residential Level 2 EV chargers from Autel (40A and 50A variants, with NEMA 14-50 plug or hardwired installation, separate or in-body holster options). 240V smart chargers compatible with all EV and hybrid plug-in vehicles, featuring adjustable amperage, 25ft Universal J1772 cables, app connectivity, and indoor/outdoor installation.
• Commercial EV Chargers (Autel MaxiCharger commercial line) Commercial EV charging stations from Autel covering Level 2 AC (up to 12kW), AC Floor Standing (up to 19.2kW per port), DC Wall Mount (40kW dual-port), DC Fast (up to 240kW), DC Fast ADV (up to 160kW with 55-inch 4K HD LCD), and DC High Power (up to 480kW across four ports with 650A liquid-cooling). Includes OCPP 1.6 and 2.0.1 compliance, ISO 15118 Plug & Charge, advertising displays, and AI-optimized charging features.
• EV Charging Consulting Consulting services for EV charging infrastructure including location analytics, traffic data analysis, future site design planning, installation quotes, site surveys, ROI projections, and operational cost analysis. Targeted at commercial real estate groups, retailers, hotels, and property managers.
• Emergency Response Fuel Emergency fuel supply and generator services during hurricanes, tornados, flooding, and pipeline disruptions. Includes tanker staging, portable tanks, on-site trucks with drivers, and continuous monitoring of generator fuel tanks to ensure fuel availability during shelter-in-place orders or road closures.
• Marine Fuels Marine Gas Oil (MGO) certified compliant with ISO 8217 2005 in Tampa, Miami, and Norfolk, plus brokerage and trading for MGO, Very Low Sulfur Fuel Oil (VLSFO), and High Sulfur Fuel Oil (HSFO) at all U.S. ports. Delivered via coast guard licensed carriers for volumes under 50,000 gallons and contracted barging partners for larger volumes.
• Generator Fuel Critical generator supply and refueling services for hospitals, data centers, airports, financial services, retailers, warehouses, schools, construction sites, and communication centers. Includes equipment rental and maintenance through nationwide partnerships.
• Fuel Reclamation Safe removal and sale of existing diesel fuel inventory using proprietary patented fuel loading equipment, with flexible market pricing options (indexed or fixed) and project management to minimize client and community impact.
• PowerEnfo Energy Monitoring Software Proprietary energy monitoring software that tracks renewable energy production and facility energy load usage to ensure peak system performance and manage energy spend. Supports Indigo's commercial solar installations.
• Dayton K-1 & ULSK Terminal Services Kerosene terminal in Dayton, Ohio operating 24/7 with driver carding, two loading lanes at 450 gallons per minute load rate capability, 24-hour site monitoring, and Civacon Overfill Protection System. Supplies kerosene for home heating and to prevent diesel gelling in winter across multiple states.

Quantifiable outcome

• Solar installation costs have dropped by more than 73% over the last decade with ROI payback periods averaging 3-5 years
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AutelcoreTechnology or IntegrationPartnership with Autel, a leading EV charger manufacturer, to provide residential MaxiCharger products (40A and 50A Level 2 chargers) and commercial charging solutions including AC chargers, DC Wall Mount, DC Fast, and DC High Power stations. Autel provides industry-leading battery management systems and smart charging technology with app connectivity.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Fuel Services: Global wholesale distributor of petroleum products and energy solutions to commercial, industrial, marine, and government customers. Direct overlap with Indigo's fuel supply, marine fuels, and multi-segment commercial distribution model.
• Sunoco LP: Master limited partnership distributing motor fuels to independent dealers and commercial customers across the U.S. Direct competitor in wholesale fuel distribution to gas stations, c-stores, and commercial fleets.
• Global Partners LP: Northeast-focused distributor of gasoline, distillates, and renewable fuels to wholesale and commercial customers. Direct peer in regional and multi-state fuel distribution with overlapping renewable diesel/biofuel products.
• Mansfield Energy: Family-founded nationwide fuel and energy solutions provider with overlapping customer base (commercial fleets, government, marine). Highly relevant given Indigo CEO John Mansfield Jr.'s career history at predecessor Mansfield Oil Company.
• ChargePoint: Largest U.S. EV charging network with both Level 2 and DC fast charging hardware. Directly competes with Indigo's commercial Autel MaxiCharger offerings for commercial real estate, retail, and fleet customers.
• EVgo: Public EV fast-charging network operator with a focus on DC fast charging infrastructure across the U.S. Competes with Indigo for commercial and fleet EV charging deployments.
• Blink Charging: Provider of EV charging equipment and networked charging services for residential, commercial, and retail applications. Competes head-to-head in commercial EV charger hardware sales and installation.

Broad incumbents

• Pilot Travel Centers: Largest U.S. travel center operator and a major fuel retailer/distributor that is also a customer of Indigo. Represents both a competing distribution channel for fuel and a parallel energy transition play into EV charging at travel plazas.
• Love's Travel Stops: Major nationwide travel stop and fuel retail operator that is both a customer and adjacent competitor in fuel supply, with growing EV charging rollout at its locations.
• Murphy USA: Large U.S. fuel retailer and convenience store operator with growing EV charging ambitions. Overlaps with Indigo on wholesale fuel supply to gas station operators and c-store chains, and on EV charging at retail sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indigo Energy