FootJoy

What FootJoy does

FootJoy is a 168-year-old golf footwear and apparel brand founded in 1857, operating as a wholly-owned subsidiary of Acushnet Holdings Corp. (NYSE: ACush), the Massachusetts-incorporated parent that also owns Titleist, Vokey, Scotty Cameron, and other golf brands. The company specializes exclusively in golf, producing performance spiked and spikeless shoes (Premiere Series, Pro/SL, HyperFlex, Traditions, FJ Quantum), the MyJoys custom shoe program (hand-built to specification, $205-$315), premium golf gloves (StaSof, Pure Touch, SciFlex), weather-segmented apparel (HydroSeries, ThermoSeries, TempoSeries), and accessories (FJ Pulsar SoftSpikes, headwear, belts, shoe care). Its technology stack centers on proprietary fitting and material innovations: the exclusive premium BOA heel mount license, the AI-powered FJ FitLab 3D scanning service for foot measurement, and a portfolio of registered trademarks (DryJoys waterproofing, ComforTab, CoolJoys, D.N.A. Helix, Advanced Performance Leather).

Name

FootJoy

Legal name

Acushnet Company

Website

https://www.footjoy.com/

Company type

Private

Founded year

1857

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

FootJoy is a 168-year-old golf footwear, glove, and apparel brand owned by Acushnet Holdings, selling premium shoes ($160-$315), apparel, and accessories to golfers globally through DTC e-commerce, 18 country-specific regional sites, and a network of golf retailers and pro shops.

Ownership category

akta.pro rank

Product category

Golf Footwear and Apparel

NAICS

Shoe Retailers (45821), Shoe Retailers (458210)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Golf Footwear & Apparel Retail (CRAMACAH)

akta.pro secondary industries

Golf Footwear Retail (CRAMAGAE), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf footwear
• Golf apparel
• Golf gloves
• Golf accessories
• Custom golf shoes

Headquarters

HQ city

Fairhaven

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Golf Footwear Sales: Primary revenue stream from golf shoes including spiked, spikeless, and off-course categories. Shoes range from $160-$275 for standard models and up to $315 for custom MyJoys designs. The brand offers both men's and women's options.
2. Golf Gloves: Sales of performance golf gloves including StaSof, Pure Touch Limited, SciFlex, and weather-specific variants. Gloves are positioned as tour-level performance products.
3. Golf Apparel: Apparel line including golf shirts, shorts, pants, vests, hoodies, base layers, outerwear, and rainwear. Price points range from $14 (socks) to $265 (outerwear).
4. Golf Gear & Accessories: Accessories including bags, headwear, belts, shoe care products, FJ Pulsar SoftSpikes, and collaborations like FJ x OOFOS. Also includes boxer briefs and sun protection gear.
5. Custom MyJoys Program: Premium custom shoe service where customers design bespoke footwear. Higher price points than standard models ($205-$315), representing a land-and-expand revenue opportunity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

FootJoy designs, manufactures, and sells golf footwear, gloves, apparel, and accessories for golfers. The product range includes premium spiked and spikeless golf shoes (Premiere Series, Pro/SL, HyperFlex, Traditions), performance gloves (StaSof, Pure Touch, SciFlex), weather-specific apparel lines (HydroSeries, ThermoSeries, TempoSeries), and a custom MyJoys bespoke shoe program. The company also operates the FJ FitLab AI-powered 3D foot scanning service and the FJ Insider loyalty program.

Product overview

FootJoy is a golf-focused brand offering a comprehensive portfolio of footwear, apparel, gloves, and accessories. The core product lines include Premiere Series (premium spiked/spikeless shoes with handcrafted leather construction), Pro/SL (spikeless versatile shoes), HyperFlex (lightweight athletic spiked shoes), and Traditions (classic spiked shoes). The brand also offers the MyJoys custom shoe program for bespoke footwear. Apparel includes weather-specific lines like HydroSeries (rain/waterproof), ThermoSeries (thermal), and TempoSeries (sun protection). Golf gloves include StaSof, Pure Touch, and SciFlex lines. Additional accessories include FJ Pulsar SoftSpikes, headwear, belts, shoe care products, and the FJ x OOFOS recovery sandals. Services include FJ FitLab (AI-powered 3D foot scanning for custom fitting) and FJ Insider loyalty program. The brand also features collaborations including Todd Snyder X FootJoy and FootJoy x Fair Harbor.

Differentiator

Problem solved

Functional benefit

Brands

• MyJoys: Custom golf shoe program allowing customers to design their own footwear with custom colors and materials.
• FJ Insider
• FJ FitLab
• Premiere Series
• Pro/SL
• HyperFlex
• Traditions
• FJ Quantum
• StaSof

Products and services

• Premiere Series Premium spiked and spikeless golf shoes featuring handcrafted construction with advanced performance leather. Includes men's and women's variants (Packard, Marquis, Field, Madison, Wilcox, Issette). Priced $225-$275.
• Pro/SL Spikeless golf shoes with proprietary midsole/outsole platform designed for on-course performance and off-course style versatility. Priced at $185.
• HyperFlex Lightweight, flexible spiked golf shoes designed for athletic performance and maximum comfort during the swing. Priced at $190.
• Traditions Classic spiked golf shoes with traditional styling, featuring premium leathers and comfortable fit for traditional golfers. Priced $160-$205.
• MyJoys Custom Golf Shoes Custom golf shoes made to exact specifications with premium leathers and custom options. Each pair is handcrafted with over 100 sizes available. Priced $205-$315.
• Golf Gloves (StaSof, Pure Touch, SciFlex) Premium performance golf gloves available in men's and women's styles including StaSof, Pure Touch Limited, SciFlex, Rain, and Winter variants. Positioned as tour-level performance products.
• HydroSeries Weather-resistant and waterproof golf outerwear including rain jackets, rain pants, and winter jackets designed for wet playing conditions.
• ThermoSeries Thermal and weather-appropriate golf outerwear collection for colder playing conditions.
• TempoSeries Sun protection golf outerwear collection featuring lightweight apparel designed for warm weather and sun exposure during play.
• FJ FitLab 3D scanning service using artificial intelligence to measure foot characteristics for custom golf shoe fitting at select golf courses. Analyzes foot length, width, arch height, instep height, and heel width.
• FJ Insider

Quantifiable outcome

• 6-21% performance increase for properly fit golf shoes
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Jackson KoivuncoreGTM or Marketing Partner · 13 June 2026Professional golfer endorsement partnership with Jackson Koivun, two-time college player of the year at Auburn University. Koivun signed with FootJoy upon turning professional, joining an NIL valuation exceeding $2 million partnership package including Titleist equipment.
• Aimé Leon DorecoreGTM or Marketing Partner · 21 April 2026Fashion brand Aimé Leon Dore has introduced the third iteration of its Golf Capsule collection featuring styles designed for golf across outerwear, knitwear, and shirting categories. The collection highlights an expansion of Aimé Leon Dore's ongoing partnership with FootJoy, combining fashion-forward design with golf performance footwear.
• TitleistcoreOthers · 27 February 2026FootJoy is owned by Acushnet Holdings alongside Titleist. Both brands operate under the same parent company, sharing distribution and potentially cross-marketing opportunities.
• Todd SnydercoreGTM or Marketing PartnerTodd Snyder collaboration with FootJoy featuring the Legends Series - limited edition shoes inspired by the sea, sand, and summers in the Hamptons. The collaboration combines Snyder's fashion expertise with FootJoy's golf footwear technology.
• Fair HarborcoreGTM or Marketing PartnerFootJoy and Fair Harbor collaboration bringing effortless style from the course to the clubhouse. The partnership targets style-conscious golfers with coordinated apparel and footwear collections.
• OOFOSminorGTM or Marketing PartnerFJ x OOFOS OOahh Sport Slide collaboration offering recovery footwear for golfers. Combines FootJoy branding with OOFOS's proprietary OOfoam technology for recovery and comfort.
• BOA Closure SystemcoreTechnology or IntegrationExclusive technology partnership where FootJoy was the first golf company to work with BOA and is the only brand licensed to offer the exclusive premium BOA heel mount. BOA provides precision closure technology for optimal shoe fit.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FootJoy
• YouTubeyoutube.com/user/FootJoyWorldwide
• Facebookfacebook.com/footjoy
• Instagraminstagram.com/footjoy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FootJoy