BeanVIVO
BeanVIVO is a San Diego-based DTC e-commerce brand selling organic, plant-based ready-to-eat bean pouches, salad protein boosters, and snack mixes to health-conscious US consumers through its Shopify website, Amazon, and a growing wholesale channel.
- Company typePrivate
- Founded2016
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BeanVIVO does
BeanVIVO is a San Diego-based direct-to-consumer e-commerce company operating under the legal entity Vivo Tribe LLC that sells organic, plant-based ready-to-eat bean and legume products to health-conscious consumers in the United States. The company's product portfolio spans three categories: ready-to-eat microwaveable bean pouches (chipotle chili, three-bean chili, Baja black beans, coconut curry chickpeas, smoky BBQ pinto beans), salad protein boosters made from lentils, quinoa, and edamame, and snack mixes featuring heirloom black chickpeas, cashews, and edamame. All products are certified organic, non-GMO, vegan, and gluten-free, with 7-14g of plant protein per serving and microwaveable packaging enabling 60-second preparation.
The company sources ingredients from named US farms across Michigan, Washington, Idaho, California, Minnesota, and North Dakota, emphasizing farm-to-fork traceability and sustainability. BeanVIVO distributes through its Shopify-powered beanvivo.com website (offering a subscription program with 15% discount on a 6-item minimum), Amazon Marketplace, and a wholesale channel for retail partners. Pricing ranges from $4.99 per single pouch to $33.00 for 6-pack variety packs, with digital gift cards available in $10-$100 denominations.
The business model is primarily one-time DTC CPG sales supplemented by a recurring subscription stream. The company has raised undisclosed funding from Redwood Capital Partners and Santatera Capital in 2023 and 2024 respectively, and was bootstrapped from its origins at San Diego farmers markets. Customer reviews across core SKUs range from 4.3 to 4.4 stars with 254-379 reviews each. No AI/ML capabilities, public listings, or M&A activity are evidenced.
BeanVIVO firmographics
Firmographics- Name
- BeanVIVO
- Legal name
- Vivo Tribe LLC
- Website
- https://beanvivo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BeanVIVO is a San Diego-based DTC e-commerce brand selling organic, plant-based ready-to-eat bean pouches, salad protein boosters, and snack mixes to health-conscious US consumers through its Shopify website, Amazon, and a growing wholesale channel.
- Ownership category
- akta.pro rank
BeanVIVO industry classification
Industry- Product category
- Plant-based packaged foods
- NAICS
- Dry Pea and Bean Farming (11113)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Cookies & Crackers (2052), Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based Prepared Meals & Convenience Foods Manufacturing (AFAKAGAL)
- akta.pro secondary industries
- Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Dry Bean Farming (Kidney, Pinto, Navy, Black, etc.) (AFAGABAF)
Keywords
Where BeanVIVO is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BeanVIVO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase of bean and legume products including ready-to-eat pouches, salad protein boosters, and snack mixes sold through company website and Amazon marketplace
- Subscription Service: Recurring subscription model offering 15% discount on all orders with 6-item minimum requirement, providing recurring revenue from loyal customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Snack Mix Variety 4.5oz (6-Pack) at $33.00 USD |
| Unit Pricing | Pay-as-you-go | Organic Three Bean Vegan Chili (6-Pack) at $29.49 USD |
| Unit Pricing | Pay-as-you-go | Organic Salad Protein Booster - Hint of Lemon (6-Pack) at $28.99 USD |
| Unit Pricing | Pay-as-you-go | Single pouches available from $4.99 USD |
| Other | Pay-as-you-go | Gift cards from $10.00 USD |
| Subscription | Monthly | Subscription service with 15% discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
BeanVIVO product offering
Product offeringCore offering
BeanVIVO sells organic, ready-to-eat bean and legume-based snacks and meals — including microwaveable bean pouches, salad protein boosters, and snack mixes — through its own direct-to-consumer e-commerce site and the Amazon marketplace. The products are positioned as portable, shelf-stable, high-protein, plant-based food for health-conscious, fitness-oriented, and outdoor consumers.
Product overview
BeanVIVO offers a portfolio of plant-based, organic, ready-to-eat bean and legume products organized into three main categories: Ready-to-Eat Bean Pouches (Organic Black Bean Chipotle Chili, Three Bean Vegan Chili, Baja Black Beans, Coconut Curry Chickpeas, Smoky BBQ Pinto Beans), Salad Protein Boosters (Seasoned, Garlic & Herb, Hint of Lemon flavors), and Snack Mixes (Sea Salt, Habanero BBQ, Dill Pickle in various sizes). The products are characterized by high plant protein content (7-14g per serving), fiber (5-20g), organic certification, gluten-free and vegan formulations, microwave-safe packaging enabling 60-second preparation, and sustainably-sourced ingredients from U.S. farms. The company also offers gift cards as a supplementary product. All products are sold through the company's Shopify-powered e-commerce platform and Amazon marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Ready-to-eat Bean Pouches
Quantifiable outcome
- 14g protein per serving in Black Bean Chipotle Chili
- +4 more outcomes
Companies that use BeanVIVO
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
BeanVIVO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BeanVIVO partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
BeanVIVO competitors and assessment
Company assessmentBroad incumbents
- Amy's Kitchen: Large established organic and plant-based ready-to-eat meals brand. Competes with BeanVIVO in the organic vegan/gluten-free shelf-stable meal category, but at vastly greater scale, broader SKU portfolio, and mainstream retail distribution.
- Wonderful Pistachios / The Wonderful Company: Large-scale plant-protein snack brand (No Shells, Get Crackin') and broader healthy-snack portfolio. Comparable to BeanVIVO as a much larger incumbent in better-for-you plant-based snacking, with extensive retail distribution that BeanVIVO lacks.
Direct peers
- Bada Bean Bada Boom: Direct competitor in crunchy bean-based snack products, owned by The Good Bean. Overlaps with BeanVIVO's snack mix line in plant-based, high-protein, gluten-free snacking at similar price points.
- Saffron Road: Brand of plant-based, globally-inspired ready-to-eat meals, lentils, and chickpeas. Comparable to BeanVIVO in shelf-stable plant-based ready meals, with similar flavor-profile positioning (Latin, global, world cuisine) at mainstream retail scale.
- Beanitos: Direct competitor in bean-based snack products (chips, puffs, dips). Beanitos overlaps with BeanVIVO's heirloom black chickpea snack mixes in the plant-based bean snack category, serving similar health-conscious consumers.
- Seapoint Farms: Edamame and plant-protein snack brand offering roasted edamame, snack mixes, and edamame pasta. Direct overlap with BeanVIVO's salad protein boosters and snack mixes, especially given edamame is a core ingredient in BeanVIVO products.
- The Good Bean: Plant-based bean snack brand offering chickpea snacks, bars, and dips. Directly comparable to BeanVIVO's bean-based snack and meal positioning, with overlapping use cases for plant-based protein snacking.
Emerging players
- Health-Ade Kombucha: DTC-first organic health-food brand that scaled into retail. Comparable as a similar-stage DTC CPG company focused on organic, health-conscious consumers, though in beverages rather than ready meals; useful comp for DTC-to-retail expansion trajectory.
- Truvani: DTC plant-based nutrition brand offering protein bars, powders, and snacks. Comparable to BeanVIVO in DTC-first plant-based protein positioning and clean-label, organic credentials, though Truvani's core is supplements and bars rather than ready-to-eat meals.
- That's It. (That's It. Fruit Bars): DTC and Amazon-led plant-based snack brand. Comparable in scale, GTM, and target consumer (clean-label, vegan, gluten-free) to BeanVIVO, providing a useful comp for similar-stage CPG growth.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BeanVIVO social profiles
Digital presenceBeanVIVO financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeanVIVO leadership team
Management profileNumber of profiles
BeanVIVO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeanVIVO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeanVIVO
What does BeanVIVO do?
BeanVIVO sells organic, ready-to-eat bean and legume-based snacks and meals — including microwaveable bean pouches, salad protein boosters, and snack mixes — through its own direct-to-consumer e-commerce site and the Amazon marketplace. The products are positioned as portable, shelf-stable, high-protein, plant-based food for health-conscious, fitness-oriented, and outdoor consumers.
Is BeanVIVO a public or private company?
BeanVIVO is a private company. It is classified as venture growth investor backed and is currently operating.
When was BeanVIVO founded?
BeanVIVO was founded in 2016. It employs 11 to 50 people.
Where is BeanVIVO based?
BeanVIVO is headquartered in San Diego, United States, in the North America region.
How does BeanVIVO make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Service.
Who are BeanVIVO's main competitors?
Broad incumbents on record are Amy's Kitchen and Wonderful Pistachios / The Wonderful Company. Direct peers are Bada Bean Bada Boom, Saffron Road, Beanitos, Seapoint Farms and The Good Bean. Emerging players are Health-Ade Kombucha, Truvani and That's It. (That's It. Fruit Bars).
Does BeanVIVO have an API?
No public API is recorded for BeanVIVO.
What industry is BeanVIVO in?
BeanVIVO's product category is Plant-based packaged foods. Its primary akta.pro industry code is AFAKAGAL, Plant-Based Prepared Meals & Convenience Foods Manufacturing, with a secondary code of AFAKAGAK, Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing. Its NAICS code is 11113 and its SIC code is 2090.