Extra Credit Union
- Company typePrivate
- Founded1954
- HeadquartersWarren, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Extra Credit Union does
Extra Credit Union is a not-for-profit, member-owned financial cooperative headquartered in Warren, Michigan, founded in 1954 and operating under NCUA oversight (NMLS #433466). The institution serves individual consumers and youth (ages 0-24) across Michigan through two physical branches — a main office in Warren and a satellite branch in Washington Township — supplemented by online and mobile banking channels and an in-school "Homeroom Service" that brings banking directly to local schools. Its product set spans core retail banking (checking, savings, money market, certificates of deposit), core lending (personal, auto, youth, recreational vehicle loans, credit cards), and home-secured products (mortgages via Member First Mortgage referral and HELOCs), alongside an age-segmented youth banking suite (Superstars, Rockstars, Allstars, Futurity) and a Greenlight-powered kids debit card.
Revenue mechanics are those of a standard credit union: net interest margin on deposit and loan books, supplemented by transaction and service fees. Lending and youth banking products are differentiated through community and education positioning, including teacher grants, classroom presentations, and school partnerships, rather than through technology or pricing differentiation. Non-core lines (insurance, mortgages) are delivered via referral partnerships with TruStage and Member First Mortgage rather than in-house origination, reflecting a small operating footprint of 11-50 employees and a community-bank cost structure.
The go-to-market is direct-to-consumer and community-anchored, relying on local branch presence, school-based outreach, content marketing via blog and educational resources, and organic social channels. The most recent material strategic action is a September 2025 website relaunch aimed at improving the digital member experience; otherwise, the institution shows no M&A, funding, geographic expansion, or AI capability activity in the available data.
Extra Credit Union firmographics
Firmographics- Name
- Extra Credit Union
- Legal name
- Extra Credit Union
- Website
- https://extracreditunion.org
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Extra Credit Union industry classification
Industry- Product category
- Retail Banking
- NAICS
- Credit Unions (52213)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
- akta.pro secondary industries
- Employer/Occupational Credit Unions (FSABAEAB), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)
Keywords
Where Extra Credit Union is headquartered
LocationHeadquarters
- HQ city
- Warren
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Extra Credit Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Deposit Products: Checking accounts, savings accounts, money market accounts, and certificates of deposit that generate revenue through interest rate spreads.
- Lending Products: Personal loans, auto loans, youth loans, recreational vehicle loans, credit cards, home loans, and HELOCs that generate interest income.
- Fee-based Services: Various banking fees including overdraft protection, ATM usage, wire transfers, and other service charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Youth Banking Programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Extra Credit Union product offering
Product offeringCore offering
Extra Credit Union is a member-owned, not-for-profit credit union offering a full suite of retail banking and consumer lending products to members in Michigan. Core offerings include deposit products (checking, savings, money market, certificates of deposit), consumer loans (personal, auto, youth, recreational vehicle, credit cards, mortgages, HELOCs), and age-segmented youth banking programs focused on financial literacy and education.
Product overview
Extra Credit Union is a Michigan-based credit union offering a comprehensive suite of banking and lending products organized into three main categories: Core Banking (Checking, Savings, Money Market, CDs), Core Lending (Personal, Auto, Youth, Recreational Vehicle Loans, Credit Cards, Mortgages, HELOC), and Youth Banking programs (Superstars, Rockstars, Allstars, Futurity, Greenlight). The institution differentiates itself through youth-focused financial education, school partnerships, and community involvement, while providing standard credit union services including insurance discounts through TruStage, a rewards program, and financial planning resources.
Differentiator
Problem solved
Functional benefit
Brands
- Superstars: Youth banking program for ages 0-6
- Rockstars
- Allstars
- FUTURITY
- Greenlight Kids Debit Card
- Member First Mortgage
Products and services
- Checking Accounts
Companies that use Extra Credit Union
Customer profileSegments3 records
Ideal customer profiles3 records
Extra Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Extra Credit Union partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting.
- TruStagesupportingTruStage provides insurance products and discounts available to Extra Credit Union members. Members can access insurance options, member discounts, and claims submission through the credit union's resources.
- Member First MortgagesupportingReferral partnership for mortgage services. Extra Credit Union directs members to Member First Mortgage for home lending needs.
- GreenlightsupportingGreenlight Kids Debit Card is offered as part of youth banking options, providing parent-monitored spending cards for kids and teens with financial management features.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Extra Credit Union competitors and assessment
Company assessmentBroad incumbents
- Lake Michigan Credit Union: Largest credit union in Michigan with statewide branch network and full banking/lending suite; comparable to Extra as a Michigan-based community credit union but operates at dramatically larger scale.
- Digital Federal Credit Union (DCU): Large member-owned credit union offering full digital banking and consumer lending nationwide; comparable community-cooperative model at much larger scale, useful benchmark for digital capabilities.
- Michigan State University Federal Credit Union (MSUFCU): One of the largest Michigan credit unions with broad consumer and youth banking offerings; broader than Extra but a relevant benchmark for community-CU youth and education-focused engagement.
- University of Michigan Credit Union (UMCU): Michigan-chartered credit union serving university and broader community with full banking, lending, and youth products; structurally and geographically comparable to Extra at larger scale.
Direct peers
- Dearborn Federal Credit Union: Smaller Michigan community credit union with comparable deposits and consumer lending products; useful comparable for Extra's size and operating posture.
- Community Financial Credit Union: Michigan-based member-owned credit union offering checking, savings, lending, mortgages, and HELOC across multiple branches; closely comparable product set and similar community focus.
- Genisys Credit Union: Michigan-headquartered community credit union serving consumers with deposits, lending, and youth/community programs; similar member-owned model and overlapping metro Detroit footprint with Extra.
- Michigan Schools and Government Credit Union (MSGCU): Michigan credit union with strong educator/school-employer roots and full-service consumer banking and lending; directly comparable to Extra on educator heritage and community-credit-union structure.
Emerging players
- Greenlight Financial Technology: Direct youth/teen debit card and financial education platform partnered with Extra; relevant comparable for the youth-banking product category where Extra is differentiated.
Others
- Consumers Cooperative Credit Union: Member-owned cooperative credit union offering traditional banking and lending; thematically comparable cooperative/member-owned structure to Extra.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Extra Credit Union social profiles
Digital presenceExtra Credit Union compliance and trust
Trust signalCompliance3 records
Extra Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extra Credit Union leadership team
Management profileNumber of profiles
Extra Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extra Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extra Credit Union
What does Extra Credit Union do?
Extra Credit Union is a member-owned, not-for-profit credit union offering a full suite of retail banking and consumer lending products to members in Michigan. Core offerings include deposit products (checking, savings, money market, certificates of deposit), consumer loans (personal, auto, youth, recreational vehicle, credit cards, mortgages, HELOCs), and age-segmented youth banking programs focused on financial literacy and education.
Is Extra Credit Union a public or private company?
Extra Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Extra Credit Union founded?
Extra Credit Union was founded in 1954. It employs 11 to 50 people.
Where is Extra Credit Union based?
Extra Credit Union is headquartered in Warren, United States, in the North America region.
How does Extra Credit Union make money?
Three revenue lines are on record. Deposit Products are the primary driver. The others are lending Products and fee-based Services.
Who are Extra Credit Union's main competitors?
Broad incumbents on record are Lake Michigan Credit Union, Digital Federal Credit Union (DCU), Michigan State University Federal Credit Union (MSUFCU) and University of Michigan Credit Union (UMCU). Direct peers are Dearborn Federal Credit Union, Community Financial Credit Union, Genisys Credit Union and Michigan Schools and Government Credit Union (MSGCU). Greenlight Financial Technology is listed as an emerging player. Consumers Cooperative Credit Union is listed as an others.
Does Extra Credit Union have an API?
No public API is recorded for Extra Credit Union.
What industry is Extra Credit Union in?
Extra Credit Union's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSABAEAB, Employer/Occupational Credit Unions. Its NAICS code is 52213 and its SIC code is 6141.