Kraus

What Kraus does

Kraus Flooring is a privately held US flooring manufacturer founded in 1959 and headquartered in Chatsworth, Georgia. The company designs and produces modular carpet tile, luxury vinyl plank and tile (LVP/LVT), laminate flooring, and a complementary line of installation adhesives (KPA-51, KPA-99, 3-IN-1) for both commercial and residential end markets. Its product portfolio is anchored by a set of proprietary, trademarked technologies — NextGen Core™ (rigid-core SPC extruded stone), FiberCore™, Uniclic™ plank-locking, EuroBac™ PVC-free backing, PolyolefinBac, Grip Fit, and Performance Edition IXPE underlayment — which together deliver waterproof performance, dimensional stability, and simplified installation across SKUs. Several products carry third-party indoor air quality certifications, including CRI Green Label Plus and FloorScore, and premium lines offer warranty terms ranging from 10-year stain and backing coverage to lifetime commercial wear.

Kraus operates an exclusively indirect go-to-market model, selling exclusively through an authorized dealer network and supplementing it with a 'Displaying Dealer' showroom program and a website-based 'Find a Retailer' locator. The company does not sell direct-to-consumer and pricing is set at the dealer level. End markets are split horizontally between commercial (offices, retail, high-traffic environments) and residential (busy home environments). Recent activity in the source material — image-dated product pages from 2024 through 2026 across the Waterford SPC collection and multiple carpet tile lines — indicates continued line extension within existing categories rather than geographic or channel diversification. Kraus is not venture-backed, has no disclosed M&A history, no public filings, and no senior leadership information in the available data.

The financial profile is opaque: revenue is not disclosed, the company is privately held, and there is no investor relations content. Operational scale is indicated by a 501–1000 employee range and a single primary manufacturing/distribution location in Georgia, suggesting a mid-market specialty flooring manufacturer rather than a national mass-market leader. Customer-facing infrastructure includes a structured dealer-driven claims portal (claims.krausflooring.com) that captures detailed installation, subfloor, and moisture data on each claim, indicating some level of operational digitization even in the absence of disclosed AI or platform capabilities.

Name

Kraus

Legal name

Kraus Flooring

Website

https://krausflooring.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kraus Flooring is a privately held US flooring manufacturer founded in 1959 that produces modular carpet tile, luxury vinyl, laminate, and proprietary adhesives, sold exclusively through an authorized US dealer network to commercial and residential markets.

Ownership category

akta.pro rank

Product category

Commercial Flooring Products

NAICS

Carpet and Rug Mills (31411), Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273), Adhesives & Sealants (2891), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)

akta.pro secondary industries

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH), Floor Covering Backing & Primary Substrate Manufacturing (IMAOAJAK), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Modular carpet tile
• Luxury vinyl flooring
• Laminate flooring
• Flooring adhesives
• Commercial flooring products

Headquarters

HQ city

Johnson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flooring Product Sales: Kraus generates revenue through the manufacture and sale of commercial and residential flooring products including modular carpet tile, luxury vinyl plank, luxury vinyl tile, laminate flooring, and adhesive products. Products are sold through an authorized dealer network.
2. Adhesive Products: Premium flooring installation adhesives sold as complementary products to flooring installations, including specialized formulations for resilient flooring, carpet tile, and wood flooring.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kraus designs and manufactures a broad spectrum of flooring products and accessories, including modular carpet tile (Nylon 6 and Polyester fiber constructions), luxury vinyl plank (LVP) and luxury vinyl tile (LVT) featuring NextGen Core SPC and FiberCore technologies, waterproof laminate flooring with Uniclic locking system, and a line of premium installation adhesives (3-IN-1, KPA-51, KPA-99). The products are sold under the Kraus brand through an authorized dealer network across the United States for commercial and residential flooring applications.

Product overview

Kraus is a flooring manufacturer offering a diverse portfolio of flooring products and installation solutions. The core product lines include Modular Carpet Tile with multiple collections (Desert, Organic, Aerospace II, Inspire, Dimensions, Impulse, Van der Rohe), Luxury Vinyl Flooring (LVP/LVT) with proprietary NextGen Core and FiberCore technologies, and Laminate Flooring featuring the Summerfield Luxury Waterproof line with Uniclic technology. Supporting the flooring products, Kraus also offers a range of Adhesive Products including 3-IN-1 Wood Flooring Adhesive, KPA-51, and KPA-99. The Waterford collection represents their premium luxury vinyl offering with SPC core construction. All products are designed for both commercial and residential applications with various warranty levels from 10-year to lifetime coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Kraus: Main company brand for flooring products

Products and services

• Modular Carpet Tile Modular carpet tiles manufactured for superior performance in commercial settings and busy home environments, featuring fashion-forward styles, colors and designs, with Nylon 6 and Polyester fiber construction, various backing options (PolyolefinBac, EuroBac PVC-free) and 10-year to lifetime warranties covering stain, backing performance, and commercial wear.
• Luxury Vinyl Flooring (LVP/LVT) Luxury Vinyl Plank (LVP) and Luxury Vinyl Tile (LVT) flooring with embossed surfaces replicating wood and stone looks. Available with proprietary NextGen Core™ (Rigid Core SPC) for waterproof maximum strength, or FiberCore™ for dimensional stability under heavy foot traffic. Some products include attached Performance Edition IXPE Underlayment or Grip Fit backing. Includes collections such as Waterford (SPC core, 7" and 9" planks), Avenue Gallery, Solutions, Keystone, and Timberland. FloorScore certified and phthalate free.
• Laminate Flooring Summerfield Luxury Waterproof Laminate flooring made in the USA with embossed-in-register planks that replicate the look and feel of wood flooring, featuring the Uniclic™ gap-free plank-locking system and providing up to 24-hour topical moisture protection.
• Adhesive Products Premium flooring installation adhesives including 3-IN-1 Wood Flooring Adhesive with moisture vapor protection, KPA-51 Resilient Adhesive for hard flooring and vinyl-backed carpet tile (up to 10 lbs. MVER and 90% RH resistance with antimicrobial protection), and KPA-99 Resilient Flooring and Modular Carpet Tile Adhesive (up to 12 lbs. MVER and 99% RH resistance, CRI Green Label Plus certified).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Shaw Industries: Largest U.S. flooring manufacturer (carpet, LVT, hardwood, tile) and a Berkshire Hathaway subsidiary. Directly comparable to Kraus as a full-line U.S. commercial and residential flooring manufacturer with similar product breadth, though at materially greater scale.
• Mohawk Industries: World's largest flooring manufacturer with carpet, LVT, laminate, and ceramic tile lines. Comparable to Kraus in product category breadth, but operates at dramatically greater scale and with a global footprint.
• Tarkett: Global flooring manufacturer with vinyl, LVT, carpet, wood, and rubber lines serving commercial and residential markets. Comparable product categories to Kraus (especially LVT and commercial resilient), with greater international scale.

Direct peers

• Mannington Mills: Privately held U.S. flooring manufacturer offering carpet, LVT/LVP, laminate, hardwood, and commercial sheet vinyl. Closest direct peer to Kraus in product mix, distribution model (dealer network), and commercial/residential segmentation.
• Interface, Inc. Public modular carpet tile specialist serving commercial interiors, with a growing LVT (nora rubber, Interface LVT) portfolio. Directly comparable to Kraus in commercial modular carpet tile focus, with stronger sustainability branding.
• J+J Flooring Group: U.S. commercial carpet tile and Kinetrics LVT manufacturer. Highly comparable to Kraus in commercial modular carpet tile focus and channel-driven commercial specification model.
• Milliken & Company (Flooring Division): Diversified manufacturer with a commercial modular carpet tile business serving corporate, healthcare, and education end markets. Directly comparable to Kraus in commercial carpet tile focus, though Milliken operates at greater scale and brand recognition.
• Forbo Flooring Systems: Global commercial flooring manufacturer specializing in resilient flooring (Marmoleum, vinyl, Flotex flocked flooring) and entrance matting. Comparable to Kraus in commercial resilient and modular flooring categories.

Emerging players

• Engineered Floors: U.S.-based carpet and LVT manufacturer (Pentagon Holdings) focused on residential and Main Street commercial channels. Comparable to Kraus in product categories (carpet tile, LVT) and Made-in-USA positioning, with growing market share among dealers.
• Roppe Holding Company: U.S. manufacturer of rubber and vinyl commercial flooring, wall base, and stair treads. Comparable to Kraus as a domestic commercial flooring specialist with overlapping commercial specification end markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/krausflooring
• Facebookfacebook.com/KrausFloors
• LinkedInlinkedin.com/company/kraus-inc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraus