What Solved does

SOLVE(D) is a healthcare-focused marketing agency headquartered in New York with a second office in London, operating as a division of IPG Health, LLC (and publicly identified on its website as an Omnicom Media Company). Founded in 2018 and employing 11–50 people, the firm delivers end-to-end media and marketing services — marketing science and analytics, strategy and consulting, media research, planning and activation, media buying, operations and optimization, media stewardship, and Media Agency of Record management — to pharmaceutical and healthcare brand clients, explicitly including Top 10 Pharmaceutical Companies. Its go-to-market is sales-led, enterprise B2B, acquiring clients through direct outreach, parent-network referrals (IPG Health's 45+ agencies and 6,000+ people across six continents), and inbound contact-form inquiries, with project- or retainer-based pricing that is not publicly disclosed.

The agency's core technology stack centers on a proprietary 'Know Me, Find Me, Move Me' framework composed of three modules — Audience Intelligence, Marketing Intelligence, and Activation Intelligence — layered on top of a comprehensive data foundation powered by Acxiom. The framework uses advanced analytics and behavioral science to identify High-Value Audiences (HVAs) across HCP and patient populations and to deliver personalized omnichannel experiences across display, programmatic, SEM/SEO, mobile, social, video, audio, print, out-of-home, in-office, and convention channels. Leadership is concentrated in five EVP-level executives with prior tenures at WebMD, Healthgrades, Publicis Health Media, CMI Media Group, Pfizer, Novartis, Stiefel, Procter & Gamble, and MasterCard.

SOLVE(D) generates revenue through professional services — media planning, buying, analytics, strategy consulting, and activation — delivered to pharmaceutical and healthcare brands on a project or retainer basis. The customer base is concentrated in large enterprise pharma and biotech accounts, with revenue not separately disclosed because the unit rolls up into IPG Health, LLC and the broader IPG/Omnicom holding-company structure. Distribution is anchored by the IPG Health network and supported by a dedicated leadership bench and a London-based EMEA/APAC hub.

Name

Solved

Legal name

SOLVE(D), a division of IPG Health, LLC

Website

https://solved.health

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SOLVE(D) is a healthcare-focused marketing agency and division of IPG Health, operating from New York and London to deliver data-driven omnichannel media, analytics, and strategy services to Top 10 pharmaceutical companies and healthcare brands.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Healthcare marketing services
• Pharmaceutical marketing agency
• Media planning and buying
• HCP audience targeting
• Omnichannel healthcare advertising

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services Revenue: SOLVE(D) generates revenue through providing comprehensive healthcare marketing services including media planning, buying, analytics, strategy consulting, and activation services to pharmaceutical and healthcare brands. As part of IPG Health's network, they likely operate on a retainer/project fee basis with major pharmaceutical clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SOLVE(D) is a healthcare marketing agency providing end-to-end marketing services to pharmaceutical and healthcare brands, including marketing science and analytics, strategy and consulting, media research, planning and activation, media negotiating and buying, operations and optimizations, media stewardship, and media Agency of Record (AOR) management. The agency uses a proprietary data stack powered by Acxiom and a "Know Me, Find Me, Move Me" framework with Audience, Marketing, and Activation Intelligence to deliver personalized omnichannel campaigns targeting healthcare professionals (HCPs) and patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Science, Analytics, and Insights

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• IPG HealthflagshipOthersSOLVE(D) is a division of IPG Health, LLC. IPG Health is a global healthcare marketing network ranked among the world's most celebrated and awarded health marketing agencies, with over 45 agencies and 6,000+ people across six continents.
• Omnicom Media GroupflagshipOthersSOLVE(D) is also identified as an Omnicom Media Company. Omnicom is one of the largest global holding companies for advertising, marketing, and corporate communications.
• AcxiomcoreTechnology or IntegrationSOLVE(D) leverages Acxiom's data capabilities as the foundation of their comprehensive data stack, enabling sophisticated audience targeting and data-driven healthcare marketing campaigns.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ogilvy Health: Ogilvy Health is a global healthcare marketing agency within WPP, providing creative communications, medical education, and brand strategy to pharmaceutical clients. It is a broad incumbent peer competing for the same pharma brand assignments SOLVE(D) targets.
• Publicis Health Media: Publicis Health Media is a dedicated healthcare media agency within the Publicis network, offering data-driven media planning and buying for pharmaceutical clients. It competes head-to-head with SOLVE(D) for pharma AOR mandates and is explicitly cited as a prior employer of SOLVE(D)'s leadership, underscoring direct market overlap.
• FCB Health Network: FCB Health Network is a sister agency within IPG Health, offering creative, media, and data-driven healthcare marketing services to pharmaceutical and consumer health clients. As an IPG Health peer, it competes directly for internal network referrals and pharma AOR engagements.
• CMI Media Group: CMI Media Group is a healthcare-focused media agency within the Omnicom network — the same holding-company family as SOLVE(D) — providing media planning, buying, and audience targeting to pharmaceutical and healthcare brands. It is the most directly comparable peer given overlapping pharma client base, similar specialty positioning, and shared network resources.
• Dentsu Health: Dentsu Health is a global healthcare marketing agency network within Dentsu, providing media, creative, and customer experience services to pharma clients. It competes with SOLVE(D) for global AOR relationships and HCP/DTC campaign mandates.
• Havas Health & You: Havas Health & You is a global healthcare communications network offering media, creative, and data services to pharmaceutical and consumer health clients. Comparable in scope and client base to SOLVE(D)'s omnichannel offering.
• Saatchi & Saatchi Wellness: Saatchi & Saatchi Wellness is a Publicis healthcare creative and brand agency serving pharmaceutical, OTC, and consumer health clients. It is a direct peer in the healthcare-specialist agency space, often competing alongside or against SOLVE(D) in pharma pitch processes.
• Digitas Health: Digitas Health is a Publicis-owned healthcare marketing agency providing digital, data, and creative services to pharmaceutical and biotech clients. It directly competes with SOLVE(D) for digital-first pharma brand assignments and HCP/patient engagement campaigns.

Broad incumbents

• Wavemaker: Wavemaker is a large global media agency network within WPP providing data-driven media planning, buying, and activation. While not healthcare-specialized, it has a growing health practice that competes with SOLVE(D) for omnichannel pharma media engagements.
• Hearts & Science: Hearts & Science is a data-driven media agency within Omnicom that serves major advertisers with audience targeting and activation. As an Omnicom sister agency, it overlaps with SOLVE(D) in offering data-led media services to enterprise clients, including healthcare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/solve-d

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solved