Novus Biologicals

What Novus Biologicals does

Novus Biologicals, LLC is a Colorado-based life sciences research reagents company that operates as a wholly-owned brand of Bio-Techne, a diversified life sciences conglomerate. The company sells more than 100,000 products—anchored by antibodies and expanded across kits, proteins, peptides, lysates, cell lines, inhibitors, and activators—directly to researchers through its e-commerce website novusbio.com. The website is scheduled to be retired on August 17, 2026, with all products and services migrating to the parent company's R&D Systems platform at rndsystems.com. Its primary customer base is academic and research institutions, with secondary serving pharmaceutical/biotech companies and hospital/clinical laboratories.

The company's technical differentiation rests on two pillars: recombinant monoclonal antibody production technology covering 8,000+ products against 1,600+ unique targets, which immortalizes antibody sequences for batch-to-batch consistency, and the Five Pillars of Antibody Validation framework incorporating genetic knockout validation, orthogonal validation, independent antibody verification, tagged expression, and biological validation in accordance with International Working Group for Antibody Validation recommendations. Its 85,000+ conjugated antibodies cover 7,400+ targets with 25+ fluorescent and enzymatic labels, and Lightning-Link kits allow researchers to label primary antibodies in under 30 seconds hands-on time. Supporting research tools include the Spectra Viewer, Flow Cytometry Panel Builder, and Laverne bioinformatics explorer.

Commercially, Novus operates a direct-to-consumer e-commerce model complemented by phone and email sales support, an Antibody Concierge service, a global distributor network, and custom and bulk antibody production services. Revenue is generated through one-time catalog sales of research reagents with quote-based pricing that is not publicly disclosed, and products are backed by a 100% quality guarantee offering free replacement or refund. Marketing is content-led, relying on a scientific blog, free handbooks, on-demand webinars, faculty and postdoc interview series, and rewards programs (Review Rewards, Innovator's Reward, Publication Rewards, Scholarship Program). The company serves a global market via distributors, with explicit geographic focus on North America and Europe.

Name

Novus Biologicals

Legal name

Novus Biologicals, LLC

Website

https://novusbio.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Novus Biologicals, a Bio-Techne-owned brand, sells 100,000+ life science research reagents—primarily antibodies, kits, and proteins—directly to academic, pharmaceutical, and clinical researchers worldwide, with the catalog scheduled to migrate to rndsystems.com by August 2026.

Ownership category

akta.pro rank

Product category

Life Science Research Reagents

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Reagents, Chemicals & Assay Kits (Buffers, Antibodies, ELISA, Enzymes) (HLAGAIAI)

akta.pro secondary industries

Microscopy, Imaging & Flow Cytometry Instruments (HLAGAIAE), Cell-Based & Potency Assays (Bioassays) (HLAGADAH)

Keywords

• Research antibodies
• Life science reagents
• Recombinant monoclonal antibodies
• ELISA kits
• Antibody validation

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Research Reagent Product Sales: Sale of antibodies, kits, proteins, peptides, lysates, cell lines, inhibitors, activators, and support products for research applications including ELISA, flow cytometry, Western blotting, immunohistochemistry, and immunocytochemistry.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Novus Biologicals manufactures and distributes a catalog of more than 100,000 life science research reagents — chiefly antibodies (primary, secondary, conjugated, recombinant monoclonal, isotype control, KO-validated), proteins and peptides, ELISA kits, flow cytometry kits, ChIP kits, antibody labeling kits, lysates, cell lines, exosome isolation products, inhibitors/activators, IHC tissue slides, and tissue microarrays — sold to researchers through e-commerce, phone/email support, an international distributor network, and custom/bulk ordering services.

Product overview

Novus Biologicals is a life science reagents company offering over 100,000 products for research. The portfolio centers on antibodies—including primary antibodies, conjugated antibodies, recombinant monoclonals, secondary antibodies, and isotype controls—alongside proteins and peptides, ELISA and assay kits, and tissue products. Support offerings include exosome isolation tools, flow cytometry beads, IHC tissue slides, and tissue microarrays. Research tools include the Novus Spectra Viewer for fluorescent probe selection, Flow Cytometry Panel Builder for panel design, and Laverne bioinformatics explorer for gene/pathway/disease research. The company also provides custom/bulk ordering services and scientific resources including handbooks, protocols, webinars, and technical support. Products are backed by a 100% guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Antibodies Monoclonal and polyclonal antibodies for detection of more than 7,400 targets, available in unconjugated and conjugated formats for research applications.
• Conjugated Antibodies Over 85,000 primary antibodies directly conjugated to more than 25 fluorescent or enzymatic labels including Alexa Fluor, PE, FITC, and Janelia Fluor dyes for flow cytometry, ICC, IHC, and ELISA applications.
• Recombinant Monoclonal Antibodies Over 8,000 recombinant antibody products covering more than 1,600 unique targets, produced via hybridoma conversion and B-cell cloning with immortalized sequences for batch-to-batch consistency and engineerability.
• Secondary Antibodies Secondary antibodies for detection and signal amplification in immunoassay applications.
• Isotype Control Antibodies Isotype control antibodies for accurate gating and background signal control in flow cytometry and other applications.
• Sample Size Antibodies Smaller antibody quantities intended for pilot studies, testing new applications, or working with limited sample volumes.
• Antibody Packs Pre-configured antibody sampler packs containing multiple antibodies for related targets or pathway studies.
• Antibody Pairs Matched antibody pairs optimized for sandwich ELISA assays, including capture and detection antibodies.
• KO Validated Antibodies Antibodies validated using CRISPR-Cas9 genetic knockout cell lines to ensure specificity and reproducibility.
• Proteins and Peptides Recombinant proteins, native proteins, and synthetic peptides including biologically active proteins for bioactivity assays.
• Blocking Peptides Peptides used for antibody blocking experiments to verify antibody specificity in immunostaining applications.
• ELISA Kits Complete ELISA kits for quantitative detection of proteins and biomarkers in various sample types.
• Flow Cytometry Kits Pre-configured kits for flow cytometry applications, including cell surface and intracellular staining panels.
• Lightning-Link Antibody Labeling Kits Antibody conjugation kits enabling labeling of primary antibodies with more than 40 enzymatic, fluorescent, or biotin labels in under 30 seconds hands-on time.
• ChIP Kits Chromatin immunoprecipitation kits for studying protein-DNA interactions and epigenetic modifications.
• Lysates and Cell Lines Cell lysates and stem cell lines for research applications, including stem cell research.
• Exosome Isolation Products Products for isolation and detection of extracellular vesicles, including precipitation solutions, SEC columns, ultracentrifugation reagents, and immunoaffinity capture beads (CD9, CD63).
• Inhibitors and Activators Small molecule inhibitors and activators for research on signaling pathways and cellular processes.
• Flow Cytometry Beads Quality control beads for calibration, compensation, and cell counting in flow cytometry experiments.
• IHC Tissue Slides Over 400 formalin-fixed paraffin-embedded (FFPE) and over 200 frozen tissue sections of healthy and diseased organs for immunohistochemistry controls.
• Tissue Microarrays Nearly 150 tissue microarrays containing 24–146 tissue samples per slide for high-throughput IHC analysis of human, rat, mouse, and primate tissue.
• Western Blot Membranes Membranes and accessories for Western blot experiments.
• Novus Spectra Viewer Web-based interactive tool for visualizing excitation and emission spectra of fluorescent probes and determining instrument configuration compatibility for multicolor experiments.
• Flow Cytometry Panel Builder Interactive web tool for designing flow cytometry panels by selecting cytometer configurations, markers, and compatible fluorochrome-conjugated antibodies.
• Laverne Bioinformatics Explorer Bioinformatics tool for investigating gene, pathway, and disease relationships based on co-citation analysis to guide research directions.
• Bulk and Custom Products Custom antibody production, bulk ordering, and custom conjugation services for specialized research needs.

Quantifiable outcome

• 85,000+ conjugated antibodies for over 7,400 targets
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Bio-TechnecoreStrategic or Co-development PartnerNovus Biologicals is a brand under Bio-Techne. Products and services will transition to R&D Systems platform (rndsystems.com) by August 17, 2026. Cross-branding with other Bio-Techne brands including R&D Systems, Tocris Bioscience, ProteinSimple, and Advanced Cell Diagnostics.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cell Signaling Technology: A leading U.S. antibody and reagent supplier specializing in validated antibodies for signal transduction and cancer research. Directly comparable to Novus in primary/secondary antibodies, recombinant monoclonals, and conjugated antibodies for academic and pharma researchers.
• Abcam (Danaher): Global antibody supplier with a 100,000+ product catalog comparable to Novus's scale. Directly competes across primary antibodies, recombinant antibodies, kits, and conjugated formats; recently acquired by Danaher for ~$5.7B.
• Santa Cruz Biotechnology: Long-established antibody supplier offering monoclonal, polyclonal, and conjugated antibodies for research applications. Directly competes with Novus in primary antibodies and supporting reagents.
• Proteintech Group: Antibody manufacturer focused on rabbit monoclonal antibodies with extensive target coverage. Direct competitor in the recombinant monoclonal antibody segment where Novus competes.
• Atlas Antibodies: Swedish antibody supplier specializing in research-grade polyclonal antibodies and tissue microarrays. Directly comparable in tissue microarray and IHC-validated antibody offerings.

Broad incumbents

• Thermo Fisher Scientific (Life Sciences / Antibodies): Diversified life sciences giant with a substantial antibody and reagent portfolio (Invitrogen, Thermo Scientific brands). Overlaps with Novus across antibodies, kits, and proteins but as part of a much broader instruments-to-consumables portfolio.
• MilliporeSigma (Merck KGaA Life Science): Major life science supplier with extensive antibody, protein, and reagent catalog. Comparable to Novus's broad catalog reach but includes chemicals, labware, and bioprocessing for a much wider customer base.
• Bio-Rad Laboratories: Life science research and clinical diagnostics company offering antibodies, kits, and consumables. Overlaps with Novus in antibody products and flow cytometry reagents but operates across a broader portfolio.

Others

• R&D Systems (Bio-Techne): Bio-Techne's flagship reagent brand and the platform absorbing Novus's products by August 2026. Sister brand under Bio-Techne with deep overlap in proteins, ELISA kits, and antibodies — and the destination for Novus customers post-transition.
• Tocris Bioscience (Bio-Techne): Bio-Techne sister brand specializing in small molecule inhibitors/activators for neuroscience and cell signaling research. Sister-brand relationship to Novus under common Bio-Techne ownership with complementary catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/novusbio
• YouTubeyoutube.com/user/NovusBiologicals
• Facebookfacebook.com/NovusBiologicals
• LinkedInlinkedin.com/company/novus-biologicals-llc
• Instagraminstagram.com/novusbiologicals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novus Biologicals