Arcadia Consumer Healthcare

What Arcadia Consumer Healthcare does

Arcadia Consumer Healthcare is a private equity-backed consumer health and wellness platform that owns and markets a portfolio of premium, clinically efficacious over-the-counter, personal care, and vitamin/mineral/supplement brands. Founded in 2021 and controlled by Bansk Group (following Mubadala's January 2026 exit), the company is headquartered in Bridgewater, New Jersey and operates through two wholly-owned subsidiaries: Kramer Laboratories, Inc., which distributes Nizoral, NatureLO, Fungi-Nail, Safetussin, Kaopectate, and Opti-Nail; and Atlantis Consumer Healthcare, Inc., which distributes Colace, Senokot, Betadine, and SlowMag. The brand portfolio spans hair and scalp care, digestive health, vitamins and supplements, foot care, first aid, oral care, and cough and cold categories, with multiple category-leading or doctor-recommended brands that have decades of consumer equity (Betadine 50+ years, Colace 60+ years as the #1 doctor-recommended stool softener, Nizoral as the only OTC ketoconazole shampoo).

The platform was built primarily through acquisition rather than organic R&D, with the June 2023 acquisition of Avrio Health's assets (adding Betadine, Colace, SlowMag) and the July 2025 acquisition of US Kaopectate rights from Sanofi serving as the two pivotal transactions. Products are distributed through a multi-channel architecture: 60,000+ US retail storefronts, branded DTC websites for each major brand, marketplace presence on Amazon and Walmart, and a formalized Authorized Reseller Program across eight brands. Revenue is generated through one-time sales of consumer health products with no subscription or licensing model; specific pricing is not publicly disclosed.

The company is led by an executive team predominantly recruited from Bayer's North American Consumer Healthcare division, including CEO Mike DeBiasi (former VP/GM of US Nutritionals and Digestive Health at Bayer), CMO Evan Bashoff, CCO Chris Martinovic, CSO Mike Tune, and others. The stated strategy targets continued double-digit revenue growth via marketing investment, product innovation within existing brand equities, and ongoing selective acquisitions in the consumer health space. No public ticker exists, and the company is not currently IPO-bound, though the Bansk full-control recapitalization positions it for a future strategic or capital-markets exit.

Name

Arcadia Consumer Healthcare

Legal name

Kramer Laboratories, Inc.

Website

https://arcadiach.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Arcadia Consumer Healthcare is a Bansk Group-backed consumer health platform owning premium OTC, personal care, and supplement brands including Betadine, Colace, Senokot, Nizoral, Kaopectate, CloSYS, and NatureLO. It distributes through 60,000+ US retail stores, Amazon, Walmart, and DTC websites serving everyday consumer self-care needs.

Ownership category

akta.pro rank

Headquarters

HQ city

Bridgewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Consumer Health Products Sales: Revenue generated through sale of over-the-counter (OTC) health products, personal care items, and vitamins/minerals/supplements across multiple brand portfolios. Products are sold through retail distribution and e-commerce channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Arcadia Consumer Healthcare is a manufacturer and distributor of over-the-counter (OTC) health products, personal care items, and vitamins, minerals, and supplements across a portfolio of premium consumer health brands including Betadine, Colace, Senokot, Nizoral, Kaopectate, CloSYS, Safetussin, Fungi-Nail, Opti-Nail, SlowMag, NatureLO, and HC Max. The company grows through strategic brand acquisitions and distributes products through more than 60,000 retail stores nationwide and e-commerce channels including Amazon, Walmart, and brand-specific direct-to-consumer websites.

Product overview

Arcadia Consumer Healthcare is a high-growth, scaled consumer health and wellness platform with a differentiated suite of premium, clinically efficacious brands across the over-the-counter (OTC), personal care, and vitamin, mineral and supplement categories. The company operates through two main subsidiaries: Kramer Laboratories, Inc. distributes Nizoral, Naturelo, Fungi-Nail, Safetussin, Kaopectate, and Opti-Nail brands, while Atlantis Consumer Healthcare, Inc. distributes Colace, Senokot, Betadine, and SlowMag brands. The portfolio spans multiple therapeutic categories including Hair & Scalp Care (Nizoral), Digestive Health (Colace, Senokot, Kaopectate), Vitamins, Minerals & Supplements (Naturelo, SlowMag), Foot Care (Fungi-Nail, Opti-Nail, HC Max), First Aid (Betadine), Oral Care (CloSYS), and Cough & Cold (Safetussin). The company has pursued strategic growth through acquisitions including Avrio Health's brands in June 2023 and Kaopectate brand rights from Sanofi in July 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Colace: Stool softener brand - #1 Doctor Recommended Stool Softener Brand for gentle relief of occasional constipation
• Senokot
• Kaopectate
• SlowMag
• NATURELO
• Nizoral
• Fungi-Nail
• Opti-Nail
• HC Max
• CloSYS
• Betadine
• Safetussin

Products and services

• Betadine First aid antiseptic brand trusted by healthcare professionals for over 50 years, providing infection protection for minor cuts, scrapes, and burns.
• Colace #1 Doctor Recommended Stool Softener Brand for over 60 years, providing gentle relief of occasional constipation by increasing water in the stool.
• Senokot Senna-based natural vegetable laxative providing gentle overnight relief from occasional constipation, available in regular, extra strength, dual action, and gummies.
• Nizoral Over-the-counter anti-dandruff shampoo with Ketoconazole 1%, clinically proven to control flaking, scaling, and itching; also includes scalp psoriasis shampoo, conditioner, and psoriasis cream.
• CloSYS pH balanced, alcohol-free, sulfate-free oral care products including mouthwashes, toothpastes, and oral sprays marketed as gentle oral care for sensitive mouths.
• Safetussin Cough relief specially formulated for adults with high blood pressure and/or diabetes, free of decongestants, sugar, dyes, gluten, and alcohol; available in non-drowsy DM and PM formulas.
• Kaopectate Over-the-counter diarrhea and upset stomach reliever providing fast relief, available in vanilla liquid or unflavored coated caplets.
• Opti-Nail Fungal nail repair solution with a clinically proven formula that starts improving nail appearance in just 2 days.
• Fungi-Nail Maximum strength anti-fungal products that kill fungus, stop itching and burning, and restore skin health, curing and preventing most athlete's foot.
• SlowMag Magnesium supplements combining magnesium and calcium, two essential minerals and key electrolytes for muscle relaxation and heart health.
• NatureLO Vitamin and supplement brand formulating supplements using the cleanest, most bioavailable ingredients whenever possible.
• HC Max Popular Hispanic anti-fungal brand available in spray and ointment forms to cure most athlete's foot and provide long lasting soothing relief.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Avrio HealthcoreOthers · 5 June 2023Acquired assets from New York-based Avrio Health, expanding portfolio to include brands Betadine, Colace, and SlowMag. The deal aimed to increase distribution, innovation, and market reach for Arcadia's consumer health brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/arcadia-consumer-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arcadia Consumer Healthcare