Towill
Towill is a Concord, California-based geomatics services firm founded in 1955 that provides surveying, LiDAR, photogrammetry, GIS, and 3D scanning to federal, state, and local government agencies across transportation, tunneling, aviation, energy, and water infrastructure verticals from eight offices in California and Colorado.
- Company typePrivate
- Founded1955
- HeadquartersConcord, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Towill does
Towill, Inc. is a privately held geomatics engineering services firm founded in 1955 and headquartered in Concord, California, with eight offices across California and Colorado and approximately 100 employees. The company provides land surveying, aerial photogrammetry, airborne and terrestrial LiDAR, mobile 3D scanning, GIS, and volumetric analysis services to federal, state, and local government agencies, as well as private sector engineering and construction clients. Its core technology stack combines Phase One iXU-RS1000 four-band (RGB-IR) cameras, Optech M-300 LiDAR sensors, GNSS/GPS, and inertial measurement systems, with downstream processing in Trimble Business Center, AutoCAD Civil 3D, and Bentley MicroStation, enabling multi-platform point cloud integration across airborne, terrestrial, and mobile data sources.
The firm is structured around two primary go-to-market motions: enterprise field sales to government agencies through RFPs, SOQs, and IDIQ vehicles (operating as both prime and subcontractor), and direct outreach for surveying services via [email protected]. Towill holds ISNetworld Grade A safety certification, multiple small/local business enterprise certifications across California, and precertifications with Texas DOT and Virginia DOT. It maintains a Calmentor protégé program and a supplier diversity teaming initiative targeting Women-, Minority-, LGBT-, and Disabled Veteran-owned Business Enterprises. Its specialized market verticals include Federal Government/DoD, State and Local Government, Rail/Transit, Tunneling, Aviation, Transportation, Energy, Dams/Reservoirs, Water/Wastewater, Environmental, and Volumetrics, with documented project depth including over 75 tunnel projects and more than 100 aerial photogrammetric mapping projects per year.
Towill generates revenue through project-based professional services contracts billed on hourly rates and unit pricing, with field crews compensated at IUOE Local 12 union standards for applicable roles. Senior licensed professionals (Professional Land Surveyors, Certified Photogrammetrists, FAA-licensed pilots) command premium hourly rates of $50-60, while technicians range from $22-38 per hour. The customer base is anchored by long-tenured relationships with the U.S. Navy, Coast Guard, Marines, Air Force, Army Corps of Engineers, NOAA, Caltrans, and BART, with a stated reliance on repeat clients and referrals. The firm has grown organically since 1968 when founder Roswell Towill and key personnel purchased the mainland operations from parent R. M. Towill Corporation of Hawaii; it remains founder/management-owned with no documented external capital or buyout transactions.
Towill firmographics
Firmographics- Name
- Towill
- Legal name
- Towill, Inc.
- Website
- https://towill.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Towill is a Concord, California-based geomatics services firm founded in 1955 that provides surveying, LiDAR, photogrammetry, GIS, and 3D scanning to federal, state, and local government agencies across transportation, tunneling, aviation, energy, and water infrastructure verticals from eight offices in California and Colorado.
- Ownership category
- akta.pro rank
Where Towill is headquartered
LocationHeadquarters
- HQ city
- Concord
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Towill business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Surveying and Mapping Services: Revenue generated from land surveying, boundary surveys, construction surveys, topographic surveys, and right-of-way engineering services provided to government agencies and private sector clients on project basis.
- Aerial Photogrammetry Services: Aerial photography and photogrammetric mapping services performed from 500 feet to 30,000 feet altitude, producing orthophotos and base maps for GIS applications and engineering design projects.
- LiDAR and 3D Scanning Services: Airborne, terrestrial, and mobile LiDAR scanning services with point cloud data delivery for engineering design, terrain modeling, floodplain management, and infrastructure documentation.
- GIS and Geospatial Solutions: Geospatial data transformation, geodatabase development, GIS implementation consulting, systems integration, and end-user solutions for asset management and infrastructure modeling.
- Volumetric Analysis Services: Material volume calculations for stockpile quantities, reserve volumes, reservoir capacities, and period-to-period change analysis using rigorous computation techniques.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Marketing Coordinator - $28.00-$33.00/hr |
| Unit Pricing | Pay-as-you-go | Project Surveyor - $50.00-$60.00/hr |
| Unit Pricing | Pay-as-you-go | Associate Surveyor - $38.00-$46.00/hr |
| Unit Pricing | Pay-as-you-go | Survey Office Technician - $32.00-$38.00/hr |
| Unit Pricing | Pay-as-you-go | Survey CADD Technician - $22.00-$32.00/hr (Full-time) / $20.00-$30.00/hr (Intern) |
| Unit Pricing | Pay-as-you-go | Chief of Party - IUOE Local 12 union rate |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Towill product offering
Product offeringCore offering
Towill provides professional geomatics services including land surveying, aerial photogrammetry, airborne and terrestrial LiDAR, mobile 3D scanning, and GIS solutions. The firm delivers surveying, mapping, and geospatial data collection and analysis to government agencies and engineering firms for infrastructure design, construction support, and asset management. Services are performed across specialized verticals including federal government, transportation, rail/transit, tunneling, aviation, dams, energy, and water/wastewater.
Product overview
Towill is a geomatics firm offering a portfolio of specialized surveying, mapping, and geospatial services rather than a unified software platform. The core offerings include Geospatial Solutions and GIS Services, Land Surveying, LiDAR Services (airborne, terrestrial, and mobile), Aerial and Photogrammetric Mapping, and 3D Scanning Services. These services are delivered across specialized market verticals including Aviation, Tunneling, Dams, Energy, Federal Government, Transportation, Rail/Transit, Environmental, Water/Wastewater, and Volumetrics. The company combines technologies including Phase One iXU-RS1000 four-band cameras, Optech M-300 LiDAR sensors, and terrestrial laser scanning, with software platforms like Trimble Business Center, AutoCAD Civil 3D, and Bentley MicroStation to deliver survey and mapping data for engineering design, construction, and infrastructure management projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Geospatial Solutions and GIS Services Transforms raw geospatial data into intelligent geodatabases for infrastructure modeling, asset management, and environmental impact mitigation; includes consulting, data acquisition, systems integration, and end-user solutions for public agencies and engineering firms.
- Land Surveying Services Comprehensive land surveying including geodetic control, industrial metrology, automated subsidence monitoring, utility and boundary engineering, topographic surveys, and construction layout surveys for heavy construction, bridges, tunnels, highways, railways, dams, energy, and water infrastructure.
- Light Detection and Ranging (LiDAR) Services Airborne, terrestrial, and mobile LiDAR remote sensing technology that generates point cloud data with x,y,z measurements for engineering design mapping, terrain modeling, floodplain management, utility as-builts, and urban forestry applications.
- Aerial and Photogrammetric Mapping Services Aerial photography and photogrammetric mapping using Phase One iXU-RS1000 four-band RGB-IR cameras and Optech M-300 LiDAR sensors, producing orthophotos, topographic and planimetric data, and base maps for GIS applications at scales from 1:200 to 1:10,000.
- Terrestrial and Mobile LiDAR (3D Scanning) Services Terrestrial and mobile 3D laser scanning for Building Information Modeling (BIM), deformation studies, industrial metrology, tunnel and infrastructure assessment, and pre/post-condition surveys for construction projects.
- Aviation Survey Services Airport surveying and mapping including airfield obstruction surveys, airport layout and eALP mapping, Airports GIS (aGIS) submittals, FAR Part 77 surfaces, TERPS airfield obstruction clearances, and LPV surveys for civilian and military airports.
- Tunneling Survey Services Surveying and mapping services for tunneling and underground construction including geodetic control networks, Tunnel Boring Machine (TBM) alignment verification, deformation monitoring, vertical shaft transfers, gyro-azimuth determinations, and 3D LiDAR tunnel scanning.
- Dams, Reservoirs, and Watersheds Services Surveying, mapping, and geospatial solutions for dam foundations, crest elevations, tunnels, pipelines, spillways, boat ramps, reservoirs, watersheds, canals, aqueducts, and fish screens for water infrastructure projects.
- Federal Government and DoD Services Mapping and surveying services for Federal Government agencies including Department of Defense (Navy, Coast Guard, Marines, Air Force, Army Corps of Engineers), covering airbase mapping, coastal surveys, dam seismic remediation, and flood control projects.
- Energy Industry Services Surveying and mapping for the energy industry including NERC Compliance surveys, power line routing, substation mapping, coal pile volumetrics, inline inspection mapping, PLS-CADD deliverables, and catenary surveys for overhead and underground facilities.
- Volumetric Services Material volume calculations and analysis for inventory and reporting purposes, including stockpile volumes, period-to-period change analysis, reserve volumes, and reservoir capacities using field survey, aerial photogrammetry, airborne LiDAR, mobile mapping, or terrestrial laser scanning data.
- Transportation Survey Services Design and construction surveying for airports, ports, railways, public transit, highways, local roadways, bridges, grade separations, and pedestrian/bicycle pathways including bridge as-built surveys and Caltrans ABC mapping.
- Rail and Transit Services Rail and transit surveying including primary survey control, topographic mapping, utility investigations, right of way engineering, seismic retrofits, track and tunnel alignment verification, and construction management for rail corridors and stations.
- Environmental and Hazmat Services Environmental and hazmat surveying for remediation sites, habitat restoration, wetlands, tidal sloughs, wildlife habitats, and fish habitats using four-band aerial orthophotography (RGB-IR), simultaneous LiDAR/imagery acquisition, and HAZWOPR trained crews.
- Water and Wastewater Services Surveying, mapping, and LiDAR services for pipeline replacement, sewer improvements, and treatment facilities, including 3D digital terrain models, bathymetric surveys, GIS development, and utility location for water districts and sanitation districts.
- State and Local Government Services Surveying and mapping services for State of California and local government agencies, including county-wide photographic mapping, facilities mapping, and street widening projects with expertise in California Professional Land Surveyors Act requirements.
Quantifiable outcome
- More than 100 aerial photogrammetric mapping projects completed each year
- +3 more outcomes
Companies that use Towill
Customer profileNamed customers8 records
Segments11 records
Ideal customer profiles8 records
Towill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Towill partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TrimblecoreTechnology partnership with Trimble for geomatics solutions. Trimble is listed as a partnering organization supporting industry excellence in geomatics. Towill staff trained on Trimble Business Center software for survey data processing.
- American Council of Engineering Companies (ACEC)minorIndustry association membership with active employee participation on boards and committees. Towill executives serve in leadership positions including ACEC California Bay Bridge Chapter leadership.
- American Society for Photogrammetry and Remote Sensing (ASPRS)minorProfessional association membership for photogrammetry and remote sensing professionals. Employees serve on ASPRS boards and committees contributing to industry advancement.
- California Land Surveyors Association (CLSA)minorState professional association for land surveyors. Towill staff have served as presidents of local chapters and contribute to surveying profession advancement.
- Society of American Military Engineers (SAME)minorProfessional society combining military and civilian engineers. Towill participates in SAME for federal government market engagement and expertise sharing.
- ISNetworldcoreOnline contractor management database utilized by agencies and owners for safety compliance. Towill maintains Grade A certification as highest obtainable rating.
- Caltrans Calmentor ProgramminorMentors multiple protégé firms under Caltrans Calmentor Program to help small and disadvantaged businesses grow and develop capabilities.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Towill competitors and assessment
Company assessmentDirect peers
- Woolpert: National architecture, engineering, and geospatial firm delivering aerial LiDAR, photogrammetry, surveying, and GIS services to federal, state, and private clients. Closely comparable to Towill across core service lines and customer base, with a larger geographic footprint and broader service portfolio.
- NV5 Global: Public infrastructure and geospatial services firm with significant surveying, mapping, and LiDAR capabilities supporting transportation, water, and government clients. Highly comparable to Towill in service mix and end markets, with meaningfully larger scale.
- Surdex Corporation: Mid-sized aerial mapping and LiDAR provider specializing in high-resolution orthoimagery, planimetric mapping, and digital elevation data for federal, state, and engineering clients. Directly overlaps with Towill's photogrammetry and airborne LiDAR service lines.
- Ayres Associates: Engineering and geomatics firm offering aerial mapping, LiDAR, surveying, and GIS across transportation, water, and government markets. Similar in size and service breadth to Towill, with comparable federal/state contract posture.
- Merrick & Company: Engineering and geospatial solutions firm with strong aerial LiDAR, photogrammetry, surveying, and GIS capabilities serving DoD, federal civilian agencies, and commercial clients. Comparable core offering to Towill with deeper federal and international reach.
- Timmons Group: Engineering and technology firm with a geospatial division (Photo Science) providing photogrammetry, LiDAR, and GIS to government and private clients. Directly comparable to Towill on mapping services and target markets, particularly in the eastern U.S.
- Kucera International: Aerial surveying and mapping firm providing photogrammetry, LiDAR, and GIS for engineering, infrastructure, and government clients. Closely comparable to Towill's airborne mapping service line, with similar scale and customer profile.
Broad incumbents
- Michael Baker International: Large engineering, planning, and consulting firm with a federal services practice that includes surveying, geospatial, and infrastructure mapping. Competes with Towill for federal contracts but offers a much broader engineering and program management portfolio.
- AECOM: Global infrastructure consulting firm with significant surveying, geospatial, and remote sensing capabilities supporting transportation, water, defense, and environmental markets. Frequently serves as prime contractor on programs where Towill is a subcontractor.
- Jacobs Solutions: Global professional services firm with deep federal, water, transportation, and environmental practices that include surveying, mapping, and GIS components. Competes with Towill for large federal IDIQ vehicles and program-level contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Towill social profiles
Digital presenceTowill compliance and trust
Trust signalCompliance8 records
Towill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Towill leadership team
Management profileNumber of profiles
Profiles9 records
Towill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Towill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Towill
What does Towill do?
Towill provides professional geomatics services including land surveying, aerial photogrammetry, airborne and terrestrial LiDAR, mobile 3D scanning, and GIS solutions. The firm delivers surveying, mapping, and geospatial data collection and analysis to government agencies and engineering firms for infrastructure design, construction support, and asset management. Services are performed across specialized verticals including federal government, transportation, rail/transit, tunneling, aviation, dams, energy, and water/wastewater.
Is Towill a public or private company?
Towill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Towill founded?
Towill was founded in 1955. It employs 101 to 250 people.
Where is Towill based?
Towill is headquartered in Concord, United States, in the North America region.
How does Towill make money?
Five revenue lines are on record. Professional Surveying and Mapping Services are the primary driver. The others are aerial Photogrammetry Services, liDAR and 3D Scanning Services, GIS and Geospatial Solutions and volumetric Analysis Services.
Who are Towill's main competitors?
Direct peers on record are Woolpert, NV5 Global, Surdex Corporation, Ayres Associates, Merrick & Company, Timmons Group and Kucera International. Broad incumbents are Michael Baker International, AECOM and Jacobs Solutions.
Does Towill have an API?
No public API is recorded for Towill.