Hedin Mobility Group

What Hedin Mobility Group does

Hedin Mobility Group is one of Europe's largest privately-owned mobility providers, headquartered in Mölndal, Sweden. Founded in 1985, the company operates across 13 European countries through three business areas: Distribution (vehicle import/distribution for brands including Ford, MG, BYD, INEOS Grenadier, Hongqi, XPENG, NIO, Corvette, Dodge, RAM, and IVECO), Retail (310+ owned dealerships and 800+ sales points operating under the unified Hedin Automotive brand, plus 50+ represented marques), and Mobility Solutions (Carplus private leasing, MABI car sharing, Unifleet fleet management, Hedin Connect real-time telematics, and Hedin Supercharge EV charging infrastructure with up to 1,200 kW capacity).

The company generates revenue through a diversified mix of streams: one-time vehicle sales (the primary stream), distribution/transaction fees for vehicles and spare parts (including exclusive global supply of Saab Original parts through Hedin Parts Group), recurring subscriptions and professional services for fleet management, leasing, and EV charging, plus aftermarket service and repair across 300+ workshops. Customers span private consumers (new/used vehicle purchases, financing, aftersales), corporate fleets (Unifleet, Hedin Connect, Carplus), and external retailers supplied through wholesale distribution. Proprietary technology includes the Unifleet telematics platform, Hedin Connect, Hedin Supercharge charging hardware, the Hedin IT in-house technology company, and proprietary e-commerce platforms for leasing and parts purchasing.

For FY2024, Hedin Mobility Group reported net sales of 89,630 MSEK and operational earnings of 132 MSEK, selling approximately 260,000 vehicles annually. The company is controlled by the Hedin family (Anders Hedin as CEO and President, with 71.5% held through Hedin Group; co-founder Ingemar Hedin holds 3.5%; Erik Selin Fastigheter AB holds 25%), with a workforce of 11,000–11,500 across European operations. Recent strategic activity emphasizes expansion of Chinese OEM distribution rights (XPENG, NIO/firefly, Zeekr), EV charging infrastructure rollout, and selective portfolio rationalization.

Name

Hedin Mobility Group

Legal name

Hedin Mobility Group AB (publ)

Website

https://hedinmobilitygroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hedin Mobility Group is a privately-owned European mobility provider operating across 13 countries through three business areas: vehicle distribution (50+ brands), retail (310+ dealerships, 800+ sales points under Hedin Automotive), and mobility solutions including fleet management, private leasing, car sharing, and EV charging.

Ownership category

akta.pro rank

Product category

Automotive Retail and Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

akta.pro secondary industries

Tires, wheels & related supplies distribution (CRAOANAD), EV & hybrid aftermarket distribution (charging accessories, HV components, thermal management, specialized tools) (CRAOANAL), Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO)

Keywords

• Vehicle distribution services
• Automotive retail operations
• Fleet management solutions
• Spare parts distribution
• Private vehicle leasing

Headquarters

HQ city

Mölndal

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (Retail): Sale of new and used vehicles through owned dealerships across 12 European countries, including passenger cars, commercial vehicles, and heavy-duty trucks. Revenue from sale of vehicles represents the primary revenue stream.
2. Vehicle Distribution: Import and distribution of vehicles to external retailers. Acts as official importer/distributor for brands including Ford, MG, BYD, INEOS Grenadier, Hongqi, XPENG, NIO, Corvette, Dodge, RAM, IVECO across various European markets.
3. Spare Parts Distribution: Wholesale and distribution of spare parts, accessories, tires, rims and wheels through Hedin Parts Group. Includes exclusive global supply of Saab Original spare parts.
4. Mobility Solutions: Carplus private leasing, MABI car sharing, Unifleet fleet management, Hedin Connect fleet telematics, and Hedin Supercharge EV charging services.
5. Aftermarket Services: Service and repairs at 300+ workshops and body/paint shops, car rental through MABI Mobility, insurance and financing solutions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hedin Mobility Group imports and distributes passenger cars, commercial vehicles, heavy-duty trucks, and spare parts for 50+ automotive brands across European markets, while simultaneously operating 310+ owned retail dealerships offering new and used vehicle sales, financing, insurance, and aftermarket services. The company also delivers recurring mobility solutions including private vehicle leasing (Carplus), car sharing (MABI Mobility), brand-neutral corporate fleet management with proprietary telematics (Unifleet and Hedin Connect), and a proprietary EV charging network (Hedin Supercharge) deployed at dealership locations.

Product overview

Hedin Mobility Group operates as a diversified mobility company with three core business areas: Distribution (import/distribution of vehicles, spare parts, tyres, and accessories), Retail (pan-European dealership operations), and Mobility Solutions (car sharing, leasing, fleet management, and EV charging). The product portfolio includes proprietary technology platforms (Hedin IT, E-commerce, Hedin Connect, Unifleet), retail brands (Hedin Automotive, Carstore, Hedin Performance Cars), and mobility services (Carplus, MABI, Hedin Supercharge). The company also operates extensive aftermarket operations through Hedin Parts Group with multiple subsidiaries specializing in spare parts distribution, wheel services, and car dismantling. Strategic investments include stakes in Casi Group (car subscription technology), Lasingoo (service booking portal), and Mercedes-Benz Financial Services Slovakia. The company represents over 50 automotive brands across distribution and retail operations spanning 12-14 European countries.

Differentiator

Problem solved

Functional benefit

Brands

• Carplus: Flexible private leasing solutions through Carplus.se offering brand-new or pre-owned vehicle leasing.
• Unifleet
• MABI Mobility
• Hedin Supercharge
• Hedin Connect

Products and services

• Hedin Automotive Retail Pan-European automotive retail brand operating 310+ owned dealerships and 800+ sales points across 13 countries, offering new and used passenger and commercial vehicles from 50+ brands with on-site financing, insurance, and aftermarket services.
• Carstore Used Vehicles Dedicated used vehicle retailer operating dealerships and the online Carstore Auction platform across multiple European markets.
• Hedin Performance Cars Sweden's largest Porsche retailer operating six Porsche Centers including the Porsche Classic Center Son.
• Hedin Trucks (Hedin Nordic Truck) Sales, service, and lifecycle management of heavy-duty trucks and commercial vehicles from Mercedes-Benz, IVECO, and BYD across European markets.
• Carplus Private Leasing Flexible private leasing of brand-new or pre-owned vehicles through Carplus.se with online configuration and delivery, operated by subsidiary Car to Go Sweden.
• Unifleet Fleet Management Brand-neutral fleet management solution with proprietary telematics providing businesses online vehicle ordering, monitoring of driving records and vehicle performance, and collective invoicing across multiple manufacturers.
• MABI Mobility Car Sharing Car sharing service offering hourly, daily, and longer-term rentals of passenger cars and commercial vehicles including premium models, operated by subsidiary MABI.
• Hedin Connect Fleet Management Platform Proprietary fleet management platform providing transport companies real-time control over vehicle fleets, process optimization, and cost reduction.
• Hedin Supercharge EV Charging Electric vehicle charging network with high-capacity chargers up to 1200 kW, deployed adjacent to Hedin Automotive dealerships across Europe to serve the company's customers and the broader EV market.
• Vehicle Distribution (Importer and Distributor Operations) Official importer and distributor of 15+ automotive brands (Ford, MG, BYD, INEOS Grenadier, Hongqi, XPENG, NIO, Corvette, Dodge, RAM, IVECO, and others) distributing vehicles to both owned and external retailers across multiple European markets.
• Hedin Parts Group (Spare Parts Distribution) Wholesale distribution of spare parts, accessories, tyres, rims, and wheels through subsidiaries including Hedin Parts (exclusive global supplier of Saab Original spare parts), Hedin Wheel Tech, Interwheel, GS Bildeler, BNC Nordic Distribution, Koed, and Klintberg and Way Parts (preferred partner of MOPAR and General Motors).
• Hedin Recycled Car dismantling and recycling operations specializing in sustainable spare parts recovery, supporting the circular economy in the aftermarket value chain.
• Hedin Wheel Tech Alloy wheel reconditioning and refinishing services with tyre hotel capacity for 64,000 wheels offering seasonal storage, professional cleaning, and digital inspection.

Quantifiable outcome

• 89,630 MSEK net sales with operations across 13 countries and 50+ brands
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ZeekrcoreChannel Partner/ Reseller/ Distributor · 30 June 2026Hedin Automotive appointed as authorized retailer for Zeekr in the Swedish market, expanding presence in the premium electric vehicle segment.
• General Motors (Klintberg & Way Partnership)coreStrategic or Co-development Partner · 9 April 2026General Motors extended its European aftermarket partnership with Klintberg & Way (subsidiary of Hedin Mobility Group) through 2029. The partnership covers GM's parts distribution, warranty handling, and technical support for Corvette, Cadillac, GMC, and Chevrolet brands across European dealer and workshop networks.
• Salvador Caetano GroupminorStrategic or Co-development PartnerJoint venture partner in Hedin Caetano. In June 2026, Hedin Mobility Group divested its entire shareholding in Hedin Caetano to Salvador Caetano Group, representing a complete exit from this joint venture.
• BMW GroupcoreChannel Partner/ Reseller/ DistributorDistribution partner for BMW spare parts and retail operations. Hedin Mobility Group operates as BMW/MINI retailer and distributes BMW spare parts across Scandinavia and Europe through acquisitions including Bavaria dealer group.
• XPENGcoreChannel Partner/ Reseller/ DistributorAppointed official distributor of XPENG in Switzerland, Czech Republic, and Slovakia (February 2025). Distribution through subsidiaries Hedin Distribution A.G., Hedin Distribution CZ s.r.o., and HDCEE.
• NIO Group (including firefly)coreChannel Partner/ Reseller/ DistributorAppointed exclusive distributor of NIO Group brands in Belgium and Luxembourg (May 2025). Covers distribution, sales of vehicles, aftermarket services, and spare parts for NIO premium EV marque and its new urban sub-brand firefly.
• AFRYminorImplementation/ SI/ Consulting PartnerOngoing collaboration with AFRY to increase energy efficiency in operations as part of sustainability efforts to reduce climate footprint.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lookers: UK multi-brand car retailer with new/used vehicle sales, aftermarket service and fleet operations — directly comparable to Hedin Automotive's dealership and aftersales business model.
• Emil Frey Group: Swiss-headquartered, family-controlled pan-European automotive retail, import and parts distribution group — the closest direct peer in scale and integrated model (multi-brand retail + distribution + aftermarket + mobility services) to Hedin Mobility Group.
• Auto1 Group: Berlin-based used-car platform operating Autohero retail and a B2B dealer remarketing platform across Europe — comparable to Hedin's Carstore used-vehicle retail and Carstore Auction B2B channels.
• Vertu Motors: UK-based multi-brand automotive retailer and aftersales operator; smaller in scale than Hedin but a directly comparable new/used vehicle retail and fleet services peer in the European dealer space.
• Inchcape plc: London-listed global automotive distributor with deep multi-OEM import/distribution operations across Europe, Asia-Pacific and the Americas — directly comparable to Hedin's Distribution business and aftermarket presence.
• Salvador Caetano Group: Portuguese automotive and mobility group that was Hedin's joint-venture partner in Hedin Caetano (recently acquired Hedin's stake); operates integrated vehicle distribution, retail, industrial and mobility services across Iberia and Africa, making it a structural twin of Hedin Mobility Group.
• Pendragon / Lithia UK: Pendragon was acquired by Lithia Motors (US) in 2024 to form Lithia UK; operates one of the UK's largest multi-brand dealer groups with strong premium OEM (BMW, Audi, Mercedes) and used-vehicle exposure — a directly comparable rolled-up European multi-brand retailer of similar size to Hedin Automotive.
• ALD Automotive / Ayvens: Europe's largest multi-brand vehicle leasing and fleet management operator (rebranded Ayvens in 2023); directly comparable to Hedin's Carplus private leasing and Unifleet brand-neutral fleet management offerings.

Broad incumbents

• Cox Automotive: Global automotive services platform (Manheim auctions, Autotrader, dealer software) operating used-vehicle remarketing, dealer technology and parts logistics — comparable to the used-car remarketing and parts distribution portions of Hedin's Carstore, Carstore Auction and Hedin Parts Group.
• Sixt SE: European car rental, subscription and fleet leasing major with integrated mobility platform and OEM-direct fleet procurement; overlaps with Hedin's MABI Mobility rental operation and broader mobility services strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries30 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hedin Mobility Group