Revol One Financial

What Revol One Financial does

Revol One Financial is the marketing name for Revol One Insurance Company, a Michigan-domiciled life insurance carrier that designs, issues, and distributes fixed annuity products for retirement planning. The company was originally established in 1980 as Security Trust Life Insurance Company of America, underwent multiple ownership transitions including a rehabilitation by the State of Michigan in 2019, and was acquired by private equity firm Axar Capital Management in June 2025. Rebranded under the Revol One Financial identity in March 2024, the company operates from administrative offices in Urbandale, Iowa, with licenses in 49 states (excluding New York) and an AM Best B++ (Good) financial strength rating with positive outlook.

The company builds and distributes a portfolio of fixed annuity products including Multi-Year Guarantee Annuities (MYGAs and MYGIAs) such as DirectGrowth and Excelera Plus, and a family of Fixed Index Annuities (FIAs) under the Enduris and Rev product lines. Its technology platform is cloud-native and API-first, built from scratch beginning July 2023 without legacy constraints. The platform integrates with Illustrata for cloud-based illustration systems enabling instant rate updates and with Magnifact's AgentVizion API for real-time annuity case tracking aligned with the Insured Retirement Institute's Digital First for Annuities standards. Proprietary product features include the Index Lock Rider, Best Entry Rider, and Best Interest Crediting on the Excelera Plus MYGIA.

Revol One Financial operates exclusively as a B2B distributor, selling fixed annuities through licensed financial professionals, independent insurance agents, and insurance marketing organizations (IMOs) including a named strategic relationship with Insurance Agency Marketing Services (IAMS). The company generates revenue through insurance premiums, investment spreads on annuity assets, and contract-based fees including surrender charges and rider fees. Reinsurance is provided by Knighthead Re (A-rated by AM Best), reducing new business strain and supporting capital efficiency. The leadership team, led by Chairman and CEO Mark Zesbaugh, brings over 200 years of combined industry experience from Allianz Life, Voya, Sammons, Nationwide, Athene/Apollo, The Hartford, and National Western Life.

Name

Revol One Financial

Legal name

Revol One Insurance Company

Website

https://revolonefinancial.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Revol One Financial is a Michigan-domiciled insurance carrier, owned by Axar Capital Management, that designs and distributes fixed annuity products (MYGAs and FIAs) through financial professionals and insurance marketing organizations across 49 states.

Ownership category

akta.pro rank

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Fixed Annuity Premium Revenue: Revol One Financial generates revenue through the sale of fixed annuity insurance products including Multi-Year Guarantee Annuities (MYGAs), Fixed Index Annuities (FIAs), and Multi-Year Guarantee Indexed Annuities (MYGIAs). Revenue is derived from insurance premiums paid by policyholders, with earnings generated through the spread between investment returns and credited interest rates, along with various product fees and charges.
2. Annuity Contract Fees: Various fees associated with annuity contracts including surrender charges for early withdrawals, rider fees for optional features such as Guaranteed Lifetime Withdrawal Benefit Riders, and other contract-based charges. These fees contribute to the company's operating revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Revol One Financial is a Michigan-domiciled life insurance carrier that issues and distributes fixed annuity products for retirement planning. Its portfolio includes Multi-Year Guarantee Annuities (MYGAs), Multi-Year Guarantee Indexed Annuities (MYGIAs), and Fixed Index Annuities (FIAs) with proprietary features such as Index Lock, Best Entry, and Best Interest Crediting. Products are sold exclusively through a B2B network of licensed financial professionals, insurance marketing organizations, and wholesale distribution partners across 49 U.S. states.

Product overview

Revol One Financial offers a comprehensive portfolio of fixed annuity products designed for retirement planning. The portfolio includes multi-year guarantee annuities (MYGAs) providing guaranteed fixed interest rates, and fixed index annuities (FIAs) offering S&P 500 index-linked growth potential with principal protection. The DirectGrowth MYGA provides straightforward guaranteed growth with optional riders for flexibility. The Excelera Plus MYGIA adds index-linked upside potential to guaranteed rates. The Enduris FIA product line includes Enduris 6, Enduris 10, Enduris 10 Bonus (with premium bonus), and Enduris 10 Income (with lifetime income guarantee). The Rev FIA product line features AccumRev and BonusRev, both offering innovative Index Lock features for controlling index performance. All products are issued by Revol One Insurance Company and backed by AM Best's B++ (Good) financial strength rating.

Differentiator

Problem solved

Functional benefit

Brands

• DirectGrowth MYGA: Multi Year Guarantee Annuity offering guaranteed fixed interest rates, tax deferral, and optional riders for flexibility.
• Excelera Plus MYGIA
• Enduris FIA
• Rev FIA
• AccumRev FIA
• BonusRev FIA

Products and services

• DirectGrowth Multi Year Guarantee Annuity (MYGA) Multi-year guarantee fixed annuity offering guaranteed fixed interest rates for 3, 5, 7, or 10 year periods with optional Free Partial Surrender and Enhanced Death Benefit riders. Minimum premium $10,000; maximum $1,000,000 with company review.
• Excelera Plus Multi Year Guarantee Index Annuity (MYGIA) Hybrid annuity combining a guaranteed fixed rate of return with potential S&P 500 index-linked interest crediting via the Best Interest Crediting feature. Available in 3, 5, and 7 year periods; minimum $25,000 qualified / $50,000 non-qualified.
• Enduris 6 Fixed Index Annuity (FIA) Fixed index annuity with 6 year surrender charge period, allowing allocation across Fixed Interest Account and S&P 500 indexed interest options. Features Best Entry Rider and Enhanced Participation Rate (EPAR) indexed interest options.
• Enduris 10 Fixed Index Annuity (FIA) Longer-duration fixed index annuity offering accumulation potential over a 10 year surrender period. Features Best Entry Rider for protection against early market downturns and Enhanced Participation Rate indexed interest options.
• Enduris 10 Bonus Fixed Index Annuity (FIA) Fixed index annuity with a 16% premium bonus subject to a vesting schedule; bonus value increases along with Accumulation Value until fully vested after 10 years.
• Enduris 10 Income Fixed Index Annuity (FIA) Fixed index annuity with a Guaranteed Lifetime Withdrawal Benefit (GLWB) Rider providing a predictable lifetime income stream with potential for increasing income tied to indexed interest option performance.
• AccumRev Fixed Index Annuity (FIA) Fixed index annuity built for focused growth over 5, 7, or 10 year terms featuring an Index Lock Rider that allows clients to lock in crediting rates, plus multiple index strategy options including Guaranteed Cap Rate options.
• BonusRev Fixed Index Annuity (FIA) Fixed index annuity offering two Premium Bonus options added directly to the initial Accumulation Value (subject to vesting) combined with the Index Lock feature for controlling index performance. Available in 10 year surrender charge period.

Quantifiable outcome

• Launched BonusRev Fixed Index Annuity as first of several planned FIA products in 2026, demonstrating rapid product development capabilities
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• IllustratacoreTechnology or Integration · 20 February 2026Revol One Financial partnered with Illustrata to implement their API-first illustration platform for annuity products, enabling faster development and deployment of cloud-based illustration tools. The DirectGrowth MYGA was the first product to utilize the new illustration system, which converts existing actuarial calculation tools into cloud-based systems allowing instant rate updates and seamless system integration.
• MagnifactcoreTechnology or Integration · 4 December 2025Magnifact launched a real-time annuity case-tracking platform integrated with Revol One Financial, leveraging its API services to improve application monitoring and accelerate sales processes. This deployment aligns with Insured Retirement Institute's Digital First for Annuities standards and enhances distribution partners' ability to oversee applications from submission to policy issuance.
• Insurance Agency Marketing Services (IAMS)coreChannel Partner/ Reseller/ Distributor · 4 December 2025IAMS, a well-established Omaha-based insurance marketing organization, gained real-time visibility into pending annuity applications with Revol One Financial through the Magnifact AgentVizion API integration. This enables distribution partners to quickly address issues, reduce processing times, and accelerate the sales process.
• Business Publications Corp. (BPC)strategicGTM or Marketing Partner · 18 November 2025Revol One Financial partnered with Business Publications Corp. as presenting sponsor of the dsmWealth podcast series. The podcast features discussions on wealth management, philanthropy, and financial innovation hosted by Suzanna de Baca, with episodes available across multiple platforms.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Global Atlantic Financial Group: KKR-backed annuity and life insurance carrier. Comparable as a PE-sponsored mid-to-large carrier focused on fixed annuities, reinsurance-led growth, and IMO/wholesale distribution.
• Sammons Financial Group: Privately held insurance and annuity group (North American Company) offering fixed and indexed annuities. Multiple Revol One executives (COO Matt Kerchal, Chief Product Strategist Nate Wilbanks) came from Sammons, underscoring direct competitive and cultural overlap.
• Athene Holding: Apollo-backed fixed and fixed-index annuity leader. Comparable in being a PE-sponsored retirement-services carrier that has scaled rapidly through reinsurance partnerships, modern technology platforms, and IMO/wholesale distribution.
• Security Benefit: Mid-size retirement solutions provider offering FIA, MYGA, and variable annuity products through financial professionals. Comparable as a non-captive annuity carrier focused on advisor distribution.
• Fidelity & Guaranty Life (F&G): Subsidiary of FNF, F&G is a top-10 fixed annuity carrier with FIA, MYGA, and indexed universal life products sold through IMOs. Direct competitor for IMO shelf space and FIA product innovation.
• National Western Life Insurance Group: Smaller public life and annuity carrier with strong FIA franchise sold through independent agents. Comparable scale, product set, and AM Best rating tier — and Revol One hired several executives from National Western.
• EquiTrust Life Insurance Company: Mid-size fixed annuity carrier specializing in FIAs and MYGAs distributed through IMOs. Closest direct peer by size, product mix, and B2B distribution model.
• Nassau Financial Group: Mid-size insurance holding company with significant fixed annuity business. Comparable scale, B++/A- AM Best ratings, and IMO-driven distribution model.

Broad incumbents

• Corebridge Financial: One of the largest U.S. annuity writers (legacy AIG), offering a full suite of fixed and variable annuities. Competes for the same individual retirement investor and is a frequent alternative on IMO product shelves.
• Brighthouse Financial: Annuity-focused carrier spun out of MetLife offering Shield and other FIA/MYGA products. Competes for retail retirement assets through similar advisor and IMO channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Revol-One-Financial
• LinkedInlinkedin.com/company/revol-one-finacial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revol One Financial