Billy
Billy.com is a lead-generation marketplace (founded 2008, Michigan-based) connecting U.S. consumers seeking home, moving, legal, insurance, financial, and solar services with SMB service providers who pay per lead, call, or booked appointment on a no-contract basis.
- Company typePrivate
- Founded2008
- HeadquartersNew Hudson, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Billy does
Billy (operating as Billy.com and legally organized as Leadgen Network Organization, Inc., a Michigan corporation founded in 2008) is a lead-generation marketplace that connects consumers seeking professional services with independent service providers across six verticals: Home Services, Moving, Legal, Insurance, Financial Services, and Solar. The consumer-facing side operates as a free search-and-match service where users submit inquiries by zip code and service type and are connected to local providers; the provider-facing side is a B2B business where service businesses pay for the resulting leads, calls, and appointments. The company is headquartered in New Hudson, Michigan, is privately held with 11-50 employees, and reports no external funding or parent company.
The platform's technology centers on a matching engine with proprietary algorithms that pair consumer requests with providers by location and service type, real-time lead delivery via email, text, or CRM integration, an Interactive Voice Response (IVR) system that qualifies and routes inbound phone calls, and a lead-qualification/screening layer. Service providers manage campaigns, set criteria, and track performance through a free partner portal and mobile app. Product lines include Web Leads (exclusive and shared), Inbound Calls, Booked Appointments, and vertical-specific products such as Workers Comp Leads and Mass Tort Leads. No public API or developer portal is documented, though CRM integration is offered.
Billy monetizes exclusively on the provider side through a pay-as-you-go, no-contract model: transaction-based lead fees (e.g., exclusive workers' comp leads at $75 and inbound calls at $75 flat-rate), marketplace commissions on consumer lead requests, and per-appointment charges, with no enrollment fees or subscriptions. Go-to-market combines product-led growth and SEO/content marketing to attract consumers, an inside/phone sales motion for provider onboarding (setup in under 15 minutes with account-manager support), and a channel/affiliate network paying up to 70% revenue-share plus a 3% recurring partner-referral commission. Reported customers are predominantly SMB service providers—roofers, HVAC pros, movers, insurance agents, solar installers, attorneys, and mortgage lenders—with the company stating it serves hundreds of providers, many with revenues of $5 million or more.
Billy firmographics
Firmographics- Name
- Billy
- Legal name
- Leadgen Network Organization, Inc.
- Website
- https://billy.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Billy.com is a lead-generation marketplace (founded 2008, Michigan-based) connecting U.S. consumers seeking home, moving, legal, insurance, financial, and solar services with SMB service providers who pay per lead, call, or booked appointment on a no-contract basis.
- Ownership category
- akta.pro rank
Billy industry classification
Industry- Product category
- Lead Generation Marketplace
- NAICS
- Telephone Call Centers (56142)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industry
- Affiliate & Partner Lead Generation Networks (BPAFAKAL)
Keywords
Where Billy is headquartered
LocationHeadquarters
- HQ city
- New Hudson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Billy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Lead Generation Fees: Service providers pay for qualified leads delivered through the platform. Pricing varies by industry and lead type (exclusive vs shared). Billy.com acts as intermediary, collecting consumer inquiries and routing qualified leads to service providers for a fee.
- Inbound Call Fees: Service providers pay for consumer-initiated inbound phone calls routed through Billy.com's IVR system. For workers comp leads, inbound calls are priced at $75 flat-rate.
- Affiliate Revenue Share: Affiliates earn up to 70% commission on revenue share for generating leads, calls, or traffic. Billy.com retains the remainder as platform revenue.
- Booked Appointments: For certain industries, Billy.com books appointments directly into service provider calendars with full customer information, charging per appointment.
- Consumer Lead Fees: Service providers (businesses) pay Billy.com for the right to provide free quotes to consumers. The service is free for consumers - business owners pay for leads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Exclusive Leads - $75 per lead |
| Transaction based/ take rate | Pay-as-you-go | Inbound Calls Exclusive - $75 per call |
| Other | Pay-as-you-go | Affiliate Program - Up to 70% Rev-Share |
| Usage-based | Pay-as-you-go | No Cost to Join - Pay Per Lead |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Billy product offering
Product offeringCore offering
Billy.com operates a two-sided lead generation marketplace that connects consumers seeking professional services with vetted local service providers across home services, moving, legal, insurance, financial, and solar categories. The platform is free for consumers, who submit service requests; service providers pay per qualified lead, inbound phone call, or booked appointment delivered in real time via email, text, or CRM integration.
Product overview
Billy.com is a lead generation marketplace operated by Leadgen Network Organization, Inc., founded in 2008. The platform connects consumers seeking services with service providers across six major verticals: Home Services, Moving, Legal, Insurance, Financial, and Solar. The core offering consists of the Billy.com Marketplace, which matches consumer inquiries with providers, supplemented by three lead delivery products (Booked Appointments, Inbound Calls, and Web Leads) that service providers can purchase through the Partner Portal. The platform also includes an Affiliate Network offering up to 70% commission, a Partner Referral Program (3% recurring commission), and a Blog for content marketing. Service providers access leads via the Partner Portal dashboard and mobile app, while affiliates monetize content through unique tracking links. Billy.com does not provide the underlying services itself—it operates purely as a lead generation and distribution platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Billy.com Marketplace
Quantifiable outcome
- Real-time lead delivery within minutes of consumer inquiry
- +2 more outcomes
Companies that use Billy
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Billy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Billy partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Billy competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Billy social profiles
Digital presenceBilly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billy leadership team
Management profileNumber of profiles
Profiles1 record
Billy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billy
What does Billy do?
Billy.com operates a two-sided lead generation marketplace that connects consumers seeking professional services with vetted local service providers across home services, moving, legal, insurance, financial, and solar categories. The platform is free for consumers, who submit service requests; service providers pay per qualified lead, inbound phone call, or booked appointment delivered in real time via email, text, or CRM integration.
Is Billy a public or private company?
Billy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Billy founded?
Billy was founded in 2008. It employs 11 to 50 people.
Where is Billy based?
Billy is headquartered in New Hudson, United States, in the North America region.
How does Billy make money?
Five revenue lines are on record. Lead Generation Fees are the primary driver. The others are inbound Call Fees, affiliate Revenue Share, booked Appointments and consumer Lead Fees.
Does Billy have an API?
No public API is recorded for Billy.
What industry is Billy in?
Billy's product category is Lead Generation Marketplace. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAFAKAL, Affiliate & Partner Lead Generation Networks. Its NAICS code is 56142.