What iVET360 does

iVET360 is a privately held veterinary practice management services company founded in 2014 and headquartered in Portland, Oregon. The company serves independently owned primary care veterinary hospitals across all 50 US states (with ancillary presence in Canada), offering an integrated platform-plus-services model that bundles marketing, analytics, HR support, and bookkeeping under a single vendor relationship. Its client base is concentrated in SMB practices typically operating with one to ten doctors, and the company also serves de novo practice launches that need full brand, marketing, and operational foundations.

The company's core technology is PULSE (Practice Understanding, Learning, and Services Engine), a proprietary analytics dashboard that aggregates practice financial and operational data using the AAHA Chart of Accounts for standardized benchmarking. PULSE is supplemented by custom veterinary website development, Google Ads management, RACE-approved continuing education webinars, HR consulting, and annual industry benchmark reports (VIBR, VMBR, PMR, VPR, VAR). The company maintains API integrations with Provet Cloud (practice management) and Oracle NetSuite (accounting), is a certified Google Partner, and holds RACE-approved CE provider status through AAVSB.

iVET360 operates a recurring subscription revenue model with quote-based pricing for its core services and a 10% management fee on client Google Ads spend. Distribution combines a consultative direct sales motion (with dedicated account managers and a 'Book a Demo' funnel) and a self-serve content-led demand generation layer anchored by free downloadable benchmark reports and webinars. The company is founder-owned and has been self-funded throughout its ten-year history, with no disclosed venture capital or private equity investment. Co-founders Drew Vandeberghe (COO), Justin Vandeberghe (CRO), and Oliver Roller (CTO) lead the company, bringing prior experience from Audigy Group, Stratus Dental Group, Vandeberghe Media, and Fuel Medical Group.

Name

iVET360

Legal name

iVET360, INC.

Website

https://ivet360.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

iVET360 is a Portland-based, privately held veterinary practice management services company founded in 2014 that bundles marketing, analytics, HR, and bookkeeping services with its proprietary PULSE analytics platform for independently owned veterinary hospitals across all 50 US states.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Services

NAICS

Human Resources Consulting Services (541612), Veterinary Services (54194)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

akta.pro secondary industries

Veterinary Analytics, Reporting & Business Intelligence (HLAMAMAH), Practice Analytics & Business Intelligence (Dashboards, Benchmarking, Forecasting) (HLAMAGAI), Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA)

Keywords

• Veterinary marketing services
• Veterinary practice management
• Veterinary HR consulting
• Veterinary bookkeeping services
• Veterinary analytics platform

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Full-service marketing solutions including SEO optimization, Google Ads management, social media marketing, and website development for veterinary hospitals. Clients receive dedicated marketing managers who provide ongoing strategy and campaign management.
2. Analytics & Finance Consulting: Data analytics and financial consulting services using the PULSE platform to track practice performance, benchmark metrics, and provide actionable recommendations for revenue growth.
3. HR & Team Support Services: Human resources consulting including employee engagement, performance management, supervisor training, client experience training, and culture development for veterinary practices.
4. Bookkeeping Services: Veterinary-specific bookkeeping services handling financial management, accounts payable/receivable, and financial reporting using industry-specific accounting standards.
5. Website Development: Custom website design and development services for veterinary hospitals, including SEO optimization, mobile responsiveness, and brand-aligned design.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

iVET360 provides integrated veterinary-practice business solutions spanning marketing services (SEO, Google Ads, social media, custom website design), data analytics and financial consulting via its proprietary PULSE dashboard, HR and team development services, and veterinary-specialized bookkeeping. Offerings are bundled into Full Service engagements with dedicated account managers, supported by RACE-approved continuing education courses, industry benchmark reports (VMBR, VIBR, PMR, VPR, VAR), and free tools like Staffing.vet.

Product overview

iVET360 is a veterinary practice management solutions company offering a platform-plus-services model. The core offering combines three main product lines: Marketing Suite (digital advertising, websites, brand development), Analytics + Finance (data analytics, bookkeeping, PULSE dashboard), and HR + Team Support (recruitment, training, culture development). These are complemented by standalone services including Background Checks, Employee Handbooks, and Employer of Choice programs. The company also publishes industry research reports (VIBR, VMBR, PMR) and provides free tools through Staffing.vet for veterinary practice recruitment. All services are designed exclusively for independently owned veterinary hospitals.

Differentiator

Problem solved

Functional benefit

Brands

• PULSE: Data analytics dashboard for veterinary practice metrics and performance tracking
• VIBR (Veterinary Industry Benchmark Report)
• VMBR (Veterinary Marketing Benchmark Report)
• PMR (Practice Manager Report)
• VAR (Veterinary Ads Report)
• VPR (Veterinary Payroll Report)
• Staffing.vet

Products and services

• Marketing Suite Comprehensive veterinary marketing services for independent veterinary hospitals, including campaign management, Google Ads and Facebook Ads management, content creation, social media management, and marketing attribution tracking designed to drive measurable new client acquisition and ROI.
• Analytics + Finance Data analytics and financial analytics service providing real-time insights into veterinary practice performance using customized PULSE technology, with dedicated Analytics Managers delivering actionable recommendations tailored to each hospital's data.
• Bookkeeping Veterinary-specific bookkeeping service using the AAHA Chart of Accounts for standardized financial health monitoring, including conversion, ongoing bookkeeping, and financial reporting tailored to veterinary hospitals, positioned at competitive pricing (three times less expensive than competitors per company claims).
• HR + Team Support Human resources and team development service for veterinary practices, including HR consulting, employee engagement, culture building, performance management, and staff training delivered by career practice managers and HR professionals with veterinary industry experience.
• PULSE Data Dashboard Proprietary analytics dashboard that aggregates and visualizes veterinary practice financial and operational data, enabling hospitals to track performance metrics, marketing attribution, and revenue and make data-driven decisions via real-time insights.
• Veterinary Websites Custom website design and development for veterinary practices featuring professional photography, SEO optimization, schema markup, and mobile-responsive design to enhance online presence and performance.
• Background Checks Pre-employment background screening service for veterinary practice hiring, providing unbiased candidate verification to protect practices.
• Employee Handbooks Custom employee handbook development service that integrates practice mission, values, and culture into comprehensive HR documentation for veterinary hospitals.
• Employer of Choice HR program designed to help veterinary practices become preferred employers in their local markets, improving recruitment and retention through culture development and employer branding.
• HR On-Call On-demand HR advisory service providing veterinary practices access to experienced HR professionals for guidance on personnel issues and workplace challenges.
• Staffing.vet AI-powered free platform for veterinary practices providing a wage calculator, job ad generator, offer letter generator, and training plan generator to help with hiring, training, and retaining team members.
• Client Experience Training Training program focusing on customer service skills, phone handling, treatment plan presentations, and client communication to improve client satisfaction and increase average transaction charges.
• Performance Management HR consulting service helping veterinary practices establish accountability structures, performance communication systems, and disciplinary documentation processes for managing team performance.
• Supervisor Skills Training Leadership development training for veterinary supervisors covering positive communication, promotion transitions, constructive feedback, and managing difficult personalities, with courses RACE-approved for CE credit through AAVSB.
• Culture Development Service helping veterinary practices develop mission statements, identify core behaviors, and integrate culture into daily hospital operations to create positive workplace environments.
• Employee Engagement Program combining staff surveys, team building activities, recognition programs, and ongoing engagement activities to improve retention and reduce turnover in veterinary practices.
• RACE-Approved CE Courses Continuing education courses for veterinarians and veterinary technicians approved by the Registry of Approved Continuing Education (RACE) through AAVSB, including Supervisor Skills and other HR training topics that count toward license renewal CE credit.

Quantifiable outcome

• 8.3% average revenue increase for Full Service clients vs 3.7% national average
• +7 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Provet CloudcoreTechnology or IntegrationiVET360 developed a custom API integration with Provet Cloud practice management system, allowing seamless data flow into the PULSE analytics dashboard. This integration enables enhanced data insights for practices using Provet Cloud as their PIM system.
• Oracle NetSuitesupportingTechnology or IntegrationIntegration with Oracle NetSuite for financial automation and streamlined accounting. The integration allows veterinary practices to automate financial workflows between iVET360 bookkeeping services and NetSuite ERP.
• GooglecoreTechnology or IntegrationiVET360 is a certified Google Partner with access to Google Ads platforms for managing client campaigns. This partnership enables them to run and optimize Google Ads for veterinary practices with priority support and features.
• AAVSB (American Association of Veterinary State Boards)coreStrategic or Co-development PartneriVET360 is a RACE (Registry of Approved Continuing Education) approved provider through AAVSB. Many iVET360 webinars and training courses count for CE credit toward license renewal for veterinarians and veterinary technicians.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WhiskerCloud: Veterinary-specific digital marketing agency offering SEO, websites, Google Ads, and hosting to vet practices. Directly competes with iVET360's Marketing Suite on the same customer base.
• VetSuccess: Veterinary analytics and benchmarking platform that aggregates practice management data into dashboards and reports. Directly competes with iVET360's PULSE analytics offering for independent vet hospitals.
• PetDesk: Veterinary client engagement platform offering appointment reminders, two-way texting, online booking, and a pet parent app. Directly overlaps with iVET360's client engagement and digital front-door capabilities.
• Audigy Group: Practice management services company co-founded by iVET360 co-founder Justin Vandeberghe, serving 600+ private audiology practices with marketing, HR, and analytics. Shares the same verticalized full-service playbook as iVET360.
• Fuel Medical Group: Practice management services company founded by iVET360 co-founder Oliver Roller, serving audiology, ENT, and hearing healthcare practices with marketing and operational support. Mirrors iVET360's playbook in an adjacent healthcare vertical.

Emerging players

• VitusVet: Veterinary client communication and engagement platform offering texting, reminders, and digital forms to vet practices. Adjacent competitor to iVET360's marketing and client engagement offerings.
• Pawprint: Veterinary digital marketing services and lead generation platform focused on small animal practices. Overlaps with iVET360's marketing services on website development and online acquisition.

Broad incumbents

• ezyVet: Cloud-based veterinary practice management software (PIMS) used by thousands of practices worldwide. Competes indirectly by offering analytics, integrations, and workflow tools that overlap with PULSE and iVET360's broader services bundle.
• IDEXX Laboratories: Dominant veterinary diagnostics and practice software company (Cornerstone, VetConnect PLUS). Serves the same vet practices as iVET360 and offers overlapping analytics and benchmarking functionality as part of a much broader portfolio.

Others

• Vetcove: Online procurement and data platform for veterinary practices. Ecosystem participant serving the same veterinary buyer base as iVET360 with supply chain rather than marketing/HR services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iVET360/reviews
• Xx.com/iVET360

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iVET360