AVADO

What AVADO does

AVADO is a London-based, privately-held online learning provider that delivers accredited Chartered Institute of Personnel and Development (CIPD) qualifications to working professionals in the United Kingdom. Founded in 2016, the company operates an online platform that bundles professional HR and L&D certification content with structured learner support, targeting career advancement for human resources and learning-and-development practitioners. The core product is a curriculum of CIPD-accredited programmes delivered through direct online enrollment. The company reports a headcount of 251–500 employees and has not disclosed revenue, funding history, or ownership structure in available sources. In May 2016 the company acquired The Knowledge Engineers, a move that contributed to the early build-out of its training capability.

AVADO's revenue model is subscription-recurring, generated from learners enrolling in CIPD qualification programmes. Pricing is not publicly disclosed. The go-to-market approach is sales-led, with customers acquired through direct enrollment on the platform rather than through enterprise contracts. The primary customer segment is individual HR and L&D professionals in the UK pursuing career advancement via CIPD accreditation; the company uses a horizontal segmentation approach rather than vertical-specific targeting. No named enterprise logos, channel partners beyond Wellhub, or pricing tiering are referenced in the source material.

AVADO's most notable recent strategic action is a first-of-its-kind partnership with Wellhub, announced effective May 5, 2026. Under the agreement, every new UK learner enrolling in an AVADO CIPD qualification receives a Wellhub membership at no additional cost, providing access to over 100,000 fitness and wellness partners, mindfulness apps, nutrition support, and mental health resources. Both companies plan to collaborate on a live event series, a co-authored report, and a webinar series over the coming year. The company also maintains an APAC presence, evidenced by a Managing Director for APAC on the leadership roster, indicating prior geographic expansion beyond the UK. Note: the avadolearning.com domain currently resolves to a parked GoDaddy landing page in available sources, which represents a data-quality flag on the company's primary web presence.

Name

AVADO

Website

https://avadolearning.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

AVADO is a London-based online learning provider delivering accredited CIPD HR qualifications to UK HR and L&D professionals via a subscription-recurring model, founded in 2016 with a 251–500 employee headcount.

Ownership category

akta.pro rank

Product category

Professional Education and Training

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)

Keywords

• Professional training
• CIPD qualifications
• HR certifications
• Online learning platform
• Workplace wellbeing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. CIPD Qualification Programs: Revenue generated from learners enrolling in accredited CIPD qualification programmes. New UK learners receive a Wellhub membership included at no additional cost as part of the partnership.

Go-to-market motion1 record

Core offering

AVADO is an online professional education provider that delivers accredited CIPD qualification programmes for HR and Learning & Development professionals in the United Kingdom. Through its AVADO Professional division, it also supplies corporate digital-skills training to employers. As of May 5, 2026, AVADO bundles a complimentary Wellhub wellbeing membership (covering fitness, mindfulness, nutrition, and mental health support) into every new UK learner's CIPD enrollment, making it the first UK HR qualification provider to integrate this scale of wellbeing support directly into its programmes.

Differentiator

Problem solved

Functional benefit

Products and services

• CIPD Qualification Programmes (with Wellhub wellbeing membership) Accredited CIPD qualification programmes delivered online to UK HR and L&D professionals seeking career advancement through professional certification. As of May 2026, each new UK learner receives a bundled Wellhub membership providing access to fitness, mindfulness, nutrition, sleep, and mental health support alongside their studies.
• AVADO Professional (Enterprise Training) AVADO's enterprise training division delivering professional and digital-skills training programmes to corporate clients, led by a dedicated Head of Commercial. Targets UK and APAC employers seeking to upskill their HR, L&D, and broader workforce via accredited qualifications and structured learning.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WellhubcoreGTM or Marketing Partner · 5 May 2026AVADO and Wellhub launched a first-of-its-kind partnership effective May 5, 2026. Every new UK learner enrolling in an AVADO CIPD qualification receives a Wellhub membership at no additional cost, gaining access to over 100,000 fitness and wellness partners, mindfulness apps, nutrition support, and mental health resources. The partnership makes AVADO the first HR qualification provider in the UK to embed this scale of wellbeing support directly into a professional learning programme. Both companies plan to collaborate on a live event series, a co-authored report, and a webinar series over the coming year.

Recent moves2 records

Expansion highlights4 records

Direct peers

• ICS Learn: UK-based online learning provider offering CIPD qualifications and a range of professional certifications. Direct competitor to AVADO in the UK CIPD training market with a comparable online delivery model.
• BPP: UK-based professional education provider offering CIPD qualifications alongside legal, finance, and healthcare training. Direct competitor to AVADO in the UK professional certification market.
• Learning People: UK-based online training provider focused on professional certifications and career-focused learning. Comparable to AVADO's online delivery model and professional qualification focus.
• Mind Tools: Online professional development platform offering business and leadership skills training. Comparable to AVADO's professional development value proposition for working professionals.
• Reed Courses: UK-based online course marketplace offering professional development and certification courses. Comparable to AVADO as a UK-focused online training provider for professional learners.
• GetSmarter: Online professional education platform offering accredited short courses and certificates. Comparable to AVADO's online, certification-focused delivery model.

Broad incumbents

• Coursera: Global online learning platform offering professional certificates and accredited courses from universities and companies. Comparable as a broad incumbent in online professional learning, though not specifically focused on CIPD.
• LinkedIn Learning: Global online professional development platform offering courses across business, technology, and creative fields. Comparable as a broad incumbent in online professional learning with significant enterprise reach.
• edX: Global online learning platform offering university-level courses and professional certificates. Comparable as a broad incumbent in online professional education and certification.

Regional players

• FutureLearn: UK-headquartered online learning platform offering professional development courses from leading institutions. Comparable as a UK-based regional player in online professional education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/avadolearning
• Facebookfacebook.com/avadolearning
• LinkedInlinkedin.com/company/avado-learning

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVADO