Kuechenheld

What Kuechenheld does

Kuechenheld GmbH is a German

Name

Kuechenheld

Legal name

Küchenheld GmbH

Website

https://kuechenheld.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Kitchen Retail

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Custom kitchen design
• Kitchen retail
• Kitchen installation services
• 3D kitchen planning
• Virtual reality visualization

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Custom Kitchen Sales: Küchenheld sells custom-made kitchens with transparent per-meter pricing. Customers receive a detailed offer with price indication after an initial consultation. Pricing is transparent with no hidden costs, and a Best-Price-Guarantee is offered. A 5-year warranty on furniture parts and 3-year warranty on electrical appliances and other items is included. Delivery and professional assembly are provided as part of the service. Kitchens typically start from €8,000 budget, with delivery in approximately 6-12 weeks after order.
2. Installation and Additional Services: Additional revenue streams include: installation of customer-owned appliances (€149 gross per appliance, €249 gross for filter/aerator faucets and downdraft hoods), purchase of installation plans for tradespeople (€2,000, creditable as down payment on subsequent purchase), and crane transport cost contributions (up to €1,200 for oversized deliveries).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kuechenheld is a German digital kitchen sales platform that designs, sells, and installs custom-made kitchens. The company combines an online questionnaire-based planning process, 3D and Virtual Reality kitchen visualization tools, and a Digital Smartroom customer portal with eight physical Smartroom showrooms across seven German cities to deliver a hybrid kitchen purchasing experience for end consumers.

Product overview

Küchenheld is a German digital kitchen sales platform offering a hybrid kitchen planning and purchasing experience combining online tools with physical showroom services. The core offering consists of the Digital Smartroom (online customer portal for managing planning appointments, floor plan uploads, and communication), the VR Küchenplaner (Virtual Reality experience using headsets for life-size kitchen visualization), and the 3D-Küchenplaner (3D visualization tool). These digital tools are complemented by online questionnaire-based planning services, video consultations via Zoom, and 8 physical Smartroom showrooms across Germany. Customers can also use the Küchenangebot vergleichen (offer comparison) service. The company sells and installs custom kitchens from various manufacturers (Bosch, Bora, Gaggenau, Miele, Next125, Häcker, Schüller, Siemens, V-Zug, Quooker, Blanco) with delivery in 6-9 weeks. A related bathroom furniture brand called Banigo is also offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Smartroom Proprietary online customer portal where customers book appointments, upload floor plans, track planning status, and communicate directly with their assigned kitchen planning team throughout the purchase process.
• Online Kitchen Planning Digital questionnaire service capturing customer kitchen preferences, followed by a phone consultation and a concrete price indication from the planning team within approximately 45-60 minutes.
• Smartroom Showrooms Eight physical showroom locations in Berlin-Charlottenburg, Berlin-Mitte, Düsseldorf, Frankfurt am Main, Freiburg, Hamburg, Köln, and München where customers experience their planned kitchen via VR and receive in-person consultation by appointment.
• Kitchen Sales and Installation Sale of custom kitchens from multiple manufacturers (Bosch, Bora, Gaggenau, Miele, Next125, Häcker, Schüller, Siemens) with laser measurement, delivery within approximately 6-12 weeks of order, and professional on-site assembly by certified installers. Kitchens typically start from €8,000 budget.
• Kitchen Offer Comparison Service enabling customers to submit an existing kitchen offer from a competitor and receive a transparent comparison to help them make an informed purchasing decision.
• Video Consultation Digital video consultation conducted via Zoom where customers meet their kitchen planner remotely with screen sharing to view and adjust kitchen designs in real time.

Quantifiable outcome

• Over 1,500 kitchens purchased per year with more than 85% of customers recommending Küchenheld
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor.

• BoschminorOthersBosch is one of the kitchen appliance brands featured and offered through Küchenheld's kitchen planning platform.
• BORAminorOthersBORA is featured as a kitchen appliance brand partner on Küchenheld's website.
• GaggenauminorOthersGaggenau premium kitchen appliances are offered through Küchenheld's planning platform.
• MieleminorOthersMiele is listed as a featured kitchen appliance brand partner on Küchenheld's website.
• HäckerminorOthersHäcker is a German kitchen furniture manufacturer featured on Küchenheld's website, known for premium cabinetry solutions.
• SchüllerminorOthersSchüller is a German kitchen furniture manufacturer listed as a partner on Küchenheld's platform.
• SiemensminorOthersSiemens home appliances are featured on Küchenheld's website as part of their kitchen planning offerings.
• Next125minorOthersNext125 is a premium kitchen manufacturer whose products are offered through Küchenheld's platform.
• Rosskopf & PartnerminorOthersRosskopf & Partner is a leading provider of kitchen countertops processed from high-quality materials such as ceramics, quartz stone, and natural stone. With over 35 years of experience, the company offers tailored solutions that are both functional and aesthetically convincing, and has been a long-standing partner of Küchenheld.
• WiebeminorOthersWiebe is a manufacturer of high-quality stone countertops offered through Küchenheld, providing a broad selection of materials including marble-look options.
• BanigominorOthersBanigo is a bathroom furniture brand operated under the same parent company (MÖBEL MARTIN) as Küchenheld. Listed on Küchenheld's website under 'Über Küchenheld'.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Möbel Porta: Porta is a major German furniture retail group operating large stores with dedicated kitchen departments. Overlaps with Kuechenheld in custom kitchen sales but competes as a general furniture retailer rather than a kitchen-only digital-first specialist.
• IKEA Deutschland: IKEA operates a kitchen planning and installation category in Germany with significant scale and its own digital planning tools. Competes in the kitchen purchase category but at a different price point and with a flat-pack rather than custom-luxury focus.
• XXXLutz: XXXLutz is one of Europe's largest furniture retailers with significant kitchen category operations across Germany, Austria, and beyond. Competes with Kuechenheld for kitchen customers via broad furniture-retail scale rather than a digital-specialist model.
• Höffner Möbelgesellschaft: Höffner is a major German furniture retail chain with a substantial kitchen category across its large-format stores. A broad incumbent competing with Kuechenheld in kitchen sales but as part of a wider furniture portfolio rather than a kitchen specialist.

Others

• Nolte Küchen: Nolte Küchen is one of Germany's largest kitchen manufacturers, supplying cabinetry to retailers including kitchen studios. Functions as an upstream supplier in Kuechenheld's ecosystem and as a peer in the broader kitchen category value chain.
• Häcker Systeme: Häcker is a major German kitchen furniture manufacturer and a featured product partner on Kuechenheld's platform. Adjacent comparable in the kitchen value chain as a manufacturer whose products Kuechenheld resells.

Emerging players

• Otto Küchen & Möbel: Otto is a major German e-commerce retailer with growing kitchen and furniture offerings and digital planning tools. An emerging digital-first competitor to Kuechenheld in online kitchen purchasing, particularly for German consumers.

Direct peers

• Küchen Aktuell: Küchen Aktuell is one of the largest kitchen specialist retailers in Germany with multiple large-format showrooms. Operates the same custom kitchen sale-and-installation business model as Kuechenheld, but at significantly larger scale and without the digital-first GTM.
• Marquardt Küchen: Marquardt Küchen is a German kitchen retail chain with showrooms across major cities, focused on custom kitchen sales with digital planning tools. Closely comparable to Kuechenheld's value proposition of hybrid planning plus in-store experience.
• Plana Küchenland: Plana Küchenland is a German kitchen retailer franchise network with showrooms across Germany, offering custom kitchen planning and installation. Directly comparable to Kuechenheld's hybrid digital-and-showroom kitchen sales model targeting German homeowners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kuechenheld

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuechenheld