Mojo Concerts

What Mojo Concerts does

Mojo Concerts B.V. is the largest and best-known concert and festival promoter in the Netherlands, operating since 1969 as a wholly-owned subsidiary of Live Nation Entertainment. The company organizes concerts, festivals, and live events across the country at all major venues, including Ziggo Dome and AFAS Live in Amsterdam, Johan Cruijff ArenA for stadium-scale acts (Bruno Mars, The Weeknd), GelreDome in Arnhem, and Rotterdam Ahoy, as well as flagship multi-day festivals such as Lowlands, NN North Sea Jazz, Down The Rabbit Hole, and Jera On Air. Its portfolio spans Pop, Rock, K-pop, Electronic, HipHop, Metal, Classical, Jazz, and Comedy, with a notable recent concentration in K-pop touring acts (TWICE, aespa, KATSEYE, BINI) and the new 'Bijzonder Groots' classical series featuring the Royal Concertgebouw Orchestra.

The company's technology stack is not publicly disclosed beyond its exclusive integration with Ticketmaster as the sole ticketing platform, which handles all sales, mobile-only ticket delivery, digital waiting rooms for high-demand events, and service-fee processing. VIP and hospitality packages are delivered through partner Tuned Hospitality, and cashless payment infrastructure at events is supported by Rabobank. The Slinger carpooling platform is integrated for concert-goer transportation, and the company maintains the BNLX artist booking platform plus MOJO Private Bookings for corporate and private event hire.

Mojo's business model is event-promotion driven, with revenue derived primarily from ticket sales commissions (service charges and handling fees through Ticketmaster), VIP package premiums (ranging from €196 to €325 across tiers), and ancillary streams including artist booking fees, hospitality packages, and sponsorship partnerships (Heineken, Rabobank). The go-to-market motion is B2C, targeting Dutch music fans and festival-goers through the mojo.nl Dutch-language website, weekly email newsletters with presale access, Facebook event pages, and cross-promotion with partner venues. The customer base is segmented horizontally into general concert attendees and a secondary premium/hospitality segment seeking enhanced experiences such as soundcheck access, meet-and-greets, and exclusive lounges. Pricing is unit-based per event, with group discounts available for select performances (e.g., 20% for groups of 10+ at Concertgebouworkest Classics Live).

Name

Mojo Concerts

Legal name

Mojo Concerts B.V.

Website

https://mojo.nl

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Mojo Concerts B.V. is the Netherlands' largest concert and festival promoter, operating since 1969 as a Live Nation Entertainment subsidiary. It organizes concerts, festivals, and live events at major Dutch venues including Ziggo Dome, AFAS Live, and Johan Cruijff ArenA, selling tickets exclusively through Ticketmaster.

Ownership category

akta.pro rank

Product category

Live Music Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live concert promotion
• Music festival organization
• Artist booking services
• Event ticketing services
• VIP hospitality packages

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Ticket Sales Commission: Primary revenue stream from ticket sales through Ticketmaster platform, with service charges and handling fees applied to each transaction.
2. VIP Packages: Premium hospitality packages including soundcheck access, group photo opportunities, early entry, and exclusive VIP experiences offered through partner Tuned Hospitality.
3. VIP Hospitality Packages: Enhanced packages including Borrel & Bites and VIP Dinner options with premium seating, pre-concert dining, and backstage experiences for special events like Joe Hisaishi concerts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mojo Concerts organizes and promotes live concerts, festivals, and events across the Netherlands at major venues including Ziggo Dome, AFAS Live, Johan Cruijff ArenA, and GelreDome, as well as flagship festivals such as Lowlands, Down The Rabbit Hole, and NN North Sea Jazz. Tickets are sold exclusively through the Ticketmaster platform, and the company offers premium VIP hospitality packages through partner Tuned Hospitality. It also provides artist booking services via the BNLX artist platform and MOJO Private Bookings for private events.

Product overview

MOJO Concerts is a Dutch concert promotion company operating as part of Live Nation Entertainment. The company organizes concerts, festivals, and events across the Netherlands at major venues including Ziggo Dome, AFAS Live, GelreDome, and Johan Cruijff ArenA, as well as festivals like Lowlands, Down The Rabbit Hole, and NN North Sea Jazz Festival. MOJO offers artist booking services (BNLX platform, Private Bookings), ticket sales exclusively through Ticketmaster, and VIP hospitality packages through partner Tuned Hospitality. The product portfolio includes featured concert events with K-pop groups (TWICE, aespa, KATSEYE, BINI), flagship series like Bijzonder Groots with the Royal Concertgebouw Orchestra, and special comedy events featuring international performers.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert and Festival Events
• Artist Booking Services
• VIP Hospitality Packages
• Bijzonder Groots Concert Series

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial and exclusive ticketing partner for all Mojo events in the Netherlands. Handles all ticket sales, delivery, and customer service. Provides digital ticketing infrastructure including mobile tickets and digital waiting rooms for high-demand events.
• Live Nation EntertainmentcoreOthersParent company of Mojo Concerts. Live Nation Entertainment is the world's largest live entertainment company. Mojo operates as a subsidiary under the Live Nation umbrella.
• RabobankminorGTM or Marketing PartnerOfficial cashless payment partner of Mojo. Supports cashless transaction infrastructure at events.
• HeinekenminorGTM or Marketing PartnerBeverage sponsor mentioned in footer partnerships section.
• Tuned HospitalityminorGTM or Marketing PartnerVIP and hospitality package partner providing soundcheck experiences, meet-and-greets, and premium concert packages for select events.
• SlingerminorGTM or Marketing PartnerCarpooling platform partner enabling concert-goers to share rides to events. Mojo integration allows users to offer or find rides through the platform.
• I Love My EarsminorGTM or Marketing PartnerHearing protection awareness campaign partner. Promotes hearing protection at concerts through ilovemyears.nl initiative.
• Weet Waar Je Koopt (WWJK)minorGTM or Marketing PartnerAnti-scalping awareness partner. Promotes awareness about purchasing tickets only from official sources to prevent fraud.
• Ziggo DomecoreStrategic or Co-development PartnerMajor Amsterdam venue hosting numerous Mojo-promoted concerts. Primary indoor venue for large-scale international artist performances.
• AFAS LivecoreStrategic or Co-development PartnerMajor Amsterdam venue frequently hosting Mojo-promoted concerts, particularly for K-pop and pop artists.
• Johan Cruijff ArenAcoreStrategic or Co-development PartnerLarge stadium venue used for major stadium concerts by artists like Bruno Mars and The Weeknd.
• Lowlands FestivalcoreStrategic or Co-development PartnerMajor three-day camping festival held at Walibi World in Biddinghuizen. Mojo is involved in promoting this flagship Dutch festival.
• NN North Sea Jazz FestivalcoreStrategic or Co-development PartnerPrestigious jazz festival in Rotterdam. Mojo involved in promotion of this major cultural event.
• Down The Rabbit Hole FestivalcoreStrategic or Co-development PartnerThree-day outdoor festival at Groene Heuvels in Beuningen. Mojo promotes this festival as part of its event portfolio.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: Global concert promotion and venue operations arm of AEG, directly comparable to Live Nation/Mojo in promoting major international tours and operating festivals. AEG is the closest head-to-head competitor to Live Nation's concert business, including in European markets.
• Live Nation Entertainment: Parent company of Mojo and the world's largest live entertainment company. While not a peer in the conventional sense, its international subsidiaries and broader portfolio directly influence Mojo's artist access, branding, and competitive positioning.

Direct peers

• CTS Eventim: Major European live entertainment and ticketing group operating both ticketing infrastructure and event promotion across Germany and broader Europe. Comparable to Mojo via its concert promotion arm (Eventim Live) and parallel to Mojo's exclusive Ticketmaster relationship in scope.
• FKP Scorpio: Major German concert and festival promoter (Hurricane, Southside, Deichkind tours). Comparable as a European regional concert/festival promoter with a similar mix of stadium tours, festivals, and multi-genre programming.
• ID&T: Dutch festival organizer (Mysteryland, Defqon.1, Qlimax) focused on electronic/dance music. A direct Dutch-market peer to Mojo's festival operations (Lowlands, Down The Rabbit Hole) and competing for the same Dutch consumer live-entertainment wallet.
• Friendly Fire: Dutch concert and event promoter operating across the Netherlands with comparable mid-to-large scale concert promotion. Directly competes with Mojo for touring acts, venues, and Dutch audiences.
• Greenhouse Talent: Dutch music agency and concert promoter representing and booking artists across the Netherlands. Comparable to Mojo's BNLX booking platform and Private Bookings services within the same Dutch market.

Others

• WME (William Morris Endeavor): Global talent agency representing artists for touring, appearances, and endorsements. Comparable as a counterpart in the live music value chain — agencies and promoters like Mojo negotiate on artist routing and tour economics, often cooperatively and at times competitively.
• CAA (Creative Artists Agency): Major global talent and entertainment agency. Comparable to Mojo as a counterpart in artist booking and tour routing for major Dutch and international acts performing at Mojo-promoted venues.
• See Tickets (Vivendi): European ticketing platform owned by Vivendi, parallel to Ticketmaster in Mojo's distribution stack. Comparable as an alternative ticketing infrastructure provider that competes with Mojo's exclusive Ticketmaster arrangement at the platform level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mojoconcerts
• Facebookfacebook.com/mojoconcerts
• LinkedInlinkedin.com/company/mojo-concerts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mojo Concerts