Giftcraft
Giftcraft is a privately held Canadian wholesale distributor (founded ~1940, 251-500 employees) selling home décor, giftware, fashion, jewelry, wellness, and seasonal products to 25,000+ independent retailers across North America. In 2025, it merged with CTG Brands and now operates nine sub-brands including Charlie Paige and Astral.
- Company typePrivate
- Founded1940
- HeadquartersBrampton, Canada
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Giftcraft does
Giftcraft is a privately held North American wholesale distributor of home décor, giftware, fashion apparel and accessories, jewelry, wellness, and seasonal products, selling exclusively to independent retailers. Founded in Canada circa 1940 (with a US division incorporated in New York), the company is headquartered in Brampton, Ontario and operates a second location in Williamsville, New York. It brings 10,000+ on-trend products to market annually across nine sub-brands including Charlie Paige, Astral, Maison, Avenue 9, The Simple Joy Co, Yes Designs, Yo and Co, and Giftcraft Seasonal/Everyday, serving more than 25,000 independent retailers across North America. In 2025, Giftcraft merged with CTG Brands to unify design, manufacturing, and distribution capabilities under a single North American platform.
Giftcraft's go-to-market combines direct wholesale accounts with a dual-channel sales representation structure: Design Home Gift & Paper exclusively represents the Charlie Paige and Astral brands to Canadian independent retailers, while OneCoast performs the same role in the United States. The company also maintains permanent showrooms at AmericasMart Atlanta, Market Center Dallas, Las Vegas Market, and an 18,000+ sq. ft. facility at its Brampton headquarters, and participates in trade shows including the Toronto Show. Revenue mechanics are wholesale-transactional, with a $500 minimum opening order, $150 reorder minimum, Net 30 terms, and flat-rate freight. The business is supported by a 251-500 employee workforce and has been recognized as a Canada Best Managed Companies Platinum member. There is no proprietary technology platform, AI capability, or disclosed SaaS revenue stream; Giftcraft is a traditional product distribution business now operating as a subsidiary of CTG Brands.
Giftcraft firmographics
Firmographics- Name
- Giftcraft
- Legal name
- Giftcraft Inc.
- Website
- https://giftcraft.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Giftcraft is a privately held Canadian wholesale distributor (founded ~1940, 251-500 employees) selling home décor, giftware, fashion, jewelry, wellness, and seasonal products to 25,000+ independent retailers across North America. In 2025, it merged with CTG Brands and now operates nine sub-brands including Charlie Paige and Astral.
- Ownership category
- akta.pro rank
Giftcraft industry classification
Industry- Product category
- Wholesale Gift & Home Décor Distribution
- NAICS
- Toy and Hobby Goods and Supplies Merchant Wholesalers (42392)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)
- akta.pro secondary industries
- Traditional Toys Distribution (CRAOAMAA), Collectibles & Trading Cards Distribution (CRAOAMAC)
Keywords
Where Giftcraft is headquartered
LocationHeadquarters
- HQ city
- Brampton
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Giftcraft business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Wholesale Product Distribution: Giftcraft generates revenue through wholesale distribution of home décor, outdoor living, garden, seasonal, jewelry, fashion apparel, accessories, and giftware products to independent retailers across North America. Products are sold to retailers at wholesale prices who then resell to consumers. The company operates on Net 30 terms for established accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Standard wholesale pricing for retailers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Giftcraft product offering
Product offeringCore offering
Giftcraft is a wholesale distributor that sources, designs, and supplies lifestyle, home décor, garden and outdoor, seasonal, jewelry, fashion apparel, and giftware products to more than 25,000 independent retailers across North America. The company brings over 10,000 on-trend products to market each year through direct wholesale accounts, exclusive sales representatives, and showroom trade shows.
Differentiator
Problem solved
Functional benefit
Brands
- Astral: Conversation starting, show-stopping jewelry to uplift and inspire you.
- Avenue 9
- Charlie Paige
- Maison
- Giftcraft Everyday
- The Simple Joy Co
- Yes Designs
- Yo and Co
- Giftcraft Seasonal
Products and services
- Astral
Companies that use Giftcraft
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Giftcraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Giftcraft partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Design Home Gift & PapercoreDesign Home Gift & Paper exclusively represents both Charlie Paige and Astral brands to independent retailers nationwide in Canada. The company is backed by an extensive rep network, Toronto showroom, and decades of trusted relationships in the Canadian gift and retail market. The collections will be featured in Design Home's permanent 18,000+ sq. ft. showroom at 7580 Bath Road, Mississauga, ON.
- OneCoastcoreOneCoast exclusively represents Charlie Paige and Astral to independent retailers across the United States, bringing both brands into one of the most respected national networks in the industry. Retailers can shop through OneCoast Territory Managers, showrooms, and online at www.onecoast.com.
- CTG BrandsflagshipIn 2025, Giftcraft entered a new chapter joining CTG Brands to form a stronger, more connected North American business. Together, they bring expanded expertise across design, manufacturing, and distribution, with a shared vision for the future of lifestyle, fashion, décor, giftware, and wellness.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Giftcraft competitors and assessment
Company assessmentDirect peers
- DEMDACO: DEMDACO is a wholesale gift and home décor company that designs, produces, and distributes products to independent retailers across North America. Highly comparable to Giftcraft in product mix (gifts, home décor, women's accessories) and distribution model (wholesale to independents via reps and trade shows).
- Mud Pie: Mud Pie designs and wholesales fashion-forward gifts, home décor, and women's accessories to independent boutiques and gift shops. Closely comparable to Giftcraft in product category breadth (gifts, décor, accessories, seasonal) and wholesale GTM through independent retailers.
- Midwest-CBK: Midwest-CBK designs and distributes gifts, home accessories, fashion accessories, and seasonal products to independent retailers. Comparable to Giftcraft in wholesale distribution model, product breadth, and independent retail customer base.
- Evergreen Enterprises: Evergreen is a wholesale distributor of garden, outdoor, holiday, and home décor products serving independent retailers across North America. Highly comparable to Giftcraft in seasonal and outdoor/garden categories and in the wholesale-to-independents distribution model.
- Roman Inc. Roman is a wholesale distributor of gifts, home décor, garden, and seasonal products to independent retailers. Directly comparable to Giftcraft in product categories, customer base (independent gift/home stores), and distribution model (trade shows and rep networks).
- Pavilion Gift Company: Pavilion distributes gift, home décor, and lifestyle products to independent retailers through wholesale channels. Similar product mix and customer base to Giftcraft, with comparable reliance on trade shows and rep-driven sales.
- Enesco: Enesco is a designer, producer, and wholesale distributor of branded giftware, collectibles, and home décor sold through independent retailers. Directly comparable to Giftcraft in serving the same independent retail channel with a similar product portfolio of gifts, figurines, and seasonal merchandise.
Broad incumbents
- CTG Brands: CTG Brands is the parent company that acquired Giftcraft in 2025 and operates a broader portfolio across design, manufacturing, and distribution of lifestyle, fashion, décor, and giftware products. Comparable as the strategic parent and a broader scaled operator in the same product categories.
Regional players
- Design Home Gift & Paper: Design Home Gift & Paper is a Canadian sales representation company exclusively representing Charlie Paige and Astral (Giftcraft brands) alongside other gift and home lines to Canadian independent retailers. Comparable as both a partner and adjacent wholesale rep firm in the same channel.
- OneCoast: OneCoast is a US sales representation company that brings together multiple gift and home brands (including Charlie Paige and Astral from Giftcraft) for sale to independent retailers. Comparable as a partner and adjacent competitor in the wholesale rep channel serving North American independents.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Giftcraft social profiles
Digital presenceGiftcraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giftcraft leadership team
Management profileNumber of profiles
Giftcraft funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giftcraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giftcraft
What does Giftcraft do?
Giftcraft is a wholesale distributor that sources, designs, and supplies lifestyle, home décor, garden and outdoor, seasonal, jewelry, fashion apparel, and giftware products to more than 25,000 independent retailers across North America. The company brings over 10,000 on-trend products to market each year through direct wholesale accounts, exclusive sales representatives, and showroom trade shows.
Is Giftcraft a public or private company?
Giftcraft is a private company. It is classified as corporate owned and is currently operating.
When was Giftcraft founded?
Giftcraft was founded in 1940. It employs 251 to 500 people.
Where is Giftcraft based?
Giftcraft is headquartered in Brampton, Canada, in the North America region.
How does Giftcraft make money?
One revenue line is on record: wholesale Product Distribution.
Who are Giftcraft's main competitors?
Direct peers on record are DEMDACO, Mud Pie, Midwest-CBK, Evergreen Enterprises, Roman Inc., Pavilion Gift Company and Enesco. CTG Brands is listed as a broad incumbent. Regional players are Design Home Gift & Paper and OneCoast.
Does Giftcraft have an API?
No public API is recorded for Giftcraft.
What industry is Giftcraft in?
Giftcraft's product category is Wholesale Gift & Home Décor Distribution. Its primary akta.pro industry code is CRAOAMAE, Arts, Crafts & DIY Hobby Supplies Distribution, with a secondary code of CRAOAMAA, Traditional Toys Distribution. Its NAICS code is 42392 and its SIC code is 5130.