Giftcraft

What Giftcraft does

Giftcraft is a privately held North American wholesale distributor of home décor, giftware, fashion apparel and accessories, jewelry, wellness, and seasonal products, selling exclusively to independent retailers. Founded in Canada circa 1940 (with a US division incorporated in New York), the company is headquartered in Brampton, Ontario and operates a second location in Williamsville, New York. It brings 10,000+ on-trend products to market annually across nine sub-brands including Charlie Paige, Astral, Maison, Avenue 9, The Simple Joy Co, Yes Designs, Yo and Co, and Giftcraft Seasonal/Everyday, serving more than 25,000 independent retailers across North America. In 2025, Giftcraft merged with CTG Brands to unify design, manufacturing, and distribution capabilities under a single North American platform.

Giftcraft's go-to-market combines direct wholesale accounts with a dual-channel sales representation structure: Design Home Gift & Paper exclusively represents the Charlie Paige and Astral brands to Canadian independent retailers, while OneCoast performs the same role in the United States. The company also maintains permanent showrooms at AmericasMart Atlanta, Market Center Dallas, Las Vegas Market, and an 18,000+ sq. ft. facility at its Brampton headquarters, and participates in trade shows including the Toronto Show. Revenue mechanics are wholesale-transactional, with a $500 minimum opening order, $150 reorder minimum, Net 30 terms, and flat-rate freight. The business is supported by a 251-500 employee workforce and has been recognized as a Canada Best Managed Companies Platinum member. There is no proprietary technology platform, AI capability, or disclosed SaaS revenue stream; Giftcraft is a traditional product distribution business now operating as a subsidiary of CTG Brands.

Name

Giftcraft

Legal name

Giftcraft Inc.

Website

https://giftcraft.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

Giftcraft is a privately held Canadian wholesale distributor (founded ~1940, 251-500 employees) selling home décor, giftware, fashion, jewelry, wellness, and seasonal products to 25,000+ independent retailers across North America. In 2025, it merged with CTG Brands and now operates nine sub-brands including Charlie Paige and Astral.

Ownership category

akta.pro rank

Product category

Wholesale Gift & Home Décor Distribution

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (42392)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro industry

PRIMARYCRAOAMAE

Arts, Crafts & DIY Hobby Supplies Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Toys, Games & Hobby Products Distribution

SECONDARYCRAOAMAA

Traditional Toys Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Toys, Games & Hobby Products Distribution

SECONDARYCRAOAMAC

Collectibles & Trading Cards Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Toys, Games & Hobby Products Distribution

Keywords

• Wholesale gift distribution
• Home decor products
• Fashion apparel wholesale
• Seasonal giftware supply
• Independent retailer sourcing

Headquarters

HQ city

Vaughan

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Wholesale Product Distribution: Giftcraft generates revenue through wholesale distribution of home décor, outdoor living, garden, seasonal, jewelry, fashion apparel, accessories, and giftware products to independent retailers across North America. Products are sold to retailers at wholesale prices who then resell to consumers. The company operates on Net 30 terms for established accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Giftcraft is a wholesale distributor that sources, designs, and supplies lifestyle, home décor, garden and outdoor, seasonal, jewelry, fashion apparel, and giftware products to more than 25,000 independent retailers across North America. The company brings over 10,000 on-trend products to market each year through direct wholesale accounts, exclusive sales representatives, and showroom trade shows.

Differentiator

Problem solved

Functional benefit

Brands

• Astral: Conversation starting, show-stopping jewelry to uplift and inspire you.
• Avenue 9
• Charlie Paige
• Maison
• Giftcraft Everyday
• The Simple Joy Co
• Yes Designs
• Yo and Co
• Giftcraft Seasonal

Products and services

• Astral

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Design Home Gift & PapercoreChannel Partner/ Reseller/ DistributorDesign Home Gift & Paper exclusively represents both Charlie Paige and Astral brands to independent retailers nationwide in Canada. The company is backed by an extensive rep network, Toronto showroom, and decades of trusted relationships in the Canadian gift and retail market. The collections will be featured in Design Home's permanent 18,000+ sq. ft. showroom at 7580 Bath Road, Mississauga, ON.
• OneCoastcoreChannel Partner/ Reseller/ DistributorOneCoast exclusively represents Charlie Paige and Astral to independent retailers across the United States, bringing both brands into one of the most respected national networks in the industry. Retailers can shop through OneCoast Territory Managers, showrooms, and online at www.onecoast.com.
• CTG BrandsflagshipStrategic or Co-development PartnerIn 2025, Giftcraft entered a new chapter joining CTG Brands to form a stronger, more connected North American business. Together, they bring expanded expertise across design, manufacturing, and distribution, with a shared vision for the future of lifestyle, fashion, décor, giftware, and wellness.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DEMDACO: DEMDACO is a wholesale gift and home décor company that designs, produces, and distributes products to independent retailers across North America. Highly comparable to Giftcraft in product mix (gifts, home décor, women's accessories) and distribution model (wholesale to independents via reps and trade shows).
• Mud Pie: Mud Pie designs and wholesales fashion-forward gifts, home décor, and women's accessories to independent boutiques and gift shops. Closely comparable to Giftcraft in product category breadth (gifts, décor, accessories, seasonal) and wholesale GTM through independent retailers.
• Midwest-CBK: Midwest-CBK designs and distributes gifts, home accessories, fashion accessories, and seasonal products to independent retailers. Comparable to Giftcraft in wholesale distribution model, product breadth, and independent retail customer base.
• Evergreen Enterprises: Evergreen is a wholesale distributor of garden, outdoor, holiday, and home décor products serving independent retailers across North America. Highly comparable to Giftcraft in seasonal and outdoor/garden categories and in the wholesale-to-independents distribution model.
• Roman Inc. Roman is a wholesale distributor of gifts, home décor, garden, and seasonal products to independent retailers. Directly comparable to Giftcraft in product categories, customer base (independent gift/home stores), and distribution model (trade shows and rep networks).
• Pavilion Gift Company: Pavilion distributes gift, home décor, and lifestyle products to independent retailers through wholesale channels. Similar product mix and customer base to Giftcraft, with comparable reliance on trade shows and rep-driven sales.
• Enesco: Enesco is a designer, producer, and wholesale distributor of branded giftware, collectibles, and home décor sold through independent retailers. Directly comparable to Giftcraft in serving the same independent retail channel with a similar product portfolio of gifts, figurines, and seasonal merchandise.

Broad incumbents

• CTG Brands: CTG Brands is the parent company that acquired Giftcraft in 2025 and operates a broader portfolio across design, manufacturing, and distribution of lifestyle, fashion, décor, and giftware products. Comparable as the strategic parent and a broader scaled operator in the same product categories.

Regional players

• Design Home Gift & Paper: Design Home Gift & Paper is a Canadian sales representation company exclusively representing Charlie Paige and Astral (Giftcraft brands) alongside other gift and home lines to Canadian independent retailers. Comparable as both a partner and adjacent wholesale rep firm in the same channel.
• OneCoast: OneCoast is a US sales representation company that brings together multiple gift and home brands (including Charlie Paige and Astral from Giftcraft) for sale to independent retailers. Comparable as a partner and adjacent competitor in the wholesale rep channel serving North American independents.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GiftsLtd
• LinkedInlinkedin.com/company/giftcraft
• Instagraminstagram.com/giftcraft.2025

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giftcraft