Gastroenterology of the Rockies

What Gastroenterology of the Rockies does

Gastroenterology of the Rockies is an independent, physician-owned gastroenterology group founded in 1990 and headquartered in Lakewood, Colorado, with seven clinic locations and six affiliated ambulatory endoscopy centers across the Boulder/Denver Front Range. The practice delivers the full spectrum of adult GI care — screening and diagnostic colonoscopy, EGD, ERCP, EUS, capsule endoscopy, flexible sigmoidoscopy, hemorrhoid banding via the CRH O'Regan System, FibroScan-based liver assessment, and specialized IBD management — supported by a CAP-certified in-house pathology lab and 15 board-certified gastroenterologists plus 12 physician assistants. Notable technical components include GI Genius AI-assisted polyp detection (claimed 99.7% accuracy), achieved adenoma detection rates of 53.55% (males) and 38.04% (females) — 183% above ASGE minimums — and 300,000+ polyps treated over the practice's lifetime.

The business operates on a fee-for-service professional-services model augmented by ancillary revenue streams: ASC facility fees, pathology lab billing, anesthesia services (via North Denver Anesthesia Associates), and a newly added Principal Care Management subscription revenue line through a 2025 partnership with Cosan. Patient acquisition is driven by physician referral networks, direct-access screening scheduling, insurance network participation (Humana, United, Aetna, BCBS, Cigna, Tricare, Kaiser), local SEO, and an annual CME-accredited GI Care Symposium. Hospital affiliations with Boulder Community Health and Intermountain Health provide inpatient and specialized-procedure coverage. The practice was founded by Joel Montbriand, MD, is led by President Joseph Cassara, MD, MBA, and appointed Kelly Zucker, DO as Chief Medical Officer in June 2025; it remains physician-owned with no disclosed private equity or institutional investor backing.

Name

Gastroenterology of the Rockies

Legal name

Gastroenterology of the Rockies

Website

https://gastrorockies.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Gastroenterology of the Rockies is a physician-owned gastroenterology group founded in 1990 operating seven clinics and six endoscopy centers across Colorado's Boulder/Denver Front Range, delivering colonoscopy, advanced endoscopic procedures, IBD care, and AI-assisted polyp detection to adult patients and regional referring providers.

Ownership category

akta.pro rank

Product category

Gastroenterology and Digestive Health Services

akta.pro primary industry

Outpatient Endoscopy & GI Procedure Centers (Non-ASC) (HLAFABAL)

akta.pro secondary industry

Endoscopy & GI Diagnostic Centers (HLAFAKAG)

Keywords

• Gastroenterology services
• Colonoscopy screening
• Endoscopic procedures
• Digestive health care
• Ambulatory surgery centers

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Clinical GI Services: Fee-for-service healthcare delivery including consultations, diagnostic procedures (colonoscopy, EGD, ERCP, EUS, capsule endoscopy), and treatments. Revenue generated through patient visits, procedures performed in office and ambulatory surgery center settings.
2. Ancillary Services: Pathology laboratory services, anesthesia services, and facility fees from endoscopy centers. Revenue generated from bundled services associated with procedures.
3. Principal Care Management: Care management program partnership with Cosan for managing patients with chronic digestive conditions, providing ongoing revenue through care coordination services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gastroenterology of the Rockies operates a multi-location gastroenterology medical practice delivering diagnostic, screening, and therapeutic digestive health services. The practice provides endoscopic procedures (colonoscopy, EGD, ERCP, capsule endoscopy, EUS), AI-assisted polyp detection, hemorrhoid treatment, liver disease testing, and IBD management across seven clinic locations and six endoscopy centers in the Colorado Front Range.

Product overview

Gastroenterology of the Rockies operates as a multi-location gastroenterology practice with seven clinic locations across the Denver/Boulder metro area. The core offering centers on diagnostic and therapeutic endoscopic procedures including colonoscopy (the gold standard for colon cancer screening and prevention), EGD, ERCP, capsule endoscopy, and specialized services such as hemorrhoid banding. The practice offers AI-assisted diagnostics through GI Genius for polyp detection, operates the Hemorrhoid Center of Colorado as a sub-brand, provides liver disease testing via FibroScan, and delivers specialized IBD care. Additional services include female-focused GI services, clinical trials, and the GI Care Symposium educational program. The practice maintains an in-house CAP-certified pathology lab and integrates with third-party platforms for patient payments and medical records access.

Differentiator

Problem solved

Functional benefit

Brands

• Hemorrhoid Center of Colorado: Specialized center for hemorrhoid treatment using the CRH O'Regan System for non-sedation hemorrhoid banding.
• GI Pathology of the Rockies
• Advancing GI Care Symposium

Products and services

• Colonoscopy

Quantifiable outcome

• Colonoscopy reduces colorectal cancer incidence by up to 89%
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CosancoreStrategic or Co-development PartnerPartnership with Cosan to launch Principal Care Management Program for managing patients with chronic digestive conditions through coordinated care management services.
• CareCreditminorChannel Partner/ Reseller/ DistributorHealthcare financing partner providing payment plan options including 6-month and 12-month deferred interest plans for patients needing time to pay medical bills.
• North Denver Anesthesia AssociatesminorStrategic or Co-development PartnerAnesthesia services partner for procedures. Patients directed to contact for anesthesia billing questions at (888) 717-5383.
• Boulder Community HealthcoreStrategic or Co-development PartnerHospital affiliation with Foothills Hospital (4747 Arapahoe Ave, Boulder, CO 80303) for inpatient and specialized procedure needs.
• Intermountain HealthcoreStrategic or Co-development PartnerHospital network partnership including Good Samaritan Hospital (Lafayette), Lutheran Hospital (Wheat Ridge), and Saint Joseph Hospital (Denver) for patient care coordination.

Scale indicators8 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Austin Gastroenterology: Large independent multi-location gastroenterology practice in the Austin/Central Texas region with multiple clinic and endoscopy center locations. Directly comparable as an independent physician-owned GI group operating a hub-and-clinic model across a single metro.
• Capital Digestive Care: Independent multi-location gastroenterology practice serving the Washington DC metropolitan area with extensive clinic and endoscopy center footprint. Closely comparable in scale, multi-site ASC strategy, and physician-owned operating model.
• Digestive Health Associates of Texas (DHAT): Independent multi-location GI practice in the Dallas-Fort Worth metroplex with multiple endoscopy centers. Comparable as a large independent GI group with similar mix of screening, diagnostic, and therapeutic GI procedures.
• Connecticut GI: Independent multi-location gastroenterology practice in Connecticut with affiliated endoscopy centers. Comparable independent physician-owned model serving a defined metro/regional market with a similar procedure mix.
• The Oregon Clinic - Gastroenterology: Multi-specialty physician-owned practice with a dedicated gastroenterology division operating across the Portland, Oregon metro area. Comparable independent group model with endoscopy services and strong regional brand.

Broad incumbents

• GI Alliance: Largest PE-backed gastroenterology practice platform in the US, with hundreds of providers across multiple states. Comparable as a scaled multi-location GI group; represents both a potential strategic partner/buyer and a competitive threat in regional markets.
• One GI: PE-backed multi-state gastroenterology platform partnering with independent GI practices. Comparable operating model combining multiple clinic and endoscopy center locations; represents consolidation counterparty for independent groups.
• US Digestive Health: PE-backed regional GI platform operating across Pennsylvania and surrounding states with multiple affiliated endoscopy centers. Comparable scaled GI group with multi-location ASC strategy.
• PE GI Solutions (formerly Physicians Endoscopy): Large ambulatory surgery center company focused on GI endoscopy centers, partnering with or operating ASCs nationwide. Comparable as a scaled GI endoscopy operator that interacts with multi-location GI practices through ASC development and management.

Emerging players

• Exact Sciences (Cologuard): Public diagnostics company marketing Cologuard, a non-invasive stool-based colorectal cancer screening test. Competes directly with colonoscopy for the screening segment; specifically referenced in the subject company's own materials as a lower-detection alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gastrorockies
• Facebookfacebook.com/gastrorockies
• Instagraminstagram.com/gastrorockies
• LinkedInlinkedin.com/company/gastroenterology-of-the-rockies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gastroenterology of the Rockies