Rentex

What Rentex does

Rentex, Inc. is a privately held wholesale provider of audio-visual (AV) and computer equipment rentals, headquartered in Canton, Massachusetts and operating since 1980. The company exclusively serves B2B customers—primarily AV rental companies, staging companies, production companies, and live event professionals—and is explicitly positioned as a 'partner, not a competitor,' meaning it supplies equipment to industry peers without competing with them for end-client events. Its product portfolio spans audio, video, LED, lighting, computer, display, projector, screen, networking, power distribution, truss/rigging, and fiber cable categories, drawing inventory from 130+ manufacturers including HP, Lenovo, Apple, Barco, Sony, Panasonic, Alienware, Intel, and INDU-ELECTRIC.

Underlying operations are supported by a proprietary RFID-based scanning and tracking system that provides real-time inventory visibility across 13 U.S. warehouses, a two-touch quality control process in which a second technician verifies each item's functionality before redeployment, and a centralized inventory management system enabling cross-location fulfillment. Rentex offers same-day delivery to most major U.S. cities and 24/7 technical support as standard inclusions with each rental.

The revenue model is usage-based: customers receive quote-based pricing tied to equipment type, rental duration, and quantity. GTM is sales-led, anchored by a dedicated account team reachable seven days a week via a single 800 number, supported by a SEO-optimized product catalog website with instant quote request functionality. Pricing is not publicly disclosed; Rentex rents to businesses only. The company recently expanded into Phoenix (2026) and relaunched its website (March 2026), continuing a multi-decade pattern of geographic and operational buildout.

Name

Rentex

Legal name

Rentex, Inc.

Website

https://rentex.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Rentex is a privately held, B2B wholesale AV and computer equipment rental company, founded in 1980 and operating 13 nationwide U.S. warehouses that exclusively supply AV rental, staging, production, and live event companies—positioning itself as a partner rather than a competitor.

Ownership category

akta.pro rank

Product category

Audio Visual Equipment Rental

NAICS

Office Machinery and Equipment Rental and Leasing (53242), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Computer Rental & Leasing (7377), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

akta.pro secondary industry

Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

Keywords

• AV equipment rental
• Live event production
• Staging equipment rental
• Production equipment leasing
• Audio visual rental

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental: Primary revenue stream from renting AV equipment including audio, video, LED, lighting, computers, networking, power distribution, and presentation equipment to B2B customers on per-rental, per-event basis. Pricing is quote-based with rental periods typically spanning event durations. The company offers same-day delivery capabilities and 24/7 technical support as part of the rental service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rentex rents audio, video, LED, lighting, computer, display, projector, networking, power distribution, and rigging equipment to AV rental companies, staging companies, production companies, and live event professionals across the United States. The company operates as a wholesale cross-rental partner rather than competing with its customers for end-client events, with 13 strategically located warehouses providing same-day delivery to most major US cities.

Product overview

Rentex is a wholesale AV equipment rental company founded in 1980, operating as a cross-rental partner to AV rental, staging, production, and live event companies. The company offers a comprehensive portfolio of audio, video, LED, lighting, computer, display, projector, screen, networking, power distribution, and rigging equipment for rent. Their inventory includes equipment from over 130 trusted manufacturers including HP, Lenovo, Alienware, Intel, Brother, and others. The product portfolio encompasses color and monochrome laser printers (HP Color LaserJet Enterprise, HP LaserJet Pro, HP Pagewide Pro), multifunction inkjet printers (HP OfficeJet Pro), business and gaming laptops (Lenovo ThinkPad, Alienware), desktop workstations and mini PCs (HP EliteOne, Intel NUC), professional video and audio equipment, LED displays, lighting solutions, and power distribution equipment (Indu Electric distros). Rentex serves as a partner to AV professionals rather than competing with them, supplying equipment across 13 strategically located U.S. facilities with 24/7 technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Equipment Rentals Comprehensive audio rental inventory including assisted listening, audio amplifiers, mixers, powered speakers, wired and wireless microphones, in-ear monitors, intercom systems, and custom wireless microphone racks for live event professionals.
• Video Equipment Rentals Video processing and production equipment including converters, multiviewers, routers, signal processors, streaming/capture devices, switchers, vision mixers, video playback, recorders, and webcam/video conference solutions.
• Video Camera Rentals Professional video cameras including broadcast lenses, camcorders, POV cameras, PTZ cameras, studio cameras, and camera support accessories for broadcast and production use.
• LED Display Rentals LED display solutions including LED accessories, LED posters, LED processors, and LED tiles for large-format visual displays at events.
• Lighting Equipment Rentals Professional lighting equipment including LED balloons, LED batten/cyc lights, LED ellipsoidal leko, LED wash/uplights, moving lights, studio lights, and lighting controls.
• Display Rentals Display solutions including desktop displays, HD displays, large displays, outdoor displays, production monitors, touch screen displays, and ultra-stretch displays.
• Computer Rentals Computing equipment including iMacs, Mac laptops, Mac Mini, Mac Studio, PC desktops and workstations, PC laptops, KVM switches, and computer accessories.
• iPad & Tablet Rentals Mobile device rentals including iPads, tablet accessories, and other tablets for event and production use.
• Projector Rentals Projection equipment including projectors, projector lenses, and projector rigging/mounts for events and presentations.
• Screen Rentals

Quantifiable outcome

• Same-day delivery available in most major US cities
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• HPcoreTechnology or IntegrationRentex maintains a comprehensive rental inventory of HP equipment including printers (LaserJet, OfficeJet, PageWide Pro), computers (EliteOne, ENVY, laptops), and workstations. HP products represent a significant portion of Rentex's available equipment catalog, serving B&W printing, color printing, and computer rental needs for live events and productions.
• LenovocoreTechnology or IntegrationRentex offers extensive Lenovo ThinkPad and ThinkBook laptop rentals for production environments, including models like ThinkPad E15, E560, E590, P51, and ThinkBook 15 G2 and 16 G7. These laptops serve various production and office needs during events and temporary installations.
• BarcocoreTechnology or IntegrationBarco ClickShare Buttons and other Barco AV equipment are available for rent, supporting wireless presentation and collaboration needs at corporate events and conferences.
• INDU-ELECTRICcoreTechnology or IntegrationRentex offers INDU-ELECTRIC power distribution equipment including 200A Cube Distro, 400A Power Distro, and various floor boxes. These power distribution solutions are critical for supporting high-power AV equipment at events and production sites.
• 130+ ManufacturerscoreTechnology or IntegrationRentex maintains rental inventory from over 130 trusted manufacturers including Apple, Sony, Panasonic, Shure, Yamaha, Roland, Blackmagic, AJA, Intel, Alienware, and many others. This extensive manufacturer network provides comprehensive access to professional AV equipment brands for the live events industry.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PRG (Production Resource Group): One of the world's largest providers of entertainment and event production solutions, including AV equipment rental for concerts, corporate events, and broadcast. Direct competitor in the live event cross-rental space.
• Atomic Lighting: U.S. provider of lighting, video, and rigging rentals for concerts, tours, and live events. Direct overlap in production company and tour customer segments.
• VER (now part of NEP Group): Leading provider of video, audio, lighting, and LED equipment rentals for live events and broadcast. Closely overlaps Rentex in serving AV rental, staging, and production customers.
• SmartSource Computer & AV Rentals: Specializes in computer, display, and AV rentals for corporate events, trade shows, and training. Most direct overlap with Rentex on the IT/office-equipment rental leg of the business.
• Main Light Industries: U.S. provider of lighting, video, and rigging rentals for concert touring, corporate events, and theatrical productions. Comparable AV rental cross-rental model.
• 4Wall Entertainment: Nationwide rental provider of lighting, video, and LED equipment for live events, concerts, and broadcast — competes head-to-head with Rentex in AV cross-rental for staging and production companies.

Emerging players

• Hartford Technology Rental: Regional IT and AV rental company serving trade shows, conferences, and corporate events with computer, display, and networking equipment. Overlaps with Rentex's IT rental leg on a smaller geographic footprint.
• Rentacomputer.com: Specialized provider of short-term computer, laptop, and tablet rentals for corporate events and trade shows. Niche competitor in Rentex's IT rental category.

Broad incumbents

• Sunbelt Rentals: One of the largest equipment rental companies in North America with a broad industrial and commercial inventory. Adjacent rather than direct — its AV/entertainment rental exposure is limited, but its scale and capital base represent a long-tail competitive threat.
• Encores Global (formerly PSAV): Largest provider of in-house event technology services to hotels, convention centers, and meeting venues. Overlaps Rentex in corporate event AV but delivers end-client service rather than pure cross-rental.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rentexrentals
• Facebookfacebook.com/rentexrentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rentex