Cemento Cruz Azul

What Cemento Cruz Azul does

Cooperativa la Cruz Azul S.C.L., operating commercially as Cemento Cruz Azul, is a Mexican worker cooperative that manufactures and distributes cement and related construction materials. The company traces its origins to 1881, when English entrepreneur Henry Gibbon established a hydraulic lime factory at the Hacienda de Jasso in Hidalgo; in 1931 it was taken over by 192 workers and reconstituted as a cooperative (Sociedad Cooperativa), which remains its ownership form today. Cemento Cruz Azul operates three cement plants — Lagunas, Oaxaca (1941), Tepezalá, Aguascalientes under the CYCNA entity (2000), and Palmar de Bravo, Puebla under CYCNA de Oriente (2007) — with the original Hidalgo plant targeted for judicial recovery through a 2026 court order following a multi-year legal process.

The company's core product is Cemento Tipo II CPC 30R RS, a Portland cement formulated with characteristic clinker combined with supplementary cementitious materials to provide sulfate attack resistance, low heat of hydration, high impermeability, and controlled segregation and bleeding. The company positions this formulation as differentiated versus commodity cement for aggressive environments including saline soils, sewage systems, and coastal construction. A complementary tile adhesive line, Pegazulejo Cruz Azul, was launched in 2016. Manufacturing technology is centered on proprietary cement chemistry rather than digital or AI-enabled process optimization based on the supplied evidence.

Revenue is generated through unit-bag sales of cement and tile adhesive products via two channels: a nationwide network of authorized distributors (Distribuidores autorizados) and company-operated official retail stores (Tiendas Oficiales). Customer acquisition is handled through phone contact and online inquiry forms on the corporate website, with proactive outbound from the sales team. The cooperative's primary customer persona is the Mexican construction contractor, mason, and individual builder. As a cooperative, profits are distributed among member-workers rather than external shareholders. Following a 2020 'Refundación' (refounding) led by engineers Víctor Manuel Velázquez Rangel and José Antonio Marín Gutiérrez, the company has focused on governance reset and asset recovery rather than disclosed organic expansion.

Name

Cemento Cruz Azul

Legal name

Cooperativa la Cruz Azul S.C.L.

Website

https://cementocruzazul.com.mx

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Cooperativa la Cruz Azul S.C.L. is a Mexican worker cooperative that manufactures and distributes cement and construction materials, primarily through its proprietary Cemento Tipo II CPC 30R RS formulation. It serves construction contractors, masons, and individual builders across Mexico via three plants, authorized distributors, and company-operated retail stores.

Ownership category

akta.pro rank

Product category

Cement Manufacturing

NAICS

Cement Manufacturing (327310)

SIC

Cement, Hydraulic (3241)

akta.pro primary industry

Cement Manufacturing (Portland, Blended & Specialty) (IMADAAAG)

akta.pro secondary industries

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG), Mortar, Grout & Masonry Cements (IMADABAL)

Keywords

• Portland cement manufacturing
• Type II cement products
• Construction materials supply
• Tile adhesive products
• Cement distribution services

Headquarters

HQ city

Coyoacán

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Cement and construction materials sales: Cemento Cruz Azul generates revenue through the manufacture and sale of cement and related construction materials. The company sells its products (CPC 30R RS cement in 25 kg bags) through authorized distributors and official retail stores. As a cooperative (S.C.L.), profits are distributed among member-workers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Cemento Cruz Azul manufactures and sells Portland cement products, centered on its Cemento Tipo II CPC 30R RS formulation (sold in 25 kg bags) with specialized chemical properties for sulfate resistance, low heat of hydration, and high impermeability. The company also markets the Pegazulejo Cruz Azul tile adhesive line launched in 2016. Products are sold through authorized distributors and official retail stores to construction professionals and individual builders across Mexico.

Product overview

Cemento Cruz Azul operates as a cement and construction materials company, offering a portfolio centered on its core cement product (Cemento Tipo II CPC 30R RS) complemented by the Pegazulejo Cruz Azul tile adhesive line launched in 2016. The company serves construction professionals and individual builders through authorized distributors, with manufacturing facilities across Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Pegazulejo Cruz Azul: Adhesive product line launched in 2016
• CPC 30R RS

Products and services

• Cemento Tipo II CPC 30R RS Portland cement with special chemical properties providing superior durability, resistance to chemical and physical attack, and low heat of hydration. Designed for aggressive environments, seawater proximity, sewage systems, and reinforced concrete structures including bridges, buildings, and pavements. Sold in 25 kg bags through authorized distributors and official retail stores.
• Pegazulejo Cruz Azul Tile adhesive product line designed for bonding tiles in construction applications, complementing the company's core cement offerings.

Quantifiable outcome

• Reduced porosity in concrete when proper mixing, placement, and curing practices are followed, decreasing penetration of aggressive agents such as marine salts, sewage, and saline soils.
• +2 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Cementos Argos: Latin American (Colombian-headquartered) cement and concrete producer with regional operations across the Americas — comparable as a multi-country cement operator using similar rotary-kiln and grinding processes for Portland and specialty cements.
• Votorantim Cimentos: Latin American cement multinational (Brazilian) with extensive plant network across South and Central America — a regional peer of similar scale and customer profile in cement manufacturing and concrete products.
• TITAN Cement: International cement group with U.S./Western Hemisphere operations producing Portland and specialty cements — a broad comparable for plant-level cement operations, product portfolio breadth, and sustainability-driven cement chemistry.
• Heidelberg Materials (formerly Lehigh Hanson): North American cement and aggregates subsidiary of Heidelberg Materials, producing bulk and bagged cements across the U.S. and parts of Mexico — comparable as a multi-plant regional cement manufacturer serving contractors and distributors.

Direct peers

• Holcim México: Mexican subsidiary of global building materials major Holcim (formerly LafargeHolcim) operating multiple cement plants across Mexico — a directly competing producer of Portland and specialty cements using parallel distributor and big-bag retail channels.
• CEMEX: Mexican-headquartered global cement, ready-mix, and aggregates giant and the dominant incumbent in the Mexican cement market — directly comparable as a cement producer using similar distribution and serving the same Mexican construction end-market as Cemento Cruz Azul.
• Cemento Moctezuma: Privately held Mexican cement manufacturer with plants in Mexico — a direct domestic peer producing bagged and bulk cement for the same Mexican construction professionals and distributor network served by Cruz Azul.
• Grupo Cementos de Chihuahua (GCC): Mexican-listed cement producer with multiple plants in northern Mexico and U.S. operations — comparable as a Mexican cement peer with a similar plant-based production model and overlapping customer base in concrete construction.

Emerging players

• Quikrete: U.S.-headquartered manufacturer of packaged concrete, cement, and repair products sold through retail and pro channels — comparable for the bagged-cement retail-tiendita sales motion that Cemento Cruz Azul also operates through its Tiendas Oficiales.

Regional players

• Eagle Materials: U.S.-based cement, gypsum, and wallboard producer operating multiple cement plants serving the central U.S. market — a regional comparable for plant-based cement economics, energy cost exposure, and bagged-vs-bulk sales mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lacruzazul
• Facebookfacebook.com/lacruzazul

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cemento Cruz Azul