Ray + Keshavan Design

What Ray + Keshavan Design does

Ray + Keshavan Design is a Bangalore-based brand consulting and design firm founded in 1989, operating with a small team of 11-50 employees. The practice is structured around three pillars: Strategic Foresight, Design Excellence, and Digital Innovation, and serves enterprise clients seeking brand strategy, visual identity, and environmental graphics services. Named engagements include work for Kotak Mahindra (financial services) and Mindtree (IT services), the latter involving a conceptual ecosystem that references AI-driven insights for synthesizing new ideas from existing data.

The firm has extended its core identity offer into environmental graphics through a dedicated Envgraphics service line, indicating a deliberate broadening of the practice beyond traditional brand work. Its positioning around Strategic Foresight and Digital Innovation suggests ambitions to overlap with research and digital product thinking, though the available evidence describes these as service positioning rather than delivered proprietary technologies.

Commercial operations follow a professional services model: project-based engagements with enterprise clients, typical of brand consultancies of this size. There is no disclosed funding, no public pricing structure, and no indication of a platform or productized revenue stream. The combination of long tenure, small headcount, and exclusively named enterprise clients suggests a boutique consultancy reliant on a concentrated base of large accounts.

Name

Ray + Keshavan Design

Legal name

Ray+Keshavan

Website

https://rayandkeshavan.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Ray+Keshavan is a Bangalore-based brand consulting and design firm founded in 1989, offering brand strategy, visual identity, and environmental graphics services to enterprise clients in India, including Kotak Mahindra and Mindtree.

Ownership category

akta.pro rank

Product category

Brand Design Consulting

NAICS

Graphic Design Services (54143), Interior Design Services (54141)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Management Consulting Services (8742)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Brand strategy consulting
• Visual identity design
• Environmental graphic design
• Brand architecture services
• Creative design consulting

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Brand Strategy and Design: Ray+Keshavan generates revenue through bespoke brand strategy, visual identity design, and creative consulting services for enterprise clients. As a design consultancy, engagements are likely project-based with deliverables spanning brand architecture, visual identity systems, and strategic brand positioning.

Distribution channels1 record

Marketing channels1 record

Core offering

Ray + Keshavan Design is a Bangalore-based digital consulting firm providing brand marketing and graphic design solutions. The company offers brand strategy, visual identity development, brand architecture, and environmental graphics services to enterprise clients across financial services and technology sectors. The practice is anchored on three pillars: Strategic Foresight, Design Excellence, and Digital Innovation.

Product overview

Ray+Keshavan is a full-service branding agency operating as a unified offering built on three core pillars: Strategic Foresight, Design Excellence, and Digital Innovation. The company delivers brand strategy and visual identity services through its core Ray+Keshavan branding practice, supplemented by the Envgraphics environmental design division and the Mindtree conceptual ecosystem project that explores knowledge synthesis and AI-driven idea generation.

Differentiator

Problem solved

Functional benefit

Brands

• Envgraphics: A section of the Ray+Keshavan website dedicated to environmental graphics and design projects, featuring work for clients like Mindtree.

Products and services

• Brand Strategy Consulting
• Visual Identity Design
• Brand Architecture
• Envgraphics (Environmental Graphic Design)

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• FutureBrand: International brand strategy and design consultancy serving enterprise clients across sectors; overlaps with R+K on visual identity, brand architecture, and global brand strategy work.
• MetaDesign: International brand strategy and design agency with strong identity-design heritage; comparable in service mix (brand strategy, visual identity, environmental graphics) and enterprise client focus.
• Landor & Fitch: Global brand strategy and design consultancy offering brand identity, architecture, and experience design for enterprise clients — directly comparable to Ray+Keshavan's strategic-foresight plus design-excellence positioning.
• Saffron Brand Consultants: Independent global brand consultancy focused on brand strategy and identity for ambitious leaders; closely mirrors R+K's positioning at the intersection of strategy and evocative design for enterprise clients.
• Interbrand: Global brand consultancy providing brand strategy, naming, and visual identity for large enterprises; competes for the same strategic brand engagements R+K targets, including financial services clients.
• Elephant Design: India-based design and brand consultancy providing identity, packaging, and brand strategy for Indian enterprises; closest geographic and scale peer to Ray+Keshavan within the Indian market.
• Pentagram: Partner-led design firm offering brand identity, graphic design, and environmental graphics; comparable boutique-style model with partner-equity structure and high-end enterprise clientele.

Broad incumbents

• Tata Elxsi: Large Indian design and technology services firm covering brand, product, and experience design; broader portfolio than R+K but competes for enterprise design mandates in India.
• Ogilvy (Brand Services): Global advertising and brand network offering brand identity and strategy within a much wider marketing services portfolio; an incumbent competitor when clients consolidate brand work.
• Wolff Olins: Global brand consultancy part of Omnicom Group offering brand strategy and design at scale; competes for the same enterprise brand mandates but with broader geographic reach and larger team capacity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rayandkeshavan
• LinkedInlinkedin.com/company/ray-and-keshavan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray + Keshavan Design