MooreCo Inc.

What MooreCo Inc. does

MooreCo Inc. is a privately held U.S. furniture manufacturer founded in 1985 (originally as Balt, Inc.) and headquartered in Temple, Texas, with a secondary manufacturing facility in Morristown, Tennessee (acquired via CJ Designs in 2023), a sales and marketing showroom in Austin, Texas, and a workforce of 101-250 employees. The company designs, manufactures, and distributes furniture and visual communication products across five primary verticals: K-12 education, higher education, healthcare, commercial offices, and early learning environments. Its portfolio spans more than 30 product families including Akt, Hierarchy, Compass, Inklüd, Phoeby, Luly, Morris, Seed, Folio, Array, Avid, Elate, Elevate, Cocoon, Orbit, and Phoeby, supported by proprietary technologies such as the Porcela porcelain-steel work surface, TruPlush soft seating upgrade, and the Thrive design philosophy developed with experts in neuroscience, psychology, social-emotional development, ethics, and ergonomics.

The business operates a hybrid go-to-market combining an authorized dealer and reseller network with dealer registration and volume quote tools, direct institutional sales to schools, universities, and government buyers through public contract facilitation, an e-commerce catalog with quote-basket functionality, and a trade show presence at education and design industry events such as EDspaces, A4LE, and OSSBA/CCOSA. Revenue is generated primarily through one-time furniture and equipment sales, supplemented by a contract services division launched in 2018 offering interior design, project management, and professional installation. Pricing is quote-based across standard products with a QuickShip program offering lead times of ten days or less (some products shipping in as little as two business days), clearance and 'While Supplies Last' discounted SKUs, and an Essentials by MooreCo value-tier line. MooreCo holds GREENGUARD Gold, SCS Global Services, TB 117-2013, and CARB Phase 2 environmental and safety certifications.

Ownership is concentrated with the founding Moore family: CEO Greg Moore (joined 1995, President since 2002, CEO since 2007) and VP of Marketing Polly Moore partner with Prudential Capital Group, which together recapitalized the company in 2017 after its prior ownership by Webster Capital (2007-2017). The company is U.S.-domestic only, with all revenue tied to the American institutional and commercial markets.

Name

MooreCo Inc.

Legal name

MooreCo, Inc.

Website

https://moorecoinc.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

MooreCo Inc. is a U.S.-based, family-owned furniture manufacturer founded in 1985, designing and producing educational, healthcare, commercial, and early learning furniture, soft seating, and visual communication products across more than thirty product families.

Ownership category

akta.pro rank

Product category

Educational and Commercial Furniture

NAICS

Institutional Furniture Manufacturing (337127), Office Furniture (including Fixtures) Manufacturing (3372), Office Furniture (including Fixtures) Manufacturing (33721)

SIC

Public Bldg & Related Furniture (2531), Office Furniture (2520), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)

Keywords

• Educational furniture
• Classroom desks
• Commercial office furniture
• Soft seating solutions
• Visual communication products

Headquarters

HQ city

Temple

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture and Equipment Sales: Primary revenue from design, manufacturing, and sale of educational and commercial furniture including desks, chairs, tables, storage, and visual communication products.
2. Contract Services: Full suite of services including interior design, project management, and professional installation introduced in 2018. Multi-service offerings ranging from high-end built-to-order to standard products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

MooreCo Inc. designs, manufactures, and sells comprehensive furniture and visual communication solutions for educational, healthcare, commercial, and higher education environments. The portfolio spans multiple product families covering desks, chairs, tables, soft seating, storage, casegoods, AV/technology support, and porcelain steel work surfaces. The company also offers contract services including interior design, project management, and professional installation.

Product overview

MooreCo Inc. is an innovative furniture company that designs and manufactures comprehensive furnishing solutions for educational, healthcare, commercial, and higher education environments. The company operates as a unified platform with multiple product families and sub-brands rather than a single product. The core portfolio includes Akt (tables, chairs, soft seating for higher education/workforce), Hierarchy (educational furniture with eight design principles), Compass (maker space furnishings), Inklüd (inclusive tables and whiteboards), and Phoeby (modular soft seating). Supporting sub-brands include TruPlush (premium soft seating technology), Porcela (porcelain steel work surfaces), Essentials (budget-friendly line), and iTeach (AV display solutions). The Thrive Philosophy underpins the entire product development, emphasizing how conscious environment design impacts human development across six stages. The company also offers specialized Division 10 visual communication products and a QuickShip program with lead times as fast as two business days.

Differentiator

Problem solved

Functional benefit

Brands

• Thrive by MooreCo: Research and development brand based on the Thrive philosophy showing how conscious design of environments impacts performance and mood, supported by collaboration with experts in neuroscience, psychology, social-emotional development, ethics, and ergonomics.
• TruPlush by MooreCo
• Porcela
• CJ Designs
• Balt
• Best-Rite
• Essentials by MooreCo

Products and services

• Akt by MooreCo A dynamic, diverse, and collaborative family of tables, chairs, and soft seating designed to support human development from adolescence into the workforce. Targeted at higher education and modern workplace environments.
• Hierarchy Engineered on eight core design principles, Hierarchy furniture, boards, and accessories offer an integrated solution to educational environments that are constantly changing. Targeted at K-12 and active learning spaces.
• Compass A comprehensive line of maker space furnishings that combines versatility and functionality, fostering hands-on learning in a dynamic and engaging environment. Targeted at K-12 and higher education maker spaces.
• Inklüd The simple aesthetic of the Inklüd Table complements virtually any environment and supports all working styles, including inclusive design to fulfill user potential. Targeted at inclusive learning and working environments.
• Phoeby Truly unique modular soft seating inspired by the adaptability of amphibians, blurring boundaries between indoor comfort and outdoor freedom. Targeted at flexible learning and lounge spaces.
• Luly Soft seating line with a higher-ed, residential feel blending mid-century design with modern day needs. Pieces are cozy, durable, versatile, and organized. Targeted at higher education common areas.
• Morris Modular soft seating with customizable configurations for creating islands of quiet and calm in various environments. Targeted at libraries, media centers, and quiet zones.
• Seed Full seating collection inspired by core fundamentals of sustainability, functionality, versatility, and aesthetics. Targeted at education and commercial environments.
• Folio Flexible and sleek storage solutions available in nine base models and over sixty name brand colors. Targeted at classrooms, offices, and learning environments.
• Array Modular shelving system offering easy installation, efficient space use, and versatile customization. Targeted at libraries, media centers, and storage-intensive environments.
• Avid Flexible and customizable desking system for creating ideal workspaces, including modular desks and instructor desks. Targeted at classrooms and offices.
• Elate Intuitive and ergonomic choices for maximizing comfort and customizability in office spaces. Targeted at commercial office and administrative environments.
• Elevate Functional, modular, fun, and versatile soft seating designed to take spaces to a new level. Targeted at lounge and collaboration spaces.
• Cocoon Cozy and insular furniture inspired to support modern learning philosophies through all ages. Targeted at quiet focus and SEL spaces.
• Orbit Media space soft seating creating multiple options for privacy in collaboration areas and multimedia spaces. Targeted at media centers and collaborative zones.
• Beanies Cozy pod-style bean bags designed for both indoor and outdoor settings. Targeted at flexible learning and breakout spaces.
• Grow & Roll Furniture designed for growth, mobility, and ease of use for all ages. Includes adjustable frames and colorful designs. Targeted at early childhood and elementary environments.
• Creator Tables and soft seating with complementary silhouettes allowing easy group or personal space configurations. Targeted at maker spaces and flexible classrooms.
• Activity Creative and versatile student desking fostering group learning activities, sharing, and community. Targeted at K-12 collaborative classrooms.
• Recto Flexible reception desk solutions with wide range of sizes, configurations, and designs. Targeted at commercial reception and lobby environments.
• Verso Casegoods designed for flexible, customizable, and long-lasting solutions. Targeted at classrooms, offices, and storage-intensive spaces.
• Porto Mobile storage solutions including book cubby carts for flexible storage options. Targeted at K-12 and library environments.
• Schoolworks Mobile, adaptable, and multi-functional furniture answering unique performance requirements of progressive educators. Targeted at K-12 active learning environments.
• Frequency Tables with variety of base styles and wide range of surface options extending beyond the classroom. Targeted at classrooms, training rooms, and multipurpose spaces.
• Astute Durable and versatile hard plastic desks designed for quick and easy assembly. Targeted at K-12 and institutional environments needing durable, easy-clean student desks.
• iTeach Flat panel carts and wall mounts for AV/technology support including electric height adjustable options. The iTeach Platinum Pro Flat Panel Wall Mount and Mobile Flat Panel Cart represent the next evolution of display solutions. Targeted at classrooms and conference rooms.
• TruPlush by MooreCo Premium soft seating upgrade featuring next-level snuggle-worthy comfort with zero extra costs and no added wait times. Available on select MooreCo soft seating products.
• Porcela Porcelain steel work surfaces engineered to stay cleaner, last longer, and perform better. Combines porcelain's refined finish with steel durability for high-use environments. Targeted at dry erase boards, work surfaces, and table tops.
• Essentials by MooreCo Budget-friendly furniture line offering access to premium furniture for education, business, and other spaces at more affordable price points.
• QuickShip Program Service program offering consciously designed environments with products shipping in 10 days or less, featuring an abundance of products that ship in as little as two business days.
• Division 10 Specialties Visual communication products including whiteboards, tackboards, display cases, sliding boards, resurfacing materials, and accessories for new construction needs. Targeted at architects, contractors, and new construction projects.
• Contract Services Full suite of services including interior design, project management, and professional installation introduced in 2018. Multi-service offerings ranging from high-end built-to-order to standard products for institutional and commercial customers.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Virco Mfg. Corporation: Public educational furniture manufacturer producing desks, chairs, tables, and storage for K-12 and higher education. Directly comparable to MooreCo in product category, target customer (schools), and core competency in classroom furniture, with similar QuickShip-style distribution and quote-based institutional sales.
• KI (Kramer International): Major manufacturer of educational, healthcare, and office furniture including desks, seating, and casegoods. Competes with MooreCo in the same K-12, higher education, and healthcare verticals with overlapping product families and contract-grade institutional sales channels.
• Smith System: Educational furniture manufacturer specializing in desks, chairs, tables, and collaborative learning furniture for K-12 environments. Direct competitor to MooreCo's Hierarchy and Compass product lines, with comparable target customers and active-learning design philosophy.
• School Specialty: Leading K-12 education supplies and furniture distributor and manufacturer. Competes directly with MooreCo in educational furniture procurement through dealer networks, public contracts, and educational institution sales with overlapping product breadth.
• Fleetwood Furniture: Educational furniture manufacturer producing desks, seating, tables, and storage for K-12 schools and colleges. Closely comparable to MooreCo in product category, customer base, and institutional sales model, with overlapping educational distribution channels.
• National Public Seating: Manufacturer of institutional seating including folding chairs, stack chairs, and stools commonly used in schools, auditoriums, and public buildings. Directly comparable to MooreCo's chair and stool categories with overlapping customer base in K-12 and institutional markets.
• Bretford Manufacturing: Manufacturer of mobile technology carts, charging solutions, and AV/display products for education and corporate markets. Direct overlap with MooreCo's iTeach display solutions and storage/cart categories, with shared K-12 and institutional customer base.
• Demco: Education-focused supplier of furniture, library, makerspace, and learning environment products. Directly comparable to MooreCo in K-12 procurement channels, with overlapping maker space, library, and classroom furniture offerings targeting similar institutional buyers.

Broad incumbents

• Steelcase: Global leader in office and educational furniture with extensive portfolio including desks, seating, AV solutions, and learning environments. Overlaps with MooreCo's commercial and higher education offerings but operates at vastly greater scale and broader product scope.
• Haworth: Global office furniture manufacturer with significant presence in education, healthcare, and commercial markets. Competes with MooreCo in higher education and healthcare verticals but serves as a broad incumbent with much larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mooreco-inc.
• Xx.com/moorecoinc
• Facebookfacebook.com/moorecoinc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MooreCo Inc.