Peek&Cloppenburg

What Peek&Cloppenburg does

Peek&Cloppenburg KG Hamburg is a traditional German fashion retailer founded in 1911, operating a network of physical department stores across Germany and serving women, men, and children with apparel, shoes, and accessories. The assortment combines the company's proprietary P&C private-label lines with managed brand partnerships spanning premium labels (Tommy Hilfiger, Wellensteyn, Polo Ralph Lauren, Fred Perry, Marc Cain, Alpha Industries) and contemporary brands (Street One, Opus, MOS MOSH). The Hamburg entity operates independently of a second Peek&Cloppenburg group headquartered in Düsseldorf, and the broader legal structure is family-owned with no public market listing.

All e-commerce and digital operations are executed through VAN GRAAF GmbH, a wholly-owned subsidiary that runs the peek-und-cloppenburg.de and vangraaf.com storefronts, the P&C* Mode und Lifestyle mobile app (iOS and Android), and the Reinbek-based fulfillment center. The technology stack supports both direct sales and a marketplace layer for partner-shipped articles, integrates multiple payment processors (Klarna, Computop, SIX Payment Services, HIT), and orchestrates marketing automation via Braze, Mapp Digital, epoq, and personalization engines (Kameleoon, 8select, VWO). Instore-Bestellservice and Click & Collect bridge offline and online inventory, while sustainability commitments are codified through amfori BSCI membership, GOTS certification, Better Cotton sourcing (70% of cotton in P&C branded products), Good Cashmere Standard, and FSC-certified packaging.

The business model rests on two revenue streams: direct retail fashion sales (one-time purchases of apparel, footwear, and accessories) and a marketplace commission stream for partner articles shipped by third-party trading companies. Distribution is exclusively domestic (delivery within Germany, excluding Helgoland), priced at a flat €3.95 shipping rate with a €3.95 return fee that is waived for Friends CLUB members and in-store or Click & Collect returns. Customer acquisition and retention are driven by an omnichannel go-to-market combining social media (Facebook, Instagram, YouTube, Snapchat), email and push via Braze/Mapp, the Friends CLUB loyalty program with company-card (P&C Company Card) and shopping-card (P&C ShoppingCard) products, and in-store services including personal styling consultation and alteration (Änderungsservice).

Name

Peek&Cloppenburg

Legal name

Peek&Cloppenburg KG

Website

https://peek-und-cloppenburg.de

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

251–500 employees

Short description

Peek&Cloppenburg KG Hamburg is a 1911-founded German fashion retailer operating department stores across Germany plus digital storefronts (peek-und-cloppenburg.de and the P&C mobile app) via subsidiary VAN GRAAF GmbH, serving consumers with apparel, footwear, and accessories from own-label and third-party brands.

Ownership category

akta.pro rank

Product category

Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (4582), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Fast Fashion & Trend-led Apparel Retail (CRAAABAH)

akta.pro secondary industry

Luxury & Designer Apparel Retail (CRAAABAI)

Keywords

• Fashion retail
• Apparel stores
• Online clothing shop
• Womenswear menswear
• Customer loyalty program

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Retail Fashion Sales: Direct sales of apparel, shoes, and accessories through physical retail stores and online shop. The company sells both its own P&C branded products and products from top fashion brands including Tommy Hilfiger, Wellensteyn, Polo Ralph Lauren, and others.
2. Online Marketplace (Partner Articles): The online shop also features partner articles sold by third-party trading companies. In these cases, the partner ships directly to the customer, though contracts are formed between VAN GRAAF and the customer.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Peek&Cloppenburg KG Hamburg operates a multi-channel fashion retail business selling clothing, shoes, and accessories for women, men, and children through a network of physical department stores across Germany and online platforms (peek-und-cloppenburg.de and vangraaf.com) run by its subsidiary VAN GRAAF GmbH. The assortment combines proprietary P&C private-label products with brand partnerships including Wellensteyn, Tommy Hilfiger, Polo Ralph Lauren, Fred Perry, and Marc Cain, supplemented by third-party partner articles sold through the online marketplace.

Product overview

Peek&Cloppenburg operates a dual-entity retail structure: the Peek&Cloppenburg KG (Hamburg, established 1911) runs physical department stores, while VAN GRAAF GmbH operates the e-commerce platforms (peek-und-cloppenburg.de and vangraaf.com). The product portfolio centers on a full-line fashion retail offering—clothing, shoes, and accessories for women, men, and children—featuring both proprietary P&C private label lines and managed brand partnerships (Wellensteyn, Tommy Hilfiger, Polo Ralph Lauren, Fred Perry, Marc Cain, and others). The digital ecosystem includes the VAN GRAAF online shop (handling both direct and third-party partner articles), the P&C Mode und Lifestyle mobile app with barcode scanning and Friends Club integration, and the Friends CLUB loyalty program linking customer cards with online accounts. Physical stores offer in-store ordering services and alteration services. The B2B-facing supplier portal enables document management and quality communication with vendors.

Differentiator

Problem solved

Functional benefit

Brands

• Friends CLUB: Customer loyalty program offering benefits and discounts to members.
• P&C* Company Card
• P&C* Mode und Lifestyle

Products and services

• Peek&Cloppenburg Online Shop

Quantifiable outcome

• 70% of cotton in P&C branded products comes from Organic or Better Cotton sources

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DHLcoreChannel Partner/ Reseller/ DistributorDHL is the primary shipping partner for delivery of online orders to customers throughout Germany. Standard shipping rate of €3.95 applies.
• Hermes Germany GmbHcoreChannel Partner/ Reseller/ DistributorHermes serves as an alternative shipping partner for online orders, offering delivery to Hermes parcel shops and lockers.
• Klarna Bank ABcoreTechnology or IntegrationProvides alternative payment methods (Pay later, Installment payments) for online purchases. Customer enters separate contract with Klarna for payment services.
• amfori BSCI (Business Social Compliance Initiative)coreStrategic or Co-development PartnerSupply chain social compliance initiative. Peek&Cloppenburg is a member committed to improving labor conditions in global supply chains through regular audits and adherence to 11 social principles including freedom of association, fair wages, no child labor, and no forced labor. Collaborates with over 2400 companies.
• GOTS (Global Organic Textile Standard)coreStrategic or Co-development PartnerPeek&Cloppenburg is GOTS-certified. Products labeled 'Made with organic materials' must contain at least 70-94% organic cotton, while 'Organic' labeled products require minimum 95% organic cotton.
• Good Cashmere Standard by Aid by Trade FoundationminorStrategic or Co-development PartnerInitiative protecting cashmere goats and ensuring fair working conditions. Certified farms must keep goats humanely and provide fair wages to workers.
• Better Cotton InitiativeminorStrategic or Co-development PartnerCotton sourcing initiative ensuring farmers benefit from demand for cotton. 70% of cotton in P&C branded products comes from Organic or Better Cotton sources.
• VAN GRAAF GmbHcoreTechnology or IntegrationVAN GRAAF GmbH is a subsidiary of Peek&Cloppenburg KG and is responsible for operating the online shop (peek-und-cloppenburg.de) and the P&C* mobile application. VAN GRAAF processes online orders, handles logistics, and manages customer data for e-commerce operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Galeria Karstadt Kaufhof: Germany's largest department store chain; operates multi-category apparel, shoe and accessory retail both in physical stores and online, overlapping directly with P&C's department-store + omnichannel model and German-mass-market target customer.
• Breuninger: Premium German fashion and lifestyle department store retailer with strong online shop and in-store services (personal styling, alterations), serving the same upper-middle and aspirational German consumers as P&C with overlap in brands like Tommy Hilfiger and Polo Ralph Lauren.
• Zalando: Germany-headquartered online fashion marketplace with marketplace model, multi-brand assortment and a Zalon/loyalty ecosystem; competes head-on with P&C's e-commerce (peek-und-cloppenburg.de) for DACH shoppers across women, men and kids categories.
• Engelhorn: Family-owned German fashion and sports department store retailer operating physical stores plus a sizable online shop with premium and sportswear brand assortment; closely comparable scale, ownership model and multi-channel structure to P&C Hamburg.
• C&A Mode: Pan-European family-owned multi-brand fashion retailer with strong DACH presence, brick-and-mortar stores plus online shop carrying mid-market and private-label apparel; targets similar value-conscious German family shoppers.
• ABOUT YOU: German-Hamburg-based online fashion retailer and marketplace with personalization-driven UX targeting younger DACH consumers; competes for the same online fashion wallet share and intersects with P&C's mobile-first offering.
• s.Oliver: German mid-market apparel brand and retailer with own retail stores, outlet presence and online shop targeted at women, men and kids; comparable family-owned mid-market positioning and DACH customer overlap.

Broad incumbents

• H&M: Global fast-fashion incumbent with deep German store footprint and sizable DACH online presence; competes broadly for the same mid-market women, men, kids customer base with overlapping trend-led product cadence.
• Otto Group: Large Hamburg-based German retail conglomerate operating fashion platforms (e.g. Witt/Bonprix) and marketplaces; competes with P&C across mass-market German online fashion and shares the Hamburg corporate geography.
• Hugo Boss: German premium fashion house with growing DTC retail and e-commerce footprint serving men's and women's premium shoppers; overlap with P&C's premium-brand customer base and omnichannel ambitions rather than core mid-market positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPdkk0FSUkdWYlzYtJpiUuw
• Facebookfacebook.com/peekundcloppenburg
• Instagraminstagram.com/vangraaf_de

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peek&Cloppenburg