What Eduplanet21 does

Eduplanet21, LLC is a Mechanicsburg, Pennsylvania-based software company that provides a cloud-based curriculum management and professional learning platform for K-12 educators, school districts, and — more recently — higher education institutions and international schools. The platform is built around the Understanding by Design (UbD) backward-design framework, for which the company holds an exclusive software license from framework co-authors Jay McTighe and the estate of Grant Wiggins. Core products include the Curriculum Planner (unit-level curriculum authoring), Curriculum Blueprint (visual district-wide curriculum representations with real-time updates), and PLUS Professional Learning Institutes (self-paced expert-authored courses integrated into the authoring workflow). Enterprise-grade modules — Unit Planner, Learning Path Builder, Course Planner, and Institute Builder — extend the platform's curriculum design and professional learning capabilities.

The company monetizes primarily through tiered annual subscriptions sold to school districts (PLUS enterprise tier) with a freemium individual-educator tier introduced in 2020 to drive product-led adoption. Secondary revenue streams include a Marketplace for paid Learning Paths and third-party Publisher Content (taking a transaction/marketplace cut), professional services for implementation and curriculum consulting, and licensing royalties tied to the UbD framework. Distribution combines direct enterprise field sales (with 'Request Demo' CTAs and district-level pricing) with channel partnerships — most notably the Pennsylvania Association of Intermediate Units (PAIU), which reaches 500 districts through 29 regional service agencies — and a content-led demand-generation engine featuring high-profile education thought leaders (McTighe, Bena Kallick, Allison Zmuda, Carol Tomlinson).

Operating with 1–10 employees as a privately held LLC since its 2012 launch, Eduplanet21 reports 100,000+ users on the platform (as of January 2018) and a customer roster that includes Hampton Township, Ramsey, Greencastle Antrim school districts and international schools such as CIA FIRST. The company has expanded horizontally via partnerships (FranklinCovey Education, TLS, AASA, Silicon Valley Mathematics Initiative) and vertically via the 2018 Higher Education Program launch and the 2020 Introduction of Version 5.0 and the free subscription plan.

Name

Eduplanet21

Legal name

Eduplanet21, LLC

Website

https://eduplanet21.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Eduplanet21 is a Mechanicsburg, PA-based SaaS company providing exclusive, UbD-framework-based curriculum management and professional learning software to K-12 districts, individual educators, higher education institutions, and international schools, monetized via subscriptions, marketplace content, and professional services.

Ownership category

akta.pro rank

Product category

K-12 Curriculum Management Software

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

Keywords

• Curriculum management software
• Professional learning platforms
• K-12 edtech solutions
• Curriculum design tools
• Educator professional development

Headquarters

HQ city

Mechanicsburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Enterprise Platform Subscriptions: Tiered subscription pricing for access to Unit Planner, Learning Path Builder, and PLUS Learning Paths modules. Pricing varies by module and user type (individual, school, district).
2. Digital Content and Learning Paths: Sale of individual Learning Paths and professional development content through the Eduplanet21 Marketplace. Third-party publishers can also offer Partner Content.
3. Professional Services: Implementation services, training, and curriculum consulting to ensure district-specific goals are met.
4. Events and Marketplace: Purchase and access to events and additional content through the Eduplanet21 Marketplace.
5. Licensing Royalties: Licensing revenue from the exclusive rights to the Understanding by Design framework co-authored by Jay McTighe and Grant Wiggins.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Eduplanet21 provides a cloud-based curriculum management and professional learning platform for K-12 educators and institutions, built around the Understanding by Design (UbD) framework. The offering centers on three products — Curriculum Planner (unit-level curriculum design with the UbD 2.0 template), Curriculum Blueprint (K-12 curriculum mapping and standards alignment), and PLUS Professional Learning Institutes (educator training institutes) — complemented by a Marketplace that connects educators with third-party publishers. The platform serves school districts, individual teachers, higher education programs, and international schools.

Product overview

Eduplanet21 is a curriculum management and professional learning software company offering a platform-plus-modules architecture. The core platform comprises three main products: Curriculum Planner (for crafting curriculum units and learning activities), Curriculum Blueprint (for visual representation of curriculum documents), and PLUS Professional Learning Institutes (self-paced online courses integrated with the platform). The Understanding by Design Institute, authored by Jay McTighe, provides structured UbD training through 9 Learning Paths. Additional enterprise modules include Unit Planner, Learning Path Builder, and Course Planner. The Eduplanet21 Marketplace offers supplementary Learning Paths from various authors including Bena Kallick, Allison Zmuda, and Amy Heineke. The platform is built around the Understanding by Design (UbD) framework and supports schools, districts, and higher education institutions with curriculum design and professional development.

Differentiator

Problem solved

Functional benefit

Brands

• PLUS Professional Learning Institutes: Self-paced, online professional learning courses developed with education experts, integrated into the curriculum management platform.
• Curriculum Planner
• Curriculum Blueprint

Products and services

• Curriculum Planner Cloud-based unit-level curriculum design tool that uses Jay McTighe's UbD 2.0 template to guide K-12 educators through the Understanding by Design framework for designing, documenting, and aligning curriculum units. Targeted at school districts, individual teachers, and curriculum coaches who need a structured, research-grounded approach to unit planning.
• Curriculum Blueprint Real-time K-12 curriculum mapping and standards alignment platform that lets districts visualize, document, and vertically align curriculum across grade levels and subjects. Targeted at district curriculum directors and instructional leaders responsible for system-wide curriculum oversight.
• PLUS Professional Learning Institutes Educator professional learning institutes delivered through the Eduplanet21 platform, providing structured training tied to the Understanding by Design framework. Targeted at K-12 schools, districts, and educators seeking to deepen their UbD-based curriculum design practice alongside the company's software tools.
• Understanding by Design Institute Deep professional learning offering built around Jay McTighe's Understanding by Design framework, delivered as an institute experience for educators and curriculum leaders. Targeted at teachers, instructional coaches, and curriculum leaders seeking intensive UbD training.
• Eduplanet21 Marketplace Third-party publisher marketplace embedded in the Eduplanet21 platform that connects educators and curriculum teams with standards-aligned learning resources from external publishers. Targeted at K-12 educators and curriculum teams seeking to source vetted instructional content directly inside their curriculum design workflow.

Quantifiable outcome

• 100,000+ educators using the platform globally
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered regional, major and core.

• Lincoln Intermediate Unit 12regionalChannel Partner/ Reseller/ Distributor · 14 August 2020Marketplace partner providing regional distribution and support for curriculum management and professional learning services in Pennsylvania region.
• AASA (American Association of School Administrators)majorGTM or Marketing Partner · 15 November 2018Partnership announced in November 2018 to expand reach to school district administrators and superintendents across the United States.
• Silicon Valley Mathematics InitiativeregionalStrategic or Co-development Partner · 30 October 2018Partnership for mathematics curriculum design and performance-based assessment alignment, supporting NGSS and math standards implementation.
• Appalachia Intermediate Unit 8 and Bea McGarveyregionalStrategic or Co-development Partner · 8 October 2018Partnership to bring Mass Customized Learning approach to Eduplanet21 platform, enhancing personalization capabilities for curriculum design.
• Teaching Learning Succeeding, LLC (TLS)majorStrategic or Co-development Partner · 14 August 2018Partnership offering 23 Differentiated Instruction Learning Paths for K-12 teachers and administrators. Research-based approach combining videos of teachers sharing applications with practical learning experiences.
• FranklinCovey EducationmajorStrategic or Co-development Partner · 5 August 2017Partnership to build customized professional development training modules using FranklinCovey's 7 Habits of Highly Effective People Signature Edition 4.0 content. Modules delivered through Pennsylvania Association of Intermediate Units to Pennsylvania educators.
• FranklinCovey Education and PAIUcoreStrategic or Co-development Partner · 5 August 2017Three-way partnership to deliver FranklinCovey's 7 Habits 4.0 content to Pennsylvania educators through PAIU's network of 29 regional education service agencies.
• Jay McTighecoreStrategic or Co-development PartnerStrategic advisor and co-author of Understanding by Design framework. Developed Unit Planner based on UbD framework. Created the Understanding by Design Institute with 9 Learning Paths. Provides consulting services and serves as the face of UbD thought leadership for the platform.
• Bena KallickcoreStrategic or Co-development PartnerWorld-renowned author and education expert specializing in Habits of Mind and personalized learning. Co-developer of Learning Paths including personalized learning institutes and Habits of Mind content.
• Allison ZmudacoreStrategic or Co-development PartnerEducation expert specializing in personalized learning. Co-developer of Learning Paths covering classroom culture, curriculum design, and personalized learning approaches.
• Carol A. TomlinsoncoreStrategic or Co-development PartnerWorld-renowned author and expert in differentiated instruction. Content partner for Learning Paths covering differentiation strategies for K-12 educators. Regularly contributes to webinars and blog content.
• Pennsylvania Association of Intermediate Units (PAIU)coreChannel Partner/ Reseller/ DistributorNon-profit organization of 29 regional education service agencies providing services to 500 school districts, 120 charter schools, and nearly 2,400 non-public schools. Distribution channel for Eduplanet21 professional development and curriculum tools across Pennsylvania.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Otus: Otus is an all-in-one K-12 platform combining LMS, assessment, and data features with curriculum planning capabilities, competing with Eduplanet21 for district-level curriculum and instruction budgets.

Direct peers

• Curriculog: Curriculog offers curriculum management and catalog solutions primarily for higher education, comparable to Eduplanet21 in workflow, alignment, and approval features and serving some of the same higher-ed customers Eduplanet21 targets.
• Eduphoria: Eduphoria is a K-12 management platform covering curriculum, assessment, and professional development, overlapping Eduplanet21's PD/curriculum functionality for Texas and other district buyers.
• Coursetune: Coursetune provides visual curriculum mapping and design tools for institutions, competing directly with Eduplanet21's Curriculum Planner and Curriculum Blueprint for curriculum design workflows.
• Edelements: Edelements (which absorbed Atlas Rubicon, the long-standing K-12 curriculum mapping tool) offers a curriculum management and mapping platform for school districts, directly overlapping Eduplanet21's curriculum planning, alignment, and blueprinting capabilities.

Broad incumbents

• Instructure (Canvas): Instructure's Canvas LMS is widely adopted in K-12 and higher ed and increasingly bundles curriculum planning and outcome-alignment features that overlap with Eduplanet21's value proposition.
• PowerSchool: PowerSchool is the dominant K-12 SIS vendor whose Unified Classroom offerings include curriculum, assessment, and learning modules that compete with Eduplanet21's district-level curriculum management use cases.
• Frontline Education: Frontline provides a broad K-12 management suite (HR, professional development, and curriculum-adjacent tools) and competes with Eduplanet21 for district professional learning and curriculum budgets.
• Watermark (Taskstream / Student Learning): Watermark's Taskstream and Student Learning products address curriculum management, outcomes assessment, and accreditation workflows in higher education, competing for the same higher-ed institutions Eduplanet21 entered in 2018.

Others

• Curriculum Associates (iReady): Curriculum Associates is a major K-12 instructional content and assessment publisher (iReady) and a key adjacent player influencing district curriculum purchasing decisions that affect Eduplanet21's buyer budget pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Eduplanet21

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eduplanet21