immoverkauf24

What immoverkauf24 does

immoverkauf24 GmbH is a Hamburg-based digital real estate advisory portal operating primarily in the German residential property market since 2011. The consumer-facing platform offers free online and on-site property valuations, a curated broker matching service drawing on a network of approximately 500 vetted regional brokers, regional property price data, and an extensive editorial content library covering sales processes, taxation, and energy certification. A 30-person inside sales team qualifies inbound leads within 48 hours and routes them to partner brokers, who pay referral commissions on closed transactions; the company additionally monetizes consumer mortgage inquiries through partner banks (Interhyp, Dr. Klein, BauFi Direkt, Luxxs Finance) covering over 400 lenders. The B2B product line, OneSystem, is a SaaS suite for real estate professionals that integrates Propstack CRM, ImmoScout24 Gold Partner listing placement, Sprengnetter valuation tools, EA48 energy certificates, MCGrund floor plans, Backbone photography, and BaufiTeam financing into a single broker workflow platform. The company holds a §34c GewO real estate brokerage license issued by Handelskammer Hamburg, is TÜV Saar certified, and operates under the immoverkauf24 brand across Germany (immoverkauf24.de) and Austria (immoverkauf24.at). In November 2025, SMG Real Estate, part of SMG Swiss Marketplace Group, acquired the Swiss operations (ImmoVerkauf24.ch); the German and Austrian businesses remain under immoverkauf24 GmbH with managing directors Cinja Barck and Nicolas Cheron. Revenue is derived from broker referral commissions, undisclosed OneSystem subscriptions, and mortgage lead-forward fees, with no public financial disclosure.

Name

immoverkauf24

Legal name

immoverkauf24 GmbH

Website

https://immoverkauf24.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

immoverkauf24 GmbH is a Hamburg-based German real estate advisory portal that connects property sellers with approximately 500 vetted regional brokers and offers free property valuations. It also sells OneSystem, a B2B SaaS suite for real estate professionals integrated with ImmoScout24.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Referral and Advisory

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate brokerage referral
• Property valuation services
• Broker matching platform
• Real estate CRM software
• Property sales advisory

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Broker Referral / Lead Referral Fees: immoverkauf24 provides free broker recommendations to property sellers. When a recommended broker successfully closes a property sale, immoverkauf24 receives a referral commission from the broker. The seller pays no fee for the recommendation itself.
2. Real Estate Brokerage License: Licensed under § 34c Gewerbeordnung for the mediation of property and loan contracts. This regulatory permission enables the company to operate its broker recommendation and valuation intermediation services.
3. OneSystem SaaS Subscriptions: OneSystem is a B2B software product sold to real estate professionals. Revenue is generated through software subscriptions, with features including CRM, lead management, ImmoScout24 Gold Partner placement, Sprengnetter valuation access, and EA48 energy certificate integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

immoverkauf24 operates a German-language real estate advisory portal that provides free online and on-site property valuations, matches homeowners with a vetted network of approximately 500 regional brokers, and supplies educational content covering the property sale process. It also sells OneSystem, a B2B SaaS platform for real estate professionals integrating CRM, lead generation, ImmoScout24 Gold Partner visibility, valuation tools, energy certificates, floor plans, photography, and financing support.

Product overview

immoverkauf24 is a real estate expert portal for property sales in Germany, consisting of a consumer-facing platform for homeowners and a B2B software product called OneSystem. The core consumer platform offers free property valuations (Immobilienbewertung), broker matching recommendations (Maklerempfehlung) from approximately 500 regional brokers, property price information, and educational content including guides and checklists. The platform also includes supplementary services for construction financing comparison (Baufinanzierung), energy certificates, and senior living advice including life annuity (Leibrente) options. OneSystem is a separate B2B all-in-one software suite for real estate professionals that integrates Propstack CRM, ImmoScout24 Gold Partner visibility, Sprengnetter valuation tools, and third-party services for energy certificates, floor plans, photography, and financing support - all unified in one platform. Both products share the immoverkauf24 brand and operate in the German residential real estate market.

Differentiator

Problem solved

Functional benefit

Brands

• OneSystem: An all-in-one software solution for real estate professionals, combining CRM, lead generation, contract management, property marketing, and valuation software. Offered as a Gold Partner solution integrated with ImmoScout24.

Products and services

• Immobilienbewertung (Property Valuation) Free property valuation service offered in two forms: an online automated valuation based on comparable sales data, and an on-site valuation performed by qualified regional partners. Available for houses, apartments, and land across Germany and intended for homeowners considering a sale.
• Maklerempfehlung (Broker Recommendation) Free broker matching service that analyzes property type, location, transaction complexity, and broker qualifications to recommend suitable regional brokers from a network of approximately 500 active professionals. Targeted at property owners looking to sell through a vetted intermediary.
• OneSystem All-in-one SaaS platform for real estate professionals combining CRM (Propstack), lead generation, contract management, property marketing, and valuation software. Includes ImmoScout24 Gold Partner status, Sprengnetter valuation tools, EA48 energy certificates, BaufiTeam financing support, MCGrundriss floor plans, and Backbone photography.
• Baufinanzierung (Construction Financing Comparison) Property financing comparison and brokerage service connecting users with mortgage financing partners and offering access to more than 400 banks for loan comparison.
• Energieausweis (Energy Certificate Service)

Quantifiable outcome

• 4.8 out of 5 stars from 112 reviews (customer satisfaction for broker recommendation service)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Property Valuation Service Partners (Regional)coreStrategic or Co-development PartnerRegional service partners conducting on-site property valuations for immoverkauf24 customers. Partners include: DKB Grund GmbH, German Homes Lizenz GmbH, Hoth Elbe Immobilien, Carsten D. Topel Immoberlin, Immobilienmanagement Jens Stahl, McMakler GmbH, Scheed Immobilien Mergenthaler Immobilien AG, Scheed Immobilien, Vivat Immobilien, von Schwanau, Nordlicht Immobilien GmbH, Königskinder GmbH, Immoteam7 ITS GmbH. These partners provide free in-person valuations and pass leads back to immoverkauf24.
• BauFi Direkt GmbH & Co. KGmajorChannel Partner/ Reseller/ DistributorBauFi Direkt is one of the mortgage financing providers included in immoverkauf24's mortgage comparison service. Customer financing data is forwarded to BauFi Direkt for loan processing.
• Dr. Klein Privatkunden AGmajorChannel Partner/ Reseller/ DistributorOne of the mortgage financing partners connected to immoverkauf24's Baufinanzierung comparison tool. Customers' financial data is forwarded for loan processing.
• Luxxs Finance GmbH & Co. KGminorChannel Partner/ Reseller/ DistributorMortgage financing partner included in immoverkauf24's Baufinanzierung comparison service offering access to over 400 banks.
• Interhyp AGmajorChannel Partner/ Reseller/ DistributorOne of immoverkauf24's mortgage financing partners. Interhyp AG is one of Germany's largest mortgage brokers, integrated into the platform for construction financing referrals.
• ImmoScout24coreStrategic or Co-development PartnerOneSystem grants Gold Partner status on ImmoScout24 (Germany's leading real estate portal). Brokers using OneSystem receive premium listing placement and maximum visibility on ImmoScout24, which is part of the Scout24 ecosystem. immoverkauf24 is positioned as a lead source for ImmoScout24.
• PropstackcoreTechnology or IntegrationPropstack is the CRM system integrated into OneSystem. It manages contacts, objects, and automates lead loading. Gold-standard CRM for real estate professionals within the OneSystem ecosystem.
• SprengnettermajorTechnology or IntegrationSprengnetter provides property valuation data and tools integrated into OneSystem. OneSystem brokers receive free access to Sprengnetter valuation services and the Sprengnetter Akademie for professional development.
• EA48 (Energieausweis)majorTechnology or IntegrationEA48 provides legally compliant energy performance certificates (Verbrauchs- und Bedarfsausweise) integrated into OneSystem. Certificates can be generated within 48 hours directly within the platform.
• BaufiTeamminorChannel Partner/ Reseller/ DistributorBaufiTeam provides financing support for potential property buyers, integrated into OneSystem to enable brokers to offer comprehensive mortgage advisory to buyers as part of their sales process.
• Firstlead GmbH / ADCELLminorGTM or Marketing PartnerADCELL is the affiliate/partner network used for tracking and attributing conversions from partner links and advertising on the immoverkauf24 website.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Interhyp: Germany's largest independent mortgage broker, already integrated as a financing partner on immoverkauf24's Baufinanzierung page. Comparable because both monetize the property transaction journey via intermediation rather than direct lending or sales.
• Homeday: German digital real estate brokerage offering flat-fee seller services with employed local agents. Competes head-to-head with immoverkauf24's broker recommendation value proposition by offering an alternative (direct brokerage) to using a traditional broker.
• McMakler: Full-service digital real estate brokerage in Germany with its own broker network and end-to-end transaction services. Directly competes with immoverkauf24 for both seller leads and broker recruitment, though McMakler employs brokers directly rather than via referral.
• Dr. Klein Privatkunden AG: Major German mortgage broker and financing partner of immoverkauf24. Competes in the same 'financial intermediary for property buyers/sellers' space with a comparable lead-gen and partner-broker model.

Broad incumbents

• ImmoScout24: Germany's largest property portal and a sister company under Scout24 SE. Functions as a broad incumbent in the same space — overlapping in property listings, valuation data, and broker demand generation — but at vastly greater scale.
• Engel & Völkers: Global premium real estate brokerage franchise operating a large agent network in Germany. Comparable because sellers using immoverkauf24's recommended broker network ultimately transact through franchise brokerages like E&V.
• Immonet: Major German property portal (part of the AVIV Group / Axel Springer real estate portfolio). Comparable as a broad incumbent in property listing and broker demand generation, similar in role to immoverkauf24's sister portal ImmoScout24.

Regional players

• Wüest Partner: Swiss/DACH real estate consulting and valuation firm. Comparable because it provides property valuation and market data services that overlap with immoverkauf24's Immobilienbewertung product, though operating primarily in German-speaking Switzerland.

Emerging players

• Sprengnetter: German property valuation data and tools provider, integrated as a partner inside OneSystem. Comparable because Sprengnetter sells valuation software directly to brokers — overlapping with both immoverkauf24's valuation tools and its OneSystem offering.
• Propstack: Real estate CRM platform that is the CRM backbone inside OneSystem. Comparable as an adjacent SaaS provider in the German real estate professional tooling category, with overlapping broker customer bases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/immoverkauf24
• YouTubeyoutube.com/user/Immoverkauf24
• Facebookfacebook.com/immoverkauf24.de
• Instagraminstagram.com/immoverkauf24/?hl=de

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about immoverkauf24