GenUI
GenUI is a Seattle-based software development consultancy, founded in 2009, that acts as technical co-founder for clients building agentic AI applications. It serves startups, technology enterprises, healthcare, biotech, and retail clients with AI development, prototyping, product/UX design, and fractional CTO services.
- Company typePrivate
- Founded2009
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What GenUI does
GenUI is a Seattle-based software development consultancy founded in 2009 that positions itself as "technical co-founders" for clients building intelligent software products. The firm provides four core services: Agentic AI Application Development (combining LLMs with deterministic code for autonomous task execution), Technical Prototyping & Design, Product & UX Development, and Fractional CTO Advisory Services. It serves a diverse client base across startups, technology enterprises, healthcare, research/biotech, and retail/consumer sectors, with named customers including Microsoft Quantum, Novo Nordisk, Nordstrom, Zulily, and Seattle Children's Hospital. Headcount is reported in the 101-250 range, and the firm operates as GenUI, LLC under Washington state law with no disclosed external funding or institutional investors.
GenUI's technical stack emphasizes agentic AI architectures, AWS cloud infrastructure, React/Redux frontends, and modern Python/Docker-based development practices. The company maintains open-source tools — S3P (a high-performance Amazon S3 bulk operation tool with documented 5x-50x performance gains) and Hooks for Redux (a modular Redux design pattern) — and publishes educational content on RAG pipelines, GraphRAG, Docker development, Android modernization, and BDD testing, which serve as both thought leadership and developer marketing. AI capabilities center on knowledge retrieval (RAG, GraphRAG with knowledge graphs for multi-hop reasoning) and autonomous agent development, though the firm relies on third-party foundation models (Llama 3.2, OpenAI's GPT-4o, Groq API) rather than proprietary models.
GenUI generates revenue exclusively through professional services engagements governed by Master Service Agreements and Statements of Work, with quote-based pricing not publicly disclosed. Distribution is sales-led and consultative, leveraging content marketing, open-source community presence, and Calendly-based strategy session scheduling to drive client engagement, with no marketplace, reseller, or product licensing channels.
GenUI firmographics
Firmographics- Name
- GenUI
- Legal name
- GenUI, LLC
- Website
- https://genui.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GenUI is a Seattle-based software development consultancy, founded in 2009, that acts as technical co-founder for clients building agentic AI applications. It serves startups, technology enterprises, healthcare, biotech, and retail clients with AI development, prototyping, product/UX design, and fractional CTO services.
- Ownership category
- akta.pro rank
GenUI industry classification
Industry- Product category
- Software Development Consulting
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), Prompt Engineering, Orchestration & LLMOps Tooling (HDAAACAD)
Keywords
Where GenUI is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GenUI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services - Software Development Consulting: GenUI provides software development consulting services including AI application development, technical prototyping, product design and development, and CTO advisory services. Engagements are governed by separate Master Service Agreements and Statements of Work. Revenue is generated through billable professional services engagements rather than product licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional Services Engagement |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels5 records
GenUI product offering
Product offeringCore offering
GenUI is a software development consultancy that functions as technical co-founders for companies building intelligent software. They deliver four core service lines: agentic AI application development combining LLMs with deterministic code, technical prototyping and design, product and UX development, and fractional CTO advisory. They also maintain open-source tools (S3P for Amazon S3 and Hooks for Redux) and publish educational tutorials on RAG pipelines and GraphRAG.
Product overview
GenUI is a software development consultancy that functions as technical co-founders for companies building intelligent software. Their core service portfolio consists of four interconnected offerings: Agentic AI Application Development (building systems combining LLMs with deterministic code), Technical Prototyping & Design (rapid validation of product concepts), Product & UX Development (interface design and implementation), and CTO Advisory Services (fractional technical leadership). They also maintain open-source tools including S3P for Amazon S3 bulk operations and Hooks for Redux for React state management, plus educational quick-start tutorials covering RAG pipelines, GraphRAG, Docker development, Android modernization, and BDD testing. Their expertise spans agentic AI, cloud architecture, and modern development practices, serving industries including startups, technology enterprise, healthcare, research/biotech, and retail/consumer.
Differentiator
Problem solved
Functional benefit
Products and services
- Agentic AI Application Development
Quantifiable outcome
- S3P achieves 5x to 50x faster performance than aws-cli for S3 bulk operations, copying 500 terabytes in less than 24 hours versus 40 days
- +3 more outcomes
Companies that use GenUI
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
GenUI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
GenUI partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
GenUI competitors and assessment
Company assessmentDirect peers
- Rootstrap: Rootstrap is a US-based custom software development and AI/ML consulting firm that builds AI-enabled products and digital platforms for startups and enterprises. It is directly comparable to GenUI in offering embedded engineering teams, AI/ML development, and fractional technical leadership to seed-stage through growth-stage clients.
- LeewayHertz: LeewayHertz is a technology services company specializing in AI, generative AI, and custom software development for startups and enterprises. It is a direct peer to GenUI in delivering agentic AI, RAG, and LLM-powered application development, with similar emphasis on production-grade AI engineering rather than off-the-shelf software.
- Hatchworks Technologies: Hatchworks is a US nearshore software development and AI services company that builds AI-powered applications and provides fractional CTO-style advisory to mid-market clients. It overlaps with GenUI in custom AI engineering, cloud architecture, and embedded consulting engagements.
- Markovate: Markovate is a digital product and AI development agency that specializes in AI agents, generative AI solutions, and custom software for startups and enterprises. It is a direct peer to GenUI in the agentic AI and LLM application development niche with a similar project-based professional services model.
- SoluLab: SoluLab is an AI and blockchain development company offering custom AI solutions, generative AI, and software development services. It is a direct peer to GenUI in providing bespoke AI engineering, RAG pipelines, and agent-based applications to startup and enterprise clients.
- Itransition: Itransition is a global custom software development and AI/ML consulting firm that delivers bespoke applications, data engineering, and AI solutions across healthcare, retail, and finance. It is a direct comparable to GenUI as a professional services firm specializing in AI-enabled custom software development for enterprise clients.
- Netguru: Netguru is a digital product consultancy that designs, builds, and scales custom software and AI-enabled products for enterprise and growth-stage clients. It is comparable to GenUI as a consultancy offering embedded cross-functional teams, AI engineering, and fractional product/technical leadership.
Broad incumbents
- Thoughtworks: Thoughtworks is a global technology consultancy that provides custom software engineering, AI/ML, and digital transformation services to large enterprises. It is a broader incumbent relative to GenUI: larger scale, broader portfolio, and less specialization in agentic AI startups, but operates the same custom-software-services model and serves many of the same regulated verticals.
- Slalom: Slalom is a large global consulting firm with a dedicated AI and technology build practice serving Fortune 500 clients. It overlaps with GenUI at the enterprise 'skunk-works' innovation segment, with comparable services around AI strategy, prototyping, and production software delivery, but at materially larger scale.
Emerging players
- Inoxoft: Inoxoft is a custom software and AI/ML development company focused on building AI-driven applications, generative AI solutions, and data platforms for startups and mid-market firms. It is an emerging/emerging-mid player relative to GenUI with a similar service portfolio in agentic AI and custom development but a less established brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GenUI social profiles
Digital presenceGenUI financial estimates
Financial estimateRevenue estimate
Valuation estimate
GenUI leadership team
Management profileNumber of profiles
Profiles8 records
GenUI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GenUI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GenUI
What does GenUI do?
GenUI is a software development consultancy that functions as technical co-founders for companies building intelligent software. They deliver four core service lines: agentic AI application development combining LLMs with deterministic code, technical prototyping and design, product and UX development, and fractional CTO advisory. They also maintain open-source tools (S3P for Amazon S3 and Hooks for Redux) and publish educational tutorials on RAG pipelines and GraphRAG.
Is GenUI a public or private company?
GenUI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GenUI founded?
GenUI was founded in 2009. It employs 101 to 250 people.
Where is GenUI based?
GenUI is headquartered in Seattle, United States, in the North America region.
How does GenUI make money?
One revenue line is on record: professional Services - Software Development Consulting.
Who are GenUI's main competitors?
Direct peers on record are Rootstrap, LeewayHertz, Hatchworks Technologies, Markovate, SoluLab, Itransition and Netguru. Broad incumbents are Thoughtworks and Slalom. Inoxoft is listed as an emerging player.
Does GenUI have an API?
No public API is recorded for GenUI.
What industry is GenUI in?
GenUI's product category is Software Development Consulting. Its primary akta.pro industry code is BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541511 and its SIC code is 7371.