What Entertainment Technology Partners does

Entertainment Technology Partners (ETP), founded in 2014 and headquartered in Orlando, Florida, operates as a strategic parent company and "Experience Technology Platform" for a network of seven wholly-owned sub-brands: LMG, LMG Touring & Entertainment, Systems Innovation, EventEQ, Pixl Evolution, The CoiL Learning Center, and knw. The portfolio collectively delivers lighting, audio, LED displays, content design, and immersive installations across live events, concert touring, corporate brand activations, cultural installations, and permanent technology environments in healthcare, education, and public spaces. ETP positions itself as "the operating system behind the interface," providing shared back-office services (finance, HR, legal, marketing, training, and culture support) to portfolio companies while preserving each brand's identity and customer relationships.

The platform's underlying technology combines specialized AVL (audio, video, lighting) production equipment and systems integration expertise, an RFID-driven inventory management system pioneered internally, and a client-facing enterprise application at order.lmg.net that provides role-based access and subscription billing for contracted services. AI and data analytics are referenced as internal scaling tools but are not productized. The company operates from seven offices across the US (Orlando, Las Vegas, Nashville, Lititz, Baltimore, Silicon Valley) and the UK (London), serving enterprise customers including Fortune 500 companies.

Revenue is generated through three primary streams: professional services for live events and permanent installations (the dominant stream, with the LMG brand alone reported at $100M+), application subscriptions via order.lmg.net on an annual billing cadence, and payment processing transaction fees. Go-to-market is sales-led through portfolio brands targeting enterprise clients via direct sales, supported by a multi-channel marketing mix spanning brand websites, HubSpot-driven email automation, Meta advertising, and thought-leadership assets such as Les Goldberg's "The Road Ahead" podcast. The company is privately held and founder-controlled by Les Goldberg (Founder/CEO/Chairman), with no external PE/VC ownership disclosed.

Name

Entertainment Technology Partners

Legal name

Entertainment Technology Partners, LLC

Website

https://etp.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Entertainment Technology Partners is a privately held parent company that operates seven sub-brands delivering lighting, audio, LED, and immersive technology for live events, concert touring, and permanent installations, serving Fortune 500 enterprise clients across the US and UK.

Ownership category

akta.pro rank

Product category

Live Event Technology Services

NAICS

Performing Arts Companies (7111), Software Publishers (5132)

SIC

Services-Amusement & Recreation Services (7900), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)

akta.pro secondary industries

Festival & Live Entertainment Brand Partnerships (MPAAAGAF), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Live event production
• Audiovisual services
• Concert touring services
• Systems integration
• Brand activation technology

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Application Subscriptions: ETP provides an application platform that clients contract for use, granting access to employees and third parties through user accounts with credentials. The application offers functionality as purchased by clients with role-based permissions.
2. Professional Services - Live Events: Portfolio companies provide lighting, audio, LED displays at scale, content design and immersive installations, permanent tech environment installation in education, healthcare, and public spaces.
3. Payment Processing: Processing payments for application subscriptions through Authorize.net service provider.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Entertainment Technology Partners is a strategic parent company that operates an Experience Technology Platform supporting a collective of seven independent brands — LMG, LMG Touring & Entertainment, Systems Innovation, EventEQ, Pixl Evolution, The CoiL Learning Center, and knw. — delivering show technology, video, audio, lighting, LED displays, content design, and permanent tech-environment installation services for live events, concert touring, immersive environments, brand activations, cultural installations, and corporate productions. ETP also runs a client-facing enterprise application platform (order.lmg.net) for ordering and managing contracted services with role-based user permissions.

Product overview

Entertainment Technology Partners (ETP) operates as an Experience Technology Platform — a strategic parent company supporting a network of independent brands that blend technology, design, and storytelling to create memorable experiences. The platform is not a single unified product but rather a collective structure consisting of seven sub-brands (LMG, LMG Touring & Entertainment, Systems Innovation, EventEQ, Pixl Evolution, The CoiL Learning Center, and knw.) plus a client-facing application platform (order.lmg.net). These brands work across live events, immersive environments, brand activations, cultural installations, and permanent technology environments in education, healthcare, and public spaces. ETP provides shared services including finance, HR, marketing, legal, training, and culture support that enable each brand to maintain its unique identity while benefiting from platform scale.

Differentiator

Problem solved

Functional benefit

Brands

• LMG: Show technology, video, audio, and lighting solutions provider for Fortune 500 companies and global live productions
• LMG Touring & Entertainment
• Systems Innovation
• EventEQ
• Pixl Evolution
• The CoiL Learning Center
• knw.

Products and services

• LMG A show technology, systems integration, and concert touring brand delivering video, audio, and lighting solutions for Fortune 500 companies and global live productions.
• LMG Touring & Entertainment A brand specializing in touring and entertainment production services that supports concert touring and large-scale live events with lighting, audio, and LED deployment at scale.
• Systems Innovation A brand focused on systems integration services, installing permanent technology environments in education, healthcare, and public spaces with technical planning and ongoing support.
• EventEQ A brand offering event technology solutions and services within the ETP portfolio.
• Pixl Evolution A brand focused on pixel and LED display technology and visual solutions for events and installations.
• The CoiL Learning Center ETP's industry education initiative dedicated to leadership development and career growth in the events and entertainment industry, providing training and workforce development programs.
• knw. A brand within the ETP portfolio supporting the collective of experience technology companies with creative production services.
• ETP Application (order.lmg.net) A client-facing enterprise application platform that lets contracted clients create users, grant role-based permissions, and manage their subscription to ETP services.

Quantifiable outcome

• LMG grew from $5,000 loan in 1984 to $100M+ industry leader

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Meta (Facebook)minorGTM or Marketing PartnerETP uses Meta advertising platforms to measure ad conversions and build audiences for targeted advertising campaigns. Cookies _fbp and _fbc track user interactions for marketing purposes.
• Oxford Brookes UniversityminorStrategic or Co-development PartnerPaul Hutton serves as a Visiting Industry Fellow at Oxford Brookes University, mentoring and inspiring the next generation of industry professionals in event technology. This partnership supports education and career development in the industry.
• University of Central Florida (UCF) Rosen College of Hospitality ManagementminorStrategic or Co-development PartnerDave John serves as an Adjunct Professor at UCF's Rosen College of Hospitality Management. Luz Batista also serves as an adjunct professor teaching Entertainment Finance at the same college. Partnership supports education and workforce development in the entertainment technology sector.
• AV AllianceminorStrategic or Co-development PartnerDave John is a founding member of the Education Advancement and Outreach Committee (EAOC) for AV Alliance, leading initiatives to expand career opportunities in the AVL industry worldwide.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Solotech: Major North American provider of AV, lighting, and video equipment for live events, tours, and corporate productions — directly comparable to LMG's core concert touring and corporate event work in scale and service mix.
• PRG (Production Resource Group): Global live event production services provider offering lighting, audio, video, and rigging — operates at similar scale and serves overlapping enterprise and touring clients across the same verticals as ETP portfolio brands.
• NEP Group: Worldwide outsourced technical production partner for broadcast and live events with shared services, LED walls, and lighting offerings that closely mirror ETP's portfolio across concerts, corporate, and broadcast.
• Encore Event Technologies: Leading event technology and AV services provider (formerly PSAV) for hotels, conventions, and corporate meetings — directly competes for the corporate event technology work that anchors LMG and EventEQ revenue.
• Freeman: Largest brand experience and event marketing company in North America, with event production, AV, and experiential services overlapping ETP's brand activation and live event capabilities end-to-end.
• GES (Global Experience Specialists): Provider of event experiences and exhibitions for trade shows and corporate events with audio/visual production services that overlap ETP's mid-market event and brand activation portfolio.

Regional players

• Christie Lites: North American lighting and LED video rental provider serving concert touring and live events with comparable gear inventory and touring service model to LMG Touring & Entertainment.

Others

• AV Alliance: International network of audio-visual service providers that aggregates member firms for cross-border event delivery — provides comparable ecosystem reach and serves many of the same enterprise clients as ETP portfolio brands.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/entertainment-technology-partners

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entertainment Technology Partners