What CASCO Pet does

CASCO Pet is a global designer, manufacturer, and installer of animal housing solutions serving veterinary practices, pet retail chains, educational institutions, and animal shelters. Founded in 1997 and headquartered in Horsham, UK, the company operates regional offices in the United States, Germany, Portugal, and Australia, with wholly-owned manufacturing consolidated at its purpose-built Centre of Excellence in Lousada, Portugal (opened September 2022). Its product portfolio spans four lines: (1) veterinary clinical housing led by WELLKennels and CAREKennels — glass-based alternatives to traditional stainless-steel cages with integrated heating, ventilation, lighting, and the globally patented DRC (Daylight/Recovery/Cleaning) Lighting System; (2) pet retail aquatic systems including freshwater, marine, coldwater, plant, and invertebrate displays; (3) pet retail small-animal, reptile, and bird enclosures; and (4) cabinetry and storage solutions for both veterinary and retail environments.

The company's commercial model combines one-time custom hardware sales with project-based design services (floor plans, 3D renders, walk-throughs), recurring maintenance service contracts (typically two services per year, discounted parts, priority call-out), and replacement parts. Pricing is project-quoted rather than list-priced, with no public price book. Go-to-market is consultative enterprise field sales through regional offices, supplemented by trade show presence (London Vet Show, VMX, WVC, Leipzig, AFVAC) and a Central Garden & Pet partnership for the US market. WELLKennels carry ISFM and Fear Free Preferred Product certifications, providing third-party clinical credibility that anchors premium positioning against incumbent stainless-steel cage suppliers.

The company is privately held with no disclosed parent, no external venture or private equity ownership signals, and is led by founder Matthew Bubear (CEO and Chief Vision Officer) alongside João Pedro Ricca (Chief Operating Officer – Europe). The competitive position rests on proprietary glass-and-lighting IP, ISFM/Fear Free certifications, 25+ years of domain expertise, in-house manufacturing capability, and a multi-country direct sales and service infrastructure — elements that create moderate defensibility in a niche, project-based B2B equipment market.

Name

CASCO Pet

Legal name

CASCO Europe Limited

Website

https://cascopet.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

CASCO Pet designs, manufactures, and installs custom animal housing solutions — including glass veterinary kennels, aquatic display systems, and small-animal enclosures — for veterinary practices, pet retailers, educators, and shelters across the UK, Europe, US, and Australia.

Ownership category

akta.pro rank

Product category

Animal Housing & Veterinary Enclosures

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Pet Gear & Feeding Station Organization (HSAFAJAJ)

akta.pro secondary industries

Pet Bedding, Crates & Carriers Retail (CRALAHAF), Pet Bedding, Furniture & Habitat Products Distribution (Beds, Crates, Aquariums) (CRAOAKAG)

Keywords

• Veterinary enclosures
• Pet retail habitats
• Animal housing solutions
• Clinical kennel systems
• Aquatic display systems

Headquarters

HQ city

Horsham

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Animal Enclosure Products: Sale of veterinary kennels, pet retail habitats (aquatic, small animal, reptile, bird enclosures), and cabinetry/storage solutions. Products are custom-designed and manufactured to customer specifications.
2. Design Services: Full design service including floor plans, 3D renders, and concept designs for veterinary practices, pet retail stores, and educational facilities.
3. Replacement Parts: Sale of replacement and spare parts for installed systems.
4. Maintenance Service Contracts: Annual maintenance contracts offering system servicing, filtration cleaning, discounted parts, and priority call-out treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CASCO Pet designs, manufactures, and installs animal housing solutions for veterinary practices, pet retail chains, educational institutions, and animal shelters. Its core offerings include glass-based clinical kennels (WELLKennels and CAREKennels) with patented DRC Lighting, pet retail aquarium racks and islands, small animal/reptile/bird enclosures, and custom cabinetry. The company also provides a Full Design Service (floor plans, 3D renders, project management) and aftermarket maintenance contracts.

Product overview

CASCO Pet is a global provider of animal housing solutions offering four main product lines: (1) Veterinary Clinical Housing featuring WELLKennels and CAREKennels glass enclosures with integrated heating, lighting, ventilation, and the patented DRC Lighting System; (2) Pet Retail Aquatic Systems including freshwater/marine aquarium racks, aquatic islands, coldwater ponds, plant displays, and invertebrate displays; (3) Pet Retail Small Animal, Reptile & Bird products including racks, islands, rabbit parks, reptile enclosures, and bird aviaries; and (4) Cabinetry & Storage Solutions for both veterinary and retail environments. The company also provides a Full Design Service and Service & Support packages. Founded in 1997, CASCO Pet operates globally with offices in UK, US, Germany, Portugal, and Australia, and manufactures in-house at its Portugal Centre of Excellence.

Differentiator

Problem solved

Functional benefit

Brands

• WELLKennels: Advanced glass veterinary kennels designed for clinical housing, featuring integrated heating, lighting, and ventilation for patient comfort and recovery.
• CAREKennels
• CASCOPure
• DRC Lighting System

Products and services

• WELLKennels Advanced glass clinical housing for veterinary practices providing stress-free patient containment with integrated heating, lighting, and ventilation. ISFM and Fear Free certified alternative to traditional stainless steel cages.
• CAREKennels Veterinary clinical kennel system providing smart alternatives to stainless steel kennels with enhanced patient comfort and operational efficiency.
• Dog Kennels Specialised dog enclosures for veterinary practices with options for various sizes and configurations.
• Cat Condos & Kennels Cat-friendly housing solutions for veterinary clinics designed to reduce feline stress and anxiety.
• Exotic Enclosures Specialised enclosures for exotic pets including reptiles and other non-traditional companion animals.
• Intensive Care Units Advanced critical care housing for seriously ill or injured pets requiring close monitoring and specialized environmental control.
• DRC Lighting System Patented three-mode lighting system (Daylight/white, Recovery/red, Cleaning/blue UVA) for veterinary clinical settings supporting circadian rhythm, non-disruptive night monitoring, and hygiene detection.
• Freshwater Aquarium Racks Tiered display systems for freshwater aquariums in pet retail environments.
• Marine Aquarium Racks Specialised display systems for marine/saltwater aquariums in pet retail environments.
• Aquatic Islands Central display units for aquatic animals in pet retail stores.
• Coldwater Ponds Display systems for coldwater fish and pond species in retail environments.
• Aquatic Plant Displays Specialised displays for aquatic plants in retail settings.
• Invertebrate Displays Display systems for aquatic invertebrates such as crustaceans and mollusks.
• Aquatic Systems for Distribution Centres & Wholesalers Large-scale aquatic display systems designed for distribution centres and wholesale operations.
• Small Animal Racks Tiered display systems for small mammals such as guinea pigs, hamsters, and gerbils.
• Small Animal Islands Central display islands for small mammals in pet retail environments.
• Rabbit Parks Spacious enclosures designed specifically for rabbits in retail settings.
• Reptile Racks Tiered systems for reptiles including snakes and lizards in educational and retail environments.
• Reptile Enclosures Specialised habitats for reptiles providing species-specific environmental controls.
• Bird Aviaries Enclosures for birds ranging from small parrots to larger species.
• Cabinetry for Pet Retail Customisable joinery solutions including reception desks, sales counters, impulse purchase displays, shop-in-shop units, and treat bars for pet retail spaces.
• Cabinetry & Storage Solutions for Veterinary Storage and organisation solutions for veterinary practices with spacious, soft-close cupboards and pull-out compartments.
• Full Design Service Expert design service providing floor plans, renders, 3D walk-throughs, and installation support for veterinary, retail, and educational animal housing projects.
• Service & Support Contracts After-sales support including helpdesk, spare parts ordering, pre-installation advice, maintenance checklists, and optional annual maintenance service contracts offering 2 services per year, system maintenance, discounted parts, and priority call-out treatment.
• CASCOPure Bacterial water treatment for commercial aquatic systems that improves water quality, reduces maintenance, and prevents toxic tank syndrome in freshwater and marine systems.

Quantifiable outcome

• Noise levels reduced from 95-115 decibels (typical metal kennels) to significantly lower levels with glass kennels
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Central Garden & PetcoreStrategic or Co-development Partner · 1 January 2017Strategic partnership announced in 2017 with US pet industry giant Central Garden & Pet, supporting CASCO Pet's expansion in the American market.
• HugglePets in the CommunityminorStrategic or Co-development PartnerCommunity partner supplying aquatic displays for sensory activity centre supporting mental health therapy and animal-assisted interventions.
• TherianminorChannel Partner/ Reseller/ DistributorAustralian veterinary equipment distributor handling CASCO Pet veterinary product sales in Australia via Unit 4, 26 Commercial Drive, Ashmore QLD 4214.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Shor-Line: Shor-Line is a US manufacturer of animal cages, kennels, and veterinary housing equipment — directly comparable to CASCO Pet's WELLKennels and CAREKennels product lines. Both serve veterinary clinics with stainless steel and specialty enclosures for clinical patient housing.
• Mason Company: Mason Company manufactures animal enclosures and housing for veterinary, research, and shelter applications — overlapping significantly with CASCO Pet's kennel, exotic, and small animal enclosure ranges for clinics and shelters.
• TriStar Vet: TriStar Vet designs and manufactures veterinary-specific cabinetry, kennels, and clinical housing solutions for companion animal hospitals. It competes with CASCO Pet in the premium veterinary clinic buildout segment.
• Technik Veterinary: Technik Veterinary is a UK-based manufacturer of stainless steel veterinary cages and clinical housing — directly competing with CASCO Pet's CAREKennels and WELLKennels product families in the British and European vet clinic market.
• Suburban Surgical Co. Suburban Surgical manufactures veterinary and laboratory animal housing including cages, kennels, and stainless steel equipment. It overlaps with CASCO Pet's clinical housing range serving vet clinics and animal care facilities.
• Anpar (Animal Plastics / Anpar): Anpar is a UK-based manufacturer of animal cages, racks, and enclosures for veterinary, laboratory, and pet retail applications — directly comparable to CASCO Pet's kennel, rack, and small animal enclosure products.

Broad incumbents

• Midmark Corporation: Midmark is a large, established US veterinary and medical equipment manufacturer offering a broad portfolio including anesthesia, dental, and animal housing. It competes with CASCO Pet in the veterinary clinic fit-out space but as part of a much wider equipment range.
• Ferplast: Ferplast is a large European pet products manufacturer offering cages, enclosures, and accessories for pet retail. While more consumer-focused, it overlaps with CASCO Pet's pet retail habitat categories.
• Rolf C. Hagen (Hagen): Hagen is a global pet products manufacturer including aquarium systems (Fluval, Marina) that compete with CASCO Pet's aquatic rack and display product lines in the pet retail channel.

Emerging players

• Snyder Manufacturing: Snyder Manufacturing produces laboratory animal caging and housing, partially overlapping with CASCO Pet's clinical housing expertise though more skewed toward research/lab use cases than veterinary clinics.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CascoPet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASCO Pet