Metanoia Institute

What Metanoia Institute does

Metanoia Institute is a UK-registered educational charity and private limited company founded in 1984, headquartered in Ealing, West London, with 51-100 employees. It provides part-time, university-validated, professionally accredited training in counselling, psychotherapy, counselling psychology, and related disciplines, spanning undergraduate degrees (BSc in Humanistic Counselling), postgraduate taught programmes (MSc in Contemporary Person-Centred Psychotherapy, Gestalt Psychotherapy, Integrative Psychotherapy, and Creative Writing for Therapeutic Purposes), postgraduate diplomas, doctoral research programmes, and professional development pathways. All degrees are validated by Middlesex University, and the institute holds stacked accreditations from UKCP (lead accrediting body), BACP, BPS, HCPC, and EATA, with Office for Students registration in the Approved (Fee Cap) Category.

The institute's underlying technology infrastructure consists of standard educational tooling — a Moodle-based Virtual Learning Environment for course delivery, Microsoft SharePoint for the student intranet, HeIApply for admissions and payments, and Eventbrite for event management. Its clinical infrastructure is more differentiated: the in-house Metanoia Counselling and Psychotherapy Service (MCPS) is described as one of the largest providers in the London Borough of Ealing, serving over 300 clients annually and providing placement capacity for over 100 trainees. Programmes are delivered through blended learning combining weekend intensives at the Ealing campus and live online sessions. Clinical outcomes are measured using standardised instruments including the IAPT toolkit (PHQ9, GAD7), CORE 10, and working alliance assessments.

Revenue is generated through multiple streams: tuition fees (e.g., MSc at £7,750/year for 3-year part-time programmes totalling £23,250; UKCP Preparatory Year at £4,950), short courses and CPD events, NHS-funded PGDip placements commissioned by Health Education England, and clinical fees from the MCPS in-house clinic. The institute operates a hybrid go-to-market model combining direct-to-consumer recruitment (open events, introductory workshops, newsletter marketing, educational fairs) with a partnership-channel motion for NHS workforce training through joint application processes with NHS Talking Therapies services. Governance is exercised through a Board of Trustees, with executive leadership under CEO Dr Hannah Friend (appointed 2022), who is leading a strategic transformation including pursuit of Degree Awarding Powers.

Name

Metanoia Institute

Legal name

Metanoia Institute

Website

https://metanoia.ac.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Metanoia Institute is a UK educational charity founded in 1984, providing university-validated, professionally accredited part-time training in counselling, psychotherapy, and counselling psychology across undergraduate, postgraduate, and doctoral levels, serving aspiring practitioners, NHS workforce candidates, and CPD learners.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition Fees - Undergraduate Programmes: Full programme fees for BSc degree programmes in counselling and psychotherapy. Students can pay in full, through sponsor/employer arrangements, or via direct debit instalments.
2. Tuition Fees - Postgraduate Programmes: MSc programmes priced at £7,750 per year for 3-year part-time programmes (totalling £23,250). UKCP Preparatory Year additional £4,950. Postgraduate loans available through Student Finance England.
3. Short Courses and CPD: Introductory workshops, CPD events, and continuing professional development offerings with individual pricing per programme.
4. Clinical Services Revenue: Metanoia Counselling and Psychotherapy Service (MCPS) provides therapy to over 300 clients per year, generating revenue while providing clinical placement opportunities for trainees.
5. NHS-Funded Training Programme: Fully NHS-funded psychotherapeutic counselling pilot programme (PGDip). Trainees receive salaries while training, with funding from Health Education England.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Metanoia Institute is an educational charity that provides university-validated and professionally accredited part-time training programmes in counselling, psychotherapy, counselling psychology, and related disciplines, spanning undergraduate degrees, postgraduate diplomas and MSc programmes, and post-qualification professional development. It also operates the Metanoia Counselling and Psychotherapy Service (MCPS), an in-house clinic that delivers low-cost therapy to the community while providing supervised clinical placements for trainees, and the Here4You school-based counselling service.

Product overview

Metanoia Institute offers a comprehensive portfolio of professional training programmes in counselling, psychotherapy, and related psychological therapies. The portfolio spans undergraduate degrees (BSc in Humanistic Counselling), postgraduate taught programmes (MSc in Contemporary Person-Centred Psychotherapy, MSc in Gestalt Psychotherapy, MSc in Integrative Psychotherapy, MSc in Creative Writing for Therapeutic Purposes), postgraduate diplomas (PGDip Person-Centred Experiential Counselling for Depression), and professional development offerings (Certificate in Therapeutic Skills, Certificate/Diploma in Person-Centred Supervision, Clinical Supervision Training). All programmes are validated by Middlesex University and accredited by relevant professional bodies including UKCP, BACP, BPS, and HCPC. The Institute also operates the Metanoia Counselling and Psychotherapy Service (MCPS), an in-house clinic providing placement opportunities for trainees, and the Here4You school-based counselling service. Teaching is delivered primarily through weekend workshops in a blended format combining in-person and online learning, with supervised clinical placements integrated throughout training.

Differentiator

Problem solved

Functional benefit

Brands

• Here4You School Counselling Service: A school-based counselling service and co-founded by Dr Peter Pearce, providing counselling services in educational settings.

Products and services

• BSc (Hons) Humanistic Counselling A BACP-accredited undergraduate degree programme in humanistic counselling that prepares students to become professional reflexive practitioners, combining academic study with clinical skills development.
• MSc in Contemporary Person-Centred Psychotherapy A UKCP-accredited professional training programme in person-centred psychotherapy, integrating classical Rogersian foundations with contemporary developments, delivered over three years part-time.
• MSc in Gestalt Psychotherapy A UKCP and EAGT-accredited postgraduate programme in Gestalt psychotherapy emphasising awareness, creativity, and relational contact, with experiential group work and clinical placements.
• MSc Integrative Psychotherapy A professional training programme in integrative psychotherapy combining multiple therapeutic approaches with clinical practice and personal development.
• MSc in Creative Writing for Therapeutic Purposes A specialised postgraduate programme integrating creative writing with therapeutic practice, enabling practitioners to use writing as a medium for therapeutic intervention.
• PGDip Person-Centred Experiential Counselling for Depression (PCE-CfD) An NHS-funded postgraduate diploma in psychotherapeutic counselling for depression, a NICE-recommended evidence-based therapy delivered in partnership with NHS Talking Therapies services. Trainees receive salaries while training.
• Integrative Humanistic Psychotherapy Studies (UKCP Preparatory Year) A preparatory year programme for students without prior equivalent training, providing foundation-level education before progression to MSc programmes. Priced at £4,950.
• Certificate in Therapeutic Skills and Studies A foundation-level certificate introducing therapeutic skills and studies, serving as an entry point for prospective counselling and psychotherapy students.
• BSc One-Year Top Up An accelerated one-year top-up programme allowing students with prior qualifications to obtain a full BSc degree in therapeutic practice.
• PGCertHE (Postgraduate Certificate in Higher Education) Postgraduate Certificate in Higher Education for continuing professional development in therapeutic disciplines.
• Certificate/Diploma in Person-Centred Supervision Training programme for experienced practitioners to develop supervisory skills for overseeing other therapists and counselling professionals.
• Clinical Supervision Training Specialised training for qualified practitioners to become clinical supervisors in counselling and psychotherapy settings.
• Introductory Workshops Short introductory workshops providing foundational knowledge and experiential learning for individuals exploring counselling and psychotherapy as a career.
• CPD Events Continuing professional development events and seminars for qualified practitioners to maintain and enhance their therapeutic skills and knowledge.
• Metanoia Counselling and Psychotherapy Service (MCPS) An in-house clinic providing low-cost counselling and psychotherapy to the community while offering clinical placement opportunities for trainees. Currently one of the largest providers in the London Borough of Ealing, serving over 300 clients per year.
• Here4You School Counselling Service A school-based counselling service providing psychological support to young people in educational settings.

Quantifiable outcome

• 300+ clients served annually through MCPS
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NHS Talking Therapies ServicescoreStrategic or Co-development Partner · 1 September 2022Metanoia is one of three national approved workforce education providers delivering the NHS-funded psychotherapeutic counselling pilot programme. The PGDip in Person-Centred Experiential Counselling for Depression was launched in September 2022, developed to expand access to talking therapies within the NHS and increase workforce diversity.
• Middlesex UniversitycoreStrategic or Co-development PartnerMetanoia degrees are validated by Middlesex University. The validation requires Metanoia to undergo regular quality assurance and review processes as a partner institution.
• UK Council for Psychotherapy (UKCP)coreStrategic or Co-development PartnerUKCP acts as the lead accrediting body for the PGDip programme jointly accredited by five professional bodies within the Partnership of Counselling and Psychotherapy Bodies (PCPB). UKCP CEO Jon Levett welcomed the programme extension as recognition of the need for greater patient choice.
• Health Education England (HEE)coreStrategic or Co-development PartnerCommissioned the PGDip programme to widen access to effective treatment and expand the NHS Talking Therapies workforce. Funded the development and delivery of the training programme.
• British Association for Counselling and Psychotherapy (BACP)coreStrategic or Co-development PartnerProfessional accreditation partner. Metanoia's National Curriculum for PCE-CfD was co-authored with BACP. BACP accreditation supports graduate registration.
• Partnership of Counselling and Psychotherapy Bodies (PCPB)coreStrategic or Co-development PartnerFive professional bodies within PCPB jointly accredit the PGDip programme, ensuring comprehensive professional recognition for graduates across multiple therapy modalities.
• British Psychological Society (BPS)minorStrategic or Co-development PartnerProfessional accreditation partner for counselling psychology programmes. Metanoia is an HCPC-approved provider with BPS affiliation.
• Health and Care Professions Council (HCPC)minorStrategic or Co-development PartnerRegulatory accreditation partner ensuring graduates meet professional standards for practice as counselling psychologists and other regulated professions.
• European Association for Gestalt Therapy (EAGT)minorStrategic or Co-development PartnerEuropean accreditation for Gestalt psychotherapy programmes, pending approval for MSc Gestalt Psychotherapy.
• Ealing Local CommunityminorOthersMetanoia provides accessible therapy to the Ealing community through MCPS, which offers services to over 300 clients annually at lower cost than private therapy.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New School of Psychotherapy and Counselling (NSPC): NSPC is a long-established London-based training institute offering postgraduate psychotherapy and counselling programmes accredited by UKCP and other bodies. It is directly comparable to Metanoia as a specialist psychotherapy training provider with similar programme mix, accreditation profile, and target student demographic.
• Tavistock and Portman NHS Foundation Trust: Tavistock and Portman is an NHS-affiliated training institution offering psychotherapy, counselling, and systemic practice training with strong NHS workforce development programmes. It is comparable to Metanoia as one of the few NHS-integrated psychotherapy training providers in the UK serving similar clinical training pathways.
• Regent's University London: Regent's University London offers postgraduate counselling and psychotherapy programmes, including humanistic and integrative pathways. It is directly comparable to Metanoia as a London-based private higher education provider offering accredited psychotherapy training to similar student segments.
• University of Roehampton: University of Roehampton's Department of Psychology offers BPS-accredited counselling psychology programmes and psychotherapy training at undergraduate and postgraduate levels. It competes with Metanoia for similar students seeking accredited psychology and psychotherapy degrees in London.
• City, University of London: City's Department of Psychology offers BPS-accredited counselling psychology doctoral training and related postgraduate pathways. It is comparable to Metanoia as a London-based provider of accredited counselling psychology training leading to HCPC registration.
• Birkbeck, University of London: Birkbeck offers postgraduate counselling and psychotherapy programmes with a long-standing humanistic and integrative tradition. It is comparable to Metanoia as a London institution serving working professionals through part-time, evening, and blended learning formats.
• Goldsmiths, University of London: Goldsmiths offers counselling and psychotherapy training within its Department of Social, Therapeutic and Community Studies. It is comparable to Metanoia as a London university offering accredited psychotherapy and counselling programmes targeting similar postgraduate student demographics.
• Minster Centre: The Minster Centre is a London-based charity offering UKCP-accredited psychotherapy and counselling training with an integrative, humanistic orientation similar to Metanoia. It is directly comparable as a long-standing specialist psychotherapy training charity serving overlapping student segments in the London market.

Broad incumbents

• Metanoia-linked Middlesex University: Middlesex University validates Metanoia's degrees and is a large London public university offering a broad portfolio of health, psychology, and education programmes. It is comparable to Metanoia as a degree-validating institution with overlapping accreditation pathways, though Middlesex operates at far greater scale across many disciplines.

Others

• British Association for Counselling and Psychotherapy (BACP): BACP is the UK's largest professional body accrediting counsellors and psychotherapists, and a direct accreditation partner of Metanoia. It is adjacent rather than competitive, as BACP sets standards and accredits training programmes including Metanoia's, while Metanoia delivers against those standards.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/metanoia_inst

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metanoia Institute