New Era Energy
New Era Energy is an independent provider of high-quality commercial fuels and lubricants.
- Company typePrivate
- Founded1919
- HeadquartersHarlow, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What New Era Energy does
New Era Energy is an independent provider of high-quality commercial fuels and lubricants.
New Era Energy firmographics
Firmographics- Name
- New Era Energy
- Legal name
- New Era Fuels Limited
- Website
- https://newera-energy.co.uk
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- New Era Energy is an independent provider of high-quality commercial fuels and lubricants.
- Ownership category
- akta.pro rank
Where New Era Energy is headquartered
LocationHeadquarters
- HQ city
- Harlow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices13 records
Markets served
New Era Energy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fuel Products Sales: Sale of fuel products including DERV/White Diesel, HVO, GTL Fuel, Domestic Heating Oil, Industrial Heating Oil. Sold in bulk (up to 36,000L), IBCs, barrels, and 20L FuelBoxes. Revenue generated from product sales with pricing based on quantity ordered.
- Oils & Lubricants Sales: Sale of premium oils and lubricants for industrial and commercial applications. Includes distribution partnerships with 77 Lubricants (exclusive UK distributor) and Petronas Lubricants (only UK Super Distributor).
- Diesel Dye Security: Dyed diesel product to prevent on-site fuel theft, sold in various packaging formats
- Environmental Services: Fuel testing, storage tank surveying, fuel polishing, and storage tank cleaning services through New Era Environmental
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bulk fuel orders (1000L-36000L) - best unit pricing |
| Unit Pricing | Pay-as-you-go | IBC orders (1000L) - mid-tier pricing |
| Unit Pricing | Pay-as-you-go | Barrel/Drum orders (200L) - higher unit price |
| Unit Pricing | Pay-as-you-go | FuelBox (20L) - smallest unit option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
New Era Energy product offering
Product offeringCore offering
New Era Energy is a UK fuel, oils, and lubricants distributor, supplying commercial diesel (DERV), HVO and GTL sustainable fuels, kerosene and gas oils, AdBlue, and a range of branded lubricants and greases. The company delivers fuel directly to commercial sites and domestic properties via its own tanker fleet, provides ancillary environmental services (fuel polishing, tank inspection, water detection, fuel uplift, and fuel sampling), and distributes its proprietary FuelBox bag-in-box dispensing system through a network of stockists.
Product overview
New Era Energy is a UK-based fuel distributor offering a comprehensive portfolio of fuel products and services. The core offering consists of traditional and alternative fuels (HVO, DERV/White Diesel, GTL, Domestic Heating Oil, Industrial Heating Oil, AdBlue®) supplemented by oils and lubricants. The company operates as a single unified product/service offering with distribution services, tank telemetry technology, and environmental services as supporting capabilities. The FuelBox bag-in-box system and partnerships with 77 Lubricants and Petronas Lubricants represent key sub-brands and distributorships. The company delivers via a fleet of over 50 fuel tankers from multiple depots across the UK, with tank telemetry and vehicle telematics used to optimize deliveries.
Differentiator
Problem solved
Functional benefit
Brands
- FuelBox: A revolutionary pre-filled bag-in-box fuelling system, UN approved, available through over 2,000 stockists across the UK for plant hire, builders' merchants and construction industries.
Products and services
- HVO (Hydrotreated Vegetable Oil) Fuel
Quantifiable outcome
- Up to 90% CO2e reduction when using HVO fuel compared to conventional diesel
- +2 more outcomes
Companies that use New Era Energy
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
New Era Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
New Era Energy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Commercial Fuel Solutions LimitedcoreAcquired by New Era Energy in November 2024. Partnership marks a significant step in expanding leadership in sustainable fuelling. Combines New Era Energy's wide-reaching distribution network with Commercial Fuel Solutions' expertise in hydrogen and low-carbon AdBlue technologies, creating a dynamic team ready for the future of sustainable energy.
- 77 LubricantscoreExclusive UK distributor for 77 Lubricants, one of the largest independent lubricant manufacturers in Europe. Based in the Netherlands with annual production capacity of 130,000 tonnes and base oil storage capacity of 17 million litres. ISO 9001 certified with many OEM approvals.
- Petronas LubricantscoreOnly UK Super Distributor for PETRONAS Lubricants. Established in 2008, manufactures and markets automotive and industrial lubricants in over 80 markets globally. Owns 11 blending plants with combined production capacity of 615,000 metric tons/year. Partner of Mercedes AMG F1 team since 2010.
- Positive PlanetminorThird-party company that calculated Scope 1 and 2 emissions for New Era Energy's Carbon Reduction Plan in 2022
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
New Era Energy competitors and assessment
Company assessmentDirect peers
- Crown Oil & Lubricants: UK independent fuel and lubricants distributor offering white diesel, red diesel, heating oil and lubricants to commercial and domestic customers. Highly comparable to New Era on product mix, B2B account-led go-to-market and UK focus.
- WP Group: UK family-owned fuel distributor serving commercial, agricultural and domestic customers with DERV, kerosene and gas oil. Comparable in size, product range, regional depots and account-manager-led sales model.
- Watson Fuels: UK commercial fuel distributor with tanker delivery across England and Wales, supplying diesel, kerosene and lubricants to business customers. Direct competitor in the same bulk-delivery B2B niche as New Era.
- Rix Petroleum: UK fuel and heating oil distributor with a strong regional depot footprint in the Midlands and North. Overlaps with New Era on commercial bulk diesel and domestic heating oil delivery to similar customer profiles.
- Pace Fuelcare (Pace Petroleum): UK independent commercial fuel distributor supplying diesel, heating oil and lubricants to industrial and agricultural customers. Comparable mid-market direct competitor to New Era in regional B2B bulk fuel delivery.
- Suttons Group: UK fuel and oil distributor with depots serving commercial and domestic customers across England. Overlapping bulk diesel, kerosene and lubricants product range with New Era, competing on similar account-based commercial contracts.
Broad incumbents
- Certas Energy: Largest UK fuel distributor, part of DCC Energy, operating a national forecourt and commercial fuels network. Competitor to New Era in B2B commercial fuels with vastly broader scale and a more diversified portfolio.
- DCC Energy: Parent of Certas Energy and one of Europe's largest downstream energy distribution groups. Indirectly competes with New Era through its UK commercial fuels and home heating oil divisions, while operating across a far broader European product and geographic footprint.
- Gulf Oil UK: Globally branded lubricants and fuels company with UK commercial lubricants and bunker operations. Comparable to New Era's lubricants distribution arm and competes in the broader UK commercial fuels market via B2B supply.
- TotalEnergies UK Commercial Fuels: Integrated major operating commercial fuels, EV charging and lubricants businesses in the UK. Competitor to New Era in B2B diesel and HVO supply, but with a far broader portfolio spanning upstream, retail and emerging low-carbon mobility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
New Era Energy social profiles
Digital presenceNew Era Energy compliance and trust
Trust signalCompliance18 records
New Era Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Era Energy leadership team
Management profileNumber of profiles
Profiles2 records
New Era Energy subsidiaries and ownership
Company hierarchySubsidiaries1 record
New Era Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Era Energy M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Era Energy
What does New Era Energy do?
New Era Energy is a UK fuel, oils, and lubricants distributor, supplying commercial diesel (DERV), HVO and GTL sustainable fuels, kerosene and gas oils, AdBlue, and a range of branded lubricants and greases. The company delivers fuel directly to commercial sites and domestic properties via its own tanker fleet, provides ancillary environmental services (fuel polishing, tank inspection, water detection, fuel uplift, and fuel sampling), and distributes its proprietary FuelBox bag-in-box dispensing system through a network of stockists.
Is New Era Energy a public or private company?
New Era Energy is a private company. It is classified as family owned and is currently operating.
When was New Era Energy founded?
New Era Energy was founded in 1919. It employs 101 to 250 people.
Where is New Era Energy based?
New Era Energy is headquartered in Harlow, United Kingdom, in the Europe region.
How does New Era Energy make money?
Four revenue lines are on record. Fuel Products Sales are the primary driver. The others are oils & Lubricants Sales, diesel Dye Security and environmental Services.
Who are New Era Energy's main competitors?
Direct peers on record are Crown Oil & Lubricants, WP Group, Watson Fuels, Rix Petroleum, Pace Fuelcare (Pace Petroleum) and Suttons Group. Broad incumbents are Certas Energy, DCC Energy, Gulf Oil UK and TotalEnergies UK Commercial Fuels.
Does New Era Energy have an API?
No public API is recorded for New Era Energy.