Magnation Water Technologies
Magnation Water Technologies is a small Oakland-based water conservation and management technology firm founded in 2008, operating under the "Rain Like Water" brand to deliver environmentally sound water-saving products, though its current public footprint is limited to a brand website.
- Company typePrivate
- Founded2008
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Magnation Water Technologies does
Magnation Water Technologies is a privately held, micro-cap water-technology company founded in 2008 and headquartered in Oakland, California. The firm describes its mission as solving complex water challenges through innovative, environmentally sound, and cost-effective products, positioning its core technology in water conservation and management. Functional benefits cited include reducing water wastage and mitigating environmental impact from inefficient water usage, though no specific products, mechanisms, or technical components are disclosed in available source material.
The company operates under the consumer-facing brand "Rain Like Water" (rainlikewater.com), whose public presence is currently limited to a landing page with the tagline "Save Water, Save the Planet" and an email newsletter subscription form. The team consists of 1–10 employees led by CEO Mike Jenzeh and Co-founder/VP Marketing Stefanie Jenzeh. No pricing model, distribution channels, customer segments, named customers, partnerships, patents, certifications, or funding history are publicly disclosed, indicating either a very early-stage commercial posture or a sub-scale operating footprint relative to the company's 17-year tenure.
Magnation Water Technologies firmographics
Firmographics- Name
- Magnation Water Technologies
- Legal name
- Rain Like Water
- Website
- https://rainlikewater.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Magnation Water Technologies is a small Oakland-based water conservation and management technology firm founded in 2008, operating under the "Rain Like Water" brand to deliver environmentally sound water-saving products, though its current public footprint is limited to a brand website.
- Ownership category
- akta.pro rank
Magnation Water Technologies industry classification
Industry- Product category
- Water Treatment & Conservation
- NAICS
- Water Supply and Irrigation Systems (221310)
- SIC
- Water, Sewer, Pipeline, Comm & Power Line Construction (1623)
- akta.pro primary industry
- Water Reuse & Reclamation Infrastructure Construction (Recycled Water Systems) (IMAFAGAH)
- akta.pro secondary industry
- Groundwater Extraction, Treatment & Discharge (Pump-and-Treat, reinjection) (BPALAKAF)
Keywords
Where Magnation Water Technologies is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Markets served
Magnation Water Technologies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Marketing channels1 record
Magnation Water Technologies product offering
Product offeringCore offering
Magnation Water Technologies develops and supplies water conservation and management technology products designed to address complex water challenges. The company's offerings are positioned as innovative, environmentally sound, and cost-effective solutions for organizations and operators dealing with water efficiency, treatment, and resource management.
Differentiator
Problem solved
Functional benefit
Products and services
- Water Conservation and Management Technology Products
Companies that use Magnation Water Technologies
Customer profileIdeal customer profiles1 record
Magnation Water Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magnation Water Technologies partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Magnation Water Technologies competitors and assessment
Company assessmentBroad incumbents
- Xylem: Global water-technology major serving utility, industrial, and commercial customers with treatment, transport, and measurement solutions; broad incumbent reference for category economics and procurement expectations.
- Pentair: Large public water-treatment company with residential and commercial flow, filtration, and water-quality solutions; relevant incumbent benchmark for end-market and channel dynamics.
- Watts Water Technologies: Public manufacturer of water products including treatment, conservation, and quality systems for residential, commercial, and industrial use; broad incumbent competing across several of Magnation's target segments.
- Culligan: Global water-treatment company offering residential, commercial, and industrial conditioning and filtration systems; comparable end markets and product categories with much broader distribution.
- EcoWater Systems: Established water-treatment equipment manufacturer and dealer network serving residential and light-commercial customers with softening, filtration, and conditioning products; overlaps with Magnation in water-conditioning use cases at greater scale.
Direct peers
- Springwell Water Filtration Systems: Direct-to-consumer and trade-channel water-treatment company offering whole-house filtration and conditioning systems; comparable residential and small-commercial target customer.
- Pelican Water Systems: Sells residential and commercial water-filtration and conditioning products directly and through online channels; comparable product mix and go-to-market motion to Magnation.
- Hydropath Technology: Markets electronic/magnetic water conditioning devices for residential, commercial, and agricultural applications to reduce scaling and improve water efficiency — directly comparable technology and customer base to Magnation.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Magnation Water Technologies social profiles
Digital presenceMagnation Water Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnation Water Technologies leadership team
Management profileNumber of profiles
Profiles2 records
Magnation Water Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnation Water Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnation Water Technologies
What does Magnation Water Technologies do?
Magnation Water Technologies develops and supplies water conservation and management technology products designed to address complex water challenges. The company's offerings are positioned as innovative, environmentally sound, and cost-effective solutions for organizations and operators dealing with water efficiency, treatment, and resource management.
Is Magnation Water Technologies a public or private company?
Magnation Water Technologies is a private company. It is classified as family owned and is currently operating.
When was Magnation Water Technologies founded?
Magnation Water Technologies was founded in 2008. It employs 1 to 10 people.
Where is Magnation Water Technologies based?
Magnation Water Technologies is headquartered in Oakland, United States, in the North America region.
Who are Magnation Water Technologies's main competitors?
Broad incumbents on record are Xylem, Pentair, Watts Water Technologies, Culligan and EcoWater Systems. Direct peers are Springwell Water Filtration Systems, Pelican Water Systems and Hydropath Technology.
Does Magnation Water Technologies have an API?
No public API is recorded for Magnation Water Technologies.
What industry is Magnation Water Technologies in?
Magnation Water Technologies's product category is Water Treatment & Conservation. Its primary akta.pro industry code is IMAFAGAH, Water Reuse & Reclamation Infrastructure Construction (Recycled Water Systems), with a secondary code of BPALAKAF, Groundwater Extraction, Treatment & Discharge (Pump-and-Treat, reinjection). Its NAICS code is 221310 and its SIC code is 1623.