What Australian Mango Industry Association does

The Australian Mango Industry Association (AMIA) is the peak not-for-profit industry body for the Australian mango industry, founded in 2000 and headquartered at Brisbane Markets, Rocklea, Queensland. It operates on a subscription and statutory levy revenue model, with funding sourced from member subscriptions and grower levies administered through Hort Innovation (the grower-owned R&D corporation for Australian horticulture), supplemented by Australian Government contributions. Its membership comprises commercial mango growers across Queensland, Northern Territory, Western Australia and New South Wales, alongside associated supply chain businesses, packers, exporters, retailers, and industry professionals.

AMIA's core offerings span digital tools, compliance platforms, and content resources. The digital toolset includes the Australian Mangoes Spatial Hub (an interactive mapping platform developed with the University of New England's Applied Agricultural Remote Sensing Centre), the Fruitmaps Heat Units Calculator (developed with Central Queensland University), the Export Registration System with integrated MRL Search Platform (web and mobile application for protocol market compliance with China, Korea and USA), and NIR Dry Matter Testing calibration services. Content resources include the Mango Quality Assessment Manual (second edition, 2025), the Australian Mango Retail Guide (2025), the Understanding Mango Crop Nutrition Guide, the quarterly Mango Matters publication, and the My Mango and The Slice email newsletters.

AMIA does not sell physical products. Its revenue model is a mix of recurring member subscriptions, statutory R&D and marketing levies collected through Hort Innovation, Australian Government contributions, and ancillary fees such as the A$550 per-season export registration charge for protocol markets. Approximately 5% (~3,350 tonnes) of the Australian mango crop is exported annually, with key markets including New Zealand, Singapore, the UAE and Hong Kong, alongside ongoing market access negotiations for additional protocol markets. Notable commercial industry participants include Piñata Farms (Honey Gold), Manbulloo Limited (Kensington Pride), and Perfection Fresh Australia (Calypso).

Name

Australian Mango Industry Association

Legal name

Australian Mango Industry Association

Website

https://industry.mangoes.net.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The Australian Mango Industry Association (AMIA) is the not-for-profit peak industry body for the Australian mango industry, funded through grower levies, government contributions, and member subscriptions. It serves commercial mango growers and supply chain participants with industry resources, export compliance tools, and R&D coordination.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership subscriptions and grower levies: AMIA is funded through member subscriptions and statutory grower levies collected under the Hort Innovation framework. As a not-for-profit organisation, revenue is reinvested into industry development, research, marketing, market access, biosecurity, and communication programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AMIA is the peak not-for-profit industry body for the Australian mango industry, delivering industry-wide services funded through grower levies, government contributions, and member subscriptions. Its core offerings centre on industry representation, biosecurity, market access, export registration and compliance for protocol markets (China, Korea, USA), R&D coordination, and a suite of resources, publications, and digital tools (Export Registration System with MRL Search Platform, Australian Mangoes Spatial Hub, Fruitmaps, NIR Dry Matter Testing) distributed to mango growers, packers, wholesalers, exporters, and retailers.

Product overview

AMIA operates as a not-for-profit industry association providing a platform of resources, tools, and publications for the Australian mango industry. The core offerings include the Export Registration System with integrated MRL Search Platform (a web and mobile application for managing export compliance), the Australian Mangoes Spatial Hub (mapping tool), and Fruitmaps (heat units calculator). Supporting these digital tools are numerous publications and guides including Mango Matters (quarterly publication), Australian Mango Retail Guide, Mango Quality Assessment Manual, and the Understanding Mango Crop Nutrition Guide. The association also provides access to research resources, supply chain management tools, and member-only content through its online Members Hub.

Differentiator

Problem solved

Functional benefit

Brands

• Calypso® Mangoes: A branded proprietary mango variety marketed by Perfection Fresh Australia, one of the mango varieties listed in the exporter directory.

Products and services

• Export Registration System with MRL Search Platform Online registration and compliance system for registering orchards and packhouses for export to protocol markets (China, Korea, USA), integrated with an MRL Search Platform to help growers and packhouses avoid residue-related export rejections. Available via web and a dedicated mobile app (Exports Online) for iOS and Android.
• Australian Mangoes Spatial Hub Interactive mapping platform that gives the mango industry a single point of access to mapping tools, including the National Mango Tree Crop Map Dashboard. Developed with the University of New England's Applied Agricultural Remote Sensing Centre.
• Fruitmaps Heat Units Calculator Online calculator that estimates mango harvest date based on heat sums and flower stage for all commercial mango varieties, developed by Central Queensland University in collaboration with AMIA and Hort Innovation.
• NIR Dry Matter Testing Near-infrared spectroscopy service for non-destructively predicting mango dry matter as an indicator of fruit maturity and eating quality, including calibration services for Felix Produce Quality Meters.
• Australian Mango Retail Guide Comprehensive best-practice guide for retailers covering handling, display, ripening, temperature management, varietal characteristics, and merchandising of Australian mangoes to optimise fruit quality and sales.
• Mango Quality Assessment Manual (Second Edition) Updated second-edition manual providing a practical framework for assessing post-harvest quality of Australian mangoes, including photographs and descriptions of existing and emerging quality defects for supply-chain quality evaluation.
• Mango Matters (Quarterly Publication) AMIA's quarterly flagship publication delivering industry updates, news, research outcomes, and new resources to members and subscribers in the Australian mango industry.
• Australian Mangoes Export Brochure Brochure providing an overview of the Australian mango industry, covering key production regions, leading varieties, export markets, and nutritional benefits.
• Understanding Mango Crop Nutrition Guide Comprehensive guide compiling key information on mango crop nutrition, supporting growers with effective management of nitrogen, potassium, boron, calcium, and soil pH.
• AMIA Industry Membership Recurring membership program for mango growers, associated businesses, and industry people, delivering access to the Members Hub, exclusive resources, market data, export registration services, and industry representation funded by member subscriptions and grower levies.

Quantifiable outcome

• Export rejections due to MRL non-compliance can be prevented through the AMIA MRL Search Platform integrated with the Export Registration System.
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Hort InnovationcoreStrategic or Co-development PartnerHort Innovation is the grower-owned, not-for-profit R&D corporation for Australian horticulture. It co-funds and manages the Mango Fund, which invests grower levies and Australian Government contributions in research, development, and marketing programs for the mango industry. AMIA collaborates on projects such as Building Best Management Practice Capacity for the Australian Mango Industry (MG17000) and Serviced Supply Chains II (AM21000).
• Queensland Department of Primary Industries (QDPI)coreStrategic or Co-development PartnerQDPI conducts research and development on mango supply chains, postharvest quality, disease management, and AgTech in collaboration with AMIA and under Hort Innovation mango fund projects. Key projects include the Serviced Supply Chains II (AM21000) project focused on temperature management and shelf life improvement.
• Northern Territory Department of Agriculture and Fisheries (NT DAF)coreStrategic or Co-development PartnerNT DAF collaborates on supply chain research, mango disease management, and the Mango Twig Tip Dieback (MTTD) project. It is a co-investor in the Serviced Supply Chains II project alongside QDPI, DPIRD WA, DEECA Victoria, Piñata Farms, and Summerfruit Australia.
• Department of Agriculture, Fisheries and Forestry (DAFF)coreOthersDAFF manages export protocols for protocol markets (China, USA, Korea) and conducts audits of registered orchards and packhouses. AMIA's export registration system is integrated with DAFF's MICoR database and the Export Application Website.
• University of New England - Applied Agricultural Remote Sensing Centre (AARSC)supportingTechnology or IntegrationAARSC developed and supports the Australian Mangoes Spatial Hub, a mapping tool providing a single point of access to interactive mapping tools for the mango industry, including the National Mango Tree Crop Map Dashboard.
• Central Queensland University (CQU)supportingStrategic or Co-development PartnerCQU collaborated on the Fruitmaps heat units calculator and conducted NIR device calibration research for dry matter assessment in mangoes, in partnership with AMIA and Hort Innovation.
• Piñata Farms Pty LtdcoreStrategic or Co-development PartnerPiñata Farms (owner of the Honey Gold mango brand) co-invested in the Serviced Supply Chains II project, partnering with QDPI and NT DAF to trial real-time temperature monitoring and improve supply chain quality management.
• Plant Health AustraliasupportingStrategic or Co-development PartnerPlant Health Australia collaborated with AMIA and the Queensland Government to produce the Orchard Biosecurity Manual for the Australian Mango Industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Mango Industry Association