What Armour Cybersecurity does

Armour Cybersecurity is a Toronto-based, privately-held cybersecurity services firm founded in 2018 that delivers advisory, professional, managed, and incident response services to SMB and mid-market organizations across regulated industries. Its service portfolio spans strategic advisory (board guidance, cyber roadmaps, compliance readiness, cyber insurance advisory), professional services (penetration testing, vulnerability assessment, GRC, identity and privileged access management, cloud security), managed services (vCISO, cyber awareness training, vulnerability management, 24/7 SOC, threat intelligence), and 24/7 incident response aligned to NIST 800-61, Cyber Kill Chain, and MITRE ATT&CK. Productized offerings include the Armour 360 managed package, an Integrated Compliance Audit Program that maps ISO 27001, SOC 2, and NIST CSF through a single control set, the Zero Dollar IR Retainer, M365 Security Optimization, the Secure AI Adoption Program, and Hacker Lens, a free credit-score-style risk assessment tool.

The business model combines professional services engagements, recurring managed security retainers, subscription-style IR retainers, and emergency incident response billing, with quote-based pricing and no publicly disclosed rates. Go-to-market is sales-led: direct sales to SMBs and mid-market through consultation bookings (including a free Hacker Lens lead magnet) and enterprise sales supported by senior consultants, complemented by a formal channel partner program for MSPs, VARs, system integrators, and independent sales representatives offering referral, reseller, white-label, and co-managed models. Geographic reach spans Canada, the United States, the Caribbean (via a 2023 partnership with The Security Centre in the Cayman Islands), and Latin America (documented Ecuador engagement), with vertical depth across finance, healthcare, legal, manufacturing, gaming, accounting, real estate, and nonprofit sectors.

The firm was founded by military intelligence veterans and counts senior advisors with backgrounds at PwC, KPMG, Deloitte, EY, and Mandiant. Leadership includes CEO and co-founder David Chernitzky, CSO Arani Adhikari, Senior Consultant Sai Darshant, and Cybersecurity Manager Andrés Gómez. The company claims 260+ clients, a 97% client retention rate, experience across 52+ industries, and 80+ vetted cybersecurity technology partnerships, though revenue, funding, and headcount time series are not disclosed.

Name

Armour Cybersecurity

Legal name

Armour Cybersecurity

Website

https://armourcyber.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Armour Cybersecurity is a Toronto-based, privately-held cybersecurity services firm founded in 2018 that delivers advisory, professional, managed, and incident response services to SMB and mid-market organizations across finance, healthcare, legal, manufacturing, gaming, and other regulated industries.

Ownership category

akta.pro rank

Product category

Cybersecurity Services

NAICS

Other Computer Related Services (541519), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Vulnerability Management & Penetration Testing Services (BPAEADAD)

akta.pro secondary industries

Cybersecurity Architecture & Security Integration (BPAEAAAL), Cybersecurity Training & Awareness Programs (BPAEANAF), Incident Reporting, Response & Cyber Hygiene Drills (EDABAGAI), Cyber Risk Management Services (Pre-Breach Services bundled with Insurance) (FSAJAOAO)

Keywords

• Cybersecurity services
• Managed security services
• Incident response
• Penetration testing
• Compliance audit

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advisory Services: Strategic cybersecurity guidance including board advisory, cyber strategy roadmap development, cybersecurity posture assessments, compliance readiness, privacy risk management, supplier risk management, and cyber insurance advisory.
2. Professional Services: Best-in-class cybersecurity expertise including penetration testing, vulnerability assessment, GRC, identity and privileged access management, endpoint protection, network protection, DevSecOps, and cloud security.
3. Managed Security Services: Recurring managed security services including vCISO, cyber awareness training, vulnerability management, SOC, and cyber threat intelligence. Delivered as fully managed services under retainer arrangements.
4. Incident Response Retainer: Pre-arranged incident response retainer guaranteeing response time, pre-negotiating rates, and reserving capacity. Includes pre-incident hours for IR plan development, tabletop exercises, and IR readiness assessments.
5. Emergency Incident Response: Reactive incident response services for organizations under active attack, billed as emergency engagements with 24/7 activation capability.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Armour Cybersecurity provides end-to-end cybersecurity services spanning advisory (board advisory, cyber strategy, posture assessments, compliance readiness), professional (penetration testing, vulnerability assessment, GRC, cloud security), managed (vCISO, SOC, awareness training, threat intelligence), and 24/7 incident response (forensics, containment, breach recovery). Service delivery is anchored on the Armour 360 managed package and supplemented with specialized programs including an Integrated Compliance Audit Program, M365 Security Optimization, Secure AI Adoption Program, Zero Dollar IR Retainer, and proprietary tooling such as Hacker Lens and dark web monitoring.

Product overview

Armour Cybersecurity is a cybersecurity services firm offering a comprehensive portfolio of managed protection, advisory, professional, and incident response services. The core offering is the Armour 360 Package, a fully-managed cybersecurity services umbrella that includes continuous monitoring, dark web monitoring, AI-powered social engineering prevention, vulnerability management, and 24/7 SOC operations. The portfolio includes specialized programs for compliance (Integrated Compliance Audit Program), Microsoft 365 security (M365 Security Optimization), AI adoption security (Secure AI Adoption Program), and pre-positioned incident response (Zero Dollar IR Retainer). Service delivery spans Advisory Services (strategic guidance, board advisory, cyber roadmap), Professional Services (penetration testing, vulnerability assessment, GRC, cloud security), Managed Services (vCISO, SOC, threat intelligence, awareness training), and Incident Response Services (24/7 breach response, digital forensics, recovery). The Channel Partner Program enables MSPs and VARs to resell and deliver these services under their own brand.

Differentiator

Problem solved

Functional benefit

Brands

• Armour 360 Package: Comprehensive managed cybersecurity services package covering continuous monitoring, threat detection, and response capabilities.
• Integrated Compliance Audit Program
• M365 Security Optimization
• Secure AI Adoption Program
• Zero Dollar IR Retainer
• Hacker Lens
• Beyond the Breach

Products and services

• Armour 360 Package A comprehensive managed cybersecurity services package providing continuous monitoring, rapid threat response, vulnerability management, dark web monitoring, AI-powered social engineering prevention, and 24/7 SOC operations for SMB and mid-market organizations needing enterprise-grade protection.
• Integrated Compliance Audit Program A unified compliance approach that addresses multiple frameworks including ISO 27001, SOC 2, and NIST CSF simultaneously through one coordinated set of controls, one evidence collection infrastructure, and one team, eliminating duplicated effort across separate compliance programs.
• M365 Security Optimization Security optimization services for Microsoft 365 environments addressing configuration, threat protection, and compliance within the Microsoft ecosystem.
• Secure AI Adoption Program A specialized program to help organizations securely adopt AI technologies while managing associated cybersecurity risks, including strategies for addressing AI-driven threats.
• Zero Dollar IR Retainer A pre-positioned incident response relationship that establishes response capability before an incident occurs, with reserved capacity, pre-negotiated rates, and no ongoing retainer cost for qualifying organizations.
• Cybersecurity for High Net Worth Individuals Specialized cybersecurity services tailored for high net worth individuals, addressing personal digital security, privacy protection, and asset protection needs.
• Advisory Services Strategic cybersecurity guidance including board advisory, cyber strategy and roadmap development, cybersecurity posture assessments, compliance readiness assessments, privacy risk management, supplier risk management, and cyber insurance advisory.
• Professional Services Implementation-focused cybersecurity expertise including penetration testing, vulnerability assessment, identity and privileged access management, endpoint protection, network protection, DevSecOps, cloud security, and GRC services.
• Managed Services Recurring fully-managed cybersecurity services including vCISO, cyber awareness training, vulnerability management, 24/7 Security Operations Center (SOC), and cyber threat intelligence.
• Incident Response Services 24/7 emergency incident response, digital forensics, and breach recovery aligned with NIST 800-61 framework, covering forensic investigation, containment, eradication, recovery, threat actor mapping, and post-incident review across nine response domains.
• Breach Response Services Expert-led incident response providing immediate containment, evidence preservation, parallel investigation, stakeholder communication support, eradication and recovery, and post-incident review for organizations experiencing active cyberattacks.
• Channel Partner Program Partnership program for MSPs, VARs, system integrators, and independent sales representatives to deliver enterprise-grade cybersecurity services to their clients under referral, resale, white-label, or co-managed engagement models.

Quantifiable outcome

• 97% client retention rate
• +6 more outcomes

Named customers10 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• The Security Centre (TSCL)coreChannel Partner/ Reseller/ Distributor · 25 July 2023Armour Cybersecurity partnered with The Security Centre (TSCL), a comprehensive security service provider in the Cayman Islands, to deliver enterprise-grade cybersecurity services to Cayman Islands businesses and SMEs. The partnership integrates Armour's full cybersecurity portfolio (advisory, implementation, managed, and incident response services) with TSCL's local knowledge and physical security offerings. TSCL's customers gain access to cybersecurity defenses previously unavailable locally, while Armour expands its regional presence in the Caribbean.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• eSentire: Waterloo, Ontario-based MDR/MSSP serving mid-market organizations with 24/7 SOC, threat hunting, and incident response. Directly comparable to Armour Cybersecurity in target segment, Canadian roots, and services-led delivery model.
• TrustedSec: U.S.-based cybersecurity consulting firm providing penetration testing, incident response, and advisory. Comparable to Armour on professional services depth, founder-led culture, and IR expertise.
• Herjavec Group: Toronto-based cybersecurity services firm founded by a Shark Tank personality, providing managed security, identity, and advisory services to mid-market and enterprise. Closely comparable to Armour on geography, scale, and full-service portfolio.
• Expel: MDR provider combining managed detection, incident response, and a transparent cloud platform for mid-market and enterprise. Comparable to Armour on managed IR delivery and mid-market customer focus.
• Arctic Wolf: U.S.-headquartered MDR provider serving SMBs and mid-market with a concierge security operations model. Closely comparable to Armour 360 in delivering outsourced SOC and managed security outcomes for organizations without internal security teams.
• Huntress: SMB-focused managed detection and response platform with strong MSP channel distribution. Comparable to Armour in target market, managed services model, and channel-led GTM.
• GoSecure: Canadian-headquartered MSSP offering managed detection and response, professional services, and incident response to mid-market organizations. Overlaps with Armour on target customer, service mix, and North American delivery model.

Broad incumbents

• Mandiant (Google Cloud): Global incident response and threat intelligence leader, now part of Google Cloud. Overlaps with Armour on IR methodology and is explicitly named as an advisor lineage for Armour's founders — a direct competitive threat on larger engagements.
• Secureworks: Global MSSP offering managed detection, IR, and compliance services to mid-market and enterprise. Comparable to Armour on service portfolio but operates at materially larger scale and brand recognition.
• KPMG Cybersecurity Services: Big Four advisory cybersecurity practice offering GRC, IAM, and managed security. Comparable to Armour's advisory and compliance services, but operating at vastly larger scale — and one of the firms whose alumni sit on Armour's senior advisor bench.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/armourcyber
• LinkedInlinkedin.com/company/armourcyber/?viewAsMember=true
• Instagraminstagram.com/armourcyber
• Xx.com/ArmourCyberSec

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armour Cybersecurity