VicScreen
VicScreen is Victoria's government screen development agency, funding film, television, and digital games projects through grants, incentives, and training programs. It serves Victorian production companies, game studios, and screen practitioners via programs such as the Victorian Production Fund, Screen Incentive, and Play Now Melbourne games market.
- Company typePrivate
- Founded2001
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VicScreen does
VicScreen is the Victorian Government's statutory screen development agency, headquartered in Melbourne, operating under the Minister for Creative Industries. Formerly known as Film Victoria and rebranded in 2023, it manages a portfolio of funding, incentive, training, and infrastructure programs covering film, television, digital games, and emerging formats such as VR, AR, and XR. Core instruments include the Victorian Production Fund (up to A$500,000 per screen project, up to A$300,000 per stage and A$500,000 per project for games), the Victorian Screen Incentive (up to 10% of Qualifying Victorian Expenditure for games projects spending at least A$500,000), Development On Demand, the Skills Development suite, and the Screen Culture Program (A$5,000 to A$50,000 grants).
VicScreen is funded entirely through Victorian Government appropriations and does not sell commercial products; rather, it distributes grants and incentives to Victorian screen businesses and practitioners. Its customers are production companies, studios, game developers, and individual screen practitioners, with named beneficiaries including Massive Monster, Summerfall Studios, 60Forty Films, Werner Film Productions, and Princess Pictures. Beyond funding, the agency runs industry infrastructure and events, including the MASS games co-working space (A$2 million), GameChanger Academy (A$3.6 million, run by CG Spectrum), the Melbourne Screen Hub, and Play Now Melbourne, Australia's largest games market held during Melbourne International Games Week.
The agency is governed by a Board chaired by George Lekakis AO and led by CEO Caroline Pitcher, with recent senior appointments including Sacha Gregson as Director of Content and Talent. As a government entity, VicScreen's revenue model is appropriation-based rather than commercial, and its economic impact is catalytic: individual productions it supports, such as The Dispatcher (A$50 million boost, 1,668 jobs) and Fog City (A$60 million, 365 crew roles), generate multiples of the direct grant amounts. Distribution is via online grant applications (moving from SmartyGrants to the My VicScreen portal in July 2026), direct skills placements, and event-based delivery.
VicScreen firmographics
Firmographics- Name
- VicScreen
- Legal name
- VicScreen
- Website
- https://vicscreen.vic.gov.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VicScreen is Victoria's government screen development agency, funding film, television, and digital games projects through grants, incentives, and training programs. It serves Victorian production companies, game studios, and screen practitioners via programs such as the Victorian Production Fund, Screen Incentive, and Play Now Melbourne games market.
- Ownership category
- akta.pro rank
VicScreen industry classification
Industry- Product category
- Government Screen Development Funding
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- VFX Supervision & On-Set VFX Services (MPAHABAA)
- akta.pro secondary industries
- Game Development (Unity, Unreal, 2D/3D) (EDAMACAE), Digital Arts & Design (Graphic Design, Illustration, Animation) (EDAMAAAB)
Keywords
Where VicScreen is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
VicScreen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Government Screen Development Funding: VicScreen operates as Victoria's creative and economic screen development agency, funded through Victorian Government appropriations. It distributes funding through various programs including the Victorian Production Fund, Development On Demand, Digital Games programs, Skills Development, and production incentives. The agency generates economic activity by attracting productions that create jobs and inject spending into the local economy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Victorian Production Fund - Screen: 3-10% of project spend, capped at $500,000 |
| Other | Multi-year contract | Victorian Production Fund - Games: Up to $300,000 per stage, up to $500,000 per project |
| Other | Multi-year contract | Victorian Screen Incentive for Games: Up to 10% of Qualifying Victorian Expenditure |
| Other | Pay-as-you-go | Screen Culture Program: $5,000 to $50,000 grants |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
VicScreen product offering
Product offeringCore offering
VicScreen is Victoria's government screen development agency that distributes state funding through grants, production incentives, and skills development programs to support film, television, and digital games production in Victoria. It administers the Victorian Production Fund (Screen and Games), Victorian Screen Incentive, Development On Demand, Screen Culture Program, Skills Development programs, and hosts Play Now Melbourne, Australia's largest games market connecting developers with international publishers.
Product overview
VicScreen is Victoria's creative and economic screen development agency offering a comprehensive suite of funding and support programs for the screen industry. The portfolio includes Victorian Production Fund (Screen and Games) for production investment, Development On Demand for script development, Victorian Screen Incentive for attracting projects, Skills Development Programs for workforce development, Screen Events & Festivals support, International Travel support, and Play Now Melbourne as a games marketplace event. The agency also operates MASS (games coworking space), GameChanger Academy (training), Screen Careers (crew training), and Screen Culture Program (event funding). A new My VicScreen portal is launching July 2026 to replace the SmartyGrants system.
Differentiator
Problem solved
Functional benefit
Products and services
- Victorian Production Fund - Screen Investment program providing 3-10% of project spend, capped at $500,000, for Victorian production companies and key creatives producing film, television, online and VR projects with market attachment from distributors, broadcasters, or major online content providers.
- Victorian Production Fund - Games Funding program providing up to $300,000 per stage (Pre-Production, Production, Post-Production) and up to $500,000 per project for Victorian digital games companies developing games for PC, consoles, mobile, VR, AR, and XR platforms.
- Development On Demand Development funding program for writers and producers developing narrative fiction or documentary projects, including VR, intended for cinema, television, and online release platforms.
- Victorian Screen Incentive Production incentive offering up to 10% of Qualifying Victorian Expenditure to attract projects or packages of work to be made at Victorian games studios, available to projects spending at least A$500,000 on games production in Victoria.
- Skills Development Programs Suite of programs supporting Victorian screen industry workers with Industry Capability placements, Professional Attachments, Skills Registers, and Industry Development initiatives for career advancement in the screen industry.
- Screen Events & Festivals Support Funding and support program for screen events and festivals across Victoria that strengthen audience engagement and position Melbourne as a premier global screen destination.
- International Travel Support Support program enabling Victorian screen creators to travel to key international festivals and trade events to build global connections and promote their projects.
- Play Now Melbourne Australia's largest games market connecting local game developers with international publishers, platform holders, and investors during Melbourne International Games Week. In 2025, 78 developer teams pitched $44 million worth of projects to 21 publishers across 230 meetings.
- Screen Culture Program Grant program offering $5,000 to $50,000 in funding for screen events, film festivals, and digital games showcases that contribute to Victoria's arts and cultural ecosystem.
Quantifiable outcome
- 78 developer teams connected with 21 publishers at Play Now Melbourne 2025
- +5 more outcomes
Companies that use VicScreen
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
VicScreen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VicScreen partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- National Indigenous Television (NITV)coreJoint initiative with VicScreen and MIFF for Sovereign Shorts program supporting four First Peoples filmmakers to create documentaries exploring Treaty as lived experience. Films will premiere at MIFF and broadcast on NITV and SBS On Demand.
- Melbourne International Film Festival (MIFF)coreSovereign Shorts partnership: MIFF will host gala world premiere screening of four First Peoples documentaries exploring Victoria's Treaty with First Peoples. MIFF runs 6-23 August 2026.
- Massive MonsterflagshipVictorian Government through VicScreen partnered with Massive Monster (world-renowned studio behind Cult of the Lamb) to establish MASS, a new games co-working space in Collingwood. Massive Monster will run the facility and has established a matching $2 million investment fund for Victorian game developers. The partnership includes $2M Victorian Government investment plus Massive Monster's matching fund to support the next generation of developers.
- CG SpectrumcoreSpecialist training provider running GameChanger Academy, an Australian-first animation, VFX and games training provider backed by $3.6M Victorian Government investment. Will deliver world-leading training with mentoring from local and international experts.
- Melbourne Screen HubminorIndustry facility received $1.3M initial funding and $700K additional investment from VicScreen. Provides equipment storage, production office space, and community for film and TV crew and small businesses.
- ScreenSkills UK, BFI, BAFTAminorScreen Careers initiative leverages partnerships with UK screen industry bodies including ScreenSkills UK, BFI and BAFTA for training program development and industry best practices.
- Screen AustraliacoreFederal screen development body co-supports Play Now Melbourne and provides complementary funding to VicScreen's programs. Also partnered on Screen Careers initiative providing $1.4M combined funding over four years.
- Australian Children's Television Foundation (ACTF)minorCo-investor in Little Lunch: New Class children's series production alongside ABC, BBC and VicScreen.
- 60Forty Filmscore60Forty Films (executive producers of Slow Horses, Hijack) chose Victoria through VicScreen's Victorian Screen Incentive for The Dispatcher psychological drama series, filmed across regional Victoria.
- Docklands Studios MelbournecoreWorld-class production facility used by major productions including Fog City, Hotel Hotel Hotel Hotel, The Dispatcher, and Late Night with the Devil. VicScreen attracts productions to utilize the studio's first-class stages and virtual production capabilities.
- Summerfall StudiosminorMelbourne games studio received VicScreen support for Specialist Placements program, hosting junior talent placements for Stray Gods: The Roleplaying Musical development.
- Devolver DigitalcoreGlobal games publisher attending Play Now Melbourne 2026 to connect with Australian developers and acquire/publish games.
- thatgamecompanycoreFirst-time participant at Play Now Melbourne 2026, joining other major publishers to connect with Australian game developers.
- Jackbox GamescoreFirst-time participant at Play Now Melbourne 2026, expanding publisher presence at Australia's largest games market.
Scale indicators21 records
Recent moves10 records
Expansion highlights5 records
VicScreen competitors and assessment
Company assessmentDirect peers
- Telefilm Canada: Canada's federal cultural agency responsible for film, television, and digital media funding. Offers comparable production incentives and co-production support that competes with VicScreen for international productions seeking English-language filming destinations.
- Screen Tasmania: Tasmania's state-level screen development agency offering production incentives and screen culture funding. Smaller in scale than VicScreen but offers overlapping mandate of attracting productions and developing local screen industry.
- Screen Queensland: Queensland's state screen agency providing production incentives, games funding, and skills programs. Competes with VicScreen for Australian productions and offers comparable incentives for film, television, and interactive content.
- Screen Ireland: Ireland's national screen development agency providing production incentives, development funding, and skills programs. Highly comparable in structure and mandate, and a key international competitor for productions weighing incentive locations.
- Screen NSW: New South Wales' state-level screen development agency offering production incentives, development funding, and talent programs. Directly competes with VicScreen for Australian and international productions choosing between east-coast filming locations.
Broad incumbents
- BFI (British Film Institute): UK's national body for film and the moving image, administering significant screen incentives and cultural programs. VicScreen partners with BFI via ScreenSkills UK for skills development, making it both a peer and a collaborator.
- Screen Australia: Australia's federal screen funding body that co-invests with VicScreen on many programs including Screen Careers. Operates at national scale across all states rather than competing directly, but its funding decisions substantially shape the opportunity set VicScreen addresses.
Regional players
- Screen Scotland: Scotland's national screen agency offering production incentives, skills development, and screen culture funding. Geographic peer with comparable mandate of growing a national screen industry through targeted incentives and development support.
- New Zealand Film Commission: New Zealand's national screen development body offering production incentives and development funding. Trans-Tasman peer with comparable mandate focused on a smaller market, frequently compared to Australian state agencies in production attraction.
- Creative BC: British Columbia's provincial creative industries agency offering production incentives and screen industry support. Operates in a different geography but provides a comparable mix of film/TV/games funding programs and skills development initiatives.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
VicScreen social profiles
Digital presenceVicScreen financial estimates
Financial estimateRevenue estimate
Valuation estimate
VicScreen leadership team
Management profileNumber of profiles
Profiles12 records
VicScreen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VicScreen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VicScreen
What does VicScreen do?
VicScreen is Victoria's government screen development agency that distributes state funding through grants, production incentives, and skills development programs to support film, television, and digital games production in Victoria. It administers the Victorian Production Fund (Screen and Games), Victorian Screen Incentive, Development On Demand, Screen Culture Program, Skills Development programs, and hosts Play Now Melbourne, Australia's largest games market connecting developers with international publishers.
Is VicScreen a public or private company?
VicScreen is a private company. It is classified as state government owned and is currently operating.
When was VicScreen founded?
VicScreen was founded in 2001. It employs 11 to 50 people.
Where is VicScreen based?
VicScreen is headquartered in Melbourne, Australia, in the Oceania region.
How does VicScreen make money?
One revenue line is on record: government Screen Development Funding.
Who are VicScreen's main competitors?
Direct peers on record are Telefilm Canada, Screen Tasmania, Screen Queensland, Screen Ireland and Screen NSW. Broad incumbents are BFI (British Film Institute) and Screen Australia. Regional players are Screen Scotland, New Zealand Film Commission and Creative BC.
Does VicScreen have an API?
No public API is recorded for VicScreen.
What industry is VicScreen in?
VicScreen's product category is Government Screen Development Funding. Its primary akta.pro industry code is MPAHABAA, VFX Supervision & On-Set VFX Services, with a secondary code of EDAMACAE, Game Development (Unity, Unreal, 2D/3D). Its NAICS code is 512131 and its SIC code is 7812.