VicScreen

What VicScreen does

VicScreen is the Victorian Government's statutory screen development agency, headquartered in Melbourne, operating under the Minister for Creative Industries. Formerly known as Film Victoria and rebranded in 2023, it manages a portfolio of funding, incentive, training, and infrastructure programs covering film, television, digital games, and emerging formats such as VR, AR, and XR. Core instruments include the Victorian Production Fund (up to A$500,000 per screen project, up to A$300,000 per stage and A$500,000 per project for games), the Victorian Screen Incentive (up to 10% of Qualifying Victorian Expenditure for games projects spending at least A$500,000), Development On Demand, the Skills Development suite, and the Screen Culture Program (A$5,000 to A$50,000 grants).

VicScreen is funded entirely through Victorian Government appropriations and does not sell commercial products; rather, it distributes grants and incentives to Victorian screen businesses and practitioners. Its customers are production companies, studios, game developers, and individual screen practitioners, with named beneficiaries including Massive Monster, Summerfall Studios, 60Forty Films, Werner Film Productions, and Princess Pictures. Beyond funding, the agency runs industry infrastructure and events, including the MASS games co-working space (A$2 million), GameChanger Academy (A$3.6 million, run by CG Spectrum), the Melbourne Screen Hub, and Play Now Melbourne, Australia's largest games market held during Melbourne International Games Week.

The agency is governed by a Board chaired by George Lekakis AO and led by CEO Caroline Pitcher, with recent senior appointments including Sacha Gregson as Director of Content and Talent. As a government entity, VicScreen's revenue model is appropriation-based rather than commercial, and its economic impact is catalytic: individual productions it supports, such as The Dispatcher (A$50 million boost, 1,668 jobs) and Fog City (A$60 million, 365 crew roles), generate multiples of the direct grant amounts. Distribution is via online grant applications (moving from SmartyGrants to the My VicScreen portal in July 2026), direct skills placements, and event-based delivery.

Name

VicScreen

Legal name

VicScreen

Website

https://vicscreen.vic.gov.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

VicScreen is Victoria's government screen development agency, funding film, television, and digital games projects through grants, incentives, and training programs. It serves Victorian production companies, game studios, and screen practitioners via programs such as the Victorian Production Fund, Screen Incentive, and Play Now Melbourne games market.

Ownership category

akta.pro rank

Product category

Government Screen Development Funding

NAICS

Motion Picture Theaters (except Drive-Ins) (512131)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VFX Supervision & On-Set VFX Services (MPAHABAA)

akta.pro secondary industries

Game Development (Unity, Unreal, 2D/3D) (EDAMACAE), Digital Arts & Design (Graphic Design, Illustration, Animation) (EDAMAAAB)

Keywords

• Screen development funding
• Film production incentives
• Digital games grants
• Skills development programs
• Screen industry support

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Government Screen Development Funding: VicScreen operates as Victoria's creative and economic screen development agency, funded through Victorian Government appropriations. It distributes funding through various programs including the Victorian Production Fund, Development On Demand, Digital Games programs, Skills Development, and production incentives. The agency generates economic activity by attracting productions that create jobs and inject spending into the local economy.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

VicScreen is Victoria's government screen development agency that distributes state funding through grants, production incentives, and skills development programs to support film, television, and digital games production in Victoria. It administers the Victorian Production Fund (Screen and Games), Victorian Screen Incentive, Development On Demand, Screen Culture Program, Skills Development programs, and hosts Play Now Melbourne, Australia's largest games market connecting developers with international publishers.

Product overview

VicScreen is Victoria's creative and economic screen development agency offering a comprehensive suite of funding and support programs for the screen industry. The portfolio includes Victorian Production Fund (Screen and Games) for production investment, Development On Demand for script development, Victorian Screen Incentive for attracting projects, Skills Development Programs for workforce development, Screen Events & Festivals support, International Travel support, and Play Now Melbourne as a games marketplace event. The agency also operates MASS (games coworking space), GameChanger Academy (training), Screen Careers (crew training), and Screen Culture Program (event funding). A new My VicScreen portal is launching July 2026 to replace the SmartyGrants system.

Differentiator

Problem solved

Functional benefit

Products and services

• Victorian Production Fund - Screen Investment program providing 3-10% of project spend, capped at $500,000, for Victorian production companies and key creatives producing film, television, online and VR projects with market attachment from distributors, broadcasters, or major online content providers.
• Victorian Production Fund - Games Funding program providing up to $300,000 per stage (Pre-Production, Production, Post-Production) and up to $500,000 per project for Victorian digital games companies developing games for PC, consoles, mobile, VR, AR, and XR platforms.
• Development On Demand Development funding program for writers and producers developing narrative fiction or documentary projects, including VR, intended for cinema, television, and online release platforms.
• Victorian Screen Incentive Production incentive offering up to 10% of Qualifying Victorian Expenditure to attract projects or packages of work to be made at Victorian games studios, available to projects spending at least A$500,000 on games production in Victoria.
• Skills Development Programs Suite of programs supporting Victorian screen industry workers with Industry Capability placements, Professional Attachments, Skills Registers, and Industry Development initiatives for career advancement in the screen industry.
• Screen Events & Festivals Support Funding and support program for screen events and festivals across Victoria that strengthen audience engagement and position Melbourne as a premier global screen destination.
• International Travel Support Support program enabling Victorian screen creators to travel to key international festivals and trade events to build global connections and promote their projects.
• Play Now Melbourne Australia's largest games market connecting local game developers with international publishers, platform holders, and investors during Melbourne International Games Week. In 2025, 78 developer teams pitched $44 million worth of projects to 21 publishers across 230 meetings.
• Screen Culture Program Grant program offering $5,000 to $50,000 in funding for screen events, film festivals, and digital games showcases that contribute to Victoria's arts and cultural ecosystem.

Quantifiable outcome

• 78 developer teams connected with 21 publishers at Play Now Melbourne 2025
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• National Indigenous Television (NITV)coreStrategic or Co-development Partner · 4 June 2026Joint initiative with VicScreen and MIFF for Sovereign Shorts program supporting four First Peoples filmmakers to create documentaries exploring Treaty as lived experience. Films will premiere at MIFF and broadcast on NITV and SBS On Demand.
• Melbourne International Film Festival (MIFF)coreStrategic or Co-development Partner · 4 June 2026Sovereign Shorts partnership: MIFF will host gala world premiere screening of four First Peoples documentaries exploring Victoria's Treaty with First Peoples. MIFF runs 6-23 August 2026.
• Massive MonsterflagshipStrategic or Co-development Partner · 16 December 2025Victorian Government through VicScreen partnered with Massive Monster (world-renowned studio behind Cult of the Lamb) to establish MASS, a new games co-working space in Collingwood. Massive Monster will run the facility and has established a matching $2 million investment fund for Victorian game developers. The partnership includes $2M Victorian Government investment plus Massive Monster's matching fund to support the next generation of developers.
• CG SpectrumcoreStrategic or Co-development Partner · 1 October 2024Specialist training provider running GameChanger Academy, an Australian-first animation, VFX and games training provider backed by $3.6M Victorian Government investment. Will deliver world-leading training with mentoring from local and international experts.
• Melbourne Screen HubminorStrategic or Co-development Partner · 7 August 2024Industry facility received $1.3M initial funding and $700K additional investment from VicScreen. Provides equipment storage, production office space, and community for film and TV crew and small businesses.
• ScreenSkills UK, BFI, BAFTAminorStrategic or Co-development Partner · 18 March 2024Screen Careers initiative leverages partnerships with UK screen industry bodies including ScreenSkills UK, BFI and BAFTA for training program development and industry best practices.
• Screen AustraliacoreStrategic or Co-development PartnerFederal screen development body co-supports Play Now Melbourne and provides complementary funding to VicScreen's programs. Also partnered on Screen Careers initiative providing $1.4M combined funding over four years.
• Australian Children's Television Foundation (ACTF)minorStrategic or Co-development PartnerCo-investor in Little Lunch: New Class children's series production alongside ABC, BBC and VicScreen.
• 60Forty FilmscoreStrategic or Co-development Partner60Forty Films (executive producers of Slow Horses, Hijack) chose Victoria through VicScreen's Victorian Screen Incentive for The Dispatcher psychological drama series, filmed across regional Victoria.
• Docklands Studios MelbournecoreStrategic or Co-development PartnerWorld-class production facility used by major productions including Fog City, Hotel Hotel Hotel Hotel, The Dispatcher, and Late Night with the Devil. VicScreen attracts productions to utilize the studio's first-class stages and virtual production capabilities.
• Summerfall StudiosminorStrategic or Co-development PartnerMelbourne games studio received VicScreen support for Specialist Placements program, hosting junior talent placements for Stray Gods: The Roleplaying Musical development.
• Devolver DigitalcoreChannel Partner/ Reseller/ DistributorGlobal games publisher attending Play Now Melbourne 2026 to connect with Australian developers and acquire/publish games.
• thatgamecompanycoreChannel Partner/ Reseller/ DistributorFirst-time participant at Play Now Melbourne 2026, joining other major publishers to connect with Australian game developers.
• Jackbox GamescoreChannel Partner/ Reseller/ DistributorFirst-time participant at Play Now Melbourne 2026, expanding publisher presence at Australia's largest games market.

Scale indicators21 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Telefilm Canada: Canada's federal cultural agency responsible for film, television, and digital media funding. Offers comparable production incentives and co-production support that competes with VicScreen for international productions seeking English-language filming destinations.
• Screen Tasmania: Tasmania's state-level screen development agency offering production incentives and screen culture funding. Smaller in scale than VicScreen but offers overlapping mandate of attracting productions and developing local screen industry.
• Screen Queensland: Queensland's state screen agency providing production incentives, games funding, and skills programs. Competes with VicScreen for Australian productions and offers comparable incentives for film, television, and interactive content.
• Screen Ireland: Ireland's national screen development agency providing production incentives, development funding, and skills programs. Highly comparable in structure and mandate, and a key international competitor for productions weighing incentive locations.
• Screen NSW: New South Wales' state-level screen development agency offering production incentives, development funding, and talent programs. Directly competes with VicScreen for Australian and international productions choosing between east-coast filming locations.

Broad incumbents

• BFI (British Film Institute): UK's national body for film and the moving image, administering significant screen incentives and cultural programs. VicScreen partners with BFI via ScreenSkills UK for skills development, making it both a peer and a collaborator.
• Screen Australia: Australia's federal screen funding body that co-invests with VicScreen on many programs including Screen Careers. Operates at national scale across all states rather than competing directly, but its funding decisions substantially shape the opportunity set VicScreen addresses.

Regional players

• Screen Scotland: Scotland's national screen agency offering production incentives, skills development, and screen culture funding. Geographic peer with comparable mandate of growing a national screen industry through targeted incentives and development support.
• New Zealand Film Commission: New Zealand's national screen development body offering production incentives and development funding. Trans-Tasman peer with comparable mandate focused on a smaller market, frequently compared to Australian state agencies in production attraction.
• Creative BC: British Columbia's provincial creative industries agency offering production incentives and screen industry support. Operates in a different geography but provides a comparable mix of film/TV/games funding programs and skills development initiatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@VicScreen
• Facebookfacebook.com/wearevicscreen
• LinkedInlinkedin.com/company/vicscreen
• Instagraminstagram.com/vicscreen
• Xx.com/wearevicscreen

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VicScreen