Vanderhall Motor Works
Vanderhall Motor Works is a Provo, Utah-based electric vehicle manufacturer founded in 2010, producing the Santarosa three-wheeled electric autocycle line and the Brawley electric off-road UTV line for premium recreational buyers through a franchised dealer network.
- Company typePrivate
- Founded2010
- HeadquartersProvo, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vanderhall Motor Works does
Vanderhall Motor Works is a privately held electric vehicle manufacturer founded in 2010 and headquartered in Provo, Utah. The company designs and sells two distinct product lines: the Santarosa family of three-wheeled electric autocycles and the Brawley line of electric off-road utility task vehicles (UTVs). The company employs between 1 and 10 people, operates as a micro-manufacturer, and distributes through a network of dedicated dealers in the United States with growing international presence following a 2023 expansion effort.
The Santarosa autocycle line produces 180 horsepower from twin integrated electric motors with 216 lb-ft of torque and offers an estimated range of 150-300 miles depending on configuration. The Brawley and Brawley GTS UTVs employ a quad-electric-motor architecture with independent torque vectoring, producing 404 horsepower and 488 lb-ft of torque with up to 140 miles of range, built on an aluminum unibody chassis. The company has developed proprietary drive-mode IP including eCrab (crab-steer), eCrawl (low-speed crawl), and eSteer (variable steering) systems. The flagship Santarosa Launch Edition is priced at $54,950 and limited to 50 units with Q4 2026 delivery. Brawley models price near $50,000.
The business model is direct-to-consumer via franchised dealers with premium pricing positioning both product lines in the discretionary recreational vehicle segment. The company has raised capital from Obsidian Investment Partners (2021) and Trousdale Ventures (2022) and is actively developing concept vehicles spanning additional recreational and military/defense verticals. Multiple Brawley recalls between 2024 and 2026 (covering tie rod defects and software faults) indicate ongoing post-sale quality management requirements and recall exposure as production scales.
Vanderhall Motor Works firmographics
Firmographics- Name
- Vanderhall Motor Works
- Legal name
- Vanderhall Motor Works Inc.
- Website
- https://vanderhallusa.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vanderhall Motor Works is a Provo, Utah-based electric vehicle manufacturer founded in 2010, producing the Santarosa three-wheeled electric autocycle line and the Brawley electric off-road UTV line for premium recreational buyers through a franchised dealer network.
- Ownership category
- akta.pro rank
Vanderhall Motor Works industry classification
Industry- Product category
- Electric Vehicles (Autocycles and Off-Road UTVs)
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)
- akta.pro secondary industry
- ATV (All-Terrain Vehicle) Manufacturing (IMACAEAD)
Keywords
Where Vanderhall Motor Works is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vanderhall Motor Works business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Vehicle Sales: Primary revenue from direct sales of electric vehicles including Brawley UTV and Santarosa autocycle. Customers purchase through authorized dealers with reservation system.
- Accessories and Parts: Sale of vehicle accessories, parts, and apparel through online shop (shop.vanderhallusa.com)
- Extended Range Battery Options: Optional 40kWh extended battery pack available as upgrade ($6,950)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Brawley Base Model |
| One time/ perpetual license | Pay-as-you-go | Santarosa Launch Edition |
| Unit Pricing | Pay-as-you-go | Specialty Color Options |
| Unit Pricing | Pay-as-you-go | Extended Range Battery Pack |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Vanderhall Motor Works product offering
Product offeringCore offering
Vanderhall Motor Works designs, manufactures, and sells all-electric three-wheeled autocycles (Santarosa line) and electric off-road UTV/side-by-side vehicles (Brawley line). The vehicles are powered by proprietary quad-motor or twin-motor electric drivetrains with unique driving modes (eCrab, eCrawl, eSteer), built on an aluminum unibody platform. The company sells its vehicles exclusively through an authorized dealer network across U.S. states and select international markets, and offers related accessories, apparel, and parts through an online shop.
Product overview
Vanderhall Motor Works specializes in all-electric off-road vehicles and three-wheeled electric autocycles. The product portfolio includes two main vehicle lines: the Brawley (Brawley GTS) - an all-electric off-road UTV/side-by-side with quad motors delivering up to 404 hp and proprietary eCrab/eCrawl/eSteer modes; and the Santarosa (Santarosa, Santarosa GT, Santarosa GTS, Santarosa Launch Edition) - a series of electric three-wheeled autocycles with twin motors and up to 300-mile range. The company also maintains legacy gas-powered Venice models and is developing multiple concept vehicles including the Yuma Defense (military), Yuma EV, Indio, Laduna, Coachella, Balboa, Speedster, and Santarosa R.
Differentiator
Problem solved
Functional benefit
Products and services
- Brawley All-electric off-road UTV (Utility Task Vehicle) with quad-electric motors providing up to 404 hp and 488 lb-ft of torque. Features 4-wheel drive with proprietary eCrab, eCrawl, and eSteer driving modes, 18-inch wheels with 35-inch tires, and up to 140 miles of range. Targeted at off-road adventure enthusiasts.
- Santarosa
- Brawley GTS High-performance variant of the Brawley electric UTV featuring quad-electric motors with integrated cooling system, 283-404 hp output, and advanced off-road capabilities including 4x2, 4x4, eCrawl, eCrab, and eSteer drive modes.
- Santarosa GTS Performance variant of the Santarosa electric autocycle featuring 180 hp twin-electric motors with integrated cooling, 216 lb-ft torque, 150-mile standard range (up to 300 miles with extended pack), cast aluminum double wishbone suspension, and 19-inch wheels.
- Santarosa Launch Edition Exclusive limited-run electric autocycle featuring premium carbon fiber accents and 40 kWh battery. Restricted to 50 individually numbered units, priced at $54,950, with deliveries scheduled for Q4 2026.
- Vanderhall Accessories and Parts Sale of vehicle accessories, parts, and apparel through the online shop (shop.vanderhallusa.com) for Vanderhall vehicle owners. Includes apparel, parts, and accessories.
Quantifiable outcome
- Up to 140 miles range on single charge for Brawley
- +3 more outcomes
Companies that use Vanderhall Motor Works
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Vanderhall Motor Works technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Vanderhall Motor Works partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Authorized Vanderhall DealerscoreNetwork of authorized dealers across the United States and internationally. Dealers sell, service, and deliver Vanderhall vehicles. Requires trained brand ambassadors and showroom environment per Vanderhall specifications. Includes dealers in Utah, Texas, Michigan, Montana, North Carolina, Oklahoma, and Arizona.
- Vanderhall of Monaco (Johnny Cecotto)flagshipInternational flagship dealer partnership representing Vanderhall in Monaco through dealer principal Johnny Cecotto, managed by Phil Dunmore, Vanderhall International Director of Sales.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vanderhall Motor Works competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Vanderhall Motor Works social profiles
Digital presenceVanderhall Motor Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vanderhall Motor Works leadership team
Management profileNumber of profiles
Profiles3 records
Vanderhall Motor Works funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vanderhall Motor Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vanderhall Motor Works
What does Vanderhall Motor Works do?
Vanderhall Motor Works designs, manufactures, and sells all-electric three-wheeled autocycles (Santarosa line) and electric off-road UTV/side-by-side vehicles (Brawley line). The vehicles are powered by proprietary quad-motor or twin-motor electric drivetrains with unique driving modes (eCrab, eCrawl, eSteer), built on an aluminum unibody platform. The company sells its vehicles exclusively through an authorized dealer network across U.S. states and select international markets, and offers related accessories, apparel, and parts through an online shop.
Is Vanderhall Motor Works a public or private company?
Vanderhall Motor Works is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vanderhall Motor Works founded?
Vanderhall Motor Works was founded in 2010. It employs 1 to 10 people.
Where is Vanderhall Motor Works based?
Vanderhall Motor Works is headquartered in Provo, United States, in the North America region.
How does Vanderhall Motor Works make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are accessories and Parts and extended Range Battery Options.
Does Vanderhall Motor Works have an API?
No public API is recorded for Vanderhall Motor Works.
What industry is Vanderhall Motor Works in?
Vanderhall Motor Works's product category is Electric Vehicles (Autocycles and Off-Road UTVs). Its primary akta.pro industry code is IMAHAIAG, Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides), with a secondary code of IMACAEAD, ATV (All-Terrain Vehicle) Manufacturing. Its NAICS code is 336991 and its SIC code is 3714.