Niagara Metals

What Niagara Metals does

Niagara Metals is a privately held scrap metal recycling company headquartered in Niagara Falls, New York, operating five retail scrap yards across Western New York (Niagara Falls, Buffalo, Cheektowaga, North Buffalo/Hertel, Royalton) plus two additional locations in Rochester operated by its sister company Premier Metal Group, which was acquired in 2021. The company's headquarters sits on a 55-acre 100% concrete site formerly home to the Carbide Graphite plant, equipped with rail siding for 20 rail cars, two truck scales, an indoor car processing building, a dedicated non-ferrous processing building, and a late-model material handling fleet. The current entity was formed in 2006 by Todd Levin, great-grandson of Abraham Levin who founded the predecessor Louis Levin Company in the 1890s; the business operates today as a subsidiary of publicly traded recycler Triple M Metal LP.

The core revenue mechanic is commodity spread: Niagara Metals purchases ferrous and non-ferrous scrap (steel, copper, brass, aluminum, stainless steel, lead, catalytic converters) from retail walk-in customers, contractors, industrial accounts, automotive businesses, electricians, and HVAC/plumbing trades, then resells processed material to downstream mills and smelters. Daily commodity-based pricing is publicly listed on the website. Beyond scrap purchasing, the company monetizes its rail-siding and scale infrastructure through truck-to-rail and rail-to-truck transloading services for third-party cargo including metal, lumber, and dry-bulk materials. Additional revenue streams include roll-off container rental and pickup for construction job sites (20, 30, and 40-yard boxes) and dedicated industrial account services with bulk pricing, custom reporting, and a fleet of trailers and bins.

Customer acquisition is local and sales-led, combining walk-in retail at five feeder yards with direct B2B sales to industrial and contractor accounts across Western New York and Southern Ontario. Distribution is regional and physical-only, with no e-commerce channel; pricing is pay-as-you-go and publicly transparent. A digital loyalty program (points redeemable for merchandise and gift cards) provides modest retail retention, and brand building is supported through social media (Facebook, Instagram, YouTube) and community partnerships including the Buffalo Bills (car-crush video series), Ronald McDonald House Charities, and Literacy Volunteers. The company employs 11-50 staff across executive, regional management, facility management, metal trading, EHS, and IT functions, and is actively hiring for yard operations roles.

Name

Niagara Metals

Legal name

Niagara Metals

Website

https://niagarametals.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Scrap Metal Recycling

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Wholesale-Metals & Minerals (No Petroleum) (5050), Wholesale-Metals Service Centers & Offices (5051)

akta.pro primary industry

Metals Recovery & Sorting Facilities (Ferrous/Non-Ferrous) (EUAIADAG)

akta.pro secondary industries

Metals Recycling & Processing (Ferrous/Non-Ferrous) (BPALADAF), Non-Ferrous Scrap Processing & Recycling (Aluminum, Copper, Brass, Lead, Zinc) (EUAIAJAB), Construction & Demolition (C&D) Metal Recycling (Structural Steel, Rebar, Roofing, Wire) (IMAKAMAF)

Keywords

• Scrap metal recycling
• Ferrous metal processing
• Non-ferrous metal recycling
• Roll-off container services
• Transloading services

Headquarters

HQ city

Niagara Falls

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Scrap Metal Purchase and Processing: Niagara Metals purchases scrap metal from individuals and businesses, paying competitive market rates. Revenue is generated through the difference between purchase price and processing/resale value of ferrous and non-ferrous metals including steel, aluminum, copper, brass, stainless steel, and lead.
2. Transloading Services: Cargo transloading services for truck-to-rail and rail-to-truck transfers, charging fees for handling, weighing, and inventory management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Niagara Metals purchases ferrous and non-ferrous scrap metal (steel, aluminum, copper, brass, stainless steel, lead, and automotive scrap) from individual walk-in customers and business accounts at 5 Western New York locations, processing and reselling the material. The company also provides roll-off container rental (20/30/40-yard boxes) for contractors and industrial customers, truck-to-rail and rail-to-truck transloading services at its rail-served Niagara Falls headquarters, and a digital loyalty rewards program for repeat sellers.

Product overview

Niagara Metals is a scrap metal recycling company offering a comprehensive portfolio of scrap metal products and services. The company operates 5 locations throughout Western New York (Buffalo, Cheektowaga, Niagara Falls, North Buffalo, Royalton, and Rochester through sister company Premier Metals). Their product portfolio includes multiple scrap metal categories (Aluminum, Brass, Copper, Ferrous/Steel, Lead & Misc, Stainless Steel) with dozens of specific scrap types priced per pound. They also offer container solutions (20/30/40 yard boxes, B Bins, S Bins, Gaylord Boxes, Drums, Wagons, Luggers) and transportation services (Roll-Off, Stake Truck, Flat Bed/Low Boy, Van Trailer, Dump Trailer, Skids & Pallets). Service offerings span Automotive, Construction, Electrical, HVAC & Plumbing, Industrial, and Roofing & Siding scrap recycling, plus Transloading services for cargo handling and a digital Loyalty Program for customers. The company has been serving Western New York since the 1890s and is headquartered on a 55-acre facility in Niagara Falls, NY.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Scrap Services
• Contractor Services
• Transloading Services
• Automotive Scrap Recycling Services
• Construction Scrap Recycling Services
• Electrical Scrap Recycling Services
• HVAC & Plumbing Scrap Recycling Services
• Roofing & Siding Scrap Recycling Services

Quantifiable outcome

• 5 convenient locations throughout Western New York
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Premier Metal GroupcoreStrategic or Co-development Partner · 1 January 2021Sister company acquired in 2021 along with a 5th yard to expand network in Rochester area. Premier Metals operates 2 locations in Rochester serving the same scrap metal recycling market.
• Buffalo BillsminorGTM or Marketing PartnerMedia partnership producing car crushes video series for customer entertainment. Content available on YouTube channel.
• Ronald McDonald House CharitiesminorOthersCommunity involvement through charitable donations and support.
• Literacy VolunteersminorOthersLocal community organization supported through charitable involvement.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Triple M Metal LP: Parent company of Niagara Metals and one of North America's largest independent scrap metal recyclers, operating yards across Canada and the US. Directly comparable business model: ferrous and non-ferrous scrap collection, processing, transloading, and mill supply. As the parent, it shares identical operating DNA and end-market exposure.
• Ben Weitsman & Son: Regional scrap metal recycler with yards across upstate New York and northern Pennsylvania, now operating under Schnitzer Steel (Radius Recycling). Very close comparable — similar size, similar regional Midwest/Northeast yard model, similar mix of retail walk-in, industrial accounts, and roll-off services serving construction, automotive, and manufacturing customers.
• Upstate Shredding: Family-owned scrap metal and auto shredding operation with facilities across New York and Pennsylvania. Direct comparable: similar regional yard footprint, overlapping customer segments in construction, automotive, and industrial scrap, and similar use of shredders, shears, and roll-off containers. Closely matched to Niagara Metals' operational profile.
• Gershow Recycling Corporation: Long-established family-owned scrap metal recycler operating multiple yards on Long Island, NY. Direct comparable: similar generational heritage, similar mix of retail walk-in and commercial scrap services, similar focus on ferrous and non-ferrous metals with roll-off container service for contractors and industrial accounts.
• Cohen Recycling: Mid-Atlantic regional scrap metal recycler with yards across Pennsylvania and surrounding states. Comparable in operating model (ferrous/non-ferrous collection, container service, industrial accounts) and target customers (construction, manufacturing, automotive, HVAC). Similar mid-size regional profile to Niagara Metals.
• Metalico: Formerly a publicly traded regional scrap metal recycler with yards across the Northeast and Midwest, comparable in product mix (ferrous, non-ferrous, catalytic converters) and customer segments to Niagara Metals. Operations have been restructured through multiple ownership transitions but the yard-level operating model remains directly comparable.

Broad incumbents

• Radius Recycling (formerly Schnitzer Steel Industries): One of the largest publicly traded metal recyclers in North America, operating a national network of scrap yards, auto parts stores, and steel mills. Comparable at the core ferrous and non-ferrous scrap collection/processing business, but at vastly larger scale with integrated mill operations Niagara Metals does not pursue.
• EMR Group: Global metal recycler operating across the UK, continental Europe, and North America. Direct comparable in scrap collection, processing, and downstream metal supply, though at substantially larger scale and broader geographic footprint than Niagara Metals' regional WNY focus.
• Samuel, Son & Co. Large North American metal distributor and processor with service centers and recycling operations across the US and Canada. Comparable in metal handling, processing, and customer-facing distribution, but operates at broader industrial scale with value-added processing (cutting, coating) that exceeds Niagara Metals' scrap-yard-only scope.

Regional players

• Liberty Iron & Metal: Pittsburgh-based scrap metal processor operating yards and processing facilities across Pennsylvania, Ohio, and West Virginia. Regional comparable with similar ferrous/non-ferrous mix, industrial and retail customer base, and roll-off/container services — though serving a different geographic territory than Niagara Metals' WNY footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKhLU-44leB0mLu_2Ty1WSA
• Facebookfacebook.com/NiagaraMetalsLLC
• Instagraminstagram.com/niagara_metals
• Xx.com/niagarametals
• LinkedInlinkedin.com/company/niagara-metals-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niagara Metals